Markers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Tombow 56186 Dual Brush Pen Art Markers, Muted, 10-Pack. Blendable, Brush and Fine Tip Markers
iBayam Journal Planner Pens Colored Pens Fine Point Markers Fine Tip Drawing Pens Porous Fineliner Pen for Journaling Writing Note Taking Calendar Coloring Art Office Back to School Supplies, 18 Color
Crayola Broad Line Markers, Classic Colors 10 Each, 10 Count (Pack of 1)
Dual Markers Brush Pen, Colored Pen Fine Point Art Marker & Brush Highlighter Pen for Adult Coloring Hand Lettering Writing Planner Art Supplier(36 Colors Pen Set)
Caliart 72 Double Tip Brush Pens Art Markers, Artist Fine & Brush Pen Coloring Markers for Kids Adult Coloring Book Journaling Note Taking Lettering Calligraphy Drawing Pen Art Craft Supplies Kit

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the markers in question have a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 14,765 reviews, it's clear that many customers have purchased and used these markers and have been pleased with their performance. As an AI language model, I don't have access to the specific product details or customer feedback, but based on the data provided, it's safe to say that these markers are a popular choice among customers in this category. If you're considering purchasing these markers, it's always a good idea to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, it's important to consider your own needs and preferences when selecting markers, as different products may be better suited for different tasks or projects. Overall, it seems that these markers are a solid choice for anyone in need of high-quality markers for their art or writing projects.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is school, the most common behavior is journaling . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are daughters, kids, and granddaughters, with daughters being the most frequently mentioned. This suggests that the product may be popular among parents and grandparents who are looking for a creative outlet for their children or grandchildren. The top three places to use the product are school, college, and house, which indicates that the product may be used for both academic and personal purposes. Additionally, the top two uses of the product are journaling and gift giving, which suggests that the product may be popular among people who enjoy writing or who are looking for a unique gift idea. Given this information, it seems that the customer profile for this product may be parents and grandparents who are looking for a creative outlet for their children or grandchildren, as well as individuals who enjoy writing or who are looking for unique gift ideas. Additionally, the fact that the product is popular in both academic and personal settings suggests that it may appeal to a wide range of people. To better target this customer profile, it may be helpful to focus marketing efforts on parents and grandparents, as well as individuals who enjoy writing or who are looking for unique gift ideas. Additionally, highlighting the versatility of the product and its ability to be used in both academic and personal settings may help to broaden its appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, color, tip, marker, ink. The most mentioned elements about pen are dry out(2.92%), thick(1.95%).
The top 5 positive reviews are color, pen, marker, tip, ink. The most mentioned elements about color are good(16.28%), vibrant(10.12%).
dry out2.92%
difficult to use1.27%
do not work0.67%
run out of ink quickly0.67%
look good5.05%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of markers is the pen, which is mentioned by 17% of users. Other cons include the color, tip, marker, and ink. On the other hand, the top pro aspect of markers is the color, which is mentioned by 45% of users. Overall, it appears that users are generally satisfied with the color quality of markers, but have some issues with the pen, tip, and other aspects of the product. To improve the product, manufacturers could focus on developing better pens and tips that are more durable and easier to use. They could also consider offering a wider range of colors to appeal to a broader audience. When selecting markers, consumers should consider their specific needs and preferences. If color quality is a top priority, they may want to choose a product that has a high percentage of positive reviews for color. However, if they are concerned about the pen or tip, they may want to look for a product that has fewer negative reviews in those areas. In conclusion, while markers are generally well-liked for their color quality, there is room for improvement in other areas. By focusing on product development and selection, manufacturers and consumers alike can ensure that they are getting the best possible product for their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color6
color option2
creative lettering2

Based on the data above, it seems that customers are primarily motivated to buy markers based on the product description. This suggests that customers are looking for detailed information about the markers, such as their features, colors, and uses. Price is also a factor, but to a lesser extent, indicating that customers are willing to pay more for markers that meet their needs. Advertising attraction is another factor, but it is not as important as the product description and price. This suggests that customers are more interested in the actual product than in flashy advertising. To optimize an Amazon listing for markers, it would be important to focus on the product description. This could include providing detailed information about the markers, such as their colors, tip sizes, and uses. It would also be important to highlight any unique features or benefits of the markers, such as their durability or versatility. In addition, it would be important to consider pricing strategies, such as offering discounts for bulk purchases or bundling markers with other related products. Finally, it would be important to use high-quality images and clear, concise language in the listing to help customers make informed purchasing decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long22
last long
last longer
last awhile
last forever
color name10
color name
color name or color number
color numbers names
name color
finer tip9
finer tip
tip finer
finer tip point
finer tip version
tip thicker
4 last8
pen thicker7
pen thicker
thicker pen
shorter stiffer pen
another color6
other color
another color
extra color
other different color
longer lasting6
last longer

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the longevity of the markers, followed by the color name and the fineness of the tip. This suggests that customers are looking for markers that will last a long time and produce vibrant, easily identifiable colors with a fine tip. To prioritize product development, sellers should focus on creating markers that are durable and long-lasting. This could involve using high-quality materials or developing a special ink formula that resists fading and smudging. Additionally, sellers should consider offering a wide range of colors with unique and memorable names that will appeal to customers. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their markers in their advertising and product descriptions. They should also highlight the range of colors available and the fineness of the tip, as these are important factors for customers. Offering bundle deals or discounts for purchasing multiple markers could also be an effective marketing strategy. Overall, by prioritizing product development and marketing efforts around the key customer expectations of longevity, color name, and finer tip, sellers can create a product that meets the needs of their customers and stands out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Works as expected.
These are supposed to be metallic but there is not shine to them at all. The colors on the ends of the pens do not reflect the ink color at all. Feel I wasted my money in these "pens"!
Osh Thomas
n/aApr. 2020
Just not what I was expecting but they ain't bad
I liked the colors, the fine point isn't really fine when writing on labels.
I love these markers. I have no complaints.
Cynthia C.
i actually love these markers!! like they say, the lids don't match the color of ink, but, no biggie, because they are metallic,, I think that's what they are trying to convey. they don't bleed through, which was a surprise, because I tested them on printing paper, craft paper, and watercolor paper, all tested perfect. they are just the right wetness. When these run out of ink, I will probably buy these again.
great markersAug. 2020
Really, really like these. So glad I found them and purchased them. Love the way the colors shine, even on rock. Thank you.
Laura Adams
This was a gift for a budding 12 year old artist. She was more than pleased with the quality and brilliance of these markers. Think I hit a home run with this one!

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