Monitors product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sceptre E249W-19203R 24-inch FHD LED Gaming Monitor 2X HDMI VGA 75Hz Build-in Speakers, Machine Black & 24" Professional Thin 75Hz 1080p LED Monitor 2X HDMI VGA Build-in Speakers, Machine Black
Acer 21.5 Inch Full HD (1920 x 1080) IPS Ultra-Thin Zero Frame Computer Monitor (HDMI & VGA Port), SB220Q bi
KYY Portable Monitor 15.6inch 1080P FHD USB-C Laptop Monitor HDMI Computer Display HDR IPS Gaming Monitor w/Premium Smart Cover & Speakers, External Monitor for Laptop PC Mac Phone PS4 Xbox Switch
InnoView Portable Monitor, 15.8 Inch FHD 1080P USB C HDMI Second External Monitor for Laptop, Desktop, MacBook, Phones, Tablet, PS5/4, Xbox, Switch, Built-in Speaker with Protective Case

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the monitors in this category on Amazon have a high level of customer satisfaction. With an average rating of 4.53 out of 5 and a total of 17,705 reviews, it suggests that customers are generally happy with their purchases. If you are considering purchasing a monitor in this category, it is important to read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different models and brands to find the best fit for your budget and requirements. Overall, it seems that the monitors in this category on Amazon are a good choice for those in need of a reliable and high-quality display.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is home office, the most common behavior is game . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are likely to be male, as "son" is the top user mentioned. Additionally, the fact that "wife" and "husband" are also mentioned suggests that this product may be popular among families. The top three places to use this product are all related to work or productivity, with "home office" being the most popular. This suggests that the product is likely to be used by people who work from home or have a home office setup. Interestingly, the top two usages of the product are for gaming and travel, which suggests that this product may be versatile and appeal to a wide range of users. Overall, the data suggests that the customer profile for this product is likely to be someone who values productivity and efficiency, but also enjoys gaming and may travel frequently. To appeal to this customer profile, the product could be marketed as a versatile monitor that can be used for both work and play, with features that cater to both productivity and gaming needs. Additionally, highlighting the product's portability and durability for travel could also be a selling point.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are monitor, screen, speaker, sound, stand. The most mentioned elements about monitor are slim(0.92%), defect(0.68%).
The top 5 positive reviews are picture quality, picture, monitor, color, screen. The most mentioned elements about picture quality are good(11.42%), fantastic(2.46%).
will not turn on0.55%
fail after 16 month0.52%
do not even last a year0.49%
picture quality15.23%
pleasantly surprise0.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of monitors is the quality of the monitor itself, including the screen, speaker, sound, and stand. On the other hand, the most commonly mentioned positive aspect is picture quality. Overall, the sentiment analysis suggests that there is room for improvement in the quality of monitors, particularly in terms of the monitor itself. However, the positive aspect of picture quality suggests that there is also potential for monitors to excel in this area. To improve product development and selection, manufacturers could focus on improving the quality of the monitor itself, while also continuing to prioritize picture quality. Additionally, they could consider incorporating features that address the most commonly mentioned negative aspects, such as better speakers or more adjustable stands. By doing so, they could create monitors that are more appealing to consumers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
build in speaker15

Based on the data provided, it seems that customers are primarily motivated to buy monitors based on the product description. This could be because they want to know exactly what they are getting before making a purchase. Price is also a significant factor, but it seems that customers are willing to pay more for a product that has a clear and detailed description. One possible reason why product description is the top feature is that monitors can have a lot of technical specifications that customers want to know about. They may be looking for specific features like resolution, refresh rate, or response time, and a detailed product description can help them determine if a particular monitor meets their needs. To optimize their Amazon listings for monitors, sellers should focus on creating detailed and accurate product descriptions that highlight all of the key features and specifications. They should also consider including high-quality images and videos that show the monitor in action. Additionally, sellers could encourage customers to leave reviews and ratings, as this can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
height adjustable14
height adjustable
adjust height
adjustable height
adjustable-height display
adjustment for height
hdmi cable11
hdmi cable
picture quality brightness hdmi cable
know sooner9
screen tilt8
tilt screen
monitor tilt back
neck allow monitor tilt
rotate screen
screen face tilt forward

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to monitors is longevity. Customers want a product that will last them a long time, which suggests that they are looking for monitors that are durable and reliable. This is closely followed by the desire for height adjustability, which indicates that customers are looking for monitors that can be adjusted to their preferred viewing angle. In terms of product development prioritization, manufacturers should focus on creating monitors that are built to last. This could involve using high-quality materials and components, as well as implementing rigorous testing procedures to ensure that the monitors can withstand regular use over an extended period of time. Additionally, manufacturers should prioritize the development of monitors that are easily adjustable, with a range of height options to suit different users. When it comes to marketing promotion factors, manufacturers should emphasize the longevity and adjustability of their monitors in their advertising campaigns. They could highlight the materials and components used in their products, as well as any testing procedures that have been implemented to ensure durability. Additionally, they could showcase the range of height options available on their monitors, and how this can improve the user experience. Overall, it is clear that customers are looking for monitors that are built to last and can be easily adjusted to their preferred viewing angle. By prioritizing these factors in product development and marketing campaigns, manufacturers can better meet the needs and expectations of their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

F Polack
Excellent product. Replaced a smaller monitor i had. Connection was simple. I like the sturdy feel of it. I use it as a third monitor when I'm giving a lecture
I had bought this screen as both a useful 3rd monitor but also as a portable screen for my kids to use for video games on trips. Overall, I wasn't expecting to like this as much as I have. It feels well made and durable. Comes with a really nice magnetic cover that doubles as a stand, but can also be removed entirely if u want to mount the screen onto a monitor arm. Can hook up hdmi or usb c. I can even hook up my samsung phone to it and use it as a mini computer or just a larger screen for watching videos. Biggest surprise was that it actually has built in speakers. They aren't amazing, but probably comparable to speakers on a current gen cell phone. I was expecting to have to use the headphone jack. All in all, I couldn't be happier. I can keep it parked most of the time on my desk, but easily fold it up and take it with me on the go. For the price, I'm honestly thrilled with it.
Just received. Will update review once I’ve used several times!
It was hard for my computer to read the display and the cords that came with it were too short I returned it
Really like this display, but let’s state what I don’t like first. The refresh rate is low, motion blur is 100% going to happen, however it won’t matter for most of what I do. There are only two mounting holes, not a huge problem for me, I’m 3d printing a removable stand for when I’m at my desk. Would love to see four hole mounting though. The brightness is laughable when compared to other monitors, you can bring other monitors down to match but not this one up. Volume defaults to 100 every time I power on. The good though Build quality seems nice, metal chassis, however for port longevity I cannot recommend enough getting a 180° adapter to your hdmi of preference and a 180° usb-c cord. This just pulls some of the strain off the port. The cover is very nice and I don’t worry about the display being protected except from drops. The switch functionality works very well with my Nintendo switch, and was actually very pleasant with the games I picked, however may not be ideal for playing competitive online. I mainly got this as a secondary monitor for 3d design. Overall 3 stars is purely for the poor representation of refresh rate leading to motion blur. Would purchase again if I needed to but not sure how much I recommend it to people knowing they may experience the motion blur.
Brenda M
I love this monitor as it allows me to be more efficient in my work. It is clear and easy to use.
Tricia P.
The size of the screen is great. Use for both work and personal.
Sleek, compact, and works great as a portable extra monitor to use with laptop while traveling for work
John Sandrea
Good productSept. 2021
Good product for the price
Ashley B.
Sharp imageJan. 2022
I love the screen size and the quality of the images. Its even much better than the laptop its projecting from. And its great that the device comes with so many connection cables.

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