Microwave product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 18
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pop Secret Microwave Popcorn, Homestyle Butter Flavor, 3 Ounce Sharing Bags, 30 Count
Amish Country Popcorn | Old Fashioned Microwave Popcorn | Non-GMO, Gluten Free, Microwaveable and Kosher (Sweet Kettle White Hulless, 3 Bags)
Opopop Microwave Popcorn - Pop Cups Lightly Salted 6-Pack, Non-GMO Gourmet Popcorn Kernels & Popcorn Flavoring, Gluten Free Snacks, Easy to Make and No Mess
Orville Redenbacher's Original Gourmet White Popcorn Kernels, 30 oz, (Pack of 6)
Pop Weaver Kettle Corn Microwave Popcorn - 36 Bags

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for microwave products in the given category on Amazon is 4.49 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 9787 reviews, it suggests that there is a significant number of customers who have purchased and reviewed microwave products in this category. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the microwave products available on Amazon in this category. This level of satisfaction could be attributed to various factors such as product quality, functionality, durability, and overall performance. Based on this information, my advice would be to continue providing high-quality microwave products that meet customer expectations. It would also be beneficial to focus on maintaining and improving customer satisfaction by addressing any potential issues or concerns raised in the reviews. Regularly monitoring customer feedback and incorporating it into product development and improvement processes can help ensure continued customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is microwave, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this product is likely a busy family with children, who frequently use their microwave for cooking and heating up food. The fact that "family" and "kid" are the top two mentioned users suggests that this product is likely marketed towards families with children who need quick and easy meal solutions. The fact that "microwave" is the top mentioned place to use the product further supports this idea, as it suggests that the product is designed to be used in a microwave for quick and easy meal preparation. Additionally, the fact that "grocery" and "grocery store" are also mentioned as top places to use the product suggests that the target customer is likely someone who frequently shops for groceries and is looking for convenient meal solutions. The top two mentioned usages of the product, "gift give" and "movie night more," suggest that the product may also be marketed as a fun and convenient snack option for families to enjoy together during movie nights or other family activities. Based on this data, some suggestions for the customer profile might include targeting busy families with children who are looking for quick and easy meal solutions, as well as fun and convenient snack options for family activities. Additionally, marketing the product as a great gift option could also be effective, as it was mentioned as a top usage of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are popcorn, kernel, bag, container, hull. The most mentioned elements about popcorn are stale(8.01%), chewy(1.74%).
The top 5 positive reviews are popcorn, taste, flavor, kernel, container. The most mentioned elements about popcorn are delicious(5.13%), fresh(3.23%).
taste stale1.20%
taste good2.11%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that popcorn is a significant aspect when it comes to the category of microwaves. It is mentioned as both a top con and a top pro, with 28.84% of people mentioning it as a negative aspect and 27.50% mentioning it as a positive aspect. This suggests that popcorn is a polarizing factor in the microwave category. The top five cons mentioned are popcorn, kernel, bag, container, and hull. This indicates that users have concerns related to the popcorn itself, such as kernels not popping or getting stuck, as well as issues with the packaging and container used for microwaving popcorn. On the positive side, the top pro aspect mentioned is also popcorn. This suggests that many people enjoy the convenience of being able to make popcorn quickly and easily in the microwave. Based on this analysis, it is clear that popcorn is a key consideration for product development and selection in the microwave category. Manufacturers should focus on addressing the cons related to popcorn, such as improving the popping process, reducing the number of unpopped kernels, and ensuring that the packaging and containers are user-friendly. Additionally, it would be beneficial to explore other pro aspects that users may appreciate in microwaves. This could involve enhancing features related to cooking performance, energy efficiency, ease of use, or even incorporating innovative technologies. Overall, by addressing the concerns related to popcorn and considering other desirable features, manufacturers can develop and select microwaves that better meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bag is not chemically coat1
claim to be1

Based on the data provided, it seems that customers primarily buy microwaves based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and functionality. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, microwaves come in various types and models, each with different features and capabilities. Customers rely on the product description to understand which microwave best suits their needs, such as the cooking capacity, power levels, cooking modes, and additional functionalities like convection or grill options. To optimize Amazon listings based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Detailed and Accurate Information: Provide a comprehensive and accurate description of the microwave, highlighting its key features, dimensions, power, and any unique selling points. Include information about its cooking capabilities, safety features, and energy efficiency. 2. Use Clear and Engaging Language: Write the product description in a way that is easy to understand and engaging for potential buyers. Use bullet points, headings, and concise sentences to make the information easily scannable. 3. High-Quality Images: Include high-resolution images that showcase the microwave from different angles, highlighting its design, control panel, and interior. Images can help customers visualize the product and make an informed decision. 4. Customer Reviews and Ratings: Incorporate positive customer reviews and ratings in the product description. This can build trust and credibility, assuring potential buyers of the product's quality and performance. 5. Comparison with Competitors: If possible, provide a comparison chart or section that highlights the advantages of your microwave over similar products in the market. This can help customers understand why your product stands out. By optimizing the product description with these suggestions, you can enhance the overall buying experience for customers and increase the likelihood of them choosing your microwave over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long12
last long
last longgg
expiration date5
expiration date
expiration date 6 month
good flavor5
good flavor
flavor good
price cheap
good popcorn4
good popcorn
full bag of popcorn
4 last3
add buttery taste3
more butter flavor
added butter flavor or salt
butter flavor
butter salt
non butter version

Analysis of Customer Expectations for Microwave Category: Based on the customer feedback, it is evident that customers have certain expectations when it comes to microwaves. The most frequently mentioned expectations include durability (12 mentions), capacity (7 mentions), and overall quality (6 mentions). 1. Durability: Customers value microwaves that last long. This indicates a desire for products that are built to withstand regular usage and have a longer lifespan. Sellers should prioritize product development by focusing on enhancing the durability of their microwaves. This could involve using high-quality materials, improving construction techniques, and conducting rigorous testing to ensure longevity. 2. Capacity: Customers want microwaves that offer more space. This suggests a need for larger microwave ovens that can accommodate larger dishes or multiple items at once. Sellers should consider developing microwaves with increased capacity to meet this expectation. Offering a range of sizes and options can cater to different customer needs and preferences. 3. Overall Quality: Customers expect microwaves to be of good quality. This encompasses various aspects such as performance, reliability, and user-friendly features. Sellers should prioritize product development by focusing on improving the overall quality of their microwaves. This could involve enhancing cooking capabilities, incorporating advanced technology, and ensuring ease of use through intuitive controls and interfaces. Suggestions for Product Development Prioritization: 1. Focus on durability: Invest in research and development to create microwaves that are built to last. Consider using high-quality materials, reinforcing critical components, and conducting thorough testing to ensure longevity. 2. Increase capacity options: Offer a range of microwave sizes to cater to different customer needs. Develop larger models that can accommodate larger dishes or multiple items simultaneously. 3. Enhance overall quality: Improve the performance, reliability, and user-friendliness of microwaves. Incorporate advanced features, such as sensor cooking or smart functionality, to provide added value to customers. Marketing Promotion Factors: 1. Highlight durability: Emphasize the longevity of your microwaves in marketing campaigns. Showcase the quality of materials used, any certifications or testing procedures, and customer testimonials regarding the durability of your products. 2. Showcase capacity: Highlight the spaciousness of your microwaves in promotional materials. Demonstrate how your larger models can accommodate various dish sizes or multiple items, making cooking more convenient for customers. 3. Emphasize overall quality: Communicate the superior performance and reliability of your microwaves. Highlight any advanced features, intuitive controls, or innovative technology that sets your products apart from competitors. By prioritizing product development based on customer expectations and effectively promoting the key factors, sellers can better meet customer needs and differentiate their microwave offerings in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is now my snack of choice. Every day I start preparing my popcorn to bring to the office in a tapperware, add some popcorn to my milk at breakfast to add some fiber, and prepare more when I'm back home to eat while I watch some TV. I usually prepare a fist of kernels each batch during 2:20 minutes at the max in my microwave. Some times a couple of kernels aren't able to pop on the first batch but they usually pop when I reuse them in the next batch. So far, 1 bottle lasted a month after preparing 3-4 fists everyday.
I recently bought this because the option appeared next to a popcorn popper I was ordering as a gift and the seller advised using a decent brand popcorn. The expiration date is good until next summer and the popcorn popped fairly well, but two of us tried it and though the first "bite" seemed promising, the pieces ended up being very chewy and it stuck in our teeth to the point where we had to brush our teeth to get out the remnants of even one piece. Good thing I bought it for her to make bird popcorn. I would not buy this for personal consumption.
I have always popped with white hull -less kernels. They are always tender and flavorful. I bought this yellow kernel jar based mainly on the high number of positive reviews. To say that I am pleasantly surprised would be a massive understatement! I cannot stop eating it once I start. Very tender and flavorful. Very small amount of non-popped kernels. The popped corn is large, so it doesn't take a lot of kernels to make a full bowl. The only bad thing about this is that, most likely I am going to be putting on a few pounds!!
It's good popcorn
Nelly L.
I love popcorn. I do it often, so I need a lot of grains. Thank you very much to the seller and the Amazon for quick delivery and a quality product at a favorable price.
Great DealApr. 2020
Quality popcorn for sure, but also a lot for the price you pay. This will last a long time, will buy again.
We are popcorn fanatics! Nothing beats freshly popped popcorn with real melted butter. We have tried other brands out there and nothing comes close to freshness, flavor & size of each popped kernel. So when the price is usually double to other brands, it is so worth it!!!!
LG Ripdmeov
Way more economical than buying bags, add seasoning and movie butter for gourmet taste.
Yeah so, uhh... no, its not here.

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