Marshmallow product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Firestix Pack of 100 Wooden Marshmallow Smores Sticks. 30 Inch Wooden Skewers. Thickness 6mm. Includes Two Get Lit Fire Starters. 10-15 Minute Burn Time. Made in The USA - Perfect for Campfires
Upouria Mini Marshmallows Shakeable Topping, 4.5 Ounce Jars (Pack of 3)
Jet-Puffed Marshmallow Bites Coconut Coated Marshmallows (6 ct Pack, 4 oz Resealable Bags)
Walden Farms Marshmallow Dipping, 12-oz. Dessert Dip for Strawberries, Bananas, Pretzels, Cookies, and Snacks, Sugar and Calorie Free, Non-Dairy, Keto and Vegan Friendly, 6 Pack Jars
Smores Kit | 14.4oz Box of Honey Maid Graham Crackers | 12oz Bag of Jet-Puffed Marshmallows | Hershey’s Milk Chocolate Bars | 2 Montkava Stainless Steel Telescopic Roasting Forks | Suitable for Camping and Outdoor Fun

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Marshmallow product on Amazon is quite high at 4.26 out of 5. Additionally, there are a significant number of reviews, with a total of 569. This suggests that customers are generally satisfied with the product. However, it's important to note that the data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased the product. It's also possible that there are some negative reviews that aren't reflected in the data. If you're considering purchasing this Marshmallow product, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Look for patterns in the feedback, both positive and negative, to help you make an informed decision. Overall, it seems that this Marshmallow product is well-liked by customers on Amazon. However, it's always a good idea to do your research before making a purchase to ensure that the product meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is dip strawberry . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Marshmallow product are kids, husbands, and families. Kids are mentioned the most, indicating that they are likely the primary consumers or enthusiasts of this product. Husbands and families also show a significant interest, although to a lesser extent. When it comes to the places where this product is commonly used, the top three locations are grocery stores, groceries, and the fridge. This suggests that customers often purchase Marshmallows from grocery stores and keep them in their fridges for later use. It implies that Marshmallows are a popular household item, enjoyed by families and individuals alike. Regarding the usage of the product, the top two mentioned activities are dipping strawberries and giving them as gifts. This indicates that Marshmallows are not only consumed as a standalone treat but also used creatively in various ways, such as dipping them in chocolate or using them as part of a gift package. Based on this analysis, the customer profile for Marshmallows seems to be families with kids, where the product is enjoyed as a household treat. Additionally, the data suggests that Marshmallows are also popular among individuals who enjoy using them in creative ways, such as dipping strawberries or giving them as gifts. To cater to this customer profile, it would be beneficial for the Marshmallow brand to focus on marketing campaigns that highlight the product's versatility and appeal to both kids and adults. They could create recipes or DIY ideas that involve Marshmallows as a key ingredient, targeting families who enjoy cooking or baking together. Additionally, promoting the product as a unique gift option could attract individuals looking for creative and thoughtful presents. By understanding the customer profile and tailoring their marketing efforts accordingly, the Marshmallow brand can effectively reach their target audience and maximize their product's appeal.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, texture, flavor, marshmallow, chocolate. The most mentioned elements about taste are chemical tasting(17.58%), bitter(3.30%).
The top 5 positive reviews are taste, flavor, marshmallow, bag, sprinkle. The most mentioned elements about taste are good(16.67%), satisfied(1.85%).
chemical tasting17.58%
is not right1.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most important factor when it comes to marshmallows. Both the top con and pro aspect mentioned most is taste, which suggests that consumers are highly concerned with the flavor of their marshmallows. The top 5 cons mentioned include taste, texture, flavor, marshmallow, and chocolate. This indicates that consumers are not only concerned with the taste of their marshmallows, but also the texture and overall quality of the product. Additionally, the mention of chocolate suggests that consumers may be looking for marshmallows that are flavored or coated with chocolate. In terms of pros, the top aspect mentioned is also taste, which suggests that when consumers find a marshmallow they enjoy, they are highly satisfied with the product. To improve product development and selection, it may be beneficial for companies to focus on creating marshmallows with unique and appealing flavors, as well as improving the texture and overall quality of the product. Additionally, offering marshmallows that are coated or flavored with chocolate may be a popular option for consumers. Overall, it is clear that taste is the most important factor when it comes to marshmallows, and companies should prioritize this aspect when developing and selecting products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy marshmallow products based on price and product description. Both factors were mentioned by 28.57% of the respondents, indicating their significance in the decision-making process. Additionally, 14.29% of customers mentioned being attracted by advertising. The fact that product description is the top feature suggests that customers highly value detailed information about the marshmallow product. This could be because they want to know the specific ingredients, flavors, texture, or any unique selling points. A well-crafted product description can effectively communicate these details and help customers make informed purchasing decisions. Based on this information, here are some suggestions for optimizing an Amazon listing for marshmallow products: 1. Highlight key product features: Ensure that the product description clearly highlights the unique features and qualities of the marshmallow. This could include information about flavors, ingredients, texture, or any special attributes that set it apart from competitors. 2. Provide comprehensive details: Make sure the product description is thorough and provides all the necessary information customers might be looking for. This could include nutritional information, allergen warnings, storage instructions, and any other relevant details. 3. Use persuasive language: Craft the product description in a way that appeals to customers' desires and preferences. Use descriptive and enticing language to create a sense of excitement and make the product more appealing. 4. Include customer reviews: Incorporate positive customer reviews in the listing to build trust and credibility. Genuine feedback from satisfied customers can help potential buyers feel more confident in their decision to purchase. 5. Optimize pricing strategy: Since price was mentioned as a significant factor, consider offering competitive pricing or promotional discounts to attract customers. Highlight any special offers or value for money aspects in the product description. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor customer feedback and adapt your listing accordingly to meet their evolving needs and preferences.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
dessert dip topping2
dessert dip topping
taste like marshmallow2
taste like marshmallow
amaze extract1
amaze extract
are not limited time1
are not limited time
cool during summer heat1
keep cool in summer month
do not change formula1
change formula
good experience1
good experience

Based on the customer expectations mentioned, it is clear that customers are looking for a marshmallow-flavored dessert dip topping that tastes like marshmallow and has an amazing extract. This suggests that customers are looking for a product that is not only delicious but also unique and stands out from other marshmallow-flavored products in the market. To meet these expectations, sellers should prioritize product development that focuses on creating a marshmallow-flavored dip topping that has a unique and amazing extract. This could involve experimenting with different extracts and flavors to create a product that is truly unique and stands out from other marshmallow-flavored products in the market. In terms of marketing promotion factors, sellers should focus on highlighting the unique and amazing extract in their product. This could involve creating marketing campaigns that showcase the extract and how it sets their product apart from other marshmallow-flavored products in the market. Additionally, sellers should focus on creating packaging and branding that emphasizes the unique and delicious nature of their product. Overall, by prioritizing product development that focuses on creating a unique and delicious marshmallow-flavored dip topping with an amazing extract, and by emphasizing this uniqueness in their marketing campaigns, sellers can meet customer expectations and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Lena Chapman
GrossJul. 2019
So gross.
Best scent so far. Just ordered a 4 pack.
One StarFeb. 2017
Oil makes it seem like an extract from marshmallow root, but it's just flavoring.
Not what I would think ot should taste like. Very chemical and a very lingering aftertaste. Without being able to return it, the company just pockets the money as the product is a total loss.
Love it!!!!Jan. 2019
Tastes amazing! I add it to protein shakes instead of sugar/stevia!!! OMG
let downJan. 2020
was so excited to see that there was a diabetic friendly version of marshmallow fluff. Really craved a peanut butter and marshmallow crème sandwhich (might be part of why I'm type two if I'm honest). Imagine my horror when I made one and took the first bite. okay the consistency was a little off, but the taste was way off. Bitter aftertaste, followed by something chemical, to the point I looked to see if maybe the packaging had been tampered with and I should call poison control. needless to say the rest went in the trash after I waited a reasonable amount of time to see there wasn't something in it that would hospitalize me. Don't get me wrong, not trashing the company, love a lot of their other products, this one was just a complete fail for me.
Walden Farms is usually hit or miss with their products. This one is a good one!!!!!
Unfortunately this is nowhere near marshmellow, smells like alcohol and tastes like chemical or bad medicine.. made me gag and spit
You were sought official tasting flavoring I've ever had in my entire life it wouldn't allow me to give it less than one star
WonderfulSept. 2022
Great product for the price. I need a gallon.

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