Motion Sickness & Nausea product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
14,356
This insight is based on the data from the best seller products. The top 5 of them are:
Dramamine Motion Sickness Original, Travel Vial, 12 Count
B007O7336A
Dramamine Motion Sickness for Kids, Chewable, Dye Free, Grape Flavored, 8 Count (Pack of 3)
B07N782SJL
MQ Motion Sickness Patch,10 Count
B00S9FSLTU
Tummydrops USDA Organic Double Ginger Peach, 33 lozenges
B01KEIPAHA
Preggie Pop Drops Morning Sickness - Preggie Pops for Morning Sickness Relief. Yummy Candy Drops for Pregnancy Nausea Relief. Soothing Nausea Relief for Pregnant Women. Sour Lemon 48 Count
B09646BRH9

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Motion Sickness & Nausea category on Amazon is 4.58 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 14,356 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally satisfied with the products they have purchased to alleviate motion sickness and nausea. This could be attributed to the effectiveness of the products, ease of use, or other positive factors. The large number of reviews also indicates that there is a considerable demand for such products, and customers are actively engaging with them. Based on this information, it is safe to say that customers in the Motion Sickness & Nausea category on Amazon are generally satisfied with their purchases. However, it is important to note that individual preferences and experiences may vary. It would be beneficial to read through some of the reviews to gain a better understanding of specific products and their effectiveness. If you are considering purchasing a product in this category, it would be wise to look for items with a high number of positive reviews and ratings. Additionally, reading through customer feedback can provide valuable insights into the effectiveness and suitability of different products for your specific needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is cruise, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used for motion sickness and nausea during travel, with the top three places being on a cruise, in a car, and on a boat. The top three users mentioned are a kid, daughter, and friend, which suggests that the product may be popular among families and friends who travel together. Given the high number of mentions for cruises, it's possible that the product is particularly effective for motion sickness on boats and other watercraft. This could be a selling point for the product, and the company may want to consider marketing it specifically to cruise-goers and other travelers who are likely to experience motion sickness on the water. The fact that the top three users mentioned are a kid, daughter, and friend suggests that the product may be popular among younger people and those who travel with friends or family. This could be a useful insight for the company when it comes to targeting their marketing efforts and developing new products. Overall, the data suggests that the product is effective for motion sickness and nausea during travel, particularly on cruises and other watercraft. The customer profile is likely to be families and friends who travel together, with a focus on younger people. The company may want to consider marketing the product specifically to these groups and developing new products that cater to their needs.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are band, product, patch, flavor, taste. The most mentioned elements about band are tight(4.57%), uncomfortable(1.10%).
The top 5 positive reviews are taste, fr, flavor, product, patch. The most mentioned elements about taste are good(19.77%), tasty(1.22%).
Cons
band12.98%
tight4.57%
uncomfortable1.10%
loose to securly fit on my forearm0.73%
issue0.55%
painful to wear0.55%
product6.76%
patch5.48%
flavor5.48%
taste3.47%
Pros
taste22.61%
good19.77%
tasty1.22%
not bad at0.32%
not overpower0.32%
solid0.24%
fr12.48%
flavor11.26%
product4.54%
patch4.46%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most commonly mentioned pro aspect of products in the Motion Sickness & Nausea category, while band and flavor are the most commonly mentioned cons. It's interesting to note that the top cons for vacuum and tip are also related to flavor and taste, which suggests that taste is a crucial factor for consumers when selecting products in this category. To improve product development and selection, it's important to focus on addressing the cons that consumers are most concerned about. For example, manufacturers could work on improving the flavor and taste of their products, or finding ways to minimize the band or patch aspect that consumers find problematic. Additionally, it may be helpful to conduct further research to better understand what specific flavors or ingredients consumers prefer, and to develop products that cater to those preferences. Overall, the sentiment analysis suggests that there is room for improvement in the Motion Sickness & Nausea category, but also opportunities for product development and innovation. By addressing the cons that consumers are most concerned about and focusing on the pro aspects that they value, manufacturers can create products that better meet the needs and preferences of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others77
dramamine2
high rating2
non drowsy2
rating2

Based on the data provided, it seems that customers in the Motion Sickness & Nausea category are primarily motivated to buy products based on recommendations from friends. This is followed closely by the product description, which is mentioned in over a third of cases. Price is a less important factor, mentioned in only 11.37% of cases. The fact that product description is the top feature suggests that customers in this category are looking for detailed information about the products they are considering. They want to know exactly what the product does, how it works, and what benefits it offers. They may also be looking for information about the ingredients or materials used in the product, as well as any potential side effects or risks. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider including customer reviews and ratings, as these can provide valuable social proof and help to build trust with potential buyers. Additionally, sellers may want to consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work47
work
use work
help21
help
know sooner9
sooner
hear sooner
use sooner
select specific color9
choose color
pick color
choose colour
cheap8
cheap
get rid of sea sickness6
help with motion sea sickness
help with motion sickness airplane
help with nausea motion sickness
help with seasickness
help with slight sea sickness
more6
more
continue work5
continue work
big package4
large package
big package
small package
color4
color

Based on the customer expectations mentioned, it seems that individuals who suffer from motion sickness and nausea are looking for products that can effectively alleviate their symptoms and provide relief. The high frequency of the word "work" suggests that customers are looking for products that are effective and reliable in treating their symptoms. The mention of "help" also indicates that customers are seeking products that can provide them with assistance in managing their symptoms. This could include products that are easy to use and provide quick relief. The mention of "know sooner" suggests that customers are looking for products that can provide them with fast-acting relief. This could include products that are designed to work quickly or that can be taken in advance of a potential motion sickness or nausea-inducing event. Based on these customer expectations, sellers in the motion sickness and nausea category should prioritize product development that focuses on effectiveness, ease of use, and fast-acting relief. Marketing promotion factors should also focus on these key areas, highlighting the benefits of the product in terms of its ability to provide relief and assistance to those suffering from motion sickness and nausea. Sellers should also consider developing products that are tailored to specific customer needs, such as products that are designed for use during travel or that are formulated for individuals with sensitive stomachs. By understanding and addressing the specific needs of their customers, sellers can develop products that are more likely to meet their expectations and provide them with the relief they are seeking.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

ShaW
Purchased
This is my 3rd purchase of these patches. Whenever I feel seasick on the cruise, i put one on and in half an hour I feel normal again. Great product because it works.
PerfectMar. 2016
While preparing for a cruise, my wife went to the doctor and got a prescription for motion sickness patches. When she went to the pharmacy to fill them, she was informed that they were $75. That did not fly with my wife. I purchased these and wrist bands instead. She never needed the wristbands. Each patch lasted about 3 days and she never experienced the side effects. We also went snorkeling twice, riding bouncy catamarans to the locations. Not a single issue.
Sam M
Purchased
These are the best motion sickness relief I’ve ever tried. I get motion sick very easily. I can’t even be in the passenger seat of a car without feeling nauseous forget theme park rides. I bought these for a trip to Disney world and they worked amazingly. Six hour car ride with no problem for the parts I wasn’t driving. No problem on the transport buses and ferries. I rode a bunch of rides with the kids and no problem what so ever. I changed the patch every 2-3 days because of rain and sweat. The one day I forgot to change I got nauseous on the bus from the resort to the park and tried one ride (Dumbo ride) and was done for the day. They don’t seem to handle anything extreme like I got overconfident and did the Avatar Flight of Passage ride and got very nauseous due to the dips and dives and 3D effects. I didn’t actually get sick though and the sick feeling passed in about ten minutes after the ride. I was on the end of 72 hours with the patch so might have been less effective at that point.
SisterJay
Purchased
Did the jobFeb. 2017
Finally, used these for my cruise. I do believe that they made a difference as I did feel the rocking of the ship, but no sickness. My last trip (without these patches,of course), I was sick.
Carla
Purchased
Amazing!!Jun. 2018
Worked like a charm!
Danielle
Purchased
Didn't workSept. 2019
These did not work for me. I should've known to not go the cheap route and just buy my prescription. I got nauseous one hour into my three hour plane ride. I threw up after I landed. I got my prescription while I was on vacation and had no problems flying back home.
Coco
Purchased
These worked well on my cruise. But the box says works in 10 minutes, that definately wasn't true, but after a few hours I felt great.
Wife and I used it on a recent cruise. We switched them out every two days and neither one of us got sick. On rough days still felt a little queasy so mixed it with ginger root pills and half a dose of dramamine. They do get kind of dirty and gross, and the dark color they're hard to hide. But I'd definitely use them again. I had a little bit of itchiness but no rash with them, but my wife was fine.
These are very discreet and seem to be very effective.
Judy
Purchased
I no longer have a problem with being seasick! Take as directed and lasts all day. No drowsiness.

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