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Mixed product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dole Fruit Bowls, Mango in Mango Flavored Gel, Gluten Free Healthy Snack, 4.3 oz (24 Total Cups)
DEL MONTE No Sugar Added Fruit Cocktail, Canned Fruit, 12 Pack, 14.5 oz Can
Dole Fruit Bowls Peach and Mango in Slightly Sweetened Coconut Water, Gluten Free Healthy Snack, 4 Oz, 24 Total Cups
Dole Fruit Bowls Diced Peaches in 100% Juice, Gluten Free Healthy Snack, 7 Oz, 12 Total Cups
Dole Pineapple Paradise Pineapple Tidbits in a Blend of 100% Fruit Juices, Gluten Free Healthy Snack, 4 Oz Fruit Bowls, 12 Total Cups

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product on Amazon is 4.62, which indicates a relatively high level of customer satisfaction. With a total of 4353 reviews, it suggests that a significant number of customers have purchased and shared their opinions about the product. The fact that the category is labeled as "Mixed" implies that there might be a range of opinions among customers. While the average rating is quite positive, it's important to consider that there could be some negative reviews or feedback as well. It would be helpful to analyze the distribution of ratings to get a better understanding of the overall sentiment. Considering the high average rating, it appears that the majority of customers are satisfied with the product. However, it is crucial to read through the reviews to identify any common issues or concerns that customers may have mentioned. This will help in providing more specific advice. Based on the available information, my advice would be to continue monitoring customer feedback and addressing any recurring issues promptly. It's also important to encourage satisfied customers to leave positive reviews, as this can help counterbalance any negative feedback and further boost the product's reputation. Additionally, engaging with customers through the review section or other channels can help build trust and loyalty. Responding to customer queries or concerns in a timely and helpful manner can go a long way in enhancing customer satisfaction and fostering a positive brand image. Remember, customer satisfaction is an ongoing process, so consistently striving to improve the product and address customer needs will contribute to long-term success.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question is popular among families with children. The top three mentioned users are "kid" with 229 mentions, followed by "family" with 49 mentions, and "husband" with 39 mentions. This suggests that the product appeals to a wide range of family members, particularly children. In terms of usage, the product is primarily used as a snack, with 150 mentions, and as a lunch option, with 74 mentions. This indicates that it is a convenient and versatile choice for quick meals or on-the-go snacking. When it comes to the places where this product is commonly used, the top three mentions are "grocery" and "fridge," both with 21 mentions, followed closely by "pantry" with 19 mentions. This suggests that customers are likely to purchase this product from grocery stores and store it in their refrigerators or pantries for easy access. Based on this analysis, the customer profile for this product can be described as families with children who are looking for convenient and versatile snack and lunch options. To further cater to this customer segment, it would be beneficial to focus marketing efforts on family-oriented platforms and emphasize the product's suitability for children. Additionally, highlighting the product's convenience and versatility as a snack or lunch option would resonate well with this target audience. Furthermore, considering the popularity of this product in grocery stores, collaborating with retailers to feature the product prominently and offering special promotions could help increase visibility and attract more customers. Additionally, exploring partnerships with schools or child-centric events could be a strategic move to reach out to families and establish brand loyalty. Overall, understanding the customer profile and tailoring marketing strategies accordingly will help maximize the product's appeal and drive sales among families with children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cup, fruit, fruit cup, peach, product. The most mentioned elements about cup are leak(2.48%), small(2.13%).
The top 5 positive reviews are taste, flavor, fruit, product, snack. The most mentioned elements about taste are good(18.22%), fresh(1.08%).
have ton of black mold1.06%
after a couple of month it become really hard to open it0.71%
fruit cup7.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category in question has a mixed sentiment. The top con aspect mentioned most frequently is the cup, accounting for 13.83% of the mentions. Additionally, the top five cons include the cup, fruit, fruit cup, peach, and the product itself. On the other hand, the top pro aspect mentioned most is taste, accounting for 20.82% of the mentions. From this information, we can conclude that the cup is a significant drawback for consumers, as it is mentioned both as the top con aspect and within the top five cons. This suggests that the packaging or design of the product may need improvement to enhance the overall experience for customers. On the positive side, taste is the most frequently mentioned pro aspect, indicating that consumers appreciate the flavor of the product. This is a valuable insight for product development, as it highlights a strong selling point that should be maintained and potentially further enhanced. To improve product development and selection, it would be beneficial to address the cup-related issues mentioned by consumers. Exploring alternative packaging options or improving the current cup design could help alleviate this concern. Additionally, since taste is highly regarded, efforts should be made to maintain and enhance the product's flavor profile. Overall, by addressing the cup-related cons and capitalizing on the positive aspect of taste, the product can be further developed and selected to better meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers in this mixed category are primarily motivated by the product description when making a purchase decision. This could be because they want to know exactly what they are buying and what features it has before making a purchase. Price and brand reputation are also important factors, but they are not as significant as the product description. Some possible reasons why the product description is the top feature could be that customers want to make sure the product meets their needs, they want to compare it to other products, or they want to ensure that they are getting a good value for their money. To optimize an Amazon listing based on this data, it would be important to focus on creating a detailed and accurate product description that highlights the key features and benefits of the product. It may also be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Additionally, pricing and brand reputation should not be overlooked, but they should be secondary to the product description in terms of importance.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more cherry
large size3
large size
bpa free2
bpa free
can bpa free
easy to open lid2
easy to open
foil type
100 % organic1
30 serving1
single serving

Analysis of Customer Expectations for the Mixed Category: Based on the customer feedback, it seems that there are three key expectations for products in the Mixed category: cherry flavor, affordability, and large size. Let's break down each expectation and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Cherry Flavor (7 mentions): Customers clearly have a preference for cherry-flavored products within the Mixed category. This indicates a strong demand for this particular flavor. To meet this expectation, sellers should consider developing a variety of products with cherry as the primary flavor or incorporating cherry as one of the main ingredients. This could include cherry-flavored candies, drinks, snacks, or even cherry-infused products. 2. Affordability (3 mentions): The mention of "cheap" suggests that customers are looking for affordable options within the Mixed category. Sellers should prioritize product development that focuses on providing value for money. This could involve offering budget-friendly options, creating bundle deals, or introducing cost-effective packaging sizes. Emphasizing the affordability aspect in marketing campaigns can also help attract price-conscious customers. 3. Large Size (3 mentions): The desire for large-sized products indicates that customers are looking for quantity or value in their purchases. Sellers should consider offering larger portions or packaging options to cater to this expectation. This could involve introducing family-sized packs, bulk discounts, or value packs that provide more product for a reasonable price. Highlighting the generous portion sizes in marketing materials can help attract customers seeking larger quantities. Suggestions for Product Development Prioritization: Based on the customer expectations, sellers should prioritize developing cherry-flavored products that are affordable and available in larger sizes. This could involve creating new product lines or expanding existing ones to include more cherry-flavored options. Additionally, considering the affordability aspect during the development process will help ensure that the products align with customer expectations. Marketing Promotion Factors: To effectively promote products in the Mixed category, sellers should focus on the following factors: 1. Highlight Cherry Flavor: Emphasize the cherry flavor prominently in marketing materials to attract customers who specifically seek this taste. Utilize appealing visuals and descriptive language to showcase the unique cherry experience. 2. Value for Money: Emphasize the affordability aspect in marketing campaigns. Highlight competitive pricing, discounts, or special offers to communicate the value customers can expect from the products. 3. Generous Portions: Showcase the larger sizes available, emphasizing the quantity or value customers will receive. Use visuals that depict the ample portion sizes to entice customers seeking larger quantities. 4. Targeted Advertising: Identify and target specific customer segments who are likely to be interested in cherry-flavored products, affordability, and larger sizes. Utilize online platforms, social media, and targeted advertising to reach these potential customers effectively. By aligning product development with customer expectations and implementing targeted marketing strategies, sellers can better cater to the needs and preferences of their customers in the Mixed category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Suzie Q
PriceJan. 2020
Great proce, 1.46 at grocery per can
product is good, perfect size but some cans were smashed and leaked all over the other cans. Other cans were dented.
Great!Nov. 2022
Came in a cardboard pallet (kinda like dog food cans) which means they were better protected for shipping. It is good, but you do need a can opener. Not a peel top.
Five StarsSept. 2015
Love it...........
I love fruit cocktail but I dont like it to arrive like this
If you are expecting, as I was, for the same size product that you get in the grocery store you will be very disappointed. The "free shipping' is definitely accounted for in the very small cans. Otherwise, delivered on time and tastes as expected.
Not complaining about the taste at all… I didn’t realize these were the very small cans you may need two cans if you’re feeling more than one person… like perhaps two people
mary jane
Like this and its really good after eating for dessert
GoodJul. 2021
Value for money
William Gross
I simply like it

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