Marshmallows product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dandies - Vegan Marshmallows, Vanilla, 10 Ounce (Pack of 5)
Sarah's Candy Factory Variety Dehydrated Marshmallow Bits, Vanilla Marshmallows in Jar, Assorted Marshmallows in Jar (Assorted-Assorted)
Sarah's Candy Factory Vanilla Mini Dehydrated Marshmallow Bits in Resealable Bag, 2lb
Sarah's Candy Factory Vanilla Mini Dehydrated Marshmallows in Jar, 1 Lb
Jet-Puffed Marshmallow Creme (13 oz Marshmallows Jar)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Marshmallows product in question has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 6423 reviews, it's clear that many customers have had positive experiences with this product. If you're considering purchasing this Marshmallows product, it's likely that you'll be satisfied with your purchase based on the high ratings and positive reviews. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying about the product. Additionally, it's important to keep in mind that individual experiences may vary, so it's always a good idea to approach any purchase with a critical eye and do your own research before making a decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is fridge, the most common behavior is hot chocolate . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Marshmallows product are kids, daughters, and sons. Kids are mentioned the most, followed by daughters and sons. This suggests that Marshmallows are popular among children and are likely enjoyed by families as a whole. When it comes to the places where this product is commonly used, the top three locations are the fridge, house, and freezer. This indicates that Marshmallows are typically stored in the fridge or freezer within the household, emphasizing their importance as a staple treat at home. In terms of usage, the two most popular ways to enjoy Marshmallows are in hot chocolate and as a gift. Hot chocolate is mentioned significantly more times than any other usage, suggesting that Marshmallows are commonly used as a topping or ingredient in this popular beverage. Additionally, the mention of gift-giving indicates that Marshmallows are seen as a potential present, possibly during holidays or special occasions. Based on this analysis, the customer profile for Marshmallows can be inferred as families with children who enjoy indulging in hot chocolate. The product's appeal to kids, daughters, and sons suggests that it is likely marketed towards parents who want to provide enjoyable treats for their children. The emphasis on home usage and storage in the fridge or freezer further supports the idea that Marshmallows are a household staple. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the family-friendly nature of Marshmallows. Promotions could emphasize the product's versatility in hot chocolate and position it as a delightful treat for kids and the whole family. Additionally, creating special packaging or gift sets could capitalize on the popularity of Marshmallows as a gift, providing an attractive option for customers looking to give something unique and enjoyable. Overall, the analysis suggests that Marshmallows have a strong appeal to families, particularly those with children, and can be positioned as a versatile and delightful treat for various occasions.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are marshmallow, bag, product, texture, taste. The most mentioned elements about marshmallow are stale(22.41%), chewy(3.10%).
The top 5 positive reviews are taste, flavor, marshmallow flavor, marshmallow, bag. The most mentioned elements about taste are good(28.57%), tasty(1.30%).
hard to chew1.38%
marshmallow flavor10.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of marshmallows is their texture, specifically described as "marshmallow." This suggests that some people may not enjoy the chewy or gooey consistency of marshmallows. Additionally, the bag in which the marshmallows are packaged is mentioned as a con, indicating that there might be issues with the packaging quality or convenience. On the positive side, the most frequently mentioned pro aspect is the taste of marshmallows, which is enjoyed by a significant portion of people. This suggests that the flavor is generally well-received. To improve product development and selection in the marshmallow category, it would be beneficial to address the cons mentioned. For instance, manufacturers could consider experimenting with different textures to cater to a wider range of preferences. Additionally, improving the quality and functionality of the packaging could enhance the overall user experience. Furthermore, it would be valuable to conduct further research to understand the specific aspects of taste and flavor that consumers appreciate the most. This information can guide product development efforts to create marshmallows with even more appealing flavors. Overall, by addressing the cons related to texture and packaging while capitalizing on the positive sentiment towards taste, marshmallow products can be refined and tailored to meet the preferences of a larger consumer base.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
allergen free1
cereal marshmallow1
dairy free1

Based on the data provided, it seems that customers are primarily motivated to buy marshmallows based on the product description. This makes sense, as marshmallows are a relatively simple product and customers likely want to know exactly what they're getting before making a purchase. Additionally, the brand reputation and price are also mentioned as factors, but to a lesser extent. One reason why the product description is the top feature could be that customers want to know the specific ingredients, flavors, and textures of the marshmallows. They may also be looking for information on whether the marshmallows are vegan, gluten-free, or organic. By providing a detailed and accurate product description, sellers can help customers make informed decisions and feel confident in their purchase. To optimize their Amazon listings for marshmallows, sellers should focus on creating clear and concise product descriptions that highlight the key features and benefits of their product. They should also consider including high-quality images that showcase the marshmallows in different settings and angles. Additionally, sellers may want to consider offering bundle deals or discounts to incentivize customers to purchase their product over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more marshmallow
more marshmallow end
fresh and
less pricey4
less expensive
long than 6 mo shelf life4
long shelf life
shelf life
shelf life 30 day
shelf life long
crisp fresh
large size3
big size
large size
add subscribe & save2
subscribe & save
subscribe save option
are not expensive2
are not expensive
are not pricey

Based on the customer expectations mentioned, it seems that affordability and freshness are the top priorities for customers when it comes to marshmallows. Additionally, there is a significant number of mentions for the specific flavor of marshmallow, which suggests that customers are looking for a variety of options beyond the traditional vanilla flavor. To meet these expectations, sellers should prioritize product development that focuses on creating affordable and fresh marshmallows in a variety of flavors. This could include experimenting with new flavors and textures, as well as exploring different packaging options to ensure freshness. In terms of marketing promotion factors, sellers should emphasize the affordability and freshness of their marshmallows in their messaging. They could also highlight the variety of flavors available to appeal to customers who are looking for something beyond the traditional vanilla marshmallow. Overall, by prioritizing affordability, freshness, and variety in their product development and marketing efforts, sellers can meet the expectations of customers and stand out in a crowded marshmallow market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are very good!
Yay!Dec. 2020
YupAug. 2018
Tastes just like marshmallows with gelatin. Why eat powdered cow hoofs when you can buy Dandies??
PerfectAug. 2018
Tastes and acts just like traditional marshmallows!!
I love these vegan marshmallows, because I don’t want to always have to make my own. They may be a little spendy, but they’re tasty and easily obtainable. Unfortunately, I just opened the outer package, and it turns out this particular bag came torn in the middle of the bag. It’s ineligible for return or refund, so that certainly lowers the value of the product since I’m not going to eat an open food package of anything. Their policy on no returns is really why the three stars. Now I get to dump them into the garbage.
Sarah D.
YummyNov. 2022
This is a great alternative other high fructose corn syrup marshmallows
Five StarsJun. 2017
They taste like how I remember marshmallows. :) I can't wait to make s'mores this summer!
Five StarsJan. 2016
Kids loved this!
Vegetarian daughter thrilled...thank you. Arrived at the front door like magic.
i got these for when i rented a cabin up in maine a couple weeks ago. i took my son and i dont believe that we had ever roasted marshmallows over a fire before. i have not eaten anything with gelatin since i was a child. i hadn't raised him eating that stuff either. i consider those things non-food. anyway, we did it. they are vanilla and sweet. it reminded me of the marshmallow chicks i had as a child. i think that it was likely a one time purchase. mostly because they arent a regular part of my diet. amazon is the cheapest that i could find them and they are still way overpriced.

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