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Meat, Poultry & Seafood product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
StarKist Tuna Creations, Ranch, 2.6 oz pouch (Pack of 24) (Packaging May Vary)
StarKist Solid White Albacore Tuna in Water, 5 oz. Can, Pack of 8 (514520)
Wild Planet Sardines in Marinara, nutritional powerhouses packed with flavor, 4.4 Ounce (Pack of 6)
StarKist Chunk Light Tuna in Water, 2.6 Oz, Pack of 24
Bumble Bee Chunk Light Tuna in Water, 12 oz Cans (Pack of 12) - Wild Caught Tuna - 16g Protein per Serving - Non-GMO Project Verified, Gluten Free, Kosher - Great for Tuna Salad and Recipes

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Meat, Poultry & Seafood, has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and a total of 10,387 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is important for sellers to continue to maintain the quality of their products and provide excellent customer service to ensure continued customer satisfaction. Additionally, it may be helpful to gather feedback from customers to identify areas for improvement and make necessary adjustments to the product or service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is popular among families, particularly with mentions of the husband, family, and kids. This suggests that the product is likely appealing to households looking for convenient and versatile options for their meals. In terms of usage, the top two mentions are for snacks and lunch, indicating that the product is commonly used for quick and easy meals or as a convenient snack option. This suggests that the product is well-suited for busy individuals or families who prioritize convenience and simplicity in their meal planning. When it comes to the places where the product is used, the top three mentions are grocery, pantry, and grocery store. This implies that customers are likely purchasing the product from grocery stores and utilizing it in their pantry for easy access during meal preparation. Based on this analysis, the customer profile for this product can be described as a family-oriented individual, likely a parent, who values convenience and simplicity in their meal planning. They are likely to be health-conscious and seek out versatile options that can be used for snacks or quick lunches. This customer profile is also likely to prioritize grocery shopping and maintaining a well-stocked pantry. To cater to this customer profile, it would be beneficial to emphasize the product's convenience, versatility, and suitability for family meals in marketing campaigns. Highlighting its nutritional value and ease of use for snacks and quick lunches would also resonate with this target audience. Additionally, partnering with grocery stores or offering promotions in the grocery aisle could help increase visibility and accessibility for this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, tuna, sardine, flavor, taste. The most mentioned elements about can are dent(5.54%), damage(1.77%).
The top 5 positive reviews are taste, flavor, tuna, sardine, quality. The most mentioned elements about taste are good(16.40%), fresh(0.65%).
bent up0.67%
not overpower0.13%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top cons of the Meat, Poultry & Seafood category are related to the taste and flavor of certain products, particularly those containing tuna and sardine. On the other hand, the top pro aspect mentioned is taste, indicating that overall, consumers enjoy the flavor of these products. To improve product development and selection, it may be beneficial for companies to focus on enhancing the taste and flavor of their products, particularly those containing tuna and sardine. Additionally, it may be helpful to explore alternative flavor options that could appeal to a wider range of consumers. Overall, it is important for companies in this category to prioritize consumer preferences and feedback in order to create products that meet their needs and expectations. By doing so, they can improve customer satisfaction and loyalty, ultimately leading to increased sales and success in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality3
low sodium2

Based on the data provided, it seems that customers in the Meat, Poultry & Seafood category are primarily motivated by the product description when making purchasing decisions. This could be because customers want to know exactly what they are buying and what to expect in terms of taste, texture, and quality. Additionally, the price is also a significant factor, as customers want to ensure they are getting good value for their money. Brand reputation is also important, but it seems to be less of a priority compared to the other two factors. To optimize Amazon listings in this category, it would be important to focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of each product. This could include information about the cut of meat, the source of the poultry or seafood, and any special preparation or cooking instructions. Additionally, it would be important to ensure that prices are competitive and that the brand has a strong reputation for quality and customer service. By focusing on these key factors, sellers can increase their chances of attracting and converting customers in the Meat, Poultry & Seafood category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more cracker
more tuna8
more tuna
more fish fat
more flavor more tuna
tuna more flavor more product
less pricey4
more affordable
less expensive
less pricy
24 can3
24 can
25 % less salt3
less salt
extra flavor3
more flavor
extra boast of flavor

Based on the customer expectations mentioned, it seems that the customers are looking for crackers to pair with their meat, poultry, and seafood products. They also want the products to be of good quality and have more tuna in them. To meet these expectations, sellers in the Meat, Poultry & Seafood category should prioritize product development that includes crackers as a complementary item to their main products. They should also focus on improving the quality of their products to meet the customers' expectations of good quality. In terms of marketing promotion factors, sellers should highlight the inclusion of crackers in their products and emphasize the quality of their products. They should also consider promoting the fact that their products contain more tuna than their competitors' products. Overall, sellers in the Meat, Poultry & Seafood category should focus on meeting the customers' expectations of crackers, good quality, and more tuna. By doing so, they can attract more customers and increase their sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

The best tunaOct. 2022
Great tuna. Line caught. Also no soy. I used to buy another brand in water, but realized it was in a soy broth. I was breaking out all over and red in places. Now I only buy this tuna. It really is the healthiest to buy. Doing all the research, we only get this. Just wish cheaper.
Linda Adsit
I didn't used to like sardines. I tried to to eat them, because I knew they were healthy for me. I tried many brands, but they just didn't agree with me at all. But these changed my mind. I love these sardines. I can hardly believe I said that. They are tasty, and very agreeable. Not too fishy. Not mushy. No heartburn after eating them. The water I drain off is a very nice kitty treat. She comes to the sight of the can now. That's 2 votes. Sometimes I gently roll them in corn flour and saute them in coconut oil. I was very surprised how good they were. But frying them brings the cat. And we pig out.
This is the best canned tuna I’ve ever tasted! It is quite expensive!! At first, I ordered a couple at a time, because of the price. But my husband eats this out of the can! It really is the best flavored tuna ever!! I have started ordering it by the case. We don’t eat tuna even every week. But this is so delicious, I think we’ll eat this tuna, as long as we can afford it!!
Happy Chick
I know this is going to sound wack because I don't like sardines personally but my dog loves them! I use these for her. I mix half a tin with her kibble and she scarfs it up. If it's good for people, with the E-Omega oils and the wild caught bizness I know it's good for her too. Plus with the bones so soft I feel like she gets calcium as well. Anyway I know she loves it because her dinner is gone in about 2 minutes. Oh! I don't feed her this continuously, maybe 1 week out of any given month because of mercury concerns.
A lot of snack in a small package! They're easy to toss in a bag for later, and small enough to not take up much room. The crackers are very tasty, as is the tuna salad. Easy to open (even with painful hands), and easy to scoop up with included spoon. It's just the right amount to keep you from turning to empty calories, and the flavor will make you want it!
the bestAug. 2020
It is the best tuna fish in a can. It is solid and does not feel like a lot of preservatives. My family use the no salt added and I feel good that it is 3rd party checked for Mercury. My kids love them so I need the safest brand. We been using this brand for over 3 years.
Low in FatJan. 2020
This product is great for people who are maintaining a diet without oils and the flavor is good but mild. The can comes with about three fish and rarely four.
Just Me
Yuck.Jan. 2021
Love a good sardine, I remember theirs being better... Could be that I usually get them in olive oil and not sea salty water. Even Hot sauce did not help. I can try adding them to something to cook. IDK bases on other reviews perhaps they are unloading old or bad stock?
David s.
Michelle L
its a keeperMar. 2015
Staple in my home. Dont drain, just add a bit of sea salt, vegan mayo, and green onions. Clean and delicious!

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