Microwave Ovens product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
TOSHIBA ML-EM34P(SS) Smart Countertop Microwave, Sensor Reheat, Works With Alexa & Remote Control, Kitchen Essentials, Mute Function&ECO Mode, 1100W, 1.3 Cu Ft, With 12.4" Turntable, Stainless Steel
BLACK+DECKER EM720CB7 Digital Microwave Oven with Turntable Push-Button Door, Child Safety Lock, 700W, Stainless Steel, 0.7 Cu.ft
TOSHIBA EM925A5A-BS Countertop Microwave Oven, 0.9 Cu Ft With 10.6 Inch Removable Turntable, 900W, 6 Auto Menus, Mute Function & ECO Mode, Child Lock, LED Lighting, Black Stainless Steel
COMFEE' Retro Small Microwave Oven With Compact Size, 9 Preset Menus, Position-Memory Turntable, Mute Function, Countertop Microwave Perfect For Small Spaces, 0.7 Cu Ft/700W, Cream, AM720C2RA-A
Farberware Countertop Microwave Oven 1.1 Cu. Ft. 1000-Watts with LED Lighting, Child Lock, Easy Clean Interior, Black Stainless Steel

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Microwave Oven product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 21396 reviews, it is clear that many customers have purchased and used this product, and the majority of them have been satisfied with their purchase. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through the reviews and feedback from other customers before making a purchase. This can help you get a better sense of the product's strengths and weaknesses, and whether it is a good fit for your needs. Additionally, it is important to consider factors such as price, features, and brand reputation when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is cook . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the microwave oven are mothers, followed closely by family members and wives. This suggests that the product is likely being used in households with children and/or married couples. The top three places where the microwave oven is used are the kitchen, counter, and apartment, which indicates that the product is most commonly used in small living spaces such as apartments or condos. The two most common uses of the microwave oven are cooking and gift-giving, which suggests that customers are looking for a versatile and practical appliance that can be used for a variety of purposes. Overall, the data suggests that the typical customer profile for this product is likely a busy mother or wife who values convenience and practicality in the kitchen. They may live in a small living space such as an apartment and are looking for an appliance that can help them cook meals quickly and easily. Based on this analysis, some suggestions for the customer profile could include marketing the microwave oven as a time-saving tool for busy moms and wives, highlighting its versatility and practicality, and emphasizing its compact size for those living in small spaces. Additionally, offering gift-giving promotions or bundles could be a successful marketing strategy to attract customers who are looking for a practical and useful gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are microwave, product, button, door, turntable. The most mentioned elements about microwave are loud(1.30%), small(0.61%).
The top 5 positive reviews are microwave, size, color, product, oven. The most mentioned elements about microwave are easy to do(3.47%), quieter(3.08%).
Kitchen & Dining > Small Appliances > Microwave Ovens
easy to do3.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of microwave ovens is their use as a cooking tool, which is mentioned as a pro by 20.50% of respondents and a con by 16.57% of respondents. The top 5 cons of microwave ovens are related to the product itself, including issues with the button, door, turntable, and overall product quality. On the other hand, the top 5 pros of microwave ovens are related to their convenience and speed in cooking. To improve product development and selection, manufacturers should focus on addressing the common cons mentioned by consumers, such as improving the quality of buttons and doors, and ensuring that turntables are durable and function properly. Additionally, manufacturers could consider adding more features that enhance the convenience and speed of cooking, such as pre-programmed settings for common dishes or the ability to cook multiple items at once. By addressing these issues and adding new features, manufacturers can create microwave ovens that better meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
turn off the beep12
work with alexa12

Based on the data provided, it seems that customers are primarily motivated to buy microwave ovens based on the product description. This makes sense, as microwave ovens are a relatively complex appliance with many features and functions that customers need to understand before making a purchase. Additionally, customers may be looking for specific features or capabilities in a microwave oven, such as convection cooking or a certain wattage. Price and brand reputation are also important factors, but they appear to be less significant than the product description. Customers may be willing to pay more for a microwave oven that has the features they need, or for a brand that they trust, but ultimately they need to understand what they are buying before they make a purchase. To optimize an Amazon listing for a microwave oven, it is important to focus on the product description. This should be detailed and informative, highlighting all of the key features and benefits of the product. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, it is important to ensure that the price is competitive and that the brand reputation is strong, as these factors can also influence customer purchasing decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long93
last long
last longer
last half long
last awhile
last forever
last more than year14
last more than 18 month
last for few year
last for many year
last for year
last long than year
last year13
last year
last 2 year
last few year
last several year
last year year
disable beep9
stop beeping
beeping discontinue
beeping stop
turn off beep alarm
turn off beep sound
backlight led
backlight on control panel
backlight on screen
big size

Based on the customer expectations mentioned, it is clear that durability and longevity are the most important factors for customers when it comes to microwave ovens. Customers expect their microwave ovens to last for a long time, with many specifically mentioning a desire for their microwave to last more than a year. This suggests that sellers should prioritize product development that focuses on creating durable and long-lasting microwave ovens. This could include using high-quality materials and components, as well as rigorous testing to ensure that the product can withstand regular use over an extended period of time. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their microwave ovens in their advertising and product descriptions. They could also consider offering extended warranties or guarantees to reassure customers that their product will last for a long time. Other factors that customers may consider important when purchasing a microwave oven could include features such as cooking power, size, and ease of use. However, based on the customer expectations mentioned, it is clear that durability and longevity should be the top priority for sellers in this category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Andy M.
Excellent microwave!
Mr. J
Trying to use the keypad is like staring into a black abyss. I thought it might be the protective sticker that was causing it to not resemble the photo on Amazon, but no. Just as dark without it. I thought I'd include a picture so you can see I'm not kidding. Maybe it looks great under studio lighting, or in daylight, but it fails miserably under my kitchen light where all previous microwaves excelled. I owned the previous model of this microwave and thought I'd "upgrade" to this since it's supposed to have an "easy clean" interior. Turns out, the interior is identical-looking to my previous model, which has begun to rust out after approx. 3 years of use. That's right, it's rusting at all the seams, and even the middle of the top panel. A big chunk of paint even came off from the area just below the front lip. Too much steam I guess. Oh, and the LED light that lights up the inside went out on the previous model after a couple of years, which I didn't mind because it was a sick bluish color. Anyway, all that said, I should have gotten the previous model again since they are both for sale, and the previous model is about $10 cheaper. Lesson learned. It's too late for me, but maybe not for you. Oh, I've "fixed" the blacked-out number issue by marking the most commonly used buttons with white electrical tape so that I can find them and not accidently cook my food longer (or shorter) than necessary. I know that defeats the purpose of the blacked-out look, and it looks awful, but it's better than being non-functional. Oh well. It's not forever. This thing will probably rust out in a few years anyway. On the plus side, I do like the feature of turning off the sound, but not enough to give it a star.
This is a nice little unit. It has enough room for nearly anything you need to microwave. The door opens and closes easily. The sound the unit makes when the buttons are pressed and when it’s chimes that it’s done aren’t annoying. You can use the microwave as a timer without engaging the oven. That’s a nice feature! And it also has a children’s lock for curious lil hands! If you put your item on the outside of carousel (not the middle) you food will cook evenly through. Happy with it!
C. Lukic
The fan is quiet. It's powerful. It's relatively compact given its internal size. It's more complicated then it needs to be, but once you get used to it, it's easy enough to use. Best of all you can easily completely turn off all beeps.
This is a very nice designed microwave. Lightweight, compacted. Easy to use and clean. Will buy more for my business for sure.
R. Smook
It’s a great appliance with the exception of the touch pad numbers and shortcut buttons are small and very hard to see. I’ll manage but a magnifying glass would help
Arden Berge
COOK TIME key needs to be easier go see and more prominent. Its the key most often used. Badly needs s CANCEL key so when errors are made it's easier to redo an input from cramped keypad.
Was a good microwave for one year and three weeks. The best feature (and why I chose this model) is the option to turn off the beep. Now that it's beyond the 1-year warranty, the bottom row of the key pad (7-8-9 keys) no longer function. The no-beep function is controlled by press-hold key 8: so now that these keys don't work, it beeps by default. A quirk (feature or bug, you decide) of this model is that you can only control times in minute intervals (1, 2, 3, ... to 9) intervals, or add 30 seconds. This is mostly functional - but if you want to heat for less than 30 seconds - you have to stand by to open the door (or overheat...).
J & M Mann
Very much like , wife has yet to find fault
Please note there is a vent on the top of the microwave that requires a 12-inch clearance. This important piece of information is not noted in the description. Buyer beware. I love how quiet it operates and how simple the controls are. A bit of a learning curve but very easy after reading the owner’s manual. Other than that, I love the microwave. Would buy it again. Handsome, quiet, door handle and heats like a champ. I also love the Sensor reheat setting that assists in keeping foods moist as well as the handy butter softener setting.

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