Mobility Scooters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
2,873
This insight is based on the data from the best seller products. The top 5 of them are:
Electric Mobility Scooter for Adults Wheelchair Device for Travel, Elderly - 400 lbs Max Weight, 4 Wheel Heavy Duty Power Mobility Scooter for Seniors Adapts to All Terrains with Exceptional Leg Room
B0BLH9F2BG
Vive 3 Wheel Mobility Scooter - Electric Powered Mobile Wheelchair Device for Adults - Folding, Collapsible and Compact for Travel - Long Range Power Extended Battery with Charger and Basket Included
B07LCR82L7
Vive 4 Wheel Mobility Scooter - Electric Powered Wheelchair Device - Compact Heavy Duty Mobile for Travel, Adults, Elderly - Long Range Power Extended Battery with Charger and Basket Included
B08FBJ9WF2
4 Wheel Mobility Scooter, Electric Power Mobile Wheelchair for Seniors Adult with Lights Collapsible and Compact Duty Travel Scooter w/Basket and Extended Battery
B0BKZNKBC5
Drive Medical SFSCOUT4 Spitfire Scout 4 Mobility Scooter, Red/Blue
B00GPGKN4G

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for mobility scooters on Amazon is quite high at 4.58 out of 5. This indicates a generally positive level of customer satisfaction with these products. Additionally, with a total of 2873 reviews, it suggests that there is a significant number of customers who have purchased and reviewed mobility scooters on Amazon. Considering the high average rating and the substantial number of reviews, it can be inferred that customers are generally satisfied with their mobility scooter purchases. This level of satisfaction could be attributed to factors such as product quality, functionality, durability, and customer service. Based on this information, my advice would be to continue focusing on maintaining the high quality and performance of mobility scooters. It would also be beneficial to actively engage with customers, addressing any concerns or issues promptly to ensure their satisfaction. Additionally, encouraging customers to leave reviews after their purchase can help build trust and provide valuable feedback for further improvements. Overall, the data suggests that the mobility scooter category on Amazon has a positive customer sentiment. By consistently delivering high-quality products and excellent customer service, businesses can continue to meet and exceed customer expectations in this market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the mobility scooter are the husband, mother, and wife. The husband is mentioned the most (159 times), followed closely by the mother (142 mentions) and the wife (119 mentions). This suggests that the product appeals to individuals who may require assistance with mobility, such as elderly or disabled individuals, and their immediate family members who may be involved in their care. In terms of usage, the top three places where the mobility scooter is used are the car (189 mentions), house (68 mentions), and trunk (56 mentions). This indicates that customers value the portability and convenience of the product, as they frequently use it in various locations, including both indoor and outdoor settings. The high number of mentions for the car suggests that customers appreciate the ability to transport the scooter easily, making it suitable for outings and travel. Furthermore, the top two usages of the mobility scooter are for travel (109 mentions) and walking (33 mentions). This implies that customers primarily rely on the scooter for mobility during travel, such as vacations or day trips, as well as for assistance during regular walks or strolls. These findings highlight the importance of the product's maneuverability and ease of use, enabling users to maintain an active lifestyle and participate in various activities. Based on this analysis, the customer profile for the mobility scooter appears to be individuals who require assistance with mobility, potentially due to age or disability, and their immediate family members who are involved in their care. These customers value the product's portability, convenience, and versatility, as they frequently use it in different locations, particularly during travel and walks. To cater to this customer profile, it would be beneficial to focus on features such as compactness, ease of transportation, and durability, while also considering the comfort and safety aspects of the product. Additionally, marketing efforts could be directed towards highlighting the scooter's ability to enhance independence and enable users to maintain an active lifestyle.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are scooter, battery, seat, turn radius, basket. The most mentioned elements about scooter are will not function any more(1.31%), do not stop(1.12%).
The top 5 positive reviews are scooter, battery, seat, battery life, basket. The most mentioned elements about scooter are easy to put together(4.12%), easy to ride(3.68%).
Cons
scooter12.52%
will not function any more1.31%
do not stop1.12%
small0.75%
wobbly0.75%
not a super lightweight0.56%
battery11.59%
seat8.04%
turn radius7.66%
basket2.80%
Pros
scooter23.56%
easy to put together4.12%
easy to ride3.68%
solid3.39%
light3.09%
good quality2.21%
battery10.75%
seat6.92%
battery life6.33%
basket4.86%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con for mobility scooters is related to the scooter itself, specifically its maneuverability and turn radius. Additionally, the battery, seat, and basket are also frequently mentioned as cons. On the other hand, the most commonly mentioned pro aspect is also related to the scooter itself, suggesting that users appreciate the mobility and convenience that these scooters provide. Overall, the sentiment analysis suggests that while there are some drawbacks to mobility scooters, they are generally viewed positively by users. To improve upon these products, manufacturers could focus on improving the maneuverability and turn radius of their scooters, as well as increasing the battery life and comfort of the seat. Additionally, they could consider adding features such as better storage options or more customizable settings to appeal to a wider range of users. When selecting a mobility scooter, it is important to consider the specific needs and preferences of the user. For example, someone who needs to navigate tight spaces may prioritize a scooter with a smaller turn radius, while someone who plans to use their scooter for longer periods of time may prioritize a longer battery life. By taking these factors into account, users can select a mobility scooter that best meets their individual needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
break down into small light piece1
comfortable1
high clearance1
large1

Based on the data provided, it seems that customers are primarily motivated to buy mobility scooters based on the product description, followed by price and brand reputation. This suggests that customers are looking for detailed information about the product before making a purchase, and are also conscious of the cost and the reputation of the brand. One reason why product description is the top feature is that mobility scooters are a specialized product that requires a lot of information to make an informed decision. Customers want to know about the features, specifications, and capabilities of the scooter, as well as any limitations or restrictions. They also want to know about the size, weight, and portability of the scooter, as well as any safety features or certifications. To optimize an Amazon listing for mobility scooters, it is important to focus on the product description and provide as much detail as possible. This could include bullet points, images, and videos that showcase the features and benefits of the scooter. It is also important to highlight the price and any discounts or promotions that are available, as well as the reputation of the brand and any customer reviews or ratings. By providing a comprehensive and compelling product description, sellers can increase the likelihood of customers making a purchase and improve their overall sales performance.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner4
sooner
more legroom4
more leg room
leg room more room
turn radius good4
tighter turn radius
turn radius
turn radius good
turning radius good
big3
big
big soft tire3
big solid rubber wheel
large tire
soft tire
fix3
fix
key3
key
last long3
last long
last awhile
longer lasting3
last longer
adjust seat more2
height in seat adjustment
seat adjustable

Based on the customer feedback, it is clear that there are three key expectations that customers have when it comes to mobility scooters: knowing sooner, more legroom, and a good turn radius. Knowing sooner likely refers to the need for clear and timely communication about the availability and delivery of the mobility scooter. Customers want to be able to plan ahead and have a clear understanding of when they can expect to receive their scooter. More legroom is an important consideration for customers who may have mobility issues or who simply want to be comfortable while using the scooter. Providing ample legroom can help ensure that customers are able to use the scooter for extended periods of time without experiencing discomfort. A good turn radius is also important for mobility scooter users, as it can help them navigate tight spaces and make sharp turns with ease. This is particularly important for indoor use, where space may be limited. In terms of product development prioritization, manufacturers should focus on addressing these key customer expectations. This may involve developing new models with improved turn radius or more legroom, or investing in better communication systems to keep customers informed about delivery times. Marketing promotion factors should also focus on these key customer expectations. For example, advertising campaigns could highlight the benefits of a mobility scooter with a good turn radius or emphasize the comfort of a model with ample legroom. Clear and timely communication about delivery times could also be a key selling point for customers who value knowing sooner. Overall, by prioritizing these key customer expectations and incorporating them into product development and marketing strategies, mobility scooter manufacturers can better meet the needs of their customers and improve customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Farah
Purchased
Keeps getting stuck if there is any smallest cracks on the streets. Really heavy to deal with. Not practical. Asked for return and refund and still didn't get any.The Amazon customer service is the worse. Called at list 10 times and each of them promising to solve the problem and it's been 2 months and the problem still haven't been solved. One of them even asked to leave a good customer service review right away because he issued my refund but he actually never processed it. It's always better to buy it at the store instead of dealing with Amazon. Very disappointed with this company.
MY DREAMJun. 2022
Excellent packaging. No missing parts. Easy to assemble. Highly recommend. Maneuvering is not a problem. Not heavy. Love it,
Janice Swift
Purchased
Has basket can put my old dog in it . He a mini Poodle he loves it. He 20 and his legs aren't real healthy he walks on three legs so he has ride too. We both love it. He know longer jump or run.
steven epps
Purchased
smooth rideMay 2022
battery does pretty good with good power as far as lasting the battery is good for all day i would say it goes about 12 miles on a full charge . the body is firm and stout it good for about 265 lbs and it was real easy to put together anyone can do it . no skill required .i like it smooth ride
Debbie
Purchased
The scooter was very easy to assemble and operate. For the price, it had everything I was looking for.
Robert Trott
Purchased
We have not found anything we dislike about the product. It is small enough to fit in the back of our SUV and our Daughters small car trunk. It does exactly what we needed.
carol
Purchased
Battery would never hold a charge…only used once a month for Cason trips..day one battery wouldn’t hold a charge! Has been a nightmare to return….$375.74 to ship back!!! Horrible for an elderly woman fighting a nightmare sickness
Great so farJan. 2023
I purchased this for my mother. She can walk, but has a lot of difficulty. It was very easy to assemble and disassemble. Light weight. I love that the chair swivels around. So, she can easily get in and out. The battery is just a like heavy, but not bad. Great chair! I would recommend it.
Dave
Purchased
I really didn't know what to expect from this unit, but was pleasantly surprised. I purchased this for my father who is 90. It is definitely too heavy for him to lift in car, but that's what kids are for. It will fit in most crossovers and SUVs. It is very compact. Controls are simple and it seems to move faster than 4 miles an hour. The unit is very stable. I would definitely recommend this to someone that can't walk or stand for long. My father really likes it.
Reve Polite
Purchased
My Dad is 6’2” tall with long legs and was not able to comfortably sit on the scooter due to not able to fit his feet on the base and his legs were up too high when he put his foot on the foot rest above the wheel. I have Amazon prime and the scooter company is charging a restocking fee and shipping fee which was not mentioned in the information section. Very disappointing. If I had know this we probably would not have purchased from this company.

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