Mixed Media Paper product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arteza Mixed Media Sketchbook, 5.5 x 8.5 Inches, 60 Sheets, 110 lb, Micro-Perforated Spiral-Bound Pad, for Wet and Dry Media, Sketching, Drawing, and Painting
Strathmore Mixed Media Vellum Paper Pad 9"X12"-15 Sheets -62462109

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Mixed Media Paper product on Amazon has a high level of customer satisfaction. With an average rating of 4.75 out of 5 and a total of 3628 reviews, it is clear that many customers have had positive experiences with this product. It is important to note that the category of Mixed Media Paper may have a smaller customer base compared to other categories, which could explain the lower number of reviews compared to other products. However, the high average rating suggests that those who have purchased this product are generally satisfied with their purchase. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of the specific features and benefits of the Mixed Media Paper. Additionally, it may be useful to compare this product to other similar products in the same category to ensure that it meets your specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is backpack, the most common behavior is watercolor painting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, followed by the kid and son. This suggests that the product appeals to a wide range of age groups within the family, with a particular emphasis on children. In terms of usage, the top two activities associated with the product are watercolor painting and sketching. This indicates that the product is well-suited for artistic endeavors, specifically in the realm of mixed media. The high number of mentions for watercolor painting suggests that this is a popular and preferred medium among users. When it comes to the places where the product is commonly used, the top three mentions are backpack, school, and bag. This implies that the product is portable and convenient for use in various settings, particularly in educational environments such as schools. Based on this analysis, the customer profile for this product can be described as a family-oriented individual who values artistic expression and seeks a versatile product that can be easily carried around. They are likely to have children, particularly a daughter, and are interested in engaging in creative activities such as watercolor painting and sketching. To cater to this customer profile, it would be beneficial to emphasize the product's durability, portability, and suitability for mixed media artwork. Marketing efforts could focus on the product's versatility, highlighting its ability to be used by both children and adults. Additionally, providing resources and tutorials related to watercolor painting and sketching could further engage this target audience and showcase the product's capabilities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paper, page, marker, cover, sheet. The most mentioned elements about paper are flimsy(0.62%), flimsy feel(0.62%).
The top 5 positive reviews are paper, page, size, quality, color. The most mentioned elements about paper are good quality(16.83%), thick enough(8.17%).
flimsy feel0.62%
much texture0.62%
not that slick shiny paper0.62%
good quality16.83%
thick enough8.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of this Mixed Media Paper category is paper, both as a pro and a con. While paper is mentioned as a pro more frequently than as a con, it is still a significant factor in both categories. The top cons mentioned include paper, page, marker, cover, and sheet, while the top pro is paper. This suggests that while the quality of the paper is generally seen as a positive aspect of this category, there are some issues with other aspects of the product, such as the pages, markers, covers, and sheets. To improve this category, product development could focus on addressing the issues mentioned in the cons, such as improving the quality of the pages, markers, covers, and sheets. Additionally, it may be helpful to conduct further research to determine what other aspects of the product are important to consumers, and to develop new features or improvements based on this information. When selecting products in this category, it may be helpful to consider the specific needs and preferences of the user, as well as the quality of the paper and other aspects of the product. By taking these factors into account, it may be possible to select a product that meets the user's needs and provides a positive experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
can draw1
draw zentangles1
good quality1

Based on the data provided, it seems that customers are primarily motivated to buy Mixed Media Paper based on the product description. This could be because they are looking for a specific type of paper that meets their needs for mixed media art projects, and the product description provides the necessary information to make an informed purchase decision. Price and recommendations from friends are also important factors, but they are not as significant as the product description. Customers may be willing to pay a higher price for a product that meets their specific needs, and recommendations from friends can certainly influence their decision, but ultimately it is the product description that provides the most valuable information. To optimize an Amazon listing for Mixed Media Paper, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the paper. This could include information about the weight, texture, and durability of the paper, as well as any special features that make it ideal for mixed media projects. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
paper thicker5
thicker paper
paper thicker
thick paper
acrylic paint2
acrylic are
acrylic paper
large size2
big size
large size
good instruction1
instruction good
reinforce with tape or corner piece on inside1
reinforce with tape or corner piece on inside
1 sketchbook1
1 sketchbook
12 by 18 inch pad1
12 by 18 inch pad
in 24x36

Based on the customer feedback, it seems that the thickness of the paper is the most important factor for customers when it comes to mixed media paper. This suggests that sellers should prioritize developing thicker paper options for this category. Additionally, customers mentioned the importance of good instructions and helpfulness, which suggests that sellers should focus on providing clear and detailed instructions for using the paper, as well as offering helpful customer service to answer any questions or concerns. In terms of marketing promotion factors, sellers should emphasize the thickness of their paper options in their product descriptions and advertising. They should also highlight any unique features or benefits of their paper, such as its ability to handle a variety of media types or its durability. Providing customer reviews and testimonials can also be helpful in convincing potential buyers of the quality of the product. Overall, sellers should prioritize developing thicker paper options and providing clear instructions and helpful customer service in order to meet customer expectations for mixed media paper. By emphasizing these factors in their marketing efforts, they can attract and retain customers who are looking for high-quality paper options for their creative projects.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Good qualityJan. 2021
I've used it for drawing with colour pencils and micron pen and really appreciate its high quality.
Faith T
Nice size, not too small. It did come a little damaged on the cover, but the pages are fine.
A. Ali
It is once of my daughters favorite brands of sketch books
I've been using these for a while and I love em. I love how thick the pages are so if you erase, the page won't bend in on itself. It also means that the pages won’t fold the wrong way when closed. Amazing and perfectly sized to take on trips. I ordered one and got four! Haha.
Barbara Lopez
I use this for art class and its a great sketch book. I've spilled soda on it once and it didn't soak into the pages. It didnt even stain. Awesome.
1Apr. 2021
Mickey LaRue
I can paint, draw, or watercolor
This is my absolute favorite sketchbook. I have tried LOTS over the years and nothing compares to this one.
lala 😋
PerfectAug. 2022
A little smaller than I expected but it's no one's fault but mine. Works well with paint markers and watercolors. easy to overlap pencil/pen on this type of paper
My daughter bought this notebook and loves it. She uses markers and they don't bleed through the paper. We will definitely repurchase!

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