Matches product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Skeem Design Fireplace Glass Match Cloche with Striker - Smoke - 120 Small Match Sticks
UCO Stormproof Match Kit with Waterproof Case, 25 Stormproof Matches and 3 Strikers
Extra Heavy Duty Long Safety Matches | Long Wooden Fireplace Matches for Candles, Camping, BBQ Grilling | M-6150| 11" Long | 50 per Box | Pack of 1 x 50 (50 Matches)
Diamond Long Reach Matches 75 Count - 2 Pack (2)
Decorative Matches, Long Matches for Candles in Apothecary Glass Jar, Matches Long Wooden, Safety Matches, Wooden Matches, Long Stick Matches, Fluorescent Orange | Set of 80 Matchsticks

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in the Matches category on Amazon is 4.65, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 4321 reviews, it suggests that the product has received a significant amount of feedback from customers. The high average rating suggests that the majority of customers are satisfied with their purchase in the Matches category. This could be attributed to factors such as the quality of the product, its functionality, and its overall value for money. The large number of reviews also indicates that the product has gained a considerable amount of attention and popularity among customers. Based on this information, it would be advisable for the seller or manufacturer to continue focusing on maintaining the quality and value of the product. They should also consider encouraging customers to leave reviews, as positive feedback can further enhance the product's reputation and attract more potential buyers. Furthermore, it would be beneficial for the seller to monitor customer feedback closely and address any negative reviews or concerns promptly. This will help in maintaining a high level of customer satisfaction and ensuring that the product continues to meet the expectations of buyers in the Matches category. Overall, the data suggests that the product in the Matches category on Amazon has been well-received by customers, with a high average rating and a significant number of reviews. By continuing to prioritize customer satisfaction and addressing any issues that arise, the seller can further enhance the product's success on the platform.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is fireplace, the most common behavior is camp . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Matches product are the husband, friend, and son. The husband is mentioned the most, followed closely by the friend and then the son. This suggests that the Matches product appeals to a diverse range of individuals, including family members and close friends. When it comes to the top three places to use the product, the fireplace is mentioned the most, followed by the house and then the car. This indicates that the Matches product is primarily associated with indoor settings, particularly for activities such as lighting a fireplace or candles in the house. The mention of the car suggests that some customers may also use the product for emergency purposes or while on outdoor trips. In terms of usage, the top two mentioned activities are camping and giving the product as a gift. This implies that the Matches product is popular among outdoor enthusiasts who use it during camping trips. Additionally, the high number of mentions for gifting suggests that customers find the product suitable for presenting to others on various occasions. Based on this analysis, the customer profile for the Matches product can be described as individuals who value convenience, enjoy indoor activities such as lighting fireplaces or candles, and have an interest in outdoor activities like camping. They may also be inclined to share the product with others as a thoughtful gift. To further cater to this customer profile, it would be beneficial to emphasize the convenience and reliability of the Matches product, highlighting its suitability for both indoor and outdoor use. Promoting its versatility and durability could attract more customers who enjoy camping or need a reliable source of fire ignition. Additionally, offering gift packaging or special promotions for gifting occasions could help capitalize on the popularity of the product as a gift item.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are match, stick, striker, wood, tip. The most mentioned elements about match are flimsy(1.18%), small(1.18%).
The top 5 positive reviews are case, match, container, product, light. The most mentioned elements about case are waterproof(5.39%), solid(4.00%).
burn hot0.88%
not light0.88%
good quality1.91%
seal well1.39%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Matches category is "match," accounting for 27.14% of the mentions. Additionally, the top five cons of vacuum are "match," "stick," "striker," "wood," and "tip." On the other hand, the top pro aspect mentioned most is "case," accounting for 19.13% of the mentions. The top five cons of the tip are "case," "match," "container," "product," and "light." Based on this information, it appears that the main drawback associated with matches is the quality or effectiveness of the match itself, as it is mentioned as both a con aspect and a pro aspect. The cons related to the vacuum include issues with the match, stick, striker, wood, and tip. On the positive side, the case is mentioned as a pro aspect, indicating that it is appreciated by users. To improve product development and selection in this category, it would be beneficial to focus on addressing the mentioned cons. This could involve improving the quality and reliability of the match, ensuring that the stick, striker, wood, and tip are of high quality and perform well. Additionally, considering the positive sentiment towards the case, it may be worth exploring innovative and convenient case designs that enhance the overall user experience. Furthermore, it would be helpful to gather more specific feedback from users to understand their preferences and pain points in greater detail. This could be done through surveys, user reviews, or direct engagement with customers. By actively listening to customer feedback and incorporating their suggestions, product developers can create matches that better meet the needs and expectations of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
actually light on the first swipe1
design on the box1
durable water resistant container (1
eco friendly1

Based on the data provided, it seems that customers are primarily motivated to buy matches based on the product description. This suggests that customers are looking for matches that meet their specific needs and preferences, and are willing to read through detailed descriptions to find the right product. Some possible reasons why product description is the top feature could include the fact that matches are a relatively simple product, so customers may be looking for specific details to differentiate between different brands or types. Additionally, matches may be used for a variety of purposes, so customers may be looking for descriptions that highlight specific features or use cases. To optimize an Amazon listing for matches, it would be important to focus on creating detailed and informative product descriptions that highlight the unique features and benefits of the product. This could include information about the size, shape, and color of the matches, as well as any special features or uses. Additionally, it may be helpful to include customer reviews or testimonials that highlight the quality and effectiveness of the matches. Finally, pricing could also be an important factor, so it may be worth experimenting with different price points to see what resonates with customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
attach lanyard…6
attach lanyard or carabiner
clip or lanyard hole
lanyard attachment point on
lanyard hole
burn time long2
burn long
burn slow
do not use2
never use
fully water proof2
leg sturdier2
longer lasting2
last longer
match striker2
match striker

Based on the customer feedback, it seems that customers who purchase matches have certain expectations regarding the product. The most commonly mentioned expectation is the attachment of a lanyard, which suggests that customers want a convenient way to carry their matches with them. Additionally, customers expect the matches to work effectively, with four mentions of this expectation. Finally, customers seem to prefer larger matches, with three mentions of this expectation. To meet these expectations, sellers of matches should prioritize product development that includes the attachment of a lanyard to the packaging or container of the matches. This will make it easier for customers to carry their matches with them and reduce the likelihood of losing them. Additionally, sellers should focus on ensuring that the matches work effectively, as this is a key expectation of customers. This could involve improving the quality of the matches or the packaging to ensure that the matches stay dry and are easy to light. Finally, sellers should consider offering larger matches to meet the expectation of customers who prefer bigger matches. This could involve developing a range of sizes to cater to different customer preferences. In terms of marketing promotion factors, sellers should highlight the convenience of the lanyard attachment and the effectiveness of the matches in their marketing materials. They could also emphasize the larger size of the matches to appeal to customers who prefer this feature. By meeting these customer expectations and promoting the features that customers value, sellers can increase customer satisfaction and drive sales of their matches.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

very good buyOct. 2019
I used the candle lighters for years and just switched to use it. I like it ,
They Work good deal for the cost!
Very sturdy.Aug. 2019
Matches are matches but these are sturdy. I use them to light candles. They will light all the candles on a birthday cake without burning your fingers.
It was goodJul. 2022
Its good i recommend
They’re difficult to light and they don’t all stay lit for long, I think the heads are too small….? Will not be buying again.
Diane H.
Striking surface way too small. Not worth the cost. Don't buy.
Good qualityDec. 2018
Bought as a gift, can’t say much except that they look to be of good quality.
Robert ^_^
everything you need works a treat
Five StarsNov. 2014
Excellent value
These are amazing matches! They do their normal job of lighting up when you strike them on the box, but not only are they sustainably-sourced, they’re actually far more durable than regular red-headed matches. I sometimes forget to bring in matches before a rain. Normally the red ones won’t light ever again. I tried the green ones the day after they got soaked overnight, and to my surprise, they sputtered a little and then ignited! A small number that had been outside the box and in the sleeve had dissolved, but for the most part all of them lit. Once completely dry, they ignited as if nothing had happened. I left them out in a few more rain storms, and the same story! I fully expected the box to be dead, but nope! Can’t recommend these enough if you’re as forgetful as me!

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