Mid-Calf product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Columbia Women's Ice Maiden Ii Snow Boot
GLOBALWIN Women's Waterproof Winter Boots Snow Boots For Women
DREAM PAIRS Women's Ankle Bootie Winter Lace up Mid Calf Military Combat Boots
Koolaburra by UGG Women's Victoria Short Fashion Boot
DREAM PAIRS Women's Mid-Calf Waterproof Winter Snow Boots

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in the Mid-Calf category on Amazon is quite high at 4.59 out of 5. This indicates a generally positive level of customer satisfaction. Additionally, with a total of 21,565 reviews, it suggests that the product has received a significant amount of feedback from customers. The high average rating suggests that the majority of customers are satisfied with their purchase. This could be due to various factors such as the quality of the product, its durability, comfort, or other features that customers find appealing. The large number of reviews also indicates that the product has gained a considerable amount of attention and popularity among customers in the Mid-Calf category. Based on this information, it is safe to say that the product has a strong customer satisfaction rate. However, it is important to note that individual preferences may vary, and some customers may have had different experiences or expectations. It would be beneficial to read through a sample of the reviews to get a better understanding of the specific aspects that customers appreciate or have concerns about. As for advice, it would be helpful to continue monitoring customer feedback and addressing any issues or concerns that arise. This can help maintain and improve customer satisfaction levels. Additionally, considering the popularity of the product in the Mid-Calf category, it might be worth exploring opportunities to expand the product line or introduce variations to cater to different customer preferences. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for the product in the Mid-Calf category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is winter lol, the most common location is snow, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is popularly associated with three key users: daughter, wife, and mother. Among these, the daughter is mentioned the most frequently (686 mentions), followed by the wife (411 mentions) and the mother (125 mentions). This suggests that the product appeals to individuals who are likely to be purchasing it for their family members, particularly female relatives. In terms of usage, the top two activities associated with the product are gift-giving (282 mentions) and walking (516 mentions). This implies that the product is often given as a gift, possibly for occasions such as birthdays or holidays. Additionally, it is frequently used for walking, indicating that it may be a comfortable and practical choice for everyday use. Regarding the preferred locations for using the product, snow emerges as the most mentioned place (350 mentions), followed by New York (48 mentions) and Minnesota (30 mentions). This suggests that the product is well-suited for snowy conditions, making it a popular choice in regions with colder climates. Based on this analysis, we can infer some characteristics of the potential customer profile. The product seems to be favored by individuals who prioritize family relationships, as it is commonly associated with daughters, wives, and mothers. These customers may be seeking a thoughtful and practical gift option for their loved ones. Additionally, the product's popularity in snowy locations indicates that it may be marketed towards individuals living in colder regions, where functionality and warmth are important factors. To further refine the customer profile, it would be beneficial to gather additional data on the age range, interests, and lifestyle preferences of the individuals mentioned in the data. This information would provide deeper insights into the target audience and help tailor marketing strategies accordingly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are boot, shoe, size, toe box shape, shaft height. The most mentioned elements about boot are small(1.33%), uncomfortable(1.24%).
The top 5 positive reviews are boot, fit, color, look, sole. The most mentioned elements about boot are comfortable(13.01%), warm(11.77%).
run a bit small0.60%
to big for0.13%
toe box shape0.13%
shaft height0.04%
fit well4.45%
look nice3.48%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Mid-Calf category is related to boots, accounting for 29.97% of the mentions. The top five cons mentioned are boot, shoe, size, toe box shape, and shaft height. On the other hand, the top pro aspect mentioned most is also related to boots, accounting for 47.40% of the mentions. From this data, we can conclude that boots play a significant role in shaping the sentiment of customers in the Mid-Calf category. While there are cons associated with boots, such as issues with shoe fit, size, toe box shape, and shaft height, there is also a strong positive sentiment towards boots, indicating their popularity and desirability. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Manufacturers could focus on improving the fit and sizing options of their boots to ensure a better customer experience. Additionally, attention should be given to the design and shape of the toe box, as well as the height of the shaft, to meet customer preferences. Furthermore, it would be valuable to analyze the specific concerns related to shoes and other aspects mentioned in the cons. By understanding the specific pain points customers have with these elements, manufacturers can work towards resolving those issues and enhancing the overall product offering. Overall, the Mid-Calf category shows a strong positive sentiment towards boots, but there are areas for improvement. By addressing the cons and focusing on customer preferences, manufacturers can develop and select products that better meet the needs and desires of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high rating for warmth2

Based on the data provided, it seems that customers are primarily motivated to buy products in the Mid-Calf category based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, materials, and design. There are several reasons why product description is the top feature for buyers in this category. Firstly, Mid-Calf products are often worn for specific purposes, such as sports or outdoor activities, so customers need to know that the product will meet their needs. Secondly, Mid-Calf products can vary widely in terms of style and design, so customers want to be sure that they are getting the right product for their preferences. Finally, Mid-Calf products may be more expensive than other types of clothing, so customers want to be sure that they are making a wise investment. To optimize Amazon listings for Mid-Calf products, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider including high-quality images that show the product from multiple angles and in different lighting conditions. Additionally, sellers should pay attention to customer reviews and feedback, and use this information to improve their product listings and address any concerns or issues that customers may have. By doing so, sellers can increase customer trust and confidence in their products, and ultimately drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Could use more arch support24
more arch support
support for arch
arch support
arch support good
basic arch support
half size small24
half size
half size small
half size large
boot keep foot warm23
foot warm
good quality boot keep foot warm
keep foot warm dry
keep foot dry warm
keep foot warm
stretch out16
stretch out
stretch over time
fit good
completely waterproof12
water proof
thicker winter sock10
thicker sock
accommodate thick winter insulated sock
thicker sock more use
warmer sock
wear thick sock
more size up8
up size
size up
decent quality8
good quality
high quality
fully water proof6
water proof

Analysis of Customer Expectations for Mid-Calf Boots: Based on the customer feedback, there are a few key expectations that stand out for Mid-Calf boots. The most frequently mentioned expectation is the ability to keep the foot warm, which was mentioned 23 times. This indicates that customers prioritize warmth and insulation in their boots, likely to combat cold weather conditions. Sellers should focus on incorporating effective insulation materials and technologies into their product development to meet this expectation. Another expectation mentioned by customers is the desire for a full insole, which was mentioned 3 times. This suggests that customers value comfort and support in their boots. Sellers should consider incorporating high-quality, cushioned insoles that provide adequate arch support and cushioning throughout the footbed. This will enhance the overall comfort and wearability of the boots, making them more appealing to customers. Fit is another important factor, mentioned 14 times. Customers expect Mid-Calf boots to fit well and provide a comfortable and secure fit around the foot and calf. Sellers should prioritize offering a range of sizes and widths to accommodate different foot shapes. Additionally, adjustable features like laces, buckles, or elastic panels can help customers achieve a personalized fit. Suggestions for Product Development Prioritization: 1. Insulation: Focus on incorporating effective insulation materials and technologies to ensure the boots keep the foot warm in cold weather conditions. 2. Insole Comfort: Prioritize the development of full insoles that offer cushioning and support throughout the footbed, enhancing overall comfort. 3. Fit Customization: Offer a range of sizes and widths to accommodate different foot shapes. Consider incorporating adjustable features like laces, buckles, or elastic panels to allow for a personalized fit. Marketing Promotion Factors: 1. Highlight Warmth: Emphasize the insulation properties of the boots in marketing materials to attract customers looking for warmth and protection in colder climates. 2. Comfort and Support: Showcase the comfort features of the boots, such as full insoles and cushioning, to appeal to customers seeking all-day comfort. 3. Fit Guarantee: Offer a fit guarantee or easy return policy to instill confidence in customers that the boots will fit well and provide a comfortable experience. 4. Style and Versatility: Highlight the style and versatility of Mid-Calf boots, showcasing how they can be paired with various outfits and worn in different settings. By addressing these customer expectations and incorporating them into product development and marketing strategies, sellers can better meet the needs and preferences of their target audience, ultimately driving sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I like the way that it fits me , the color and the texture !!
RecommendOct. 2022
Great boots for the price. Highly recommend.
It's AwesomeOct. 2022
Such a cute shoe! I generally wear a size 8, and would go a half size up in shoes I want you wear thicker socks so it would be comfortable. There were no 8.5 available in the green and I took a chance with a 9. So glad I did! Fits well, looks so slick, well made and so chic with socks showing! #TooCute
So I got the green which normally isn't my thing, but I love them. They don't scream green, they are very subtle and adorable, however, I guess I have wide feet? I take a M9 in basically every other shoe. If they weren't so narrow I'd imagine I could probably stand in them all day at work. I'm sad I have to send them back especially considering the price and quality:(
Not worth the buy. Felt like bad rubber boots. Not comfortable.?
QualityAug. 2022
I am wearing my boots for the first time and they are so comfortable and sturdy! Great quality material
Teresa Lange
Great BootJan. 2023
I was on the run & heading out the door when I noticed m new boots, put them on & out the door. Very comfy from the start. Fit as expected I wear between an 8-1/2 to 9, bought the 9, fit great! Very happy! They don’t feel sloppy nor too narrow & I have a flat foot.
I was very impressed by the quality of the shoe. They fit perfect and are very comfortable.
Nothing bad to say about this boots. There more beautiful and comfortable than I expected. Recommended 100%
Sue Parikh
I really like this shoes but why there is big price difference between size 7 & 7.5 ? I ordered 7.5 for &20 but now size 7 fits better, is there way you can adjust the price ? For Size 7 the cost is $45, it's doubled. I hate to return them due to the price difference.

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