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Miso product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Red Miso Paste | USDA Organic, No MSG, No Preservatives, Vegan, Kosher | 35.2 oz - Tetsujin
Miso Paste Red (Aka) Miso Soybean Paste, 2.2 lb, non-GMO, No MSG, Vegan - by Miso Boom
Organic White Miso Paste (Shiro) Light Soybean Paste, Japanese Style Miso Soup Stock | 2.2 lb (35.2 Oz)
McCormick Gourmet Japanese Seven Spice, 1.62 oz (Pack of 1)
Miko - Awase Miso Soyabean Paste (Aka + Shiro) - 500 Gram - GMO Free Japanese Miso Paste

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Miso category on Amazon is 4.38, which indicates a relatively high level of customer satisfaction. With a total of 1450 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Miso products on Amazon. The high average rating implies that the majority of customers are satisfied with their Miso purchases. This could be attributed to factors such as product quality, taste, packaging, and overall customer experience. It's worth noting that the specific reasons for customer satisfaction may vary, as individual preferences and expectations can differ. Based on this information, it is safe to say that Miso products in this category generally meet customer expectations and provide a positive experience. However, it's important to consider that customer satisfaction can be subjective, and individual experiences may vary. As for advice, it would be beneficial for sellers in the Miso category to continue focusing on maintaining the quality of their products and ensuring consistent customer satisfaction. They should also encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Additionally, sellers could consider addressing any negative feedback or concerns raised by customers to further improve their products and overall customer experience. Overall, the data suggests that the Miso products in this category have a good level of customer satisfaction, but it's always important for sellers to strive for continuous improvement and address any customer concerns to maintain their reputation and attract more customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is fridge, the most common behavior is miso soup . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Miso product is highly associated with the concepts of friendship, family, and marriage. This suggests that the product holds a significant place in social gatherings and personal relationships. The fact that "friend" and "husband" are mentioned an equal number of times indicates that the product is equally popular among close friends and spouses. In terms of usage, the top two mentions are related to soup, with miso soup being the most frequently mentioned. This suggests that the product is commonly used as a key ingredient in soup recipes, particularly miso soup. This information can be valuable for marketing and product development purposes, as it highlights the importance of positioning the product as a staple for soup lovers. When it comes to the top three places to use the product, the fridge is mentioned significantly more than any other location. This indicates that the product is typically stored in the fridge, emphasizing the need for proper storage instructions and packaging that ensures freshness. Additionally, Japan and restaurants are mentioned equally as popular places to use the product. This suggests that the product has a strong association with Japanese cuisine and is commonly used in restaurants that serve Japanese dishes. This information can be useful for targeting specific customer segments, such as those interested in Japanese cuisine or those who frequently dine out at Japanese restaurants. Based on this analysis, the customer profile for this product can be described as someone who values social connections, enjoys cooking and experimenting with soup recipes, and has an interest in Japanese cuisine. To cater to this customer profile, it would be beneficial to emphasize the product's versatility in various soup recipes, highlight its authentic Japanese origins, and consider collaborations with Japanese restaurants or chefs to further promote its usage in the culinary world.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, color, lid, container, bag. The most mentioned elements about product are dangerous(1.43%), do not taste smooth(1.43%).
The top 5 positive reviews are flavor, taste, miso, product, miso paste. The most mentioned elements about flavor are good(20.75%), rich(6.29%).
do not taste smooth1.43%
have a small pin prick opening at the top1.43%
never freeze1.43%
like like1.89%
miso paste5.03%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category in question is Miso. Let's analyze the sentiment and identify the pros and cons associated with this category. Starting with the cons, the top con aspect mentioned most frequently is "product" at 12.86%. This suggests that there might be some issues or complaints related to the overall quality or performance of the miso products available. Additionally, the color, lid, container, and bag are also mentioned as cons for vacuum, but it's unclear how these relate to the Miso category. On the other hand, the top pro aspect mentioned most frequently is "flavor" at 31.45%. This indicates that people generally appreciate the taste and flavor of miso, which is a positive aspect of this category. Based on these findings, it is clear that flavor is the standout positive aspect of Miso, while product-related issues are the main drawbacks. To improve product development and selection, it would be beneficial to address the concerns related to the product itself. This could involve ensuring consistent quality, improving packaging (such as lids and containers), and possibly exploring alternative packaging options like bags. Additionally, it would be helpful to gather more specific feedback regarding the cons mentioned for vacuum, as it is unclear how they relate to the Miso category. This will provide a clearer understanding of the specific areas that need improvement. Overall, focusing on enhancing the flavor experience and addressing product-related concerns will likely lead to a more positive sentiment and customer satisfaction within the Miso category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
deep brown color1
low sodium1

Based on the data provided, it seems that customers are primarily motivated to buy the Miso product based on its product description, brand reputation, and price. However, the product description appears to be the top feature influencing their purchasing decision, with 33.33% of mentions. Customers are likely drawn to the product description because it provides them with detailed information about the Miso product. A well-written and informative description can highlight the unique features, benefits, and uses of the product, helping customers understand its value and suitability for their needs. It allows them to make an informed decision and feel confident about their purchase. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and accurately represents the Miso product. Highlight its key features, ingredients, nutritional information, and any unique selling points. Use clear and concise language to convey the benefits and value it offers. 2. Include customer reviews: Incorporate positive customer reviews in the product listing. Genuine reviews can build trust and credibility, further reinforcing the product's reputation and encouraging potential buyers to make a purchase. 3. Optimize pricing strategy: While price is not the top motivator, it still plays a significant role. Consider conducting market research to ensure the product is competitively priced. Offering occasional discounts or promotions can also attract customers and drive sales. 4. Leverage brand reputation: If the brand has a strong reputation, emphasize it in the listing. Highlight any certifications, awards, or positive press coverage the brand has received. This can instill confidence in potential buyers and differentiate the product from competitors. Remember, optimizing an Amazon listing is an ongoing process. Regularly monitor customer feedback, update the product description as needed, and adapt pricing strategies to stay competitive in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
resealable bag4
packaging less resealable bag
resealable bag
resealable bag or container
resealable package
more review3
more review
big package2
package large
small package
good packaging2
good packaging
packaging good
last long2
last long
petite size2
small size
$ 10 to $ 15 less1
15 % less expensive
2 year1
one year
2.2 lb last1
2.2 lb last
4 last1

Analysis of Customer Expectations for Miso Category: Based on the customer feedback, there are a few key expectations that stand out for the Miso category. The most frequently mentioned expectation is the desire for a resealable bag, which was mentioned four times. This suggests that customers value convenience and freshness, and they want a packaging solution that allows them to easily store and preserve the Miso after opening. The second most mentioned expectation is the request for more reviews. This indicates that customers rely heavily on the experiences and opinions of others when making purchasing decisions in the Miso category. They want to see more feedback and testimonials from other customers to gain confidence in the product's quality and taste. The third expectation, mentioned twice, is for a big package. This suggests that customers are looking for value for their money and prefer larger quantities of Miso. They may be interested in bulk purchases or family-sized portions to ensure they have an ample supply of Miso on hand. Suggestions for Product Development Prioritization: 1. Resealable Packaging: Given the high demand for a resealable bag, it should be a top priority for product development. Sellers should invest in packaging solutions that are easy to open and close, ensuring the Miso remains fresh and convenient to use over time. 2. Quality Assurance and Reviews: To address the customers' desire for more reviews, sellers should focus on delivering a high-quality product and actively encourage customers to leave feedback. This can be done through follow-up emails, incentives for reviews, or partnerships with influencers who can provide honest and detailed reviews. 3. Bulk Packaging Options: To cater to customers seeking larger quantities, sellers should consider offering different package sizes, including family-sized or bulk options. This can attract customers who want to stock up on Miso or those who prefer to purchase in larger quantities for cost savings. Marketing Promotion Factors: 1. Highlight Resealable Packaging: In marketing campaigns, emphasize the convenience and freshness provided by the resealable bag. Showcase how it helps customers maintain the quality of the Miso and makes it easier to use in their daily cooking routines. 2. Social Proof: Leverage customer reviews and testimonials in marketing materials to build trust and credibility. Share positive feedback and experiences from satisfied customers to encourage others to try the product. 3. Value Proposition: Promote the value customers can get from purchasing larger packages of Miso. Emphasize cost savings, convenience, and the ability to have a long-lasting supply of Miso readily available. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers in the Miso category can better meet customer needs and enhance their overall product offering.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

So GOOD!! BUT I sure wish they had better packaging. A tub, perhaps?
Jennifer P.
GreatMay 2020
Very good flavor. I use it to spice up all my stir frys. Wish it came in a better package for storage, otherwise perfect!
Miso pasteAug. 2022
Great value for your dollar and taste good no complaints here
Leaking product and wont accept return. Do not buy.
Sarah Villata
Doesn’t keep even in fridge
I opened the box just now and my package has a pin size hole. The liquid is oozing out. Once it’s opened it needs to be in a container and refrigerated.
Mike Draper
When the product arrived it is very red and I expect it will only get darker with time. Seller should not misrepresent...
Came damagedJan. 2022
Product came damaged. Ripped open upon arrival. No refund option. Very disappointed.
I am so happy with this company. I received the Miso with a break in the packaging and it was all over. After contacting the company and explaining they were very understanding an sent me a new package. I would definitely buy from them again. I use this miso paste to make vegetarian hamburgers. The miso has a great flavor.
I did read the other reviews. Since miso is live and heat can affect the quality I made sure to have somebody in my home watch for the package on the day of arrival and bring it inside to prevent any browning. I make a lot of soup and this light, flavorful paste has helped me make some of my best. I don't know if it's legit or authentic but I do know that it works for me and I will be buying some more.

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