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Marshmallow Spreads product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Jet-Puffed Marshmallow Creme, 7 oz Jar
Fluff Marshmallow Spread, Pack of 3
Dakimoa marshmallow fluff caramel 213g
Marshmallow Fluff, Original Fluff and Stawberry Fluff, 7.5 Ounce (Pack of 3) - with Make Your Day Spreader or Sporks
Generic Marshmallow Spread 7.5 oz and Strawberry Chocolate Hazelnut Spread 13 oz Bundle

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Marshmallow Spreads product in question has a relatively high customer satisfaction rating of 4.24 out of 5, based on 201 reviews. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that this data only provides a snapshot of customer satisfaction at a particular point in time, and may not necessarily be representative of the product's overall performance or quality. It's also possible that there are other factors, such as price or availability, that could impact customer satisfaction and overall sales performance. In terms of advice, it may be helpful for the seller to continue monitoring customer feedback and reviews, and to use this information to make any necessary improvements or adjustments to the product. Additionally, they may want to consider offering promotions or discounts to encourage more customers to try the product and leave reviews, which can help to increase overall sales and visibility on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas holiday season, the most common location is grocery, the most common behavior is make fudge . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Marshmallow Spreads are kids, followed by families and friends. The product is most commonly used in grocery stores, with some usage in schools and Arizona. The primary usage of the product is to make fudge, with some mentions of it being a great Christmas gift. From this data, we can infer that the target customer profile for Marshmallow Spreads is likely parents with young children who enjoy making treats together. The product could also appeal to individuals who enjoy making homemade gifts for the holidays. To increase sales, the company could consider marketing the product as a fun and easy way for families to bond over baking, or as a unique and thoughtful gift idea for the holiday season. Additionally, they could consider expanding their distribution to other regions beyond Arizona to reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 4 negative reviews are three jar, little spoon, jar, two out of three. The most mentioned elements about three jar are expire in less than a year(33.33%).
The top 5 positive reviews are container, fluff creme, little spoon, marshmallow flavor, marshmallow creme spread. The most mentioned elements about container are right size portion(9.09%).
Grocery & Gourmet Food > Pantry Staples > Jams, Jellies & Sweet Spreads > Marshmallow Spreads
three jar33.33%
expire in less than a year33.33%
little spoon33.33%
two out of three33.33%
right size portion9.09%
fluff creme9.09%
little spoon9.09%
marshmallow flavor9.09%
marshmallow creme spread9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Marshmallow Spreads category has more cons than pros. The top 5 cons mentioned are related to the packaging, specifically the three-jar system, the little spoon, and the undefined aspect of the vacuum. On the other hand, the top pro mentioned is the container. To improve the product, it would be beneficial to address the packaging concerns. Perhaps a more user-friendly packaging system could be developed, such as a single jar with a larger spoon or a more defined vacuum system. Additionally, it may be worth exploring different flavors or textures of marshmallow spreads to appeal to a wider audience. When selecting a product in this category, it is important to consider the packaging and the specific concerns mentioned by consumers. It may also be helpful to read reviews and gather feedback from customers to ensure that the product meets their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are primarily motivated to buy Marshmallow Spreads based on price and recommendations from friends. However, it is unclear what the undefined category refers to, so it is difficult to draw any conclusions about its impact on buyer motivation. Given that price is a top motivator, it is important for sellers to ensure that their product is competitively priced. Additionally, since recommendations from friends are also a key factor, sellers should consider implementing a referral program or other strategies to encourage satisfied customers to spread the word about their product. In terms of product description, it is clear that this is a top feature that buyers are looking for. Therefore, sellers should ensure that their product descriptions are clear, detailed, and highlight the unique features and benefits of their Marshmallow Spread. This could include information about the ingredients, flavor profile, suggested uses, and any other relevant details that would help buyers make an informed decision. To optimize their Amazon listing, sellers should also consider using high-quality images that showcase their product in an appealing way, as well as including relevant keywords in their product title and description to improve search visibility. Additionally, they could consider offering promotions or discounts to incentivize buyers to try their product and leave positive reviews, which could in turn help drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fudge recipe on back1
fudge recipe on back
large size1
large size

Based on the information provided, it is unclear what specific customer expectations are for Marshmallow Spreads. However, in general, customers may expect a few things from this type of product: 1. Taste: Customers may expect a sweet, marshmallow flavor from the spread. They may also expect it to be smooth and creamy in texture. 2. Quality: Customers may expect the spread to be made with high-quality ingredients and to be free from any artificial flavors or preservatives. 3. Versatility: Customers may expect the spread to be versatile and able to be used in a variety of ways, such as on toast, in baking, or as a dip. To meet these expectations, sellers of Marshmallow Spreads may want to prioritize product development in a few key areas: 1. Flavor: Sellers should focus on creating a delicious, authentic marshmallow flavor that will appeal to customers. 2. Texture: The texture of the spread is also important, as customers may expect it to be smooth and creamy. Sellers should work to create a spread that is easy to spread and has a pleasant mouthfeel. 3. Ingredients: Using high-quality ingredients and avoiding artificial flavors or preservatives can help to meet customer expectations for quality. In terms of marketing promotion factors, sellers may want to focus on highlighting the versatility of the product and showcasing different ways it can be used. They may also want to emphasize the quality of the ingredients and the authentic marshmallow flavor. Social media platforms like Instagram and Pinterest can be effective for showcasing visually appealing images of the product and its uses. Additionally, offering promotions or discounts can help to attract new customers and encourage repeat purchases.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Michael Wacht
I bought this combo because a friend suggested trying a fluffernutter sandwich. It just tasted like a peanut butter sandwich. I thought the peanut butter was going to have the Reeses peanut butter flavor like in the peanut butter cups, but it just tastes like any other peanut butter. Would not purchase again.
UghApr. 2022
Exploded in box!!
Made of better ingredients and not as sweet as other brands. Biggest plus was spreads so easy and adds delish marshmallow to peanut butter sandwiches or s’mores.
Beth A Cox
YumJul. 2022
Never had the strawberry as a kid, and now I know what I was missing. Yummyness.
Alie DiCarlo
It was a gift and the recipient was blown away because she can’t find it in the U.S.
TasteAug. 2019
That it has to come from Japan expensive.
Detra Fitch
In the US, I've found fluff and strawberry fluff (discounting some offbrands that should be thrown out an airlock). I saw this in the UK and had to try it. It is AWESOME! So come on now. It's made in the States. It says so on the bottom of the jar. Caramel Fluff needs to be sold in the U.S.
Yum!Jul. 2022
One word: delicious!!
Reminds me of my childhood back home in upstate NY. Also Ironically has less sugary taste than other brands!

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