Millet product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Organic Millet Flour, 8 Ounces - Non-GMO, Kosher, Raw, Vegan, Stone Ground, Unbleached, Unbromated, Bulk, Product of the USA
Bob's Red Mill Millet Flour, 20 Oz
24 Mantara Organic Flour, Ragi, 2 Pound - SET OF 4
24 Mantra Organic Ragi Flour (Finger Millet Flour) - 4 lbs, Gray
Arrowhead Mills Flour Millet Organic, 23 oz, 1.43 Pound (Pack of 1)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Millet category on Amazon is 4.53, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 273 reviews, it suggests that there is a decent amount of feedback available for products in this category. The high average rating suggests that customers are generally pleased with the Millet products they have purchased on Amazon. This level of satisfaction could be attributed to various factors such as product quality, value for money, and meeting customer expectations. Considering the positive customer feedback, it would be advisable for sellers in the Millet category to continue focusing on maintaining the quality of their products and ensuring customer satisfaction. They should also encourage customers to leave reviews, as this can further enhance the credibility and visibility of their products on Amazon. Furthermore, sellers could consider leveraging the positive reviews and ratings to promote their products through marketing campaigns or by highlighting customer testimonials. This can help attract more potential buyers and increase sales. Overall, the data suggests that the Millet category on Amazon has a strong customer satisfaction rate. By consistently delivering high-quality products and encouraging customer feedback, sellers can further enhance their success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is infant, the most commonly moment of use is thanksgiving, the most common location is grocery, the most common behavior is baking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the product are infants, families, and girlfriends. Infants are mentioned the most, followed closely by families and girlfriends. This suggests that the product may be popular among individuals who are responsible for taking care of infants, as well as those who prioritize family and romantic relationships. In terms of the top three places to use the product, grocery stores are mentioned twice, while chapati and Haryana are mentioned once each. This indicates that the product is commonly used in grocery stores, possibly for general household cooking needs. The mentions of chapati and Haryana suggest that the product may have a specific appeal in Indian cuisine or in the region of Haryana. Regarding the top two usages of the product, baking is mentioned the most, followed by gluten-free flour. This implies that the product is often used for baking purposes, which could include making bread, cakes, or other baked goods. The mentions of gluten-free flour indicate that the product may cater to individuals with dietary restrictions or preferences. Based on this analysis, the customer profile for this product could be individuals who are health-conscious, have dietary restrictions, and are involved in caring for infants or maintaining strong family and romantic relationships. To cater to this customer profile, it would be beneficial to emphasize the product's health benefits, versatility in baking, and potential for use in Indian cuisine. Additionally, marketing efforts could focus on the convenience of purchasing the product at grocery stores and highlight its compatibility with gluten-free diets.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are flour, millet flour, taste, bread, cookie recipe. The most mentioned elements about flour are bitter(14.29%), dry(7.14%).
The top 5 positive reviews are flour, taste, flavor, millet flour, millet. The most mentioned elements about flour are good quality(4.00%), clean(2.00%).
full of worm and worm web7.14%
no amount of sugar or lemon that can mask the taste of it7.14%
not edible7.14%
millet flour14.29%
cookie recipe7.14%
good quality4.00%
do not have worm nor do it smell2.00%
finely ground2.00%
millet flour8.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category in question is millet. The top con aspect mentioned most frequently is flour, accounting for 21.43% of the mentions. The top five cons associated with millet are flour, millet flour, taste, bread, and cookie recipe. On the other hand, the top pro aspect mentioned most frequently is also flour, accounting for 18.00% of the mentions. From this data, we can conclude that there is a significant concern regarding the use of millet flour, particularly in relation to taste and its impact on recipes such as bread and cookies. However, it is worth noting that there is also a positive aspect associated with millet flour, as it is mentioned as a pro aspect. To improve product development and selection in this category, it would be beneficial to address the cons related to millet flour. This could involve finding ways to enhance the taste and texture of millet flour-based products, as well as providing alternative recipes or suggestions for incorporating millet flour into various dishes. Additionally, it would be valuable to conduct further research and gather more specific feedback from consumers to better understand their concerns and preferences related to millet and millet flour.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality product1

Based on the data provided, it seems that customers are motivated to buy Millet products primarily based on the product description. This could be because Millet is not as well-known as other grains, so customers need more information to make an informed decision. Additionally, the fact that price and brand reputation are also mentioned frequently suggests that customers are looking for a good value and a trustworthy brand. To optimize Amazon listings for Millet products, it would be important to focus on creating detailed and informative product descriptions that highlight the unique benefits of Millet. This could include information about its nutritional value, taste, and potential uses in cooking. Additionally, it may be helpful to emphasize any certifications or quality standards that the product meets, as this can help build trust with customers. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bulk item1
bulk item
expire in month1
expire in month
extra leavening1
extra leavening
flavor on point1
flavor on point
give advantage1
give advantage
good product1
good product
healthy bread1
healthy bread
live close enough1
live close enough
more good soft powder1
more good soft powder

Analysis of Customer Expectations for the Millet Category: Based on the provided information, it seems that the customer expectations for the Millet category are undefined. However, we can still provide some general insights and suggestions for sellers in terms of product development prioritization and marketing promotion factors. 1. Research and Understand Customer Needs: Conduct market research to gain a better understanding of customer preferences and expectations regarding Millet products. This can be done through surveys, focus groups, or analyzing customer feedback. By identifying specific needs and desires, sellers can tailor their product development and marketing strategies accordingly. 2. Product Quality and Variety: Customers often expect high-quality Millet products that are fresh, nutritious, and free from contaminants. Sellers should prioritize sourcing Millet from reliable suppliers and ensure proper quality control measures. Additionally, offering a variety of Millet-based products, such as flour, snacks, or ready-to-eat meals, can cater to different customer preferences and increase market reach. 3. Health Benefits and Nutritional Information: Millet is known for its health benefits, including being gluten-free, rich in fiber, and having a low glycemic index. Sellers should highlight these nutritional advantages in their marketing materials and provide clear and accurate information about the health benefits of consuming Millet products. This can help attract health-conscious customers and differentiate their offerings from competitors. 4. Packaging and Labeling: Pay attention to attractive and informative packaging for Millet products. Clear labeling, including nutritional information, certifications (if applicable), and usage instructions, can instill confidence in customers and make it easier for them to make informed purchasing decisions. Consider eco-friendly packaging options to align with sustainability concerns, which are increasingly important to many consumers. 5. Marketing and Promotion: Develop targeted marketing campaigns to raise awareness about Millet and its benefits. Utilize various channels such as social media, online platforms, and health-focused publications to reach potential customers. Collaborate with influencers or experts in the health and nutrition field to endorse Millet products and create a buzz around them. Offering discounts, promotions, or free samples can also encourage trial and repeat purchases. 6. Customer Education and Recipes: Educate customers about the versatility of Millet and provide recipe ideas to inspire them to incorporate it into their daily meals. Sharing easy-to-follow recipes, cooking tips, and nutritional facts can help customers understand the value and potential of Millet, leading to increased interest and demand. By considering these suggestions and adapting them to the specific needs of their target audience, sellers can better prioritize their product development efforts and create effective marketing strategies for the Millet category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I have trouble digesting corn so I make cornless bread with millet flour and it works very well.
best organic millet flour available!
Reap offOct. 2020
Product was past expiry/use by date.
Great for baking, making crackers, breads ect. I combine it with other flours.
Product is excellent but packing and shipping always a problem!
Jim Daily III
Use it to replace wheat flour.
Expiration dateSept. 2021
I'm very disappointed. A product that is shipped should not expire in a month, especially when it is so expensive. I buy these products for my son due to his allergies and I have no way to use this up so quickly.
kathy boone
Good product although seal doesn’t work consistently. A bit of a hassle to reseal.
Price gougingApr. 2020
This product is extremely expensive and not worth the price. Organic millet flour 23 oz bag usually cost $3.50 to $4.50, I paid $14 for this same bag. Price gouging should not be tolerated!
I've been buying Arrowhead Mills for years as a trusted brand. I ordered this flour, and it arrived with a hole in the bag. I used it anyway thinking the damage would be that I just lost some out of the bag making it less amount. Well, the bread was very bitter and uneatable!! The bitter taste means that the millet flour went rancid. I have a refund, but as a lover of Arrow Head Mills, it leaves me very disappointed as this brand is 'usually' a superior brand.

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