Makeup Sets product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
SHANY Luxe Book Makeup Set - All In One Travel Cosmetics Kit with 30 Eyeshadows, 15 Lip Colors, 5 Brushes, 4 Pressed Blushes, 3 Brow Colors, and Mirror

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for makeup sets on Amazon is 4.59 out of 5. This indicates a high level of customer satisfaction overall. With a total of 9306 reviews, it suggests that there is a significant number of customers who have purchased and reviewed makeup sets on Amazon. The high average rating implies that customers are generally pleased with the quality, performance, and value of the makeup sets they have purchased. It also suggests that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue offering a wide variety of makeup sets that cater to different customer preferences. It's important to maintain the quality and value of the products to ensure customer satisfaction remains high. Additionally, encouraging customers to leave reviews after their purchase can help build trust and provide valuable feedback for potential buyers. Regularly monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction. By consistently delivering high-quality products and excellent customer service, you can continue to attract and retain satisfied customers in the competitive makeup set market on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is house, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this makeup set are female relatives, with daughters being the most frequent users. This suggests that the product may be popular among younger women or teenagers who are interested in makeup. Additionally, the fact that the product is often given as a gift, particularly during the Christmas season, suggests that it may be a popular choice for gift-givers looking for a present for a young woman in their life. In terms of usage, the data suggests that the product is most commonly used in the home, particularly in the bathroom, which makes sense given that makeup is often applied in front of a mirror. The fact that the product is also frequently mentioned as being kept in a purse suggests that it may be a convenient option for touch-ups on the go. Based on this data, it seems that the ideal customer profile for this product is likely a young woman or teenager who is interested in makeup and may be receiving the product as a gift from a family member. They are likely to use the product primarily at home, but may also appreciate its portability for touch-ups throughout the day. To appeal to this customer profile, the product could be marketed as a great gift option for young women, with an emphasis on its convenience and versatility. Additionally, advertising campaigns could focus on the product's suitability for use at home or on the go, highlighting its versatility and convenience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mascara, product, color, brush, case. The most mentioned elements about mascara are clumpy(4.46%), flake and smudge(1.58%).
The top 5 positive reviews are color, mascara, product, case, primer. The most mentioned elements about color are good(12.40%), look good(3.45%).
flake and smudge1.58%
dry out1.49%
hard to apply0.74%
look bad0.74%
look good3.45%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that mascara is the most commonly mentioned con aspect across different makeup sets, followed by product, color, brush, and case. On the other hand, color is the most frequently mentioned pro aspect. Cons: 1. Mascara: It appears that many customers have concerns about the mascara included in makeup sets. It would be helpful to investigate the specific issues they are facing, such as clumping, smudging, or difficulty in application, in order to address these concerns. 2. Product: The general mention of "product" as a con suggests that there may be dissatisfaction with the overall quality or performance of certain items within the makeup sets. It would be beneficial to identify the specific products causing dissatisfaction and work on improving their formulation or functionality. 3. Color: While color is mentioned as both a pro and a con, it is important to understand the context in which it is seen negatively. Customers may have issues with the color selection, pigmentation, or compatibility with their skin tone. Offering a wider range of shades or providing better color descriptions could help address these concerns. 4. Brush: The inclusion of a brush as a con implies that customers may not be satisfied with the quality or functionality of the brushes provided in the makeup sets. Ensuring that the brushes are of good quality and suitable for their intended purpose could enhance customer satisfaction. 5. Case: The mention of the case as a con suggests that customers may find the packaging or storage solution inadequate or inconvenient. Improving the design, durability, or functionality of the case could help address these concerns. Pros: 1. Color: Color is mentioned as the most positive aspect, indicating that customers appreciate the color options available in the makeup sets. Continuing to offer a diverse range of appealing colors would be beneficial. Suggestions for Product Development and Selection: 1. Mascara Improvement: Address the issues customers have with mascara, such as clumping or smudging, by improving the formulation or applicator design. 2. Quality Control: Ensure that all products included in the makeup sets meet high-quality standards to minimize negative feedback about the overall product. 3. Color Range: Expand the color range to cater to a wider variety of skin tones and preferences, ensuring inclusivity and customer satisfaction. 4. Brush Enhancement: Enhance the quality and functionality of the brushes included in the makeup sets to provide a better application experience. 5. Packaging Upgrade: Improve the design and functionality of the case or packaging to make it more convenient and durable for customers. By addressing these cons and capitalizing on the positive aspects, you can enhance customer satisfaction and improve the overall appeal of your makeup sets.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
clean ingredient4
lip gloss2
natural ingredient2

Based on the data provided, it seems that customers primarily buy makeup sets based on the product description. This indicates that customers are highly influenced by the information provided about the product, such as its features, benefits, and ingredients. A well-written and detailed product description can effectively communicate the value and appeal of the makeup set, leading to more sales. Some reasons why the product description is the top feature could be: 1. Information: Customers want to know what they are purchasing, and a comprehensive product description helps them understand the product's features, usage, and benefits. 2. Trust: A detailed product description builds trust with customers, as it shows that the seller is transparent and knowledgeable about the product. 3. Differentiation: Makeup sets often have various options and variations. A thorough product description helps customers differentiate between different sets and choose the one that suits their needs. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on Product Description: Ensure that the product description is detailed, accurate, and highlights the unique selling points of the makeup sets. Include information about the included products, their quality, and any special features. 2. Use High-Quality Images: Alongside the product description, include high-resolution images that showcase the makeup set from different angles. This helps customers visualize the product and make an informed decision. 3. Include Customer Reviews: Positive customer reviews can further enhance the credibility of the product. Encourage satisfied customers to leave reviews and consider featuring some of the best reviews in the listing. 4. Optimize Pricing: While price is not the top motivator in this case, it is still a factor. Ensure that the pricing of the makeup sets is competitive and aligned with the value they offer. Consider offering discounts or bundle deals to attract more customers. 5. Leverage Social Proof: Since recommendations from friends play a role in customer motivation, consider incorporating social proof elements in the listing. This can include testimonials, endorsements, or user-generated content that showcases the positive experiences of customers. By optimizing the product description, images, pricing, and leveraging social proof, you can enhance the appeal of the makeup sets and attract more customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
clean mascara
more natural mascara
healthy mascara
mascara amaze
fully water proof11
different brush5
change brush
brush different
different brush style
use different brush
last long5
last long
last awhile
mascara more natural5
mascara more natural
mascara with natural ingredient
natural mascara do
natural mascara healthy for
switch to healthier mascara option
lip liner4
liner lip gloss mascara
liner match lip stick
lip liner
liquid lip liner
2 brush3
more brush
clasp close3
clasp keep shut
latch close
latch hold shut

Based on the customer expectations mentioned, it seems that customers are looking for mascara that is more fully waterproof. This suggests that customers are looking for a product that will last longer and be more resistant to water, which is likely important to them for a variety of reasons. In terms of product development prioritization, it would be wise for sellers to focus on developing mascara that is fully waterproof. This could involve investing in new materials or technologies that make the mascara more resistant to water, or it could involve tweaking the formula to make it more long-lasting. In terms of marketing promotion factors, sellers should emphasize the waterproof nature of their mascara in their advertising and product descriptions. They could also consider offering promotions or discounts to customers who purchase multiple items from their makeup sets, as this could encourage customers to try out different products and potentially become repeat customers. Additionally, sellers could consider partnering with influencers or beauty bloggers to promote their products on social media, as this could help to increase brand awareness and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

On the positive side: Beautifully and securely boxed, overall size is more compact than expected, the applicators are a nice smooth material, not rough sponges. and the colors are true to the picture. The only drawback is the case tends to open (one or more wings become exposed) if anything bumps against it in a drawer or, transport. I put rubber bands on it.
This was a Christmas present for my teenage daughters. I got one for each of them. They loved it. They said this was best Christmas they have ever had.
Five StarsFeb. 2018
It's not pigmented, nor does it apply well. This is just altogether, a waste of money unless it's for an 8 year old's tea party.
GreatFeb. 2021
My granddaughter luv it 👍
Thomas H. Uhl
Love it!Mar. 2020
So neat when it’s open and the girls loved it!
Tina Bauman
Travel caseJan. 2023
It is very nice but the dollar value is not good
Great item! Bought for my daughter as a Christmas gift, she absolutely loves it as do I. I was very surprised and extremely pleased with the quality of the pigmented colors. They go on so smoothly and are beautiful. Both my daughter and i have yet to use a color we don’t like. The only thing i wish was a little different, is the choice of brushes included in the set, and the way they are stored. The brushes tend to get caught in the above section of the makeup container. But is easy to retrieve lol. Other than that, 110% satisfied =)
loveJan. 2017
So many colors to choose from, love this
Karen Davison
The makeup kit was visually pleasing to granddaughter who received as a gift. Nice brushes & other makeup items.

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