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Memorials & Urns product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
317
This insight is based on the data from the best seller products. The top 5 of them are:
Nibana Personalized Cremation Jewelry for Ashes, Dog Paw Prints Urn Keychain for Ashes, Cylinder Memorial Ash Keepsake Pendant for Dog Cat Pet
B0BBRJSWNN
Dog Ashes Keepsake | Pet Urns for Dogs Ashes from Solid Wood | 14x11” Pet Memory Box with Pet Urn for Cat Dog Ashes | Pet Keepsake Urns for Dogs Ashes with Collar and Tag Gift Set (Grey)
B0BHX3MM6C
Personalized Pet Memory Box Dog/Urn Memorial Photo Frame Chest Picture Keepsake
B0798VMP6X
Personalized Pet Memory Box Urn with Name,Quote or Poem - Memorial Photo Frame Chest Picture Keepsake
B07BH4LYYN
Animal Keychain for Women Best friend Gift Boyfriend Gift Fathers Day Gift Personalized Gift Dog Keychain Love You Mom Dog Mom - LCK-AP
B07MTS21YQ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Memorials & Urns category on Amazon is quite high at 4.61 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 317 reviews, it suggests that there is a decent amount of customer feedback available for these products. The high average rating and the significant number of reviews indicate that customers have had positive experiences with the Memorials & Urns products on Amazon. This level of customer satisfaction is a good sign for potential buyers who are looking for reliable and well-regarded options in this category. Based on this information, my advice would be to consider the customer reviews and ratings when making a purchase decision. Reading through the reviews can provide valuable insights into the quality, durability, and overall satisfaction of the products. Additionally, it would be beneficial to compare different products within the category, taking into account factors such as price, design, and features, to ensure you find the best fit for your needs. Remember to also consider your specific requirements and preferences when choosing a memorial or urn product. It's important to find one that aligns with your personal taste and meets any specific criteria you may have, such as size, material, or customization options. Overall, the high average rating and the significant number of reviews in the Memorials & Urns category on Amazon indicate a positive customer satisfaction level. By carefully considering customer feedback and comparing different options, you can make an informed decision and find a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is christmas, the most common location is mantle, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of this product are friends, dogs, and mothers. This suggests that the product may be popular among people who are looking for a way to memorialize a loved one, whether that be a human or a pet. Additionally, the fact that the top places to use the product are the mantle, adirondacks, and animal shelter suggests that people may be using this product to display their loved one's remains in a prominent location or to honor their memory in a special way. The top usage of the product is as a gift, particularly for Christmas. This suggests that people may be purchasing this product as a way to give a meaningful and thoughtful gift to someone who has recently lost a loved one. Based on this data, it seems that the customer profile for this product is likely someone who is looking for a way to honor and remember a loved one who has passed away. They may be looking for a product that is both meaningful and practical, and that can be used to display their loved one's remains in a special way. Additionally, they may be interested in purchasing this product as a gift for someone else who has recently experienced a loss. To better serve this customer profile, it may be helpful to focus on marketing the product as a meaningful and thoughtful gift for someone who has recently lost a loved one. Additionally, highlighting the practical uses of the product, such as displaying it on the mantle or in an animal shelter, may help to attract customers who are looking for a way to honor their loved one's memory in a special way.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, quality, edge, glass, screw. The most mentioned elements about lid are do not sit flush in the box(7.14%), uneven(7.14%).
The top 5 positive reviews are quality, box, craftsmanship, engraving, memory box. The most mentioned elements about quality are good(10.00%), fantastic(3.33%).
Cons
lid14.29%
do not sit flush in the box7.14%
uneven7.14%
quality14.29%
edge7.14%
glass7.14%
screw7.14%
Pros
quality16.67%
good10.00%
fantastic3.33%
beyond word1.11%
pleasantly surprise1.11%
thankful1.11%
box13.33%
craftsmanship12.22%
engraving10.00%
memory box5.56%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Memorials & Urns category is the lid, accounting for 14.29% of the mentions. The top five cons mentioned are lid, quality, edge, glass, and screw. On the other hand, the top pro aspect mentioned most is quality, accounting for 16.67% of the mentions. From this information, we can conclude that lid-related issues are a significant concern for customers in this category. Quality is both a pro and a con aspect, indicating that it is an important factor for customers, but there may be some inconsistencies in the quality of products available. Other cons mentioned include issues with the edge, glass, and screw. To improve product development and selection in this category, it would be beneficial to address the lid-related concerns. This could involve ensuring that lids are secure, durable, and easy to use. Additionally, focusing on improving overall product quality and addressing any inconsistencies would help enhance customer satisfaction. Considering the cons mentioned, it might be helpful to explore alternative materials for the edges and glass components to address any durability issues. Additionally, evaluating the design and functionality of the screw mechanism could help improve customer experience. In terms of pros, the emphasis on quality is a positive aspect. Manufacturers should continue to prioritize high-quality materials and craftsmanship to meet customer expectations. Providing a well-crafted product with attention to detail can enhance the overall customer experience. Overall, by addressing lid-related concerns, improving product quality, and considering alternative materials and design elements, manufacturers can develop and select products that better meet customer needs and preferences in the Memorials & Urns category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others2
description1
picture1
smell so good1

Based on the information provided, it seems that customers are buying a product in the Memorials & Urns category, but the specific product is undefined. However, the product description is mentioned 100% of the time, indicating that it is the top feature that customers are looking for when making a purchase in this category. Buyer motivation for this category is likely driven by the need to honor and remember loved ones who have passed away. Customers may be looking for a variety of products, such as urns, memorial plaques, or other items that can be used to commemorate the life of a loved one. Given that the product description is the top feature that customers are looking for, it is important for sellers to optimize their Amazon listings accordingly. This may include providing detailed and accurate descriptions of the product, including information about its size, material, and any special features or customization options that are available. Additionally, sellers may want to consider including high-quality images of the product, as well as customer reviews and ratings, to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big version1
large version
box with no quote1
box with no quote
bring more joy in reason1
bring more joy in reason
custom sturdy1
custom sturdy
dog in same urn1
dog in same urn
engrave vertical align left1
engrave vertical align left
enscription quite in top1
enscription quite in top
german shepard1
german shepard
good1
good
good picture1
good photo

Based on the customer expectations mentioned, it seems that customers in the Memorials & Urns category are looking for products that are larger in size, come in a box with no quote, and bring more joy in reason. To meet these expectations, sellers in this category should prioritize product development that focuses on creating larger-sized urns and memorials. Additionally, they should consider packaging their products in boxes that are plain and simple, without any quotes or messages that may detract from the solemnity of the occasion. In terms of marketing promotion factors, sellers should focus on highlighting the joy and comfort that their products can bring to customers during a difficult time. They can do this by showcasing customer testimonials and reviews that speak to the emotional impact of their products. Additionally, they can consider partnering with grief support organizations or offering resources and support to customers who are going through a difficult time. Overall, by prioritizing product development that meets customer expectations and focusing on marketing strategies that emphasize the emotional impact of their products, sellers in the Memorials & Urns category can better serve their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Laura Galindo
Purchased
the item was not engraved as advertised
This is such a sweet necklace and the presentation is beautiful we are a blended family and our oldest always hates leaving our family pup when they swap houses this is perfect ordering one for myself as well!!❤️❤️
kate
Purchased
PerfectJun. 2018
Gorgeous box, perfect for what I needed. Was pleasantly surprised with the quality, especially for this price. Fit my boys ashes, his first puppy blanket and first collar with room for more. Will absolutely buy again when the unfortunate time comes.
Really easy to make customization choices, album came earlier than anticipated and is exactly as we ordered. Easy to load pictures into sleeves too.
It’s beautiful
Amazon Customer
PurchasedEarly review
This necklace was for a friend that recently lost her beloved dog. The necklace came exactly as pictured and my friend cherishes it and wears it daily.
Destiny
Purchased
great gift!Dec. 2021
I ordered it for Christmas and I love it! The picture is very clear and it’s super pretty!
linda grant
Purchased
I never got the necklace with the keychain I only got the keychain no necklace.
Alfredo
Purchased
See the picture. The engraved dog’s face is really low quality. It is not suitable for a gift. EDIT: Customer service quickly reached out to me and offered sending another keychain free of charge to try to make it look better. Unfortunately, The result was similar, and since we were not satisfied, they quickly sent a refund.
Angie
PurchasedEarly review
I absolutely love it! Have a friend who also ordered one when she saw mine. It's absolutely adorable!

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