Midi product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Gold-Filled Anxiety Fidget Ring With White Opal - One Size Anxiety Relief Ring With Beads - Fidget Spinner in 14K Gold - Meditation Fidget Ring - Unisex Ring Jewelry for Anxiety
925 Sterling Silver Minimalist Hammered Textured Thin Knuckle Midi Stacking Rings
Silver anxiety ring for women snowflake ring for girls daughter fidget ring from mom, spinner rings for anxiety women adjustable open rings for teen girls as christmas gifts
14k Gold or Rose Fill Knuckle Ring, Knuckle Rings,Mid Rings,Above knuckle ring, Toe Rings, Rings, Rose or Gold Fill Knuckle Ring …
New!Build A Set!Super Skinny Stacking,Knuckle, or Thumb Rings,Gold Rings,Stacking Rings,Knuckle Rings,Skinny Rings,Thin Rings, Hammered Ring

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has an average rating of 3.91 out of 5 stars, with a total of 364 reviews. The product falls under the category of Midi on Amazon's Best Sellers Rank (BSR). Looking at the average rating, it appears that the product has received mixed reviews from customers. While some customers may be satisfied with the product, others may have had issues or concerns. However, it's important to note that the total number of reviews is relatively high, which suggests that the product has been popular and has been purchased by many customers. To improve customer satisfaction, it may be helpful for the seller to address any common issues or concerns that customers have raised in their reviews. Additionally, providing clear and detailed product descriptions, as well as offering excellent customer service, can also help to improve customer satisfaction and encourage positive reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a midi ring. The top three users mentioned are the daughter, wife, and friend, with the daughter being the most frequently mentioned. This suggests that the product may be popular among younger women, particularly those who are close to their family and friends. The top three places to use the product are the room and workplace, with an undefined location also mentioned. This suggests that the product is versatile and can be worn in a variety of settings. The top two usages of the product are as a gift and on the ring finger. This suggests that the product may be popular as a gift item, particularly for special occasions such as birthdays or anniversaries. The fact that it is often worn on the ring finger suggests that it may be seen as a symbol of commitment or affection. Based on this data, it seems that the ideal customer profile for this product is a young woman who is close to her family and friends, and who values versatility and style. She may be interested in giving the product as a gift, or wearing it herself as a symbol of commitment or affection. To appeal to this customer profile, it may be helpful to focus on the product's versatility and style, and to emphasize its suitability as a gift item. Marketing efforts could also be targeted towards younger women, particularly those who are active on social media and who are interested in fashion and style trends.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are ring, bead, metal, material, band. The most mentioned elements about ring are small(4.26%), a bit on the small size(2.13%).
The top 5 positive reviews are ring, color, quality, craftsmanship, fidget. The most mentioned elements about ring are breathtaking(16.47%), good(11.76%).
a bit on the small size2.13%
bend out of shape so easily2.13%
bent so much2.13%
good quality4.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Midi category is the "ring," accounting for 31.91% of the mentions. Additionally, the top five cons of the vacuum are the ring, bead, metal, material, and band. On the other hand, the top pro aspect mentioned most is the "ring," accounting for 55.29% of the mentions. However, the top five cons of the tip are the ring, color, quality, craftsmanship, and fidget. Based on this information, it appears that the ring is a significant factor in both the pros and cons of products in the Midi category. It is important to note that sentiment analysis alone cannot determine the sentiment associated with these aspects, as it only provides information on their frequency of mention. To improve product development and selection in this category, it would be beneficial to focus on addressing the concerns related to the ring. This could involve improving its design, material, or functionality to enhance customer satisfaction. Additionally, considering the other cons mentioned, such as bead, metal, material, color, quality, craftsmanship, and fidget, it would be wise to prioritize addressing these issues as well. Furthermore, it would be helpful to conduct further research and gather more specific feedback from customers to gain a deeper understanding of their preferences and pain points. This information can guide product development efforts and help in selecting features that align with customer needs and desires. Overall, by addressing the cons and leveraging the pro aspect of the ring, product developers and selectors can work towards creating more appealing and satisfying products in the Midi category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are primarily motivated to buy products in the Midi category based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase decision. Some possible reasons why the product description is the top feature could be that customers want to know the specific features and benefits of the product, how it compares to other similar products, and how it can meet their needs. Additionally, customers may be looking for reassurance that the product is of high quality and will meet their expectations. To optimize an Amazon listing for products in the Midi category, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using bullet points, images, and videos to showcase the product and its capabilities. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, optimizing the product title, keywords, and other metadata can help improve visibility and searchability on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
above size 51
above size 5
closed ring1
closed ring
hold shine golden color good1
hold shine golden color good
label individually1
label differently
make good1
make good
review photo1
review and photograph
ring band wider1
ring band wider

Based on the customer expectations mentioned, it seems that customers who are interested in the Midi category prefer rings that are above size 5 and have a closed design. However, there is also a mention of avoiding certain types of rings, which could indicate that customers have specific preferences when it comes to the design and style of the ring. To meet these expectations, sellers should prioritize product development that focuses on creating Midi rings that are above size 5 and have a closed design. They should also consider incorporating unique design elements that appeal to customers who are interested in this category. For example, they could experiment with different materials, colors, and textures to create rings that stand out from the competition. In terms of marketing promotion factors, sellers should focus on highlighting the features that customers are looking for in Midi rings. They could use social media platforms to showcase their products and engage with potential customers. They could also collaborate with influencers or bloggers who have a following in the jewelry niche to promote their products. Overall, by understanding customer expectations and prioritizing product development and marketing efforts accordingly, sellers can increase their chances of success in the Midi ring category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Shy Blake
Way smaller then the picture leads you to believe and it's super flimsy as well definitely not recommend.
Lynn Fletcher
Love this sweet ring it is thin but I have had no problems with the ring
Joy Durbin
It's so flimsey it doesn't keep it's shape and falls right off your finger...returning
Cute ring, beads smaller than expected but not bad for the price
BeautifulNov. 2018
I love this ring! I was looking for something simple and not to bulky for my index finger. I must say this ring is perfect. I constantly wash my hands and use hand sanitizer and I am convinced this ring is of good quality. It has not changed in color or shape. I love how simple yet cute this ring is. It’s thin and not bulky and it’s the perfect size. I would definitely recommend this ring.
So disappointed finally got it couldn’t wait only to find it is not as the pictures show. balls are so tiny and band is super thin. Not worth it . So bummed . Returning
FlimsyJun. 2022
Ring is so thin it bends easily and loses its shape. Super cheap.
Brenda L Cox
Cute ringMay 2022
brought for granddaughter who is obsessed with fidget type things. I did not thing wo9uld be good item for people that do not require fidget type things
rachel rossi
I got this for my 16 year old, Autistic daughter to help her with her anxiety in school settings. It has worked like a charm, and she loves it. She wears it every day, and says it is great to help keep her grounded when she starts feeling anxious at school.

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