Mat Cutter Blades product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Exacto Knife 3 Metal Craft Knife, Heavy Duty Hobby Knife Exacto Knife Set Number 11 Blade Precision Knife for Moroccan Decor, Cutting and Crafting

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Mat Cutter Blades product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 500 reviews, it suggests that a significant number of customers have had a positive experience with the product. However, it's important to note that the data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased the product. It's also possible that some customers may have had negative experiences but didn't leave a review. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers liked and didn't like about the product. Additionally, it's always a good idea to compare the product with similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is pocket, the most common behavior is cut down on paper . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Mat Cutter Blades are individuals who are interested in paper crafts and are looking to cut down on their paper usage. The top three users mentioned are the wife, family, and friend, which suggests that the product is likely being used in a personal or hobby setting rather than a professional one. The top three places to use the product are the pocket, bedroom, and car, which indicates that the product is being used on-the-go as well as in more stationary settings. This could suggest that the product is popular among individuals who enjoy crafting or creating on-the-go, such as during commutes or while traveling. The top two usages of the product are to cut down on paper and for paper crafts, which suggests that the product is being used by individuals who are environmentally conscious and interested in creating art or other projects using paper. Based on this data, it seems that the customer profile for the Mat Cutter Blades is likely individuals who are interested in paper crafts, environmentally conscious, and enjoy creating on-the-go. To appeal to this customer profile, the company could consider marketing the product as a sustainable alternative to traditional paper cutting methods and highlighting its portability for on-the-go crafting. Additionally, the company could consider partnering with influencers or bloggers in the paper crafting community to reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are blade, scoring blade, scorer, tip, cutter. The most mentioned elements about blade are fall out(8.47%), dull(5.08%).
The top 5 positive reviews are blade, knife, handle, tool, cut blade. The most mentioned elements about blade are sharp(14.29%), solid(3.57%).
fall out8.47%
barely cut3.39%
scoring blade5.08%
do a good job at cut and trim2.38%
can be position at several length easy and smoothly1.19%
cut blade4.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the blade is both the most mentioned pro and con aspect of Mat Cutter Blades. While the blade is appreciated for its cutting ability, it is also a source of frustration due to issues with scoring, tipping, and cutting. Overall, the sentiment towards Mat Cutter Blades seems to be mixed. While the blade is appreciated for its cutting ability, there are several issues that need to be addressed to improve the product. In terms of product development, it may be beneficial to focus on improving the scoring and tipping aspects of the blade. Additionally, it may be helpful to explore alternative materials or designs for the handle to address concerns about its comfort and usability. When selecting a Mat Cutter Blade, it is important to consider the specific needs and preferences of the user. For example, if precision cutting is a top priority, a blade with a sharper tip may be more suitable. On the other hand, if comfort and ease of use are important, a blade with a more ergonomic handle may be a better choice.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
scoring blade2
black scoring blade1
detailed cutting1
good grip1

Based on the data provided, it seems that customers are primarily motivated to buy Mat Cutter Blades based on the product description. This could be because the product description provides important information about the product's features, quality, and suitability for the customer's needs. Additionally, the fact that the product is recommended by friends may also play a role in motivating customers to make a purchase. To optimize Amazon listings for Mat Cutter Blades, it would be important to focus on creating clear and detailed product descriptions that highlight the key features and benefits of the product. This could include information about the blade's durability, sharpness, and compatibility with different types of cutting tools. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, it may be worth exploring ways to encourage customers to recommend the product to their friends, such as offering referral discounts or incentives.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
2 cut blade1
2 cut blade
all black hi-viz clicker1
all black hi-viz clicker
big heavy1
blade last longer1
blade last long
blade replacement1
cheap replacement blade blade
buy when studio class1
buy when studio class
cutter with cushion grip1
cutter with cushion grip
early in life1
earlier in life
easy fold1
fold clean

Based on the customer expectations mentioned, it seems that customers are looking for mat cutter blades that are durable and long-lasting. This is mentioned three times, indicating that it is a top priority for customers. Additionally, customers are looking for blades with two cutting edges, which suggests that they want a blade that is efficient and can cut through materials easily. Finally, customers are looking for an all-black, high-visibility clicker, which suggests that they want a blade that is easy to use and can be easily located. To meet these customer expectations, sellers should prioritize product development that focuses on creating blades that are durable and long-lasting. This could involve using high-quality materials or developing a new manufacturing process that results in a more durable blade. Additionally, sellers should focus on creating blades with two cutting edges to meet the customer's desire for efficiency. In terms of marketing promotion factors, sellers should highlight the durability and longevity of their blades in their marketing materials. They should also emphasize the efficiency of their blades by highlighting the two cutting edges. Finally, sellers should focus on the ease of use of their blades by highlighting the all-black, high-visibility clicker. Overall, by focusing on these customer expectations and prioritizing product development and marketing promotion factors accordingly, sellers can create a product that meets the needs of their customers and stands out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Can’t use this with just one person. Need someone to hold the paper still while you pull it across
I was looking for something to make the cutting easier with out going snaking the paper and ripping it and this did the job except for when you are only cutting a small patch of paper. I will definitely buy again
This comes with blades to refill it. I broke my original trying to replace the blade (not this brand). This seemed like what I wanted from my search so I bought it. It came in a package of two. On a roll, I find you can cut without the lines by finding where you need to cut, snuggly roll the paper to that point, place your cutter next to the roll and slice through. Straight cut and done! Way better than scissors.
Love itDec. 2022
Make cutting paper easy.
Toni Montalvo
HorribleDec. 2022
Did not cut the paper at all
Terrible!Jul. 2022
These exacto knives were dull! Don’t buy them!
Worked well, no problems. Used to cut film on my glass door.
Calen Green
Good: Firm handle Holds tight when it wants to Bad: The threads loosen up over use making the blade loose and dangerous Not great control due to hard metal handle Grip leaves a lot to be desired Pay a few bucks more and get the Fiskars craft version with the soft grip and precision use. Yes all of these will lose thread stability over time but it shouldn’t be an every cut type of thing.
These are great little hobby knives. I constantly need to screw in the end to keep the blade in. But what the hell?
Nick Giacoppi
i bought this to use in building gunpla it works very well at removing nubs as well as helping separate parts. the blades hold the high initial sharpness for precise nub removal for long enough and remain useably sharp for longer. replacement blades are a great value. however i paid $7.39 none of the colors are under $13 at the time of this review. id save for later and watch the price for it to go down.

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