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Marking & Tracing Tools product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Marking & Tracing Tools category on Amazon has a high level of customer satisfaction. With an average rating of 4.43 out of 5 and a total of 6378 reviews, it suggests that many customers have had positive experiences with the product. As an AI language model, I don't have access to the specific product details, but based on the category, it's likely that the product is used for marking and tracing on various surfaces. If you're considering purchasing this product, it's important to read through the reviews to get a better understanding of how it works and if it's suitable for your needs. Additionally, it's always a good idea to compare similar products in the same category to ensure you're getting the best value for your money. Don't forget to also consider factors such as price, durability, and ease of use when making your decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is christmas, the most common location is sewing room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, which falls under the category of Marking & Tracing Tools, is most frequently associated with three key users: mother, wife, and daughter. The mother is mentioned the most (109 times), followed closely by the wife (92 mentions) and the daughter (57 mentions). This suggests that the product appeals to a wide range of female users within a family setting. When it comes to the usage of the product, two primary activities stand out: gift giving (94 mentions) and sewing (98 mentions). This indicates that customers often purchase this product either as a gift for someone or for their own sewing needs. It is worth noting that the top three places where this product is commonly used are the sewing room (17 mentions), the house (16 mentions), and the kitchen (14 mentions). Based on this analysis, we can draw some conclusions about the potential customer profile. The data suggests that the product is popular among women, particularly those who have an interest in sewing. It is likely that these women are creative and enjoy crafting, as evidenced by the frequent mentions of the sewing room as a place of use. The fact that the product is also used in the house and kitchen suggests that it may have versatile applications beyond just sewing. To cater to this customer profile, it would be beneficial to focus marketing efforts on platforms and communities related to sewing, crafting, and DIY projects. Engaging with these audiences through social media, blogs, and forums could help raise awareness and generate interest in the product. Additionally, highlighting the product's versatility and its potential as a thoughtful gift option could further attract customers. Considering the strong association with family members like mothers, wives, and daughters, it may also be worthwhile to explore partnerships or collaborations with influencers or content creators who have a family-oriented audience. This could help reach a wider demographic and tap into the emotional aspect of gift-giving. Overall, understanding the top users, places of use, and primary activities associated with the product provides valuable insights for tailoring marketing strategies and targeting the right customer segments.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, chalk, scissors, wheel, ink. The most mentioned elements about pen are do not work(6.00%), dry out(3.32%).
The top 5 positive reviews are scissors, pen, cut, shear, chalk. The most mentioned elements about scissors are sharp(5.43%), good(1.81%).
do not work6.00%
dry out3.32%
do not last0.63%
do not write0.63%
good quality1.72%
cut so easily1.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect of Marking & Tracing Tools is the pen, which is mentioned in both the top 1 and top 5 cons. On the other hand, the top pro aspect is the scissors, which is mentioned in the top 5 cons as well. The cons mentioned in the data include issues with the pen, such as ink and chalk not working properly, as well as problems with the scissors, such as cutting and shearing difficulties. The wheel is also mentioned as a con, although it is not clear what type of tool this refers to. As for the pros, the scissors are mentioned as the top aspect, which suggests that they are generally well-liked by users. However, it is not clear what other aspects are considered positive, as only the top pro aspect is mentioned. Based on this data, it may be helpful for product developers to focus on improving the pen aspect of Marking & Tracing Tools, as this seems to be the most common issue. Additionally, it may be helpful to gather more data on what users consider to be positive aspects of these tools, in order to better understand what features to prioritize in product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
color pen2
among the best1
color white1

Based on the data provided, it seems that customers primarily buy products in the Marking & Tracing Tools category due to the product description. This indicates that customers value detailed information about the product before making a purchase. The product description is likely the top feature because it provides essential details about the tool's functionality, features, and benefits, helping customers make informed decisions. To optimize Amazon listings based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, accurate, and highlight the unique selling points of each tool. Include relevant details such as materials used, dimensions, durability, and any additional features that set the product apart. 2. Use high-quality images: Include clear and visually appealing images that showcase the product from different angles. This will help customers visualize the tool and understand its design and functionality better. 3. Incorporate customer reviews: Encourage customers to leave reviews and ratings for the products. Positive reviews can reinforce the product's quality and reliability, further motivating potential buyers. 4. Provide comparison charts: Create comparison charts that highlight the key features and benefits of different tools within the category. This will help customers compare products easily and make an informed decision. 5. Utilize video demonstrations: Consider adding short videos demonstrating how the tools are used. This can provide customers with a better understanding of the product's functionality and increase their confidence in making a purchase. By implementing these optimization strategies, you can enhance the product listing's appeal, provide valuable information to customers, and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long24
last long
last forever
last for guaranteed time
last long long
last long time
2 year ago9
year ago
4 last6
know sooner5
last lifetime5
last lifetime
last life
decent scissors4
good scissors
household scissors
light weight scissors
precision make quality scissors
along time ago3
long time ago
long ago
cushion grip2
comfort grip
cut smoother2
cut smoothly without extraneous
shear clean smooth cut
do not need refill2
refill only

Analysis of Customer Expectations for Marking & Tracing Tools: Based on the mentions provided, it is clear that customers have a strong expectation for durability and longevity when it comes to marking and tracing tools. The phrase "last long" was mentioned 24 times, indicating that customers prioritize products that are built to withstand regular use over an extended period. Additionally, the mention of "2 years ago" 9 times suggests that customers expect these tools to remain functional and effective for at least a couple of years. This implies that customers are looking for products that offer long-term value and reliability. Furthermore, the phrase "4 last" mentioned 6 times indicates that customers are interested in tools that can withstand frequent use and maintain their quality over time. This suggests that durability is a key factor for customers when considering marking and tracing tools. Suggestions for Product Development Prioritization: 1. Focus on durability: Given the emphasis on longevity and the expectation for tools to "last long," it is crucial for sellers to prioritize product development efforts towards creating durable and robust marking and tracing tools. This could involve using high-quality materials, improving construction techniques, and conducting thorough testing to ensure longevity. 2. Enhance product lifespan: To meet the expectation of tools remaining functional for at least a couple of years, sellers should consider incorporating features that extend the lifespan of their products. This could involve offering replaceable parts, providing maintenance instructions, or even offering warranties to instill confidence in customers regarding the longevity of the tools. 3. Improve performance under frequent use: As customers expect marking and tracing tools to withstand regular use, sellers should prioritize product development efforts towards enhancing performance and durability under such conditions. This could involve improving ergonomics, optimizing the tool's design for comfort, and ensuring that it can handle repetitive tasks without compromising quality. Marketing Promotion Factors: 1. Highlight durability and longevity: In marketing promotions, sellers should emphasize the durability and longevity of their marking and tracing tools. This could be done through product descriptions, customer testimonials, or even warranty offers. By showcasing these features, sellers can attract customers who prioritize long-lasting tools. 2. Showcase customer reviews and ratings: Positive customer reviews and ratings can significantly influence purchasing decisions. Sellers should encourage satisfied customers to leave reviews and ratings, which can serve as social proof of the product's durability and performance. This can be done through follow-up emails, incentives, or by actively engaging with customers on social media platforms. 3. Provide educational content: Sellers can create informative content, such as tutorials, guides, or blog posts, that highlight the benefits of using marking and tracing tools and offer tips for maximizing their lifespan. By positioning themselves as experts in the field, sellers can build trust and credibility among potential customers. By prioritizing product development efforts towards durability, longevity, and performance, and incorporating these factors into marketing promotions, sellers can meet and exceed customer expectations in the Marking & Tracing Tools category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are really short but they work really well. I usually do a test on a swatch of the fabric I am using them for to make sure it will actually erase with water. I have noticed that if you iron over the marking, it will not come off that well. There is usually a light blue residue that is visible on lighter fabrics.
Ryan M.
Five StarsApr. 2017
the best disappearing markers for sewing, these will always be what i use for marking now
janet e.
These are not full size pens. They are mini pens half the size of a ball point pen. they are easy to use and make good solid markings that wash away with water.
Julie L
Work greatJan. 2023
Honestly, I was a bit skeptical regarding the ability for the pen ink to wash out - it does - and it doesn't take much at all. I tested using just a damp cloth and the pen marks disappeared. I use the pen to draw shashiko designs and am very pleased how they work. would highly recommend.
They are small but mighty. Easy to use and seems to last. I like that there are several I have them in various places that I need them.
j cole
I can actually SEE these lines!! A lifesaver for my quilting! Thank you...
Gail Sundvall
Too smallDec. 2020
Very small and hard to handle
Okay pensJul. 2018
These pens are okay, but I expected them to be full size, not the half sized they are. I have larger hands so they are a bit awkward for me to use.
Easy to useDec. 2019
Works great to mark fabric and remove with water.
Gayle Wayne
These are stellar little marking pens for quilting, sewing and other crafts. I love the price and they work as advertised. Be sure to keep the tops on tight when not in use.

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