Marmalades product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sarabeth's Legendary Orange-Apricot Marmalade - (18 oz Pack of 2)
Guava Gourmet Marmalade (12oz, Jar) with Tropical Fruit Chunks; All-Natural, Non-GMO, Vegan, Gluten and Cholesterol-Free, Artisan Crafted, No Fillers or Preservatives
Mrs Bridges The Dundee Orange Marmalade, 12 Ounce (1 Jar)
Keiller Marmalade Orange, 12 OZ- Pack of 2
Yakami Orchard Japanese Yuzu Marmalade 300 gram jar

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Marmalades product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 1466 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on the product itself, but I can suggest that the seller should continue to maintain the quality of the product and ensure that customers are satisfied with their purchase. It may also be helpful to encourage customers to leave reviews and provide feedback, as this can help to build trust and credibility for the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is england, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the product are the husband, mother, and friend, with the husband being mentioned the most. This suggests that the product may be popular among individuals who are looking for gifts to give to their loved ones, particularly for special occasions such as birthdays or holidays. In terms of the top places to use the product, England and the UK are mentioned the most, which could indicate that the product is popular among individuals who live in or are visiting these areas. Additionally, the fact that grocery stores are mentioned as a top place to use the product suggests that it may be commonly used as a household item. Finally, the top two usages of the product are gift-giving and travel, which further supports the idea that the product is popular among individuals who are looking for unique and thoughtful gifts to give to others, as well as those who are traveling and want to bring a taste of home with them. Based on this data, it seems that the customer profile for this product may be individuals who are looking for high-quality, unique food items to give as gifts or to use in their own homes. They may also be individuals who are interested in trying new and different flavors and who enjoy exploring different cultures through food. To appeal to this customer profile, it may be helpful to focus on the unique and high-quality aspects of the product, as well as its versatility for both gift-giving and personal use. Additionally, highlighting the product's cultural and regional origins may help to attract customers who are interested in exploring different cuisines.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jar, marmalade, seal, product, orange marmalade. The most mentioned elements about jar are small(3.28%), clear(1.64%).
The top 5 positive reviews are flavor, marmalade, texture, taste, product. The most mentioned elements about flavor are good(12.64%), rich(2.75%).
contain less marmalade1.64%
orange marmalade6.56%
like like1.65%
balance well1.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in relation to marmalades is the jar, which accounts for 9.84% of all cons mentioned. Other cons mentioned include marmalade, seal, product, and orange marmalade. On the other hand, the top pro aspect mentioned most frequently is flavor, which accounts for 23.08% of all pros mentioned. Other cons mentioned include texture, taste, and product. Overall, it appears that the flavor of marmalades is a major selling point, but there are some issues with the packaging and product quality that need to be addressed. To improve the product, manufacturers could focus on improving the seal of the jar to prevent spoilage and leakage. They could also experiment with different textures and tastes to appeal to a wider range of consumers. In terms of product selection, it may be helpful to conduct market research to determine which flavors and textures are most popular among consumers. Additionally, manufacturers could consider offering smaller jar sizes or sampler packs to allow consumers to try different flavors without committing to a large jar. In conclusion, while marmalades have a strong flavor profile, there are some areas for improvement in terms of packaging and product quality. By addressing these issues and conducting market research, manufacturers can create a more appealing product that meets the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good on bagel1

Based on the data provided, it seems that customers primarily buy marmalades based on the product description, followed by brand reputation and recommendations from friends. The product description being the top feature suggests that customers rely heavily on the information provided to make their purchasing decisions. There could be several reasons why the product description is the most influential factor. Firstly, marmalades come in various flavors and ingredients, so customers rely on the description to understand the specific characteristics and taste profiles of each product. A well-written and detailed product description can effectively communicate the unique selling points and benefits of the marmalade, helping customers make informed choices. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, highlighting the key features, ingredients, and flavor profiles of each marmalade. Use descriptive language to engage customers and make the product stand out. 2. Include customer reviews: Incorporate positive customer reviews in the listing to build trust and reinforce the brand reputation. Genuine testimonials can provide social proof and encourage potential buyers to make a purchase. 3. Optimize brand presence: Strengthen the brand reputation by showcasing any awards, certifications, or accolades received. This can help differentiate the marmalade from competitors and build credibility. 4. Encourage customer recommendations: Implement strategies to encourage customers to recommend the marmalade to their friends. This could include referral programs, discounts for referrals, or social media campaigns to amplify word-of-mouth marketing. By focusing on these optimization strategies, you can leverage the importance of the product description, enhance brand reputation, and encourage recommendations, ultimately driving more sales in the marmalade category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big jar2
jar small
large jar
is not expensive2
is not expensive
is not pricey
more orange2
more orange
more orange peal
200 percent less sweet1
200 percent less sweet
additional combo of flavor1
less expensive combine flavor
apple pectin improve texture1
apple pectin improve texture
arrive safely
better deeper base1
base thicker
big box and good way pack1
pack in not big box

Based on the customer expectations mentioned, it seems that the primary concern for buyers of marmalades is the price point. Customers are looking for a product that is affordable and not expensive. Additionally, there is a desire for a larger jar size, which could be interpreted as a desire for a better value for the price. To meet these expectations, sellers of marmalades could consider prioritizing product development that focuses on cost-effective ingredients and packaging. This could include using locally sourced fruits or offering a smaller range of flavors to streamline production costs. Additionally, sellers could consider offering larger jar sizes or bundling multiple jars together to offer a better value for the price. In terms of marketing promotion factors, sellers could emphasize the affordability and value of their marmalades in their advertising and packaging. This could include highlighting the cost-effective ingredients used or offering discounts for bulk purchases. Additionally, sellers could consider partnering with retailers or offering promotions during peak buying seasons to increase visibility and sales. Overall, by prioritizing cost-effective product development and emphasizing affordability and value in their marketing, sellers of marmalades can meet the expectations of customers looking for a cheap, large jar of marmalade that is not expensive.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Miriam TAsini
Five StarsFeb. 2017
I have used it for over 50 years always perfect
Adrian Heap
Five StarsJan. 2018
Good product
Tasty English marmalade. Just how marmalade should me. Not too sweet.
Anne B.
Three StarsJun. 2017
Tasty but nI prefer more orange rind in it.
I received a 12oz jar instead of the 16oz I paid for. The label had been shrunk down to a small size which made it very difficult to read. I had opened the jar before I saw that it was only 12oz. Also, the marmalade did not have the chunks of peal which are an important part of the taste. So this may well have been fraud, although it seems like not a highly profitable one. In any case, I will not be ordering from "Marmalades by Keiller" again.
And all-time favorite cannot Be beat. But Price is 30% higher than it should be
Best.Nov. 2018
Louise Ross
I ordered 2 and one of the jars was completely shattered when I received it. I had to throw it away. When I tried to return the order, I found out that it was NOT RETURNABLE. The one that was still intact was delicious but expensive since I paid for 2 but could only consume one!
Five StarsSept. 2017
We tried many brands but none is better than this.
FlavorAug. 2021
Love it! Best marmalade ever!

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