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Maternity product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/17
No Image
Average Ratings
4.4
Total Reviews
8,324
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for maternity products on Amazon is 4.4, which indicates a relatively high level of customer satisfaction. With a total of 8324 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally satisfied with the maternity products available on Amazon. This could be attributed to factors such as product quality, functionality, comfort, and overall value for money. The large number of reviews also indicates that there is a considerable demand for maternity products on the platform. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. This can be achieved by consistently offering high-quality products, ensuring accurate product descriptions, providing excellent customer service, and promptly addressing any customer concerns or issues. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this helps build trust and provides valuable feedback for potential buyers. Offering incentives or rewards for leaving reviews could be an effective strategy to increase the number of reviews and further enhance customer satisfaction. Overall, the data suggests that the maternity category on Amazon is performing well in terms of customer satisfaction. By continuing to prioritize customer needs and consistently delivering high-quality products, sellers can further capitalize on this positive trend.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is house, the most common behavior is stretch mark . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is clear that the product is primarily used by women who are either pregnant or have recently given birth. The top three users of the product are the wife, mother, and daughter, which suggests that the product is often purchased as a gift for someone in the family who is expecting or has recently had a baby. The top three places where the product is used are the house, hospital, and stomach, which further supports the idea that the product is primarily used by women who are pregnant or have recently given birth. The fact that the stomach is one of the top places where the product is used indicates that it is likely used to treat stretch marks, which is one of the top two usages of the product. Overall, the data suggests that the customer profile for this product is women who are either pregnant or have recently given birth, and who are concerned about stretch marks. They are likely to be family-oriented and may purchase the product as a gift for someone else in the family who is expecting or has recently had a baby. Based on this analysis, some suggestions for the customer profile might include targeting women who are in their late 20s to early 40s, as this is the age range when many women are likely to be having children. Additionally, marketing efforts could focus on the emotional aspect of pregnancy and motherhood, highlighting the importance of taking care of oneself during this time. Finally, offering gift sets or bundles could be a good way to appeal to customers who are looking to purchase the product as a gift for someone else.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, product, lotion, cream, pump. The most mentioned elements about smell are solid(5.56%), good(5.09%).
The top 5 positive reviews are smell, product, cream, lotion, moisturize. The most mentioned elements about smell are good(11.45%), mild(0.72%).
Cons
smell26.39%
solid5.56%
good5.09%
bad3.09%
strange2.78%
unpleasant1.39%
product13.43%
lotion9.41%
cream5.56%
pump5.25%
Pros
smell18.12%
good11.45%
mild0.72%
amazing0.63%
lovely when it0.63%
light0.54%
product18.03%
cream13.35%
lotion9.56%
moisturize8.48%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that smell is a significant factor in both the pros and cons of maternity products. While smell is the top pro aspect mentioned, it is also the top con aspect mentioned. The top 5 cons of both vacuum and tip products include smell, product, lotion, cream, and pump/moisturize. This suggests that there is a need for maternity products that are effective and pleasant smelling. It is important for product developers to consider the scent of their products and ensure that they are not overpowering or unpleasant. Additionally, it may be helpful to focus on developing products that are multi-functional and can address multiple concerns, such as dryness and irritation. Overall, the data suggests that there is room for improvement in the development and selection of maternity products. By addressing the concerns of consumers, such as the smell and effectiveness of products, developers can create products that are more appealing and effective for expectant and new mothers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others82
smell4
stretch mark3
work3
moisturizing2

Based on the data provided, it seems that customers primarily buy products in the maternity category due to the product description. This indicates that customers rely heavily on the information provided about the product to make their purchasing decisions. The product description is the top feature mentioned, accounting for 61.78% of customer mentions. There could be several reasons why the product description is the most influential factor for buyers in this category. Firstly, expectant mothers may have specific needs and requirements during their pregnancy, and they rely on the product description to ensure that the item meets those needs. Additionally, maternity products often involve personal comfort and safety, so customers want to be well-informed before making a purchase. Based on this information, optimizing the Amazon listing for maternity products should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the product, such as size, materials used, features, and any specific benefits for expectant mothers. 2. Highlight unique selling points: Emphasize what sets the product apart from others in the market. For example, if the product offers exceptional comfort or innovative design, make sure to mention it prominently. 3. Use customer testimonials: Include positive reviews and testimonials from satisfied customers who have used the product during their pregnancy. This can help build trust and credibility. 4. Address common concerns: Anticipate and address potential concerns or questions that customers may have about the product. This can help alleviate any doubts and increase confidence in the purchase. 5. Optimize keywords: Use relevant keywords in the product title, description, and bullet points to improve visibility in search results. Consider using terms that expectant mothers commonly search for when looking for maternity products. By focusing on these optimization strategies, sellers can effectively communicate the unique features and benefits of their maternity products, ultimately attracting more customers and increasing sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
clear up stretch mark67
prevent stretch mark
help with stretch mark
stretch mark
reduce stretch mark
fade stretch mark
work25
work
result14
result
result good
'before picture11
before after picture
before after photo
before after pic
before photo
before pic
big bottle10
bottle big
large bottle
big bottle
bottle
bottle large
improvement10
improvement
more improvement
further improvement
fade away8
fade
fade away or less visible
fade good
fading
prevent7
prevent
prevent more
prevent entirely
unscented7
unscented
unscented version
cheap6
cheap

Analysis of Customer Expectations for Maternity Products: Based on the customer feedback, it is evident that the primary concern for customers in the maternity category is the desire to clear up stretch marks. This issue was mentioned 67 times, indicating a significant demand for products that can effectively address this concern. Additionally, customers mentioned the importance of products that work (25 mentions) and deliver visible results (14 mentions). Considering these customer expectations, sellers in the maternity category should prioritize product development and marketing efforts accordingly. Here are some suggestions: 1. Stretch Mark Solutions: Given the high number of mentions, it is crucial for sellers to focus on developing products specifically designed to clear up stretch marks. This could include creams, oils, or other treatments that are safe and effective during pregnancy. Investing in research and development to create innovative solutions will likely attract a large customer base. 2. Efficacy and Safety: Customers emphasized the importance of products that work. Therefore, sellers should prioritize developing products that have proven efficacy in reducing stretch marks. Additionally, ensuring the safety of these products during pregnancy is crucial. Highlighting the use of natural ingredients or dermatologist-tested formulations can help build trust with customers. 3. Visible Results: Customers also expressed a desire for visible results. Sellers should focus on developing products that not only reduce the appearance of stretch marks but also provide noticeable improvements in skin texture and tone. Before-and-after pictures or testimonials from satisfied customers can be effective marketing tools to showcase these results. 4. Education and Information: Sellers should invest in educating customers about the causes of stretch marks during pregnancy and the benefits of using their products. Providing informative content through blogs, social media, or product descriptions can help customers make informed decisions and build confidence in the brand. 5. Targeted Marketing: To effectively promote maternity products, sellers should target their marketing efforts towards expectant mothers and those who have recently given birth. Collaborating with influencers or mommy bloggers who have a strong following in the maternity niche can help reach the target audience. Additionally, offering discounts or samples to maternity clinics or hospitals can increase brand visibility. By prioritizing product development to address stretch marks, ensuring efficacy and safety, delivering visible results, providing education, and implementing targeted marketing strategies, sellers in the maternity category can meet customer expectations and establish a strong presence in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

I have sensitive skin and I was excited to see this was dermatologist tested and 97% allergen free and also all the good reviews. I applied to my abdomen hips and thighs per the instructions and broke out in terrible dermatitis sooooo itchy. Pictures are over 24 hours after applying. I went to return it but was told it is no refundable which is a shame. So if you have sensitive skin be weary and keep in mind you risk losing your money.
kimberly
Purchased
Good.Apr. 2015
I got this product a day early and was packaged very well. I read other reviews who say they didn't think the correct product was in the bottle however I feel confident it is. It has the same smell as my cocoa butter in a jar and is thick just like the furmula says it should be. At least it better be the real thing like I'm sure it is and not something that can hurt my pregnancy! I used this with my first pregnancy and it worked. I loved it!
Five StarsSept. 2014
Used every day during my pregnancy and no stretch marks for this mama!
Chris
Purchased
I am giving this product this review due to multiple reasons. To begin with I should have known a scam when the shipping is 3x the cost of the product. The lotion is in no way a cocoa butter lotion. Upon receiving these items. I ordered three. Both my girlfriend(who is pregnant) and I immediately noticed that it smelled like hospital lotion. There is no hint of cocoa in there what so ever. When using the ones we have purchased in store the entire bathroom smells of it. It is suppose to be identical. Also after comparing the two. The ones I ordered have an oily feeling/texture. I contacted the seller right away and their reply was to tell me that it was 100% the correct product and that they had bought a pallet to sell. Also that if I wished to return I would get only the purchase price of the product not including the shipping. As I stated before the shipping was probably 3x the cost of the product to begin with. I will be contacting Amazon to see if they can do something. Is it so hard for someone to not try to take advantage of people by using a quality site like Amazon?
Monica
Purchased
Five StarsApr. 2015
Lotion is working good reducing stretch marks
Okay so I'm twenty years old and ever since I hit puberty I started getting stretch marks in all sorts of places. They always embarassed me and I struggled with them my whole teenage life. When I got older I had gained some weight and got more, but even after I lost the weight I still had stretch marks. This was the first lotion I tried and it really worked. I had put it on in the morning and at night for about a week and already started to see them fade. I don't know if the marks will ever be completely gone, but they have faded enough that I can finally wear a two piece bathing suit without feeling so ugly. I don't know how it works with pregnancy but my stretch marks went from a purple red to light pink in just one week! :)
Sunny Li
Purchased
Five StarsMay 2015
good
nina v
Purchased
UghJul. 2013
This was horrible. First, overpriced. There's a blacked out pricetag that says 3.80. Secondly, I got a rash all over my breasts. I STILL have it after almost two weeks, and it started getting better a couple days ago, with oliveoil.
Horrible smellSept. 2007
I am newly pregnant and have been using this. My skin definitely feels different after using it, but I'm not far enough along to know if it's going to make any difference or not. What I do not like is the smell!! Pregnant women are already sensitive to smell and this smells like lotion and urine mixed. I would recommend Palmer's Tummy Butter - it has a much more pleasant smell - kind of like chocolate and lavendar mixed.
Camellia H
Purchased
Five StarsNov. 2014
Great!

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