MIDI Controllers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/02/10
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
4,419
This insight is based on the data from the best seller products. The top 5 of them are:
Akai Professional MPK Mini Plus - USB MIDI Keyboard Controller with 37 Mini Keys, 8 MPC Pads, Sequencer, MIDI/CV/Gate I/O, Music Production Software
B0BFBDT2D2
Novation Launchkey 49 [MK3] MIDI Keyboard Controller for Ableton Live
B086N3VR26
Alesis V49 MKII USB MIDI Keyboard Controller with 49 Velocity Sensitive Keys, 8 Full Level Pads, Arpeggiator, Pitch/Mod Wheel, Note Repeat and Software Suite
B09GX9DQ8N
Donner MIDI Pad Beat Maker with 16 Beat Pads, 2 Assignable Fader & Knobs and Music Production Software Included, USB MIDI Pad Controller STARRYPAD with 40 Free Courses
B01GYK2CKK
Novation Launchpad X Grid Controller for Ableton Live
B07WWZCMP5

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the MIDI Controller product in question has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and a total of 4419 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews and do some research before making a purchase. This can help you get a better sense of the product's features, quality, and overall value for money. Additionally, it is important to consider your own needs and preferences when selecting a MIDI controller, as different models may be better suited to different types of music production or performance.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is desk, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the most frequently mentioned users of the MIDI Controllers are "son" followed by "kid" and "friend". This suggests that the product may be popular among younger individuals who are interested in music production or learning to play an instrument. The top three places to use the product are "desk", "studio", and "backpack", which indicates that the product is versatile and can be used in a variety of settings. This may appeal to customers who are looking for a portable and convenient option for music production. The top two usages of the product are "gift give" and "travel", which suggests that the product may be popular as a gift for someone interested in music or as a portable option for musicians who are frequently on the go. Overall, the data suggests that the customer profile for this product may be younger individuals who are interested in music production or learning to play an instrument, as well as musicians who are frequently on the go and looking for a portable option. Additionally, the product may be popular as a gift for someone interested in music. Based on this analysis, some suggestions for the customer profile may include targeting younger individuals through social media platforms and music-related websites, highlighting the product's portability and versatility, and emphasizing the product's potential as a gift option. Additionally, offering bundle deals or discounts for customers who purchase multiple products may be a way to appeal to musicians who are looking to build a complete music production setup.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are key, software, pad, keyboard, manual. The most mentioned elements about key are small(3.32%), stiffer(1.99%).
The top 5 positive reviews are key, pad, keyboard, software, knob. The most mentioned elements about key are good(3.32%), responsive(1.61%).
Musical Instruments > Recording Equipment > Computer Recording > MIDI Controllers
Cons
key20.57%
small3.32%
stiffer1.99%
hard to press1.14%
are not weight1.04%
do not have the best feel0.95%
software12.70%
pad7.20%
keyboard5.02%
manual1.42%
Pros
key15.63%
good3.32%
responsive1.61%
solid1.18%
velocity sensitive1.18%
full size1.07%
pad14.24%
keyboard8.35%
software5.78%
knob4.50%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the key aspect is the most important factor for both pros and cons in the MIDI Controllers category. The top 5 cons mentioned are related to the key, software, pad, keyboard, and manual, while the top 1 pro aspect is also related to the key. The top 5 cons of the tip are similar to those of the vacuum, with the addition of the knob. Overall, the sentiment analysis suggests that there are both positive and negative aspects to MIDI Controllers. While the key aspect is highly valued, there are also concerns about the software, pad, keyboard, and manual. These issues may be related to usability, functionality, or design. To improve product development and selection in this category, it may be helpful to focus on addressing the key concerns mentioned by users. This could involve improving the software, pad, keyboard, and manual, or exploring new design options that better meet user needs. Additionally, it may be useful to conduct further research to better understand user preferences and pain points in this category, in order to develop more targeted and effective solutions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others13
pad2
size2
quality1
a keyboard1

Based on the data provided, it seems that customers are primarily motivated to buy MIDI controllers based on the product description. This suggests that customers are looking for detailed information about the features and capabilities of the product before making a purchase decision. Price is also a significant factor, but it appears to be less important than the product description. Advertising attraction is mentioned by a smaller percentage of customers, indicating that while marketing efforts may be effective in generating interest, they are not the primary driver of sales. To optimize Amazon listings for MIDI controllers, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include information about the number of keys, the types of controls available, and any software or compatibility features. Additionally, sellers should ensure that their pricing is competitive and that their advertising efforts are targeted towards customers who are already interested in MIDI controllers. By focusing on these key areas, sellers can increase their chances of attracting and converting customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good7
good
big5
big
help4
help
Great keyboard only wish it was wireless but its still great3
good keyboard
disk3
disk
last long3
last awhile
last forever
last long
more3
more
software work3
software work
software
weighted key3
key more weighted
weight key
weighted key
decent manual2
draw up decent manual
user manual good

Based on the customer expectations mentioned, it seems that customers are looking for MIDI controllers that are of good quality, provide helpful features, and have a decent size. To meet these expectations, sellers should prioritize product development that focuses on creating MIDI controllers that are durable, reliable, and have a range of features that are helpful for musicians. This could include features such as customizable buttons, faders, and knobs, as well as compatibility with a range of software and hardware. In terms of marketing promotion factors, sellers should focus on highlighting the quality and helpfulness of their MIDI controllers, as well as their size and portability. They could also consider offering demos or tutorials to help customers understand how to use the controllers effectively. Overall, by prioritizing product development that meets customer expectations and promoting their products effectively, sellers can increase their chances of success in the MIDI controller market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Chris
Purchased
im confusedMar. 2021
pads dont match the defautlt layout. havent figured out the mapping but i found where the pads are being pressed, so i just set the sounds there and it works
Justin G.
Purchased
I love this thing. I've had some integration issues with the drumpad, but I'm a beginner. It works perfectly in every DAW.
RJ
Purchased
A+Jan. 2020
Awesome mini playable keyboard and midi controller. Tried the Novation model first and I am much happier with this one. Excellent quality, looks cool too.
Dee florence
Purchased
SmallNov. 2021
To small
Solid build, Pads are soft but sensitive. Key depression is a little stiff but working. The main issue is without Headphones the volume to the Speaker is very weak. For the price it's a good purchase. You do get a card in the box with Software download, but don't get overly excited as none of it is free. Overly expensive for the higher feature versions, but it is MIDI You don't need to use this brand.
Chic itemSept. 2021
An ideal tool for beginners and midi typing. I love her:)
Brett D.
Purchased
Love It!!!Feb. 2020
Way more keyboard than I expected.
don
Purchased
The fact that it already has sounds loaded in it makes it a good output keyboard besides a Midi player
Dee Money
Purchased
Pretty coolApr. 2021
The only problem I have, is you need an audio interface to actually record to you laptop. Other than that it's great
Chu E.
Purchased
Update: I changed my 5-star review to 3 stars after using the keyboard for 1 year. The keys are made of cheap plastic that breaks. I used to glue the keys back but I got tired after one key keeps breaking off after another. The features are great but the material on the keys is really bad quality. PREVIOUS REVIEW: I bought this for my son who loves music and making beats. It's made of sturdy materials and it's so compact. My fingers are cramped when I try to play on the keyboard. But then, it's not really a keyboard. I chose this over the other models because it's got its own speakers in it, just in case he wants to play with it and we can't attach a speaker right away. I love that it's handy and will play on AA batteries. He plays with it in the car and we are able to stop him from using our cellphone when he's bored. It's really good for young kids too because it comes with different sounds already. So, for a young boy, this really works great even without the computer program.

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