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Mice product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data, it seems that the average ratings for the product in the "Mice" category are not available (NaN). However, there have been a significant number of reviews, totaling 39,433. Since the average rating is not provided, it is difficult to determine the exact level of customer satisfaction. However, the high number of reviews suggests that this product has garnered a considerable amount of attention and interest from customers. It could indicate that the product is popular and widely used. To provide advice based on this limited information, it would be helpful to have more details about the specific product and its reviews. However, in general, it is advisable to consider the following: 1. Read the reviews: Go through a sample of the reviews to understand the common feedback and experiences of customers. Look for patterns in positive and negative comments to get a better understanding of the product's strengths and weaknesses. 2. Consider the overall rating distribution: While the average rating is not available, check if there is a wide range of ratings. If there are a significant number of positive reviews, it could indicate a higher level of customer satisfaction. 3. Look for specific features: Pay attention to reviews that mention specific features or functionalities of the product. This can help you determine if the product aligns with your specific needs and preferences. 4. Compare with other products: Check out similar products in the same category and compare their ratings and reviews. This can give you a better idea of how this particular product stacks up against its competitors. Remember, it's important to make an informed decision based on a variety of factors, including reviews, ratings, and personal preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is daily, the most common location is office, the most common behavior is game . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product in question are son, kid, and daughter, with son being mentioned the most (268 mentions), followed closely by kid (247 mentions) and daughter (232 mentions). This suggests that the product is popular among children and young individuals. When it comes to the places where this product is commonly used, the top three locations are the office (280 mentions), desk (219 mentions), and school (190 mentions). This indicates that the product is versatile and suitable for various settings, including professional environments, study areas, and educational institutions. In terms of usage, the top two purposes for which the product is utilized are gaming (276 mentions) and travel (250 mentions). This implies that the product is well-suited for gaming enthusiasts and individuals who frequently travel and require a portable solution. Based on this analysis, the customer profile for this product can be described as tech-savvy parents who prioritize their children's entertainment and education. They are likely to have a son, daughter, or both, and are interested in providing them with a versatile and portable device that can be used for gaming and studying. These customers may also value the convenience of using the product in various locations, such as the office, desk, or school. To cater to this customer profile, it would be beneficial to emphasize the product's child-friendly features, such as durability, ease of use, and compatibility with educational software. Additionally, highlighting the product's portability and gaming capabilities would appeal to customers who value entertainment and travel-friendly solutions. Offering bundle deals or discounts for families with multiple children could also be an effective strategy to attract and retain this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mouse, scroll wheel, wheel, battery, product. The most mentioned elements about mouse are stop work after 4 month(2.64%), do not work(2.53%).
The top 5 positive reviews are mouse, color, battery life, battery, light. The most mentioned elements about mouse are comfortable(3.94%), easy to use(2.39%).
stop work after 4 month2.64%
do not work2.53%
do not stay work1.59%
do not last a week1.05%
scroll wheel7.87%
easy to use2.39%
fit comfortably in my hand1.92%
battery life6.15%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for mice is the mouse itself, accounting for 33.58% of the mentions. Other cons include the scroll wheel, wheel, battery, and the product itself. On the other hand, the top pro aspect mentioned most is the mouse, accounting for 29.98% of the mentions. From this information, we can conclude that the mouse is a significant factor influencing both positive and negative sentiments in the category. It is important to note that the specific issues with the mouse are not mentioned, so it would be helpful to gather more detailed feedback to understand the exact pain points. To improve product development and selection in this category, it would be beneficial to address the common cons mentioned. For example, if the mouse is frequently mentioned as a con, it might be worth exploring ways to enhance its ergonomics, durability, or functionality. Additionally, addressing issues related to the scroll wheel, wheel, battery life, and product itself could lead to more positive customer experiences. Collecting more specific feedback from users about their concerns with the mouse, such as its design, sensitivity, or connectivity, would provide valuable insights for product development. Additionally, considering factors like color, battery life, and light could also contribute to a more well-rounded product selection. Overall, by focusing on improving the cons mentioned and leveraging the positive sentiment associated with the mouse, companies can develop and select mice that better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy mice based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and performance. Price is also a significant factor, indicating that customers are looking for a good value for their money. Brand reputation is less important, but still a consideration for some customers. One reason why product description is the top feature is that customers want to make an informed decision before making a purchase. They want to know exactly what they are getting and how it will meet their needs. A detailed product description can help customers understand the features and benefits of the product, and how it compares to other options on the market. To optimize an Amazon listing for mice, it is important to focus on the product description. This should be detailed and informative, highlighting the key features and benefits of the product. It is also important to ensure that the price is competitive and that the brand reputation is positive. Other factors to consider include product images, customer reviews, and search keywords. By optimizing these elements, sellers can increase the visibility and appeal of their mice products on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long69
last long
last awhile
last same long
longer lasting35
last longer
lasting longer
last year17
last year
last 1 year
last year and
good quality16
good quality
high quality
long last14
long last
cord longer13
cord longer
cord long
cord shorter
long cord
longer cord

Based on the customer expectations mentioned, it is clear that longevity is a key factor for customers when it comes to purchasing a mouse. Customers want a mouse that will last long and be durable enough to withstand regular use. This suggests that sellers should prioritize product development that focuses on creating mice that are built to last. This could include using high-quality materials, improving the design to make it more durable, and conducting rigorous testing to ensure that the mouse can withstand regular use. In terms of marketing promotion factors, sellers should focus on highlighting the longevity of their mice in their marketing campaigns. This could include showcasing the materials used in the mouse, highlighting any durability testing that has been conducted, and emphasizing the long-lasting nature of the product. Additionally, sellers could consider offering warranties or guarantees that their mice will last for a certain period of time, which could help to build trust with customers and encourage them to make a purchase. Overall, it is clear that longevity is a key factor for customers when it comes to purchasing a mouse. By prioritizing product development that focuses on creating durable and long-lasting mice, and by highlighting these features in their marketing campaigns, sellers can better meet the expectations of their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sjeta M
Five StarsSept. 2018
Good to have a wireless mouse.
This mouse has a great texture and its small enough to throw in my backpack without issue. I've left this mouse on for ages and I've had to change the batteries only once since I bought it. My only complaint is that the mouse is small for my hand
David Devasia
Nice comfortable, easy to pair or connect, led lighting very pleasant, excellent product
It is a great mouse, and works amazingly! BUT, Please put the charging port on the front of the mouse so it can charge and be used at the same time!!! Also, put 2.5mm headphone jacks back on the iPhone and add an IR blaster so I can use my phone as a universal remote control.
Definitely need a smooth surface for it to work optimally
I like it .Aug. 2019
Work perfectly
I had an old magic mouse that I replaced. I did not realize the new one had a rechargable outlet to the computer. No need for batteries. This is for a 27 inch i mac. The cord that came with it did not work. Couldn't plug it into the back of the computer. Had to buy another cord from Apple with a USB plug on the end. works like a charm.
Solid mouse, first one lasted about a year and a half of daily use, then the buttons stopped working. Second one had an INCREDIBLY squeaky scroll wheel. After a week I was annoyed and threw it away.
Super quietApr. 2020
I like how quiet it is, and it stays charged for awhile before it needs to recharge.
Works great!Jun. 2022
Easy set up and works great.

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