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Mayonnaise product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Hellmann's Mayonnaise For a Creamy Condiment for Sandwiches and Simple Meals Real Mayo Gluten Free, Made With 100 percent Cage-Free Eggs 30 Fl Oz (Pack of 3)
Blue Plate Light Mayonnaise, 30 Ounce Jar, 6 Count
Best Foods Real Mayonnaise Creamy Condiment for Simple Meals Mayonnaise Sandwich Spread 15 oz, Pack of 4
Kewpie Mayonnaise 15.87oz/450g (3 Pack)
Kewpie Mayonnaise Tube-Best of Americ, 17. 64 Fl Oz (Pack of 1)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Mayonnaise product in question has a relatively high customer satisfaction rating, with an average rating of 4.46 out of 5 and a total of 5492 reviews. This suggests that the product is well-liked by customers who have purchased and used it. As an AI language model, I don't have access to the specific reviews or feedback from customers, but based on the overall rating and number of reviews, it seems that the product is meeting or exceeding customer expectations. If you are considering purchasing this Mayonnaise product, it may be a good choice based on the high customer satisfaction rating. However, it's always a good idea to read through some of the reviews to get a better sense of what customers like and dislike about the product. Additionally, it's important to consider your own personal preferences and needs when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is summer, the most common location is grocery, the most common behavior is sandwich . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use mayonnaise the most are likely to be family-oriented individuals who frequently use it in their homes and when grocery shopping. The fact that "sandwich" is the top usage of the product suggests that these customers may be using mayonnaise as a condiment for their sandwiches, which is a common use for the product. Additionally, the fact that "travel" is the second most common usage of the product suggests that these customers may be using mayonnaise as a portable condiment for their sandwiches while on the go. This could indicate that these customers are busy and often on the move, which may be a factor in their preference for using mayonnaise as a convenient and easy-to-use condiment. The fact that "Japan" is one of the top places to use the product suggests that these customers may have an interest in Japanese cuisine or culture, or may have traveled to Japan and discovered a preference for Japanese-style mayonnaise. This could be an opportunity for the company to market their product to customers who are interested in Japanese cuisine or culture. Overall, based on the data provided, it seems that the customer profile for this mayonnaise product is likely to be family-oriented individuals who are busy and frequently on the go, and who may have an interest in Japanese cuisine or culture. To appeal to these customers, the company could focus on marketing the convenience and portability of their product, as well as any unique features or flavors that may appeal to customers with an interest in Japanese cuisine.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, mayo, seal, mayonnaise. The most mentioned elements about product are come apart(1.01%), expire in 2 week(0.67%).
The top 5 positive reviews are flavor, taste, mayonnaise, mayo, squeeze bottle. The most mentioned elements about flavor are good(15.67%), rich(4.26%).
come apart1.01%
expire in 2 week0.67%
not creamy0.67%
smell so bad0.67%
like like4.06%
balance well0.58%
squeeze bottle3.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the overall sentiment towards mayonnaise is mixed. While the top pro aspect mentioned is flavor, the top cons include issues with the product itself, the bottle, and the seal. Additionally, there are mentions of negative experiences with the taste and texture of the mayonnaise. To improve the product, it may be helpful to focus on addressing the issues with the product and packaging. This could involve improving the quality of the mayonnaise itself, as well as finding ways to make the bottle and seal more user-friendly. Additionally, it may be worth exploring ways to enhance the flavor and texture of the mayonnaise to address some of the negative feedback. When it comes to product development and selection, it's important to keep in mind the importance of both product quality and packaging. Consumers are looking for a high-quality product that is easy to use and store, so it's important to prioritize these factors when developing and selecting mayonnaise products. Additionally, it may be helpful to conduct market research to better understand consumer preferences and identify areas for improvement.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
2 pack1
big plate1
come in glass1

Based on the data provided, it seems that customers are primarily motivated to buy mayonnaise based on the product description, advertising attraction, and brand reputation. However, the product description appears to be the top feature influencing their decision. There could be several reasons why the product description is the most influential factor. Firstly, a well-written product description can effectively communicate the unique features, benefits, and uses of the mayonnaise. It helps customers understand what sets it apart from other brands or varieties available in the market. Additionally, a detailed product description can provide information about the ingredients, nutritional value, and any special certifications or quality standards that the mayonnaise meets. This transparency can build trust with customers who are conscious about the ingredients they consume. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and highlights the key selling points of the mayonnaise. Use persuasive language to emphasize its taste, versatility, and any unique features. 2. Include customer reviews: Incorporate positive customer reviews in the product description to provide social proof and build trust. Highlight any specific feedback that praises the taste, texture, or overall satisfaction with the product. 3. Use high-quality images: Include appealing and high-resolution images of the mayonnaise to give customers a visual representation of the product. Show different angles, packaging, and any additional features that may be relevant. 4. Leverage brand reputation: If the brand has a strong reputation or any certifications, mention them prominently in the product description. This can help customers associate the mayonnaise with quality and reliability. 5. Optimize keywords: Conduct keyword research to identify relevant search terms that customers use when looking for mayonnaise. Incorporate these keywords naturally throughout the product description to improve visibility in search results. Remember, these suggestions are based on the provided data, and it's always important to continuously monitor customer feedback and adapt the listing accordingly to meet their evolving needs and preferences.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date11
long expiration date
expiration date
expiration date later
expiration date couple month
expiration or best by date
large size5
large size
big size
10 year shelf life4
6 month shelf life
long shelf life
one year shelf life
big bottle3
big bottle
big bottle…
bottle big
big jar3
large jar
big jar
expiration date 2 month out or long3
expiration date long
expiration date of several month or year+
long expiration
less pricey3
more affordable
less expensive
fresh product2
fresh product
1 oz jar2
30 oz jar
small jar

Analysis of Customer Expectations for Mayonnaise: Based on the customer feedback, there are a few key expectations that stand out for the mayonnaise category. The most frequently mentioned expectation is the expiration date, which indicates that customers are concerned about the freshness and shelf life of the product. This suggests that sellers should prioritize ensuring a reasonable expiration date for their mayonnaise products. Another expectation that customers have is affordability, as the term "cheap" was mentioned multiple times. This implies that customers are looking for cost-effective options when purchasing mayonnaise. Sellers should consider offering competitive pricing or value packs to cater to this expectation. The mention of large size indicates that customers appreciate having larger quantities of mayonnaise available. This suggests that sellers could consider offering different sizes or packaging options, including larger containers, to meet the needs of customers who prefer buying in bulk. Suggestions for Product Development Prioritization: 1. Expiration Date: Focus on improving the shelf life of the mayonnaise to meet or exceed customer expectations. Conduct research and invest in technologies that can extend the product's freshness without compromising quality. 2. Affordability: Explore ways to optimize production costs without compromising the taste and quality of the mayonnaise. This could involve sourcing ingredients efficiently, streamlining manufacturing processes, or negotiating better deals with suppliers. 3. Packaging Options: Consider introducing larger-sized containers or value packs to cater to customers who prefer buying in bulk. This can provide them with more convenience and potentially attract customers who are looking for cost-effective options. Suggestions for Marketing Promotion Factors: 1. Highlight Expiration Date: Emphasize the freshness and extended shelf life of the mayonnaise in marketing materials. This can help build trust with customers and differentiate the product from competitors. 2. Competitive Pricing: Promote the affordability of the mayonnaise by offering competitive pricing or running promotional campaigns. This can attract price-conscious customers and encourage them to choose your product over others. 3. Bulk Purchase Benefits: Showcase the advantages of buying larger-sized containers or value packs, such as cost savings and convenience. This can appeal to customers who prefer to stock up on mayonnaise or have larger households. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers and potentially gain a competitive edge in the mayonnaise market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not useable. 1/2 oil laying on top and looked like clumps of spoiled milk. Very dissatisfied. I won’t be able to use it.
Carl Harrison
All three bottles were busted and had to be thrown out. Waste of money! DO NOT BUY!!!!
L. Braverman
It's ninety oz. of mayo and I'm supposed to eat it all (I live alone) in a few months??! That's bogus. I went to Unilever's website and wrote them about it a couple weeks ago: the sell by date vs. the date to chuck it in the trash and I guess they're still thinking about it because they never responded. Bogus, bushwa, you name it, they're it. Sorry I even bought it
Not returnable or refundable even if damaged. Not very happy I wasted my money. I wouldn't risk ordering food items if there is no refund for damaged shipments.
Well, it was a good deal till I opened to box. Found 2 of the three I ordered had broken somehow.
Lisa Shank
Five StarsMar. 2017
Perfect size!
Marilyn S.
Poor QualityFeb. 2022
Jars of mayonnaise had been frozen, runny, could not use.
Out of dateOct. 2022
All three jars were bad. They were past date and stunk when I opened them. There was black at the bottom of all the jars. Awful!
There are great, when I need mayonnaise for my sandwich, I grab a few and put it on at lunchtime!

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