Mattresses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Graco Premium Foam Crib & Toddler Mattress – GREENGUARD Gold and CertiPUR-US Certified, 100% Machine Washable, Breathable, and Water-Resistant Cover, Meets All Applicable Category Safety Standards
Newton Baby Crib Mattress - Infant & Toddler Mattress, Baby Bed Mattress for Crib, Dual-Layer, Safe, Breathable & Washable Crib Mattress, Removable Cover, Deluxe 5.5 inch-thick Cushion, Moonlight Grey
Dream On Me Honeycomb Orthopedic Firm Fiber Standard Baby Crib Mattress | Greenguard Gold certified | 10 Year warranty | 5” Fiber Core Optimum Support | Infant and Toddler Mattress | Waterproof Cover
Waterproof Crib Mattress Topper 3.5" and Baby Toddler Bed Mattress, Non-Slip Bamboo Surface Folding Mattress with Washable and Breathable Removable Cover, Airflow Foam Baby Playmat for Boys and Girls
Munchkin Lulla-Vibe Vibrating Mattress Pad

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for mattresses on Amazon is quite high at 4.81 out of 5. Additionally, there are a significant number of reviews, with over 10,000 customers having shared their experiences with these products. This suggests that customers are generally quite satisfied with the mattresses they are purchasing on Amazon. If you are in the market for a new mattress, it may be worth considering purchasing one from Amazon based on the high customer satisfaction ratings. However, it is important to do your research and read through reviews carefully to ensure that you are selecting a mattress that will meet your specific needs and preferences. Additionally, keep in mind that individual experiences may vary, so it is always a good idea to try out a mattress in person if possible before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is night, the most common location is baby crib, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are parents with young children, with the top three users being son, daughter, and infant. The top three places to use the product are baby cribs, toddler bunk beds, and packs, indicating that parents are using this product primarily in their homes and while traveling. The top two usages of the product are for travel and sleep, suggesting that parents are looking for a portable and comfortable solution for their children's sleeping needs. Given this information, it is likely that the customer profile for this product is parents who are looking for a high-quality mattress that is both comfortable and portable. They may be concerned about their child's sleep quality, especially while traveling, and are looking for a solution that can provide a comfortable and safe sleeping environment. They may also be interested in products that are easy to clean and maintain, as young children can be messy. Based on these insights, some suggestions for the customer profile might include marketing the product as a safe and comfortable solution for parents who are on-the-go, emphasizing its portability and ease of use. Additionally, highlighting the product's durability and ease of cleaning could be appealing to parents who are looking for a long-lasting and low-maintenance solution for their child's sleeping needs. Overall, the data suggests that this product is primarily targeted towards parents with young children who are looking for a high-quality and portable mattress solution.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mattress, zipper, battery, product, cover. The most mentioned elements about mattress are not fully expand(4.99%), hard(1.72%).
The top 5 positive reviews are mattress, fit, quality, cover, bed. The most mentioned elements about mattress are comfortable(9.61%), firm(5.26%).
not fully expand4.99%
never inflate correctly1.20%
good quality4.26%
fit well4.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most significant aspect of mattresses is the quality of the mattress itself, with both the top pro and con being related to the mattress. The top cons mentioned include issues with the zipper, battery, and cover, while the top pros are related to the comfort and quality of the mattress. To improve product development and selection, manufacturers should focus on addressing the issues with the zipper, battery, and cover, as these are the most commonly mentioned cons. Additionally, they should continue to prioritize the quality and comfort of the mattress, as this is the most important aspect for consumers. Overall, the sentiment analysis suggests that while there are some issues with mattresses, consumers are generally satisfied with the quality and comfort of the product. By addressing the most common cons and continuing to prioritize the mattress itself, manufacturers can continue to improve the category and meet the needs of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy mattresses based on the product description. This makes sense, as mattresses are a significant investment and customers want to ensure they are getting a product that meets their needs and preferences. Some possible reasons why the product description is the top feature could be that customers want to know about the materials used, the level of firmness, the size options available, and any special features such as cooling technology or motion isolation. To optimize Amazon listings for mattresses, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider including customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Additionally, sellers may want to consider offering competitive pricing and leveraging word-of-mouth marketing by encouraging satisfied customers to recommend their products to friends and family.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long19
last long
last longer
last awhile
know sooner17
battery rechargeable8
plug-in rechargeable
rechargeable option
A little bit more thick.7
expand fully
expand more
fully expand
help mattress6
felt more comfortable5
more comfortable

Based on the customer expectations mentioned, it seems that customers are primarily concerned with the durability and longevity of mattresses. This is evident from the fact that "last long" was mentioned 19 times. Customers want to invest in a mattress that will provide them with a comfortable sleeping experience for a long time. Another important expectation is that customers want to know about the product sooner. This suggests that sellers should focus on providing detailed information about their mattresses, including their features, benefits, and specifications. This will help customers make an informed decision about which mattress to purchase. The mention of "soft" 10 times indicates that customers are looking for a comfortable and cozy sleeping experience. This suggests that sellers should prioritize the development of mattresses that are not only durable but also provide a soft and comfortable sleeping surface. To meet these customer expectations, sellers should focus on product development that prioritizes durability, comfort, and softness. They should also provide detailed information about their mattresses to help customers make informed decisions. In terms of marketing promotion factors, sellers should focus on highlighting the durability, comfort, and softness of their mattresses in their marketing campaigns. They should also emphasize the benefits of investing in a high-quality mattress that will last for a long time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Todd Kulaga
Best baby purchase ever! Would buy 100 more!
Not for meDec. 2022
My baby loves his little swing bc of vibration, I wanted the same for his bassinet. It did not work out for my needs
Brett L.
This worked for three and a half months. My son would start to fuss at night or have trouble falling asleep. We’d put this under his legs and he’d be out within a few seconds. It was great. My son is now laying in his crib wide awake and I’m really wishing that darn pad was still working. It also goes through batteries very quickly. The vibration is pretty strong at first then as the batteries start to die it gets quite weak. I know I’ll probably end up ordering another one because other pads are a lot more money and the reviews are about the same. Just know your 20 bucks only lasts a few months.
Horrible. Ran through batteries lime crazy!! I got one in June and it's completely dread already! DO NOT buy this product!!!
Hard and lumpy, you can feel the mechanism inside this “pillow” not ideal trying to lay a baby on it. You can even feel the lumps and bumps under a boppy pillow.
Annie D
At nearly 2 years old my daughter, had been regularly waking up, each night for the past 7 months. I wasn't sleeping, she wasn't sleeping , which made her irritable all day. She is disabled and the lack of sleep was effecting her ability to function in her therapy. At the advice of her doctor, I decided to try a vibrating bed insert and came across this one. For starters, the button is extremely hard to push on and off. Your supposed to push and hold to turn it on to low power setting then push it again for high power, then a 3rd time for off but it doesn't work that way. I couldnt get a change in settings from low to high, only on and off. It really hurts you finger, that's how hard you have to push. Its supposed to go under the crib matress but It could not be felt from under the crib mattress. I had to put it under a pillow ( my child is old enough for one in the crib) on top of mattress. I used it for a few weeks but didnt seem to make a difference or help her go back to sleep at all. She is now sleeping through the night but only because a gave up going in and getting her and learned to let her cry it out. Because she disable and has soothing issues I was always felt bad to let her cry it out but I have learned that sometimes you have to treat them like you would another child. I only give it two stars because it could be helpful for a younger child, newborn age.
Keela Lawler
My baby loved it when he was small. I just wish I could find it now and maybe use it to get him asleep in his own bed.
Amanda Mc
amazingJul. 2021
wish I would have gotten this sooner. works amazing. use it every night for my son and it helps him falll asleep and stay asleep longer
T. Kelly
Not for us..May 2014
I purchased this for my 2 week old baby, after noticing he sleeps well during the day, in his rocking/vibrating swing. Hoping to soothe him at night, I thought I would give this a try. Now I must note, I have a compact/small crib, with a thinner mattress, which I can wheel from his room to mine, and was purchased for this reason. However, the lulla-vibe is much to thick/bulky under the mattress. This isn't terrible, and I would have dealt with the elevation by placing on the head side, offering it a wedge benefit. However, maybe because the crib is small, it rattled the crib so loudly, it was far from soothing, in sound. Now the item may work with a standard size crib, with a thicker mattress. But, it did not work for ours. I put it back into its package within 5 minutes, and have returned it, I hope to find another alternative.
Sharon G.
It was very loud. I ended up returning it. I don't know if we just don't have the right crib or mattress setting but I tried to use it and it just was so loud it would have never worked. It also didn't vibrate the mattress.

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