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Mirrorless Cameras product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
2023/01/07
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
1,309
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the Mirrorless Cameras category on Amazon BSR is not available (NaN). However, there are a total of 1309 reviews for products in this category. Without knowing the average rating, it is difficult to determine customer satisfaction with these products. However, the fact that there are over 1300 reviews suggests that there is a significant demand for Mirrorless Cameras on Amazon. If you are considering purchasing a Mirrorless Camera on Amazon, it is important to read through the reviews carefully to get a sense of the pros and cons of each product. Look for reviews from customers who have used the product for a while and have had a chance to test its features and durability. Additionally, consider purchasing from a reputable seller with a good return policy in case the product does not meet your expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is night, the most common location is indoor, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Mirrorless Cameras are family, son, and wife. This suggests that the product appeals to individuals who prioritize capturing moments with their loved ones. The equal number of mentions for family and son indicates that the camera is popular among both parents and those who want to document their children's experiences. In terms of usage, the data highlights two primary purposes for the Mirrorless Cameras: travel and shooting. With 21 mentions, travel emerges as the most prominent use case, indicating that customers are interested in capturing their adventures and experiences while on the go. The high number of mentions for shooting (19) suggests that the camera is also favored by photography enthusiasts who enjoy capturing various subjects and scenes. Regarding the places where the product is commonly used, indoor spaces, rooms, and bedrooms are mentioned most frequently. This implies that customers appreciate the versatility and convenience of the Mirrorless Cameras, as they can be used effectively in different indoor environments. Based on this analysis, the customer profile for the Mirrorless Cameras can be described as individuals who value family moments and want to capture them with high-quality images. They are likely to be parents or individuals with a strong interest in photography. They enjoy traveling and want a camera that can accompany them on their adventures. Additionally, they appreciate the flexibility of using the camera in various indoor settings. To cater to this customer profile, it would be beneficial to emphasize the camera's portability, ease of use, and ability to capture high-quality images in different lighting conditions. Marketing campaigns could focus on showcasing the camera's features that enhance family photography and emphasize its suitability for travel and shooting in various environments. Providing accessories or features that enhance indoor photography could also be a valuable addition to the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are camera, auto focus, lens, autofocus, viewfinder. The most mentioned elements about camera are get hot(2.88%), freeze(1.08%).
The top 5 positive reviews are camera, autofocus, video, auto focus, picture. The most mentioned elements about camera are light(3.84%), small(2.19%).
Cons
camera19.06%
get hot2.88%
freeze1.08%
get fairly warm while in use0.72%
light0.72%
small0.72%
auto focus6.47%
lens3.60%
autofocus2.88%
viewfinder2.52%
Pros
camera20.84%
light3.84%
small2.19%
good1.65%
easy to use and setup1.10%
good quality1.10%
autofocus10.05%
video8.41%
auto focus7.13%
picture6.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the camera aspect is both the most mentioned pro and con in the category of Mirrorless Cameras. The top con aspect mentioned most frequently is the camera, accounting for 19.06% of the mentions. Additionally, the top five cons include auto focus, lens, autofocus, and viewfinder, with the camera being the most prominent. On the positive side, the top pro aspect mentioned most frequently is also the camera, accounting for 20.84% of the mentions. This suggests that while the camera is a double-edged sword, it is still a significant factor in the overall sentiment towards Mirrorless Cameras. Based on these findings, it is clear that the camera is a crucial aspect that consumers consider when evaluating Mirrorless Cameras. Therefore, product development should focus on improving the camera features, such as auto focus and lens performance, to address the cons mentioned. Additionally, it would be beneficial to enhance the viewfinder experience, as it is another frequently mentioned con. When it comes to product selection, potential buyers should carefully consider their priorities. If having a high-quality camera is of utmost importance, Mirrorless Cameras could be a suitable choice. However, individuals who prioritize other aspects, such as video capabilities or picture quality, might want to explore alternative options. Overall, the sentiment analysis suggests that the camera aspect plays a significant role in shaping the perception of Mirrorless Cameras. By addressing the cons related to the camera and improving its performance, manufacturers can enhance the overall appeal of their products in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
4k video3
video3
others2
auto focus1
bad ergonomics1

Based on the data provided, it seems that customers are primarily motivated to buy mirrorless cameras based on the product description, followed by brand reputation and price. This suggests that customers are looking for detailed information about the features and capabilities of the camera before making a purchase, and are willing to pay a premium for a reputable brand. One reason why product description is the top feature is that mirrorless cameras are a relatively new technology, and customers may not be as familiar with the features and benefits compared to traditional DSLR cameras. A detailed product description can help educate customers and build trust in the product. To optimize Amazon listings for mirrorless cameras, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of the camera. This could include information about image quality, autofocus capabilities, video recording, and other key features. Additionally, sellers should focus on building a strong brand reputation through customer reviews and ratings, and offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
change firmware update3
firmware update
decent quality3
good quality
improvement3
improve
resolution high2
resolution high
high resolution
4k 60 fps2
4k 60fps or raise mbps
4k at 120 fps
good2
good
good picture quality2
good high resolution
good image quality
more megapixels2
more megapixels
more update2
update
10 bit1
10 bit

Based on the customer feedback, it is clear that firmware updates, decent quality, and improvement are the top three expectations for Mirrorless Cameras. Firmware updates are crucial for customers as they ensure that the camera is up-to-date with the latest features and bug fixes. Therefore, it is important for sellers to prioritize firmware updates and ensure that they are released regularly. Decent quality is also a top priority for customers. They expect the camera to produce high-quality images and videos, and to be durable and reliable. Sellers should focus on developing cameras with high-quality sensors, lenses, and other components to meet these expectations. Improvement is another key expectation for customers. They want to see continuous improvement in the camera's features, performance, and usability. Sellers should prioritize research and development to identify areas for improvement and implement changes that will enhance the user experience. In terms of marketing promotion factors, sellers should focus on highlighting the camera's firmware update capabilities, quality components, and continuous improvement. They should also consider offering incentives for customers to upgrade to the latest model, such as trade-in programs or discounts for returning customers. Overall, by prioritizing firmware updates, decent quality, and improvement, and promoting these factors in their marketing efforts, sellers can meet customer expectations and drive sales in the Mirrorless Camera category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Gleb
Purchased
Awesome camera for family! Super intelligent mode, a lot of scenarios and effect for more professional look. And also fully manual mode for more professional job.
This is by far one of my favorite Canon Camera’s I’ve owned thus far! It’s easy to use with lots of great features. It fits perfectly in my hand. I absolutely love, love this camera! The tripod handle with Bluetooth remote makes it all the better and more easy to use!
I'm sure this is a great camera for a lot of people. I just thought I'd share my personal experience in case there are people out there similar to me who may benefit from my time with the R6. I own a videography/photography company and have shot video and photos on canon dslr's for about 8 years, and I absolutely love canon cameras. I've shot a ton of video on the 5diii, 1dx mark ii, 80d, and c100 markii. The 5diii and 1dx mark iii are incredible cameras and I can't say enough good things about them. The 1dx mark ii, apart from a few small details is a nearly perfect camera in my opinion. I was looking to upgrade my 5diii so after doing a lot of research decided to go ahead and jump to mirrorless and grab the R6. I was impressed by the video specs so thought it would be perfect as a backup or gimbal camera. I've used new cameras before so I knew there would be some getting used to with the R6 so I kept trying to get used to it and give it a chance but I couldn't shake the conclusion that I just really hated it. The plan was to use it as a backup camera to shoot a wedding I had that week but I ended up returning it instead. One of the main dealbreakers for me was that I have a lot of ef lenses so thought that I could just seamlessly use the rf/ef adapter with no problem. It did work fine mechanically, but the issue I found was that since the camera is already so light to begin with, and my lenses were so heavy, that the weight imbalance was very significant. This was made even worse by the adapter which sets the lens an extra inch or so away from the camera, so it felt very imbalanced in the hand. The bigger issue this caused, however, was that it didn't work very well on my ronin s gimbal. I had to set the camera so far back that it nearly hit the gimbal, and I had trouble getting a proper balance. If a person was using lighter lenses or r mount lenses, or added some weight to the back of the camera, this would probably not be an issue but thought I'd mention it for those who have heavy ef lenses like myself. The other thing that I just really disliked was the ease (or lack thereof) in which I was able to change my settings on the go. There is no screen on the top of this camera, which I thought wouldn't matter, but ended up being something I really missed. I found the new wheel on the top to be awkward to access quickly while using the camera, and it appeared that there was no option to set the index scrolling wheel to adjust the ISO, only the back thumb wheel, so everything felt backwards from what I was used to. There was also no dedicated switch to change between video and photo mode which made things very inconvenient since I switch back and forth often. Overall, none of the controls seemed to feel quite right, or like they were where they should have been. My dslr's always felt like they were made just as much for video as they were for photos. This camera felt much more like a photo camera that just so happened to be able to take video. It also felt much more like a fancy point and shoot camera than it did a dslr. Again, some people might like that, it just isn't for me. And why does the touch screen display not take up the full screen size? There was a lot of unused black space on the top and bottom. One other thing I'll mention is that, even though I can see some benefits to it, I just really didn't like the electronic viewfinder. Most of the photography I do take is high speed sports or wildlife where I need really quick and precise focus with a lot of movement going on. I noticed instantly that there is a lot of lag going on in the viewfinder and it pauses a second when a picture is taken and the focus point disappears so I completely lose where I'm focusing. The more I used it the more it felt like canon was trying to make things easy and automatic for people, but as someone who likes to set every setting manually on the fly, I felt like I had lost my ability to do that effectively. The camera never overheated enough to shut down on me as some mention but I did notice it getting warm and it was eating through my standard lp-e6 battery much quicker than my 5diii so both of these factors would make me nervous about using it for an extended video shoot. With all that being said, I know there are some people who will respond that all these reasons I didn't like it were bogus and are my own fault and that I just needed to get more used to it, and hey, maybe they are right. I'm not saying its a bad camera, I'm just saying its not for me, and maybe that will help out another person who's in a similar situation as me who primarily shoots video on dslr's and who's looking to upgrade or thought about getting into the mirrorless game because of all the glowing reviews and because "it's the future." My advice would be to try one out before buying or consider renting one first or at least make sure there is a return policy because you just might end up hating it like me.
Right Emboyo
Purchased
Long-time Canon DSLR user finally made the switch to mirrorless and now won't look back. Amazing piece of technology - focus system and low-light performance are astounding. Love that I can use my EF lenses with adapter and 24-105 f4 L "kit lens" is a worthy successor to its EF counterpart. My biggest quandary, like many, was whether I needed the extra pixels of the R5. Coming from a 20 MP original Canon 6D I'm comfortable with this sensor size. For my uses hits the sweet spot between image quality and speed/disk space. For birds-in-flight I do miss the extra crop room, but have a hard time justifying the extra $1,500 just for that.
Excelente equipo. Estoy muy contento. Llegó muy rápido. Todo en excelentes condiciones.
Returned itNov. 2022
I was sooo disappointed in this camera. It did a terrible job. No matter what I trued to do it wouldn’t work correctly. Many times refusing to take a photo. I found a forum online (after purchasing) talking about all of its flaws and issues. I immediately packed it up and returned it. Soo disappointing. Cannot recommend.
Rahul
Purchased
Have been happy with the product. Gave it one start less due to delay in delivery
Fast auto focus but what good is that when it fails and you lose all your images?
JL
Purchased
I wanted to share my experiences coming directly from a Canon EOS R to the Canon EOS R6. First off, the R is a capable full-frame camera that takes fantastic shots. The EOS R6 not only takes fantastic shots it does so more consistently than the EOS R did for me. This is likely due largely to the improved Digic X processor in the R6 versus the Digic 8 in the R. This camera just nails focus. Focusing specifically on a person’s eye is remarkably impressive. Just as an example of how absurdly accurate the eye autofocus is: When I first got the camera I was testing it in my bedroom. I have a collage that has photo of me and my daughters in the center of it on one side of my bedroom as I sat against the opposite wall. The picture of me and my daughters within the collage is likely only 4x3 inches large. Zoomed to 105mm focal length and panning across the wall with that collage coming into frame, it automatically tracked focus on the eye of my daughter who was in the foreground. This camera had caught focus on eye in a small picture within a collage across the room. Racking focus between subjects or different objects is also really fast, too. Additionally impressive is the viewfinder. The smoother refresh rate option is something that I appreciate immensely. It just makes tracking the framing that much easier, especially with quick movements. And I was slightly concerned about going from a 3.2 inch LCD screen on the R to the 3 inch LCD on the back of the R6, but after making the switch and even briefly comparing the two together this worry became a non-issue. The body is a nice improvement. The build quality seems relatively the same; however the button placement on the R6 seems largely more intuitive than on the R. Don’t get me started on the Touch Bar on the EOS R. I REALLY wanted to like it, trying time after time after time to make it useful in my workflow, but it just wasn’t useful and occasionally a hindrance because of accidental touches. Having that replaced with the standard joystick and the different positions of the buttons is a welcome change. Also, having the scroll wheel instead of the direction pad on the back is a lot more intuitive, especially for those who are accustom to that of the 5D mk IV and other cameras with the scroll wheel. Having uncropped (nearly) 4K video on the R6 versus the 1.7x crop for 4K on the R is a welcome change, although this doesn’t affect me as much since I do mostly still photography. However, when using the camera a little bit for video, this has been an appreciated difference. Another appreciated difference is the faster shutter speed of the R6. Being able to take 12 shots per second (with the mechanical shutter) AND while nailing focus saved me a lot of headache when I shot at an event in the evening last weekend. I just couldn’t do that with the R prior. Being able to do 20fps in electronic mode is a nice feature, however for my personal use, I am not sure this will be used all that much. Speaking of the evening event, the low light capability of this camera is exceptional. Truly. At said night event, I was shooting at ISO 8000-12800 at certain times and the images just came out fantastic. I had previously tried shooting with the R in a low light situation at ISO 6000 and it just didn’t do nearly as well. Images sometimes came out blurry or excessively grainy OR blurry AND excessively grainy to the point of nearly being unusable images. That was not something that I worried about with the R6. I set ISO, set aperture, set shutter speed and shot. Nailed focus, and just only had to pay attention to getting the composition right. Also, having IBIS (in body image stabilization) is really wonderful and just adds extra security knowing I will get sharp images taken. It also opens up the ability to have non-stabilized lenses without worry of out-of-focus images taken. Using this body with the new "Nifty 50" (RF 50mm f1.8 STM) which doesn't have IS has helped retain sharp images much more. So it likely sounds like I am gushing over this camera. If it does, it is because I am. The R6 is an amazing camera. The price premium over the R is well worth it. I was originally concerned about going from 30MP to 20MP, but after using it for a little while, that worry has quickly dissipated.
Brian Hoyt
Purchased
I am not sure why others are saying this camera overheats or shuts off after 5 minutes. I have this camera on literally 24 hours a day for almost 2 years. I never turn it off, it is always there and ready to be used. I use the HDMI out to an Elgato Cam Link. Maybe others are using as USB? It is annoying to have to buy janky power cord battery thing, but it works. I mounted on arm to wall it is perfect for that.

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