Makeup Palettes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
2023/02/03
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
8,675
This insight is based on the data from the best seller products. The top 5 of them are:
SHANY Luxe Book Makeup Set - All In One Travel Cosmetics Kit with 30 Eyeshadows, 15 Lip Colors, 5 Brushes, 4 Pressed Blushes, 3 Brow Colors, and Mirror
B07KPQS1BF
Black Radiance True Complexion Contour Palette, Medium to Dark, 0.38 Ounce
B01FIL4614
Aesthetica Cosmetics Cream Contour and Highlighting Makeup Kit - Contouring Foundation / Concealer Palette - Vegan & Cruelty Free - Step-by-Step Instructions Included
B014PVXY5W
Ruby Kisses 3D Powder Contour Palette Medium Dark Define your cheekbones, perfect your nose, and sculpt your jawline
B01MSKC6OT
Ruby Kisses 3D Contour Artist Blush Stick RPBS01 (Pink)
B079NPL5J6

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Makeup Palette product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.4 out of 5 and a total of 8675 reviews. This suggests that the product is well-liked by customers and has received positive feedback. As for advice, it's important to note that customer satisfaction is not the only factor to consider when evaluating a product's success. Other factors such as competition, pricing, and marketing strategies can also play a significant role. Therefore, it's important to conduct a thorough analysis of the market and the product's performance before making any decisions. Additionally, it's always a good idea to continue to gather feedback from customers and make improvements to the product based on their suggestions.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is purse, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Makeup Palettes are daughters, with 564 mentions, followed by granddaughters with 147 mentions, and nieces with 146 mentions. This suggests that the product is popular among younger female family members, indicating a potential target audience of young women. In terms of usage, the top two purposes for using the Makeup Palettes are as gifts, with 513 mentions, and for travel, with 194 mentions. This implies that customers often purchase these palettes as presents for their daughters, granddaughters, or nieces, and also find them convenient for travel purposes. Therefore, marketing efforts could focus on highlighting the product's suitability as a gift option and its travel-friendly features. Regarding the places where customers use the product, the top three mentions are purses with 10 mentions, RK (presumably a specific location or brand) with 4 mentions, and makeup bags with 5 mentions. This suggests that customers prefer to carry the Makeup Palettes in their purses or makeup bags, indicating a need for compact and portable packaging. Based on this analysis, the customer profile for the Makeup Palettes can be described as individuals who are likely to be parents, grandparents, or relatives of young women. They are interested in purchasing makeup palettes as gifts for special occasions and value the convenience of a travel-friendly product. They also prioritize compactness and portability, as they prefer to carry the palettes in their purses or makeup bags. To cater to this customer profile, it would be beneficial to emphasize the product's gifting potential through targeted marketing campaigns during occasions like birthdays, holidays, or other celebrations. Additionally, highlighting the product's compact size and travel-friendly features could attract customers who value convenience while on the go. Offering bundle deals or special packaging options for gifting purposes could also be effective in capturing the attention of this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are color, product, case, eyeshadow, eye shadow. The most mentioned elements about color are pigment(1.66%), bad(0.69%).
The top 5 positive reviews are color, product, quality, palette, shadow. The most mentioned elements about color are good(15.57%), look good(4.81%).
Cons
color16.30%
pigment1.66%
bad0.69%
dark and0.55%
dull0.55%
get hot0.14%
product7.46%
case5.25%
eyeshadow3.59%
eye shadow2.76%
Pros
color40.02%
good15.57%
look good4.81%
vibrant4.67%
fully pigment2.61%
pretty2.06%
product4.76%
quality3.94%
palette3.80%
shadow1.83%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that color is the most frequently mentioned aspect when discussing the cons of makeup palettes. It is mentioned as a con in both the vacuum and tip categories, with percentages of 16.30% and 40.02% respectively. Additionally, other cons mentioned include product, case, eyeshadow, and eye shadow. On the positive side, the top pro aspect mentioned most is color, accounting for 40.02% of the responses. This suggests that color is a significant factor that users appreciate in makeup palettes. Based on this information, it is clear that color plays a crucial role in the perception of makeup palettes. Therefore, product development and selection should focus on offering a wide range of appealing colors. This could involve creating palettes with vibrant, versatile, and complementary shades to cater to different preferences and skin tones. In addition to color, it is important to address the cons mentioned. For example, if the product quality is a concern, manufacturers should strive to improve the overall quality of their makeup palettes. Similarly, if the case or packaging is mentioned as a con, efforts should be made to design sturdy and visually appealing packaging that enhances the user experience. Furthermore, it is worth considering the feedback regarding eyeshadow and eye shadow. This suggests that users may have specific expectations or concerns related to the performance or formulation of these products. Manufacturers should take these factors into account during product development to ensure that the eyeshadows included in the palettes meet customers' expectations in terms of pigmentation, blendability, and longevity. Overall, by addressing the cons mentioned and capitalizing on the positive aspect of color, makeup palette manufacturers can enhance their products and meet the needs and preferences of their customers more effectively.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others21
color3
variety in color3
highly pigment2
lip gloss2

Based on the data provided, it seems that customers are primarily motivated to buy makeup palettes due to the product description. This suggests that customers rely heavily on the information provided about the product to make their purchasing decisions. There could be several reasons why the product description is the top feature influencing buyers. Firstly, makeup palettes often come in various shades, finishes, and textures, and customers want to ensure they are getting the right combination for their needs. A detailed product description can help them understand the specific features and benefits of the palette, such as the color range, pigmentation, and formula. Additionally, makeup enthusiasts often look for specific qualities in a palette, such as long-lasting wear, ease of application, and versatility. A well-written product description can highlight these aspects, making it easier for customers to determine if the palette meets their requirements. Based on this information, optimizing the Amazon listing for makeup palettes should focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the palette, such as the number of shades, their names, finishes, and any unique features. This will help customers make informed decisions. 2. Highlight key benefits: Emphasize the advantages of the palette, such as its long-lasting formula, blendability, or suitability for different skin tones. This will help customers understand why they should choose this particular palette over others. 3. Use engaging language: Craft the product description in a way that captures the attention of potential buyers. Use descriptive and persuasive language to create excitement and interest in the palette. 4. Include customer reviews: Incorporate positive customer reviews in the product description to provide social proof and build trust. This can help potential buyers feel more confident in their decision to purchase the palette. By optimizing the product description based on these suggestions, sellers can better cater to customer motivations and increase the likelihood of attracting and converting potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
brush7
brush
color more pigmented6
more pigmented
more pigmentation
pigment deeper
pigment more visible
big6
big
good5
good
good packaging5
good packaging
good with packaging
package good
packaging
packaging sturdy
last long5
last long
last awhile
pigment4
matte pigment
highly pigment
pigment color
stay pigment
color4
color
use color
more4
more
bake in more pigmentation1
bake in more pigmentation

Based on the customer feedback, it is clear that the most important expectations for Makeup Palettes are the pigmentation of the colors, the quality of the product, and the brush that comes with it. The fact that pigmentation was mentioned six times indicates that customers are looking for bold and vibrant colors that will make a statement. This is an important factor for sellers to consider when developing new products. They should prioritize creating palettes with highly pigmented colors that will stand out and catch the eye of potential customers. The quality of the product was mentioned five times, which suggests that customers are looking for palettes that are long-lasting and won't smudge or fade easily. This is another important factor for sellers to consider when developing new products. They should prioritize creating palettes that are made with high-quality ingredients and that have been tested for durability. The brush that comes with the palette was mentioned seven times, which indicates that customers are looking for a brush that is easy to use and that will help them apply the makeup evenly. Sellers should prioritize creating palettes that come with high-quality brushes that are easy to use and that will help customers achieve the desired look. In terms of marketing promotion factors, sellers should focus on highlighting the pigmentation of the colors, the quality of the product, and the brush that comes with it. They should use images and videos that showcase the bold and vibrant colors, and they should emphasize the durability and long-lasting nature of the product. They should also highlight the ease of use of the brush and how it can help customers achieve the desired look. Overall, sellers should prioritize creating high-quality palettes with bold and vibrant colors, durable ingredients, and easy-to-use brushes. They should focus on marketing these features to potential customers in order to attract them to their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ashley Gomez
Purchased
The colors really pop! There is something for every look, and the brushes are great! The price point is great. Its like multiple pallets in one.
Love itApr. 2022
Great product! Love the Color's. Brushes are well made!
Jewel Bolden
Purchased
Great makeupMar. 2021
Love this color palette Beautiful and Colorful
Awesome dealSept. 2019
Love price. Bought for Christmas gift for grandkids
PJ81317
Purchased
makeupDec. 2016
Gave as a gift. Haven't gotten any reviews from gift-er.
Mimi Robin
Purchased
Loved itDec. 2016
It was a Christmas gift for my granddaughter, and she loved it.
S. Aliaj
Purchased
Was exactly how described. Perfect for travel! Beautiful bendable colors for a novice or more experienced makeup enthusiasts. Love it!
Kids will love this
The Mrs.
Purchased
I bought this as a birthday gift for my 8 year old daughter as she likes to play dress up with her little friends and would beg to use my makeup. If you know the prices of Nars and Mac, you’ll understand why I needed to get her her own set to keep her from using mine. The quality of the makeup in this set surprised me, it is all quite nice. I did read some reviews saying their product was different than the picture and that theirs had powder in place of where the lipgloss/lipsticks should be. So I wanted to leave my review to say, our kit came exactly like the picture, with the lipgloss/lipstick area.
great buyDec. 2016
packaging is attractive all of the colors. were great. make up applies eadily and blends well and does not cause breakouts. highly recommend

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