Marching Percussion product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.1
Total Reviews
31
This insight is based on the data from the best seller products. The top 5 of them are:
Meinl 14” Marching Cymbal Pair with Straps - Bronze Alloy Traditional Finish - Made In Germany, 2-YEAR WARRANTY (MA-BO-14M)
B003D300Z6
Sound Percussion Labs Marching Snare Drum with Carrier 14 x 12 White
B00ZM4XI4E
Big Fat Snare Drum - Josh's Snare-Bourine 14"
B01290Y5J0
Big Fat Snare Drum - Snare-Bourine Donut 14"
B01290Y86A
Big Fat Snare Drum - Green Monster 14"
B06X3YCRL8

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Marching Percussion product on Amazon has an average rating of 4.1 out of 5 and a total of 31 reviews. This suggests that customers are generally satisfied with the product, as the rating is above average and there are a decent number of reviews. However, it's important to note that this data alone may not provide a complete picture of customer satisfaction. It's possible that there are other factors at play, such as the price of the product or the quality of customer service provided by the seller. If you're considering purchasing this Marching Percussion product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, you may want to compare the price and features of this product to similar products in the same category to ensure that you're getting the best value for your money. Overall, while the data suggests that customers are generally satisfied with this Marching Percussion product on Amazon, it's important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
Who
No Data
When
No Data
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a percussion instrument, specifically in the category of Marching Percussion. The top usage of the product is to fatten up the snare, which suggests that it is a tool used to enhance the sound of the snare drum. Additionally, it is mentioned that the product is used live, which could indicate that it is popular among musicians who perform in front of an audience. The top place to use the product is on the floor tom, which suggests that it may be a versatile tool that can be used on multiple types of percussion instruments. However, it is unclear where else the product can be used, as the second and third top places are undefined. As for the customer profile, it is difficult to draw any definitive conclusions based on the limited data provided. However, it can be inferred that the product is likely popular among percussionists who are looking to enhance the sound of their instruments, particularly the snare drum. Additionally, the fact that the product is used live suggests that it may be popular among musicians who perform in front of an audience, such as marching bands or drum corps. Based on this analysis, it may be beneficial for the manufacturer of the product to conduct further research to better understand their customer base. This could involve gathering more data on where and how the product is used, as well as conducting surveys or focus groups to gather feedback from customers. By gaining a better understanding of their customers' needs and preferences, the manufacturer can better tailor their product to meet those needs and potentially increase sales.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 4 negative reviews are cymbal, tone, sound, bass and keyboard amp. The most mentioned elements about cymbal are dent easily(25.00%), do not come with strap for the hand(25.00%).
The top 2 positive reviews are sound, cymbal. The most mentioned elements about sound are clear(100.00%), loud enough(100.00%).
Musical Instruments > Band & Orchestra > Marching Percussion
Cons
cymbal50.00%
dent easily25.00%
do not come with strap for the hand25.00%
tone25.00%
sound25.00%
bass and keyboard amp25.00%
Pros
sound100.00%
clear100.00%
loud enough100.00%
cymbal100.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of Marching Percussion is the cymbal, which is mentioned in both the top 1 and top 5 cons. Additionally, the sound is the top pro aspect mentioned, with 100% of respondents mentioning it. The other cons mentioned include tone, bass, and keyboard amp, but they are not as frequently mentioned as cymbals. It's also worth noting that there are some undefined cons, which could suggest that respondents had difficulty articulating their concerns. In terms of product development and selection, it may be worth exploring ways to improve the cymbals in Marching Percussion instruments. Additionally, manufacturers could focus on enhancing the tone and bass of these instruments to address some of the other cons mentioned. On the positive side, the sound is clearly a strong point of Marching Percussion, so manufacturers should continue to prioritize this aspect in their product development. Overall, it's important to listen to customer feedback and use it to inform product improvements and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
TopicMentions
No data

Based on the mentions provided, it seems that customers are interested in purchasing Marching Percussion products for a variety of reasons. Some possible motivations could include using the products for musical performances, personal practice, or as gifts for others who are interested in music. One key feature that seems to be important to customers when considering purchasing Marching Percussion products is the product description. This is likely because customers want to know exactly what they are getting before making a purchase, especially when it comes to musical instruments that can be quite expensive. To optimize Amazon listings for Marching Percussion products, it would be important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of each product. Additionally, including high-quality images and videos that showcase the product in action could help to further entice potential buyers. Finally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more jingle2
more jingle
donut hole1
donut hole
more jingle brass or copper1
more jingle brass or copper

Based on the limited information provided, it is difficult to provide a comprehensive analysis of customer expectations for the Marching Percussion category. However, I can provide some general insights and suggestions for sellers in this category. Firstly, it is important to understand the target audience for Marching Percussion products. This category is likely to appeal to musicians, particularly those involved in marching bands or drum corps. These customers may have specific requirements for their instruments, such as durability, portability, and sound quality. To meet these expectations, sellers should prioritize product development that focuses on these key factors. For example, developing lightweight yet sturdy drums that can withstand the rigors of marching and performing outdoors. Additionally, sellers should consider offering customization options to allow customers to tailor their instruments to their specific needs and preferences. In terms of marketing promotion, sellers should focus on highlighting the unique features and benefits of their products. This could include showcasing the sound quality of their drums, demonstrating their durability and portability, and highlighting any customization options available. Social media platforms such as Instagram and YouTube can be effective channels for reaching potential customers and showcasing the capabilities of Marching Percussion products. Overall, sellers in the Marching Percussion category should prioritize product development that meets the specific needs of their target audience, and focus on effective marketing promotion to reach potential customers and highlight the unique features and benefits of their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

penny
Purchased
If this had a donut hole it would be perfect, I don’t know why they just don’t put the donut hole and everything! The feel of it is nice but I like to use it most as a “fake tambourine“ on my floor tom!
This is an amazing product that will get you the sound you have been looking for - a fat snare sound with a jangle. Haha. The non-tambo version is also amazing. Well worth the expense.
Great quality great fit...
John F. Kline
Purchased
It's very fatAug. 2018
Love the FAT sound. Love it
S. Owens
Purchased
The jingles aren’t very present in a live situation and bass and keyboard amps create less than desirable jingle noise. I image this sounds fine recording drums isolated or with the guitars playing directly in and everyone’s wearing ears. Needs more jingles and brass or copper jingles would sound better than nickel in my opinion. BFSD makes other models with more jingles so I might try those in the future.
MIDRUM
Purchased
Just as great for fattening p the snare and toms sounds. I just wish there was a way to get more jingle out of the jingles.
James
Purchased
Five StarsJun. 2017
Great product. Period. Floor tom or snare ... just a simple way to change sounds. Love it.
T. Holden
Purchased
This would sound great, but whomever packaged it folded it in half leaving a huge crease.
Lori McArthur
Purchased
Perfect fit on my drums once I used a heat gun to remove the creases from being folded for shipping. Why someone thought it ok to fold plastic is beyond me
Twistyt
Purchased
Make sure your snare is tuned medium high to high or it’s useless. You can get a useful sound, but you need to work at it.

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