Makeup Remover product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
KISS Falscara D.I.Y. Lash Extension Starter Kit With 10 Eyelash Lengthening Wisps, Applicator and Bond & Seal lash adhesive
KISS Falscara DIY Eyelash Extension Lengthening Wisps - Featherlight Synthetic Reusable Artificial Eyelashes Pack of 10 Mini Lash Clusters for that Authentic Eyelash Extension Look
Neutrogena Hydrating Makeup Remover Face Wipes, Pre-Moistened Facial Cleansing Towelettes to Condition Skin & Remove Dirt, Oil, Makeup & Waterproof Mascara, Alcohol-Free, 25 Ct (Pack of 3)
Neutrogena Night Calming Cleansing Makeup Remover Face Wipes, Nighttime Facial Towelettes to Remove Sweat, Dirt & makeup, Leaves Skin Feeling Calm, Alcohol-Free, 100% Plant Based Cloth, 25 ct
Neutrogena Makeup Remover Cleansing Face Wipes, Daily Cleansing Facial Towelettes to Remove Waterproof Makeup and Mascara, Alcohol-Free, Value Twin Pack, 25 Count, 2 Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for makeup remover products in the given category on Amazon is 4.49, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 19,352 reviews, it suggests that there is a significant amount of feedback available for these products. The high average rating suggests that customers are generally pleased with the makeup remover products in this category. It implies that the majority of customers have had positive experiences and are satisfied with their purchases. This level of customer satisfaction is a positive indicator for potential buyers, as it suggests that they are likely to have a good experience with these products as well. Based on this information, my advice would be to consider purchasing makeup remover products from this category on Amazon. However, it's important to note that individual preferences may vary, so it's always a good idea to read through some of the reviews to get a better understanding of the specific features and benefits of each product. Additionally, consider looking for products with a higher number of reviews, as this indicates a larger sample size and more reliable feedback. Remember to also consider your own needs and preferences when choosing a makeup remover. Factors such as skin type, ingredients, and personal preferences should be taken into account to ensure the best possible experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the makeup remover product are the daughter, friend, and wife, with the daughter and friend having the same number of mentions (113) and the wife following closely with 102 mentions. This suggests that the product appeals to a diverse range of users, including family members and close friends. When it comes to the places where the product is commonly used, the top three locations are the purse (165 mentions), car (39 mentions), and bag (40 mentions). This indicates that portability and convenience are important factors for customers, as they prefer to have the makeup remover readily available in their everyday carry items. In terms of usage, the product is primarily associated with travel (932 mentions) and removing makeup (344 mentions). This suggests that customers find the makeup remover particularly useful when they are on the go or need to remove their makeup quickly and effectively. Based on this analysis, the customer profile for this makeup remover product can be described as someone who values convenience, portability, and effectiveness. They are likely to be individuals who lead busy lives, often traveling or being on the move, and who prioritize the ease of removing makeup. They may also be individuals who have close relationships with their family and friends, as indicated by the mentions of daughter and friend. To cater to this customer profile, it would be beneficial to emphasize the product's portability and convenience in marketing materials. Highlighting its effectiveness in removing makeup quickly and efficiently would also resonate with this customer base. Additionally, considering the importance of family and friends, incorporating social aspects into the marketing strategy, such as testimonials or referral programs, could further engage this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lash, product, glue, adhesive, wipe. The most mentioned elements about lash are come right off(2.98%), fall out(1.06%).
The top 5 positive reviews are product, wipe, smell, lash, remove makeup. The most mentioned elements about product are moisturizes(0.84%), gentle(0.76%).
come right off2.98%
fall out1.06%
come apart0.73%
remove makeup/dirt well0.56%
good quality0.52%
remove makeup easily without dry skin0.48%
remove makeup3.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con of makeup remover is lash irritation, followed by issues with the product itself, such as glue, adhesive, and the need to wipe excessively. On the other hand, the most commonly mentioned pro aspect is the effectiveness of the product. To improve product development and selection, it may be helpful to focus on addressing the top cons mentioned by consumers. For example, developing a formula that is gentle on lashes and doesn't require excessive wiping could help to alleviate some of the most common complaints. Additionally, it may be helpful to consider the scent of the product, as this was mentioned as a con for some consumers. Overall, it's clear that consumers are looking for a makeup remover that is effective and gentle on their skin and lashes. By focusing on these key areas, product developers can create a product that meets the needs of consumers and helps to build a loyal customer base.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
oil free4

Based on the data provided, it seems that customers are primarily motivated to buy makeup remover based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are powerful drivers of consumer behavior in this category. However, it's also worth noting that product description is the second most commonly cited reason for purchasing, with 28% of customers mentioning it. This suggests that customers are looking for clear and detailed information about the product before making a purchase. To optimize an Amazon listing for makeup remover, it would be important to focus on both of these factors. Including customer reviews and testimonials that highlight the effectiveness of the product could help to build social proof and encourage more recommendations from satisfied customers. Additionally, providing detailed and accurate product descriptions that highlight the key benefits and features of the product could help to convert more shoppers into buyers. Finally, it may be worth investing in targeted advertising campaigns that highlight the unique selling points of the product and reach potential customers who may not have heard about it through word-of-mouth.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long18
last long
last longer
last twice long
gentle eye makeup remover8
easy eye makeup removal moisturize
good and faster makeup remove product
make-up remover
makeup removal product
more makeup remover
longer lasting8
last longer
last longer…
are not expensive6
are not expensive
are not costly
are not pricey
big size
fragrance free5
completely fragrance-free
fragrance free
fragrance free product
fragrance free version
fragrance free version or use natural scent

Analysis of Customer Expectations for Makeup Remover: Based on the customer feedback, it is clear that customers have three main expectations for makeup removers: longevity, effectiveness, and quality. Let's delve deeper into each expectation: 1. Longevity (18 mentions): Customers desire makeup removers that last long, meaning they want a product that can be used multiple times before running out. This suggests that sellers should prioritize developing makeup removers with larger quantities or longer-lasting formulas. Offering value packs or refillable options could also be appealing to customers looking for longevity. 2. Effectiveness (11 mentions): Customers expect makeup removers to work efficiently in removing makeup. This implies that sellers should focus on developing products that effectively remove all types of makeup, including waterproof and long-lasting formulas. Investing in research and development to create innovative formulas that are gentle on the skin while being highly effective would be beneficial. 3. Quality (9 mentions): Customers value high-quality makeup removers that do not cause any adverse effects on their skin. Sellers should prioritize using premium ingredients and ensuring that their products are dermatologically tested and approved. Emphasizing the quality of the product through marketing and packaging can help build trust and attract customers. Suggestions for Product Development Prioritization: 1. Focus on longevity: Develop makeup removers with larger quantities or longer-lasting formulas to meet the customer expectation of longevity. Consider offering value packs or refillable options to provide added value to customers. 2. Enhance effectiveness: Invest in research and development to create makeup removers that effectively remove all types of makeup, including waterproof and long-lasting formulas. Prioritize developing gentle yet highly effective formulas to cater to customers' needs. 3. Ensure high quality: Use premium ingredients and conduct thorough testing to ensure that the makeup removers are of high quality. Highlight the quality of the product through marketing and packaging to build trust and attract customers. Marketing Promotion Factors: 1. Highlight longevity: Emphasize the long-lasting nature of the makeup remover in marketing campaigns. Showcase the value customers can get from using the product for an extended period. 2. Demonstrate effectiveness: Use before-and-after visuals or testimonials to showcase the effectiveness of the makeup remover in removing various types of makeup. Highlight any unique features or technologies that make the product stand out. 3. Emphasize quality and safety: Communicate the high-quality ingredients used in the makeup remover and any dermatological testing or certifications obtained. Assure customers that the product is safe for their skin and will not cause any adverse effects. 4. Offer incentives: Consider offering promotions such as discounts, free samples, or loyalty programs to encourage customers to try the product. Word-of-mouth marketing can be powerful, so incentivize customers to share their positive experiences with others. By prioritizing product development based on customer expectations and effectively promoting the key factors, sellers can meet customer needs and differentiate their makeup remover in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

carolyn cox
Three StarsSept. 2017
Ok product not great
Max Fisher
They work pretty well, but you need something with a steroid in it (prescription) if your skin does not fully heal.
Aiken Steve
Five StarsFeb. 2017
These scrub pads work extremely well and are conveniently packaged. They work especially well when I travel.
Got exactly what I wanted at a fair price. My third order of the product from Amazon.
I have bad allergies and wake up with my eyes crusted from allergy build up. I use them every night before bed and it greatly reduces the amount of junk in my eyes in the morning. I like these because they don't burn my eyes after use. I never go to bed without using them
As someone with chronic blepharitis, these are a godsend! After using these twice a day for one month, I noticed significant improvement in redness, flakiness, and puffiness of my lashlines and lids, and had noticed some improvement in tear production. After six months of use (now only once a day), I've gone from chronic flaky lashlines and daily styes to maybe one stye a month.
My eyes have been red and itchy, went to the eye doctor for something else and mentioned that I couldn’t get the red to go away from the inside of my eyes so she’s having me clean my eyelids close to my lashes morning and night with this product and then put a hot pack on and it has been very helpful
Queens Meadow
ExpensiveDec. 2014
Bought this to clean my eyelid. It was expensive and the pad was really too big for one use. So like other users, I cut it down to half so I get more use out of it.
I have severe dry eye syndrome due to autoimmune disease and aging. PUnctal plugs were placed in my tear ducts by my opthamologist and offer some relief but didn't eliminate the dry eye irritation at night. I'd tried cleaning my eyes with baby shampoo and q tips and placing heated wet wash cloths over my eyes with some success, but still had blood shot eyes every morning due to dryness irritation. My ophthalmologist suggested I try a dry bead eye mask that I heat in the microwave, retaine eye drops, and ocusoft lid scrub. I have both these wipes and their pump bottle. I use the bottle in the shower and the wipes after I remove my makeup. When I travel I just bring these wipes with me. They are convenient, small, and individually wrapped in a foil pouch. To economize I tear one wipe in half and save the other half in the pouch for the next day by folding over the foil. The foil pouch makes it much easier to take with me when I travel than taking the bottle. I find that these help take the last remnants of my makeup off. This includes mascara and eyeliner that requires special makeup remover. I do not use them to remove all my makeup as it would take more than one wipe. I find that for the most part I can maintain my dry eyes comfort using just these lid scrubs, Retaine eye drops, and various eye ointments at night. When my eyes get uncomfortable I add back in the heated eye masks and sleep with an eye mask. I've bought these several times and highly recommend them to anyone with dry eye issues.
Good ProductJul. 2020
Cleans well and helped with my infected eyelid.

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