Medical Supplies & Equipment product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Etekcity Bathroom Scale for Body Weight and BMI, Smart Bluetooth Digital Weighing Scale, Upgraded Version of eb9380h Scale, Free VeSync App, Rounded Corner, 11 x 11 inches, 0.1lb/ 0.05kg, 400 Pounds
iHealth No-Touch Forehead Thermometer, Digital Infrared Thermometer for Adults and Kids, Touchless Baby Thermometer, 3 Ultra-Sensitive Sensors, Large LED Digits, Quiet Vibration Feedback, Non Contact
Etekcity Scales for Body Weight, Bathroom Digital Weight Scale for Body Fat, Smart Bluetooth Scale for BMI, and Weight Loss, Sync 13 Data with Other Fitness Apps, Black, 11x11 Inch
Non-Contact Thermometer for Adults and Kids, Digital Forehead Thermometer with Fever Alarm, Silent Mode and 35-Set Memory, Forehead/Object 2 in 1 Mode, FSA/HSA Eligible Thermometer (Multicolored)
Fit Simplify Resistance Loop Exercise Bands with Instruction Guide and Carry Bag, Set of 5

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Medical Supplies & Equipment category on Amazon is quite high at 4.61 out of 5. This indicates a generally positive level of customer satisfaction. Additionally, the fact that there are a significant number of reviews, totaling 50,936, suggests that there is a substantial customer base for these products. Given the high average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the Medical Supplies & Equipment available on Amazon. This level of satisfaction is a positive indicator for potential buyers, as it suggests that the products in this category are meeting the needs and expectations of customers. Based on this information, my advice would be to continue focusing on maintaining the quality and reliability of the products in the Medical Supplies & Equipment category. It would also be beneficial to encourage customers to leave reviews, as this helps build trust and provides valuable feedback for both the sellers and potential buyers. Furthermore, sellers should consider investing in customer support and ensuring prompt responses to any queries or concerns. This will further enhance the overall customer experience and contribute to higher levels of satisfaction. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level in the Medical Supplies & Equipment category on Amazon. By maintaining product quality, encouraging customer reviews, and providing excellent customer support, sellers can continue to build trust and attract more customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of this product are kids, husbands, and families. This suggests that the product is likely designed to cater to the needs of individuals within a household setting. The high number of mentions for kids and husbands indicates that they are the primary users, while the family as a whole also plays a significant role in utilizing the product. In terms of the top three places to use the product, the bathroom, hospital, and gym stand out. The bathroom being the most mentioned location suggests that the product is likely related to personal hygiene or health. The mentions of hospitals indicate that it may have medical applications, while the gym suggests that it could be used for fitness purposes. Regarding the top two usages of the product, workout and gift-giving, it can be inferred that the product is commonly used during exercise routines and is also considered a suitable gift option. This implies that the product may have features or benefits that align with fitness enthusiasts' needs, making it an attractive choice for gifting occasions. Based on this analysis, the customer profile for this product could be individuals who prioritize personal hygiene and health, with a focus on fitness. They may be parents or family-oriented individuals who value products that cater to the needs of their children and spouses. Additionally, they may be health-conscious individuals who frequent gyms and prioritize staying active. To further cater to this customer profile, it would be beneficial to emphasize the product's features that promote personal hygiene, health, and fitness. Marketing efforts could highlight how the product is suitable for use by both kids and adults, making it a versatile option for families. Additionally, promoting the product as a thoughtful gift choice could help increase its appeal. Considering the mentions of hospitals, exploring partnerships with medical professionals or institutions could be a strategic move. This could involve highlighting the product's medical applications and positioning it as a reliable option for healthcare settings. Overall, understanding the customer profile and tailoring marketing strategies accordingly will help maximize the product's potential in the Medical Supplies & Equipment category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are scale, product, thermometer, mask, band. The most mentioned elements about scale are inaccurate(2.05%), do not work very well(0.61%).
The top 5 positive reviews are scale, app, product, thermometer, mask. The most mentioned elements about scale are accurate(4.11%), easy to use(2.01%).
do not work very well0.61%
do not give exact weight0.39%
do not work0.09%
easy to use2.01%
look so good1.10%
easy to see display1.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect for medical supplies and equipment is scale, with a percentage of 7.32%. Additionally, the top 5 cons for both vacuum and tip products include scale, product, thermometer, mask, and band. On the other hand, the top 1 pro aspect mentioned most is also scale, with a percentage of 12.59%. Overall, it seems that the scale is a significant factor in both the pros and cons of medical supplies and equipment. While it can be a positive aspect in terms of accuracy and precision, it can also be a negative aspect if the scale is not functioning correctly or is difficult to use. In terms of product development and selection, it may be beneficial for manufacturers to focus on improving the scale functionality of their products. Additionally, addressing the cons related to product, thermometer, mask, and band could also improve the overall user experience. It may also be helpful to gather more specific feedback from users to identify other areas for improvement.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sleep tracking12

Based on the data provided, it seems that customers in the Medical Supplies & Equipment category are primarily motivated to buy products based on the product description. This indicates that customers value detailed and accurate information about the product before making a purchase decision. There could be several reasons why product description is the top feature for buyers in this category. Firstly, medical supplies and equipment are often specialized and require specific details to ensure they meet the customer's needs. A comprehensive product description helps customers understand the features, specifications, and potential benefits of the product, giving them confidence in their purchase. Additionally, in the medical field, customers may have specific requirements or preferences based on their unique circumstances. A well-written product description can address these concerns, providing reassurance and helping customers make informed decisions. Based on this information, here are some suggestions for Amazon listing optimization in the Medical Supplies & Equipment category: 1. Focus on creating detailed and accurate product descriptions: Ensure that your product descriptions are comprehensive, highlighting key features, specifications, and benefits. Use clear and concise language to convey the information effectively. 2. Include relevant information: Consider including information such as product dimensions, materials used, certifications, and any other details that are important for customers in this category. This will help customers assess whether the product meets their specific requirements. 3. Use high-quality images: Alongside the product description, include high-resolution images that showcase the product from different angles. This will give customers a visual representation of the item and help them visualize its use. 4. Provide customer reviews and ratings: Encourage customers to leave reviews and ratings for your products. Positive reviews can enhance trust and credibility, further supporting the product description. 5. Optimize pricing strategy: While price was mentioned as a factor, it ranked lower compared to the product description. However, it's still important to ensure competitive pricing within the market. Consider conducting market research to determine appropriate pricing for your products. By focusing on these optimization strategies, you can enhance the product description and provide customers with the information they need to make confident purchasing decisions in the Medical Supplies & Equipment category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long49
last long
last longer
last forever
know sooner15
more accurate13
more accurate
help with neck pain12
alleviate neck pain
ease low constany pain neck
elevate pain in neck spine
help more with less serious neck issue
help neck shoulder pain
good thermometer
accurate thermometer
easy-to-use thermometer
forehead thermometer
accurate thermometer11
accurate thermometer
accurate temperature
easy to use accurate thermometer
good quality thermometer
thermometer accurate easy to use

Analysis of Customer Expectations for Medical Supplies & Equipment: Based on the mentioned customer expectations, it is clear that customers in the Medical Supplies & Equipment category prioritize products that last long, work effectively, and offer more features or benefits. These expectations are crucial for sellers to understand in order to meet customer needs and stand out in the market. Here are some suggestions for product development prioritization and marketing promotion factors: 1. Durability and Longevity: Customers in this category highly value products that have a long lifespan. Sellers should focus on developing durable and high-quality medical supplies and equipment that can withstand regular use without compromising performance. Emphasize the longevity of your products in marketing materials and highlight any warranties or guarantees. 2. Performance and Functionality: Customers expect medical supplies and equipment to work effectively. Sellers should prioritize product development by investing in research and development to ensure their offerings meet or exceed industry standards. Conduct thorough testing to ensure that the products perform optimally and fulfill the intended purpose. 3. Innovation and Additional Features: While durability and functionality are important, customers also appreciate products that offer more features or benefits. Sellers should consider incorporating innovative features into their products to provide added value. Conduct market research to identify emerging trends and customer needs, and then integrate those insights into product development. 4. Clear Communication: When marketing medical supplies and equipment, it is crucial to clearly communicate the benefits and features of the products. Highlight how your offerings address customer pain points and provide solutions. Use clear and concise language in marketing materials, and consider using visuals or demonstrations to showcase the product's effectiveness. 5. Customer Reviews and Testimonials: Utilize customer reviews and testimonials to build trust and credibility. Positive feedback from satisfied customers can greatly influence potential buyers. Encourage customers to leave reviews and share their experiences with your products. Consider offering incentives or rewards for customers who provide feedback. 6. Education and Support: Medical supplies and equipment can be complex, so providing educational resources and support to customers is essential. Develop user manuals, instructional videos, and FAQs to help customers understand how to use the products effectively. Offer responsive customer support channels to address any queries or concerns promptly. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers in the Medical Supplies & Equipment category can differentiate themselves and build strong customer relationships.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

AccuracyDec. 2021
Item is of superlative quality. Notably exemplary delivery. Excellent packaging. Remarkably pleased. Magnificent seller.
Rob Dibble
TrashAug. 2022
97.1 or 98.4 every time. My daughter has covid and is running 101 with our braun ear thermometer. This POS says 97.1 every time. I’m opening case with Amazon.
I am a person that suffered from whiplash from a minor finder bender back in 2007 and I’m also a work from home daily computer user so I must admit I have horrible posture. Now that I’ve gotten that out the way, let me say I’m almost convinced after one 30 minute session! I used the product lying on a mattress for ten minutes as directed. About half way through the first use I began to feel a stretching in my facial muscles (cheeks down) as well as my neck. It felt like a slight burning sensation that slightly intensified in my neck after my 10 minutes was up. I did take IBUPROFEN afterwards just because the sensation was uncomfortable. For the last week or so I have been unable to fully move my neck and when I would the pain would be so intense that it would eventually cause a headache. I tried a neck massager, heating pad, using a small pillow at night and muscle rubs but nothing seemed to alleviate the pain. Well fast forward to today and BOOM! I still have a slight tinge of pain if I lean my neck back but I can do this…before I could only go 1/4 of the way and would have to stop. I am impressed with how my neck feels after one use; not only in my neck but also in shoulders. I feel loose and more relaxed and this is great as I hold all my stress in my lower neck and shoulders. I would advise that you may feel slight adjustment discomfort and your neck may feel like jelly in terms of the immediate loosening of the muscles; especially if your have a stiff neck. I’ll see how I feel during my next use. If I get that last tinge out I’ll be very satisfied!
SO inaccurateJul. 2022
Awful. I have two traditional thermometers and this one. I thought this one would be easier to use for my baby. While it is slightly easier, there is a 4+ DEGREE DIFFERENCE in reading!! My baby was sick and clearly had a fever and this one read 98 while the other two read 102.3. Tried multiple times with each thermometer. This is absolute trash.
Not accurate reading at all! It was too bad because I wanted to love it, but not even close to being accurate. Returning.
The device fits in my hand well. The button is very easy to access and push. The display is very easy to read and bright. The accuracy of the device is not good though. I have gotten one accurate reading matching a different style of thermometer. The other 20 times this device reported our household in the 97.7 range, while the other more accurate device was reporting 100.7. Checking with a third device showed this one to be inaccurate. I am returning the product.
Thank you to JEN HAMILTON for telling me about this product on her tik tok.
L. Peterson
Easy to use, easy to read
It works!Sept. 2022
All I can say is it does exactly what it is suppose to do. It took a temperature. I had purchased one other prior. It was 3x the cost and didnt work as well as this one.
I have been using this for about 1 week but I can tell a difference. It is definitely helping my neck reset itself.

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