Monitor Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
WALI Monitor Stand Riser, Adjustable Laptop Stand Riser Holder, 3 Height Adjustable Underneath Storage for Office Supplies (STT003S), 1 Pack, Silver
HUANUO Monitor Stand Riser - 3 Height Adjustable Monitor Stand for Laptop, Computer, iMac, PC, Printer, Desktop Ergonomic Metal Monitor Riser Stand with Mesh Platform (Silver)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Monitor Accessories category on Amazon has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 19,686 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on this product without knowing more details about it. However, based on the high level of customer satisfaction, it may be worth considering this product if you are in the market for a monitor accessory. Additionally, it may be helpful to read through some of the reviews to get a better understanding of the product's strengths and weaknesses before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is daily, the most common location is desk, the most common behavior is move . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage patterns and customer profile for the Monitor Accessories product category. Firstly, it is evident that the product is commonly used by individuals in various settings. The top three users mentioned are the son, wife, and husband, indicating that this product appeals to a wide range of users within a household. This suggests that the product is versatile and can cater to different needs and preferences. Secondly, the top three places where this product is used are the desk, office, and home office. This implies that the product is primarily utilized in work or study environments, emphasizing its relevance for professional or educational purposes. The high number of mentions for the desk suggests that it is a popular location for using this product, indicating its importance in enhancing productivity and comfort during work or study sessions. Lastly, the top two usages of the product are for moving purposes and dual monitor setups. The mention of "move" suggests that the product is portable or easy to transport, making it convenient for users who frequently change their work or study locations. The mention of "dual monitor setup" indicates that the product is compatible with multiple monitors, highlighting its potential for enhancing productivity and multitasking capabilities. Based on these findings, we can suggest a customer profile for the Monitor Accessories category. The target audience could include individuals of various ages and roles within a household, such as students, professionals, or remote workers. They are likely to have a need for a versatile product that can be used in different settings, particularly at desks or home offices. They may value portability and the ability to easily set up dual monitor configurations. Therefore, marketing efforts should focus on highlighting the product's adaptability, portability, and compatibility with multiple monitors to attract and cater to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are monitor, arm, screw, instruction, stand. The most mentioned elements about monitor are tilts forward(0.93%), will not tilt up(0.72%).
The top 5 positive reviews are stand, product, mount, arm, assembly. The most mentioned elements about stand are solid(4.49%), simple to assemble(1.27%).
tilts forward0.93%
will not tilt up0.72%
tilt down0.60%
sag a little when0.54%
wont stay level with eachother0.48%
simple to assemble1.27%
good quality1.08%
easy to install0.30%
height adjustable0.29%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Monitor Accessories is the monitor itself, accounting for 9.22% of the mentions. Additionally, the top 5 cons for vacuum accessories include the monitor, arm, screw, instruction, and stand. Similarly, the top 5 cons for the tip are the stand, product, mount, arm, and assembly. On the positive side, the most frequently mentioned pro aspect is the stand, which accounts for 10.65% of the mentions. Based on this information, it appears that the monitor and stand are important factors to consider when it comes to Monitor Accessories. The cons related to the monitor, arm, screw, instruction, and stand suggest that there may be issues with the quality, functionality, or user-friendliness of these components. On the other hand, the pro aspect of the stand indicates that it is well-liked and appreciated by users. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. This could involve improving the quality and durability of the monitor, arm, screw, and assembly, as well as providing clear and comprehensive instructions. Additionally, it would be wise to continue focusing on the development of stands, as they seem to be a positive aspect for users. Overall, by addressing the cons and capitalizing on the pro aspect, manufacturers and retailers can enhance the overall user experience and satisfaction with Monitor Accessories.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
range of motion6

Based on the data provided, it seems that customers primarily buy products in the Monitor Accessories category due to the product description. This suggests that customers highly value detailed and informative descriptions that help them understand the features and benefits of the product before making a purchase. There could be several reasons why product description is the top feature for buyers in this category: 1. Information: Customers want to know exactly what they are buying, including the specifications, compatibility, and functionality of the product. A well-written product description can provide all the necessary details. 2. Comparison: Customers may be comparing different products within the category, and a comprehensive product description can help them make an informed decision by highlighting the unique selling points of a particular item. 3. Confidence: A detailed product description instills confidence in customers, as it shows that the seller has taken the time to provide accurate and useful information. This can lead to increased trust and a higher likelihood of making a purchase. Based on these insights, here are some suggestions for optimizing Amazon listings in the Monitor Accessories category: 1. Focus on clarity and completeness: Ensure that the product description is clear, concise, and provides all the necessary information about the product. Highlight key features, specifications, and any unique selling points. 2. Use high-quality images: Include high-resolution images that showcase the product from different angles, allowing customers to visualize it better. Images can complement the product description and provide additional details. 3. Incorporate customer reviews: Positive customer reviews can further validate the product's quality and usefulness. Consider including a section that highlights positive reviews or testimonials to build trust and credibility. 4. Provide comparison charts: If there are multiple similar products in the category, consider creating a comparison chart that outlines the differences and advantages of each product. This can help customers make a more informed decision. 5. Optimize for search: Use relevant keywords in the product title, description, and bullet points to improve visibility in search results. This will help potential customers find the product more easily. By focusing on these optimization strategies, sellers can enhance the product's appeal, increase customer confidence, and ultimately drive more sales in the Monitor Accessories category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adjust height23
adjust height
easy adjust height
height adjustment
more height adjustment
adjust height arm
higher taller23
cable management20
cable management good
good cable management
cable management
cable management big
cable management design good
good range of motion19
range of motion good
more range of motion
good range of motion
good range of motion fluidly
high range of motion
arm longer17
arm longer
arm length longer
arm more inch
arm taller
low arm longer
height adjustable10
height adjustable
adjust height independently
adjustable high
good height adjustment extension
height adjust separately
arm adjustable10
arm adjust for height
arm adjust to independent height
arm adjust up down separately
arm easily adjustable durable
arm elbow joint adjust height
know sooner10

Analysis of Customer Expectations for Monitor Accessories: Based on the customer feedback, it is evident that height adjustment is a crucial factor for customers when it comes to monitor accessories. The mentions of "adjust height" indicate that customers are looking for products that offer flexibility in terms of positioning their monitors at a comfortable eye level. Additionally, the mentions of "higher taller" and "high" suggest that customers desire accessories that can elevate their monitors to a higher position. Considering these expectations, sellers in the monitor accessories category should prioritize product development and marketing efforts accordingly. Here are some suggestions: 1. Height-adjustable stands: Develop monitor stands that offer adjustable height options, allowing customers to customize the positioning of their monitors. This feature will cater to the customers' need for flexibility and comfort. 2. Ergonomic design: Emphasize the ergonomic benefits of your monitor accessories. Highlight how adjustable height options can improve posture, reduce neck and eye strain, and enhance overall productivity. 3. Compatibility: Ensure that your monitor accessories are compatible with a wide range of monitor sizes and models. This will broaden your customer base and increase the appeal of your products. 4. Marketing promotions: Focus on showcasing the height adjustment feature prominently in your marketing campaigns. Use visuals and descriptions that highlight the flexibility and convenience it offers to customers. 5. Customer testimonials: Collect and share testimonials from satisfied customers who have experienced the benefits of height-adjustable monitor accessories. This will help build trust and credibility among potential buyers. 6. Competitive pricing: Consider offering competitive pricing for your monitor accessories, especially those with height adjustment features. This will attract price-conscious customers and give you an edge over competitors. By prioritizing product development and marketing efforts based on customer expectations, sellers in the monitor accessories category can better meet the needs of their target audience and increase customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This is a great inexpensive monitor stand. Its easy to assemble, and once you get it adjusted right it works as it should. I did find gettingnit al set up just right to be a little more difficult than ohers i have used in the past. I also wish i had ordered a model where the arms articulate vertically. But all in all it is a good priduct for what it is, and at its price point.
Ken Y
For the price, I was REALLY skeptical about what the quality might be. I was pleasantly surprised about how well this mount has worked out. I actually have a much better physical workspace at home than I do at the office. With COVID-19, I have been working from home A LOT, and realized that I need to improve the space at my office. How's that for a role-reversal? :D I work for small employee-owned company and had no problem spending a few dollars to clear up some valuable desk space. Assembly was not as intimidating as I thought when I opened the box. All tools that were required were included (well, except a Phillips screwdriver to remove the existing stands from my monitors.) Range of motion and adjustments are easy, tighten down a few Allen heads with the included wrench to keep things from moving too easy or unintentionally. My only qualm and reason for the 4-star rating on sturdiness is that the small acorn nut used to tighten the vesa mounting plate to arm allows for SOME movement and "jiggle" when adjusting monitor position. (I will re-tighten and update review if things improve.)
You can adjust it! I saw A lot of reviews complaining about it not holding the weight of their monitor, and I know it looks like you can’t adjust it at first sight ( I was so mad I didn’t even wanted to try to adjust it lol) but I tried it with the hex key and it works, I have benq zowie monitors and it worked for me. :)
This monitor stand is actually pretty great. I bought it in early 2022 and the product I received didn't have any of the issues other reviewers mentioned. It's super solid. The desk clamp worked fine for me (it's super tight and will probably leave an indent on the desk's surface) and I'm using a single 27in 4k monitor with plans for attaching a wacom cintiq pro to the other arm thanks to the option of doing 100x100 Vesa or 75x75 with both sets of holes predrilled (right now it just holds my keys and sticky notes and stuff). It's also on an adjustable height desk that wobbles a bit when adjusting, but the monitor stand stays in place with no problem. It's rigid enough that tilting the monitor up and down takes some effort but not enough to feel like damage will occur over time with regular use. The arms fold and extend with no problem at all. I was able to loosen the bolts just enough to slide the arms up and down on the column without removing the monitor, which was great because I was pretty nervous about it crashing down to the desktop. The product is pretty much perfect for my needs, but I guess I would've liked a little more height on the column. I like to look straight into my monitor (not tilted up or down) to try to maintain the best posture while i work. And even with my desk at full height and if I'm standing up straight the center of the monitor doesn't sit square with my eye level, even though I measure everything. That's something to consider because the display arms basically sit above center because the monitor sort of hangs at the Vesa mount and the monitor is screwed on after. There's a vertical threaded screw there but the travel is like 0.25in each direction so not a lot of variation. And one thing to note in case it's not totally clear before purchase is that these arms will always be at the same height. They both attach to the same collar that sits around the column so they move together vertically. You can bend, fold, and tilt them separately but they will forever be at the same height vertically. All things considered that's not even close to being a deal breaker for me. In the end this is a great piece of equipment for my office setup and there's really nothing bad to say about its quality, functionality, or description on the Amazon listing. Ot even has a nifty toolbelt on the collar for storing the alan wrenches if you need to adjust them and a set of clips for cord management. I found this thing to be tip top 👍
NothingJan. 2022
Stand is very easy to assemble and adjust and decent priced
Very sturdyAug. 2022
Super easy to set up and very sturdy. You can adjust the height into 3 levels. Great buy!
Pretty sturdy. The mount screws didn't fit all the way in my monitor so my monitor sits loose.
Works wellDec. 2021
Easy to assemble and works well to hold my 27" Dell monitor. On the lowest height setting it puts my monitor right where I need it so I am not looking down all day and getting a neck cramp.
D. Felty
Not StableFeb. 2023
Not matter what I did the provide pole would not mate well with the base plate. The screw holes did not line up so the pole would not sit flush. I thought my husband could make it work but after a day the pole shifted and now is tilted and rocks. One of the screws is now stripped so there’s no way to take it apart and we can’t return it because we already tossed the box. Looking for a different model now.

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