Metal Polishes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
13,750
This insight is based on the data from the best seller products. The top 5 of them are:
Rust-Oleum 300112-6PK Rust Dissolver, 32 oz (6 Pack)
B097FGHZLS
Weiman Jewelry Polish Cleaner, Tarnish Remover Wipes - 20 Count - Use on Silver Jewelry Antique Silver Gold Brass Copper and Aluminum
B008RH68CC
Weiman Stainless Steel Cleaner and Polish - 12 Ounce (2 Pack) - Removes Fingerprints, Residue, Water Marks and Grease from Appliances - Refrigerators Dishwashers Ovens Grills - 24 Ounce Total
B00JLHNQ90
Therapy Stainless Steel Cleaner Kit - Plant-Based, Solvent-Free, Natural Essential Oils - Removes Fingerprints, Water Marks, Residue and Grease from Appliances (Single)
B01JZX6K1U
Wright's Silver Cleaner and Polish Cream - 8 Ounce - Ammonia Free - Gently Clean and Remove Tarnish Without Scratching
B000S8JKLY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Metal Polishes category on Amazon has a high level of customer satisfaction. With an average rating of 4.57 out of 5 and a total of 13,750 reviews, it's clear that many customers are happy with the products in this category. If you're looking to purchase a metal polish product on Amazon, it's a good idea to read through the reviews to get a sense of what other customers have experienced. Look for products with a high number of positive reviews and a high average rating to ensure that you're getting a quality product. Additionally, it's important to keep in mind that individual experiences may vary. What works well for one person may not work as well for another, so it's always a good idea to do your own research and make an informed decision based on your specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is clean silver . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, a metal polish, is commonly used by individuals in their kitchens, particularly on silver and stainless steel items. The top three users of this product are mothers, friends, and husbands, with mothers being the most frequent users. The top three places where this product is used are the kitchen, fridge, and house in general. The high number of mentions for mothers suggests that they are likely the primary decision-makers and purchasers of household cleaning products. They are actively using the metal polish, indicating a strong interest in maintaining a clean and polished kitchen environment. This suggests that mothers are likely to be the target audience for this product. Friends and husbands also show a significant number of mentions, indicating that they are involved in the cleaning process and have a preference for using this metal polish. This suggests that the product appeals to a wider audience beyond just mothers, potentially indicating its versatility and effectiveness. The top two usages of the product, cleaning silver and stainless steel, highlight its effectiveness in maintaining the shine and cleanliness of these specific metals. This information can be used to further target the customer profile by emphasizing the product's ability to clean and restore the luster of silver and stainless steel items. Based on this analysis, it is recommended to focus marketing efforts on mothers, while also considering the broader audience of friends and husbands. Highlighting the product's effectiveness in cleaning silver and stainless steel, and its suitability for use in the kitchen, fridge, and throughout the house, will likely resonate with the target customers. Additionally, offering tips and tutorials on how to effectively clean and maintain these metals could further engage and attract potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, bottle, sponge, stainless steel appliance. The most mentioned elements about product are smell so bad(1.06%), thick(0.71%).
The top 5 positive reviews are product, polish, smell, stainless steel, cleaner. The most mentioned elements about product are easy to use(6.25%), easy(1.40%).
Cons
product21.20%
smell so bad1.06%
thick0.71%
dangerous0.53%
leave streak0.53%
smear0.53%
smell6.71%
bottle2.65%
sponge2.12%
stainless steel appliance1.59%
Pros
product29.61%
easy to use6.25%
easy1.40%
fast0.67%
no streak clean0.67%
good quality0.60%
polish3.93%
smell3.06%
stainless steel2.66%
cleaner2.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Metal Polishes category is the product itself, accounting for 21.20% of the mentions. The top five cons mentioned for vacuum are the product, smell, bottle, sponge, and stainless steel appliance. Similarly, for the tip, the top five cons mentioned are the product, polish, smell, stainless steel, and cleaner. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 29.61% of the mentions. Based on this information, it appears that the product itself is a significant factor influencing both positive and negative sentiments in the Metal Polishes category. It is important to note that the specific issues mentioned, such as smell, bottle, sponge, polish, and cleaner, could be areas for improvement in product development. To enhance the product, it would be beneficial to address the concerns related to smell, as it seems to be a common complaint. Additionally, improving the bottle design and sponge quality could contribute to a better user experience. Furthermore, considering the issues with polish and cleaner, it might be helpful to develop a product that effectively cleans stainless steel appliances without leaving residue or causing any damage. In terms of product selection, it would be wise to prioritize those with positive reviews regarding the product itself. However, it is crucial to take into account the specific cons mentioned and ensure that the selected product addresses or minimizes those issues. Overall, by focusing on improving the product's smell, bottle design, sponge quality, and addressing concerns related to polish and cleaner, the Metal Polishes category can enhance customer satisfaction and potentially attract more positive sentiments.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others116
natural ingredient2
non toxic2
picture2
rating2

Based on the data provided, it seems that customers are primarily motivated to buy metal polishes based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, effectiveness, and recommended usage. Other factors that influence customer purchasing decisions include recommendations from friends and advertising attraction. This suggests that customers may be swayed by word-of-mouth recommendations and eye-catching advertising campaigns. To optimize an Amazon listing for a metal polish product, it would be important to focus on creating a detailed and informative product description. This could include information about the product's ingredients, effectiveness, and recommended usage, as well as any other relevant details that might be important to customers. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be worth investing in advertising campaigns that highlight the product's unique features and benefits, as this can help to attract new customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
'before picture21
before after picture
before photo
before after photo
before picture
before pic
know sooner12
sooner
last long12
last long
clean stainless steel7
clean stainless
clean stainless steel appliance
clean stainless kitchen appliance
safe effective stainless cleaner
stainless steel cleaner
2 year ago5
year ago
before & after picture5
before & after picture
picture before after
picture of before after
4 last4
last
big bottle4
bottle
bottle large
small bottle
clean4
clean
clean off rust3
clean rust spot
neutralize rust
remove rust

Based on the customer expectations mentioned, it seems that customers are looking for metal polishes that can provide visible results quickly and last for a long time. They also seem to be interested in seeing a "before" picture to gauge the effectiveness of the product. To meet these expectations, sellers should prioritize product development that focuses on delivering fast and long-lasting results. They should also consider incorporating features that allow customers to see the effectiveness of the product, such as providing a "before" picture or offering a trial size for customers to test before committing to a full-size purchase. In terms of marketing promotion factors, sellers should highlight the fast and long-lasting results of their products in their advertising and product descriptions. They should also consider using customer testimonials or reviews that showcase the effectiveness of the product. Additionally, offering promotions or discounts for first-time customers can help attract new customers and encourage them to try the product.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

david george
Purchased
This stuff is for real. Cleans and polishes stainless like new. I used on all my stainless appliances and it removes finger prints. Basically if you are looking to make your stainless appliances look new again then buy this stuff.
PerfectionMar. 2021
Cleans smooth and the scent is just too amazing, leaves the whole kitchen smelling great and looking crisp and clean
Maddi M
Purchased
Good productAug. 2021
This is a good product and it even came with a cloth to use so it's easy to remove, the scent is fine and works well on the front of our new touchless fingerprints refrigerator
Amanda B.
Purchased
Worth itApr. 2020
I like to have cleaners for specific jobs. This one is the best I found at cleaning stainless steel and it leaves that beautiful shine for a long time.
Sarah R.
Purchased
I thought nothing would work on the stainless steel fridge in the house we purchased. I tried everything to no avail. Years of stains and grime remained despite rounds of spraying and scrubbing. This worked in a matter of minutes, and now it shines beautifully. I am so impressed.
It works wonders. I love it. Just spray and wipe and the shine is back and hand prints gone. And it is hard for the hand prints to get back on now.
Ashley R.
Purchased
This stuff is AMAZING. I've been trying to find something for my stainless steel for 2 1/2 years now and this stuff is finally it! It's very easy to use and doesn't leave residue behind, just shiny appliances :)
Darra Large
Purchased
This stuff is great! Leaves my appliances looking like new!
Best product for stainless.
Jayla
Purchased
Works amazing on my stainless steel. Will be back for more 🥰😊 Highly recommend!

Read More

Copyright © 2023 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901
Links :RobosellSocialpochErase.videoSellerSpritePiPiADSASINSIGHTChatGPT FreeFBA Calculator
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies