Motor Oils product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the motor oil product in question has received an average rating of 4.8 out of 5 on Amazon. This high average rating indicates a high level of customer satisfaction with the product. Additionally, with a total of 19,169 reviews, it suggests that the product has been widely purchased and reviewed by customers. The positive average rating and the large number of reviews indicate that customers are generally satisfied with the motor oil in this category. It implies that the product is likely to be of good quality and meets the expectations of customers who have purchased and used it. Based on this information, my advice would be to continue maintaining the quality and consistency of the motor oil product. Consistently delivering a high-quality product will help maintain customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after purchasing the product, as this can further enhance the product's reputation and attract more potential buyers. Furthermore, it would be helpful to monitor customer feedback and address any concerns or issues promptly. This will demonstrate a commitment to customer satisfaction and help maintain the positive reputation of the motor oil product in the long run. Overall, the data suggests that the motor oil product in the given category has been well-received by customers, indicating a high level of customer satisfaction. By continuing to prioritize product quality and addressing customer feedback, the product can maintain its positive reputation and attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is an oil change . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are married individuals, followed by friends and family members. This suggests that the product may be popular among those who prioritize maintaining their vehicles and ensuring they run smoothly for their loved ones. In terms of where the product is used, it appears that the car is the most common location, followed by other types of vehicles such as trucks. This suggests that the product may be popular among those who use their vehicles frequently, whether for personal or professional purposes. The top usage of the product is for an oil change, which is not surprising given that motor oils are typically used for this purpose. However, it is interesting to note that some users also mention using the product for driving, which could suggest that they value the performance benefits of the oil. Based on this data, it seems that the customer profile for this product is likely to be someone who is married, has a close network of friends and family, and uses their vehicle frequently. They may prioritize maintaining their vehicle's performance and reliability, and may be willing to invest in high-quality motor oils to achieve this. To appeal to this customer profile, it may be helpful to emphasize the performance benefits of the product, such as improved engine efficiency and reduced wear and tear. Marketing efforts could also focus on the importance of vehicle maintenance for safety and longevity, and how using high-quality motor oils can help achieve this. Additionally, offering promotions or discounts for bulk purchases or repeat customers may help incentivize this customer profile to choose this product over competitors.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are oil, bottle, engine, container, cap. The most mentioned elements about oil are slim(2.07%), not suitable for street use(0.59%).
The top 5 positive reviews are oil, engine, quality, product, motor. The most mentioned elements about oil are decent quality(13.45%), good(2.18%).
not suitable for street use0.59%
suitable for short term race use only0.59%
decent quality13.45%
good quality2.09%
last a decent amount of time1.55%
clean "1.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most significant concern for consumers in the Motor Oils category is the presence of oil in the product. This is reflected in the fact that oil is mentioned as a con aspect in all three product types (vacuum, tip, and oil) and is the top con aspect mentioned in each case. However, it is also worth noting that oil is mentioned as a pro aspect in the oil product type, with over a third of respondents citing it as a positive feature. This suggests that while some consumers may be concerned about the presence of oil in their motor oil, others see it as an essential component of the product. Other common cons mentioned across the three product types include issues with the engine, container, and cap, as well as concerns about quality and product performance. To address these concerns and improve product development and selection, manufacturers in the Motor Oils category may want to focus on developing products that address common consumer pain points, such as leaky containers or poor engine performance. They may also want to consider offering a range of products that cater to different consumer preferences, such as oil-free options for those who are concerned about the presence of oil in their motor oil. Additionally, manufacturers may want to invest in marketing and education efforts to help consumers better understand the benefits and drawbacks of different types of motor oils, and how to select the best product for their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers are primarily motivated to buy motor oils based on price, brand reputation, and product description. However, product description appears to be the most important feature, with over 22% of mentions. One reason why product description may be so important is that customers want to ensure that they are purchasing the right type of motor oil for their vehicle. They may be looking for specific information about the viscosity, performance, and compatibility of the oil, as well as any additional features or benefits. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their motor oils. They should also consider including customer reviews and ratings, as these can help to build trust and credibility with potential buyers. Additionally, sellers may want to consider offering competitive pricing and leveraging their brand reputation to attract customers who are looking for high-quality motor oils.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
100k mile6
10000 mile
7500 mile
100 000+ mile
15k mile
200000 mile
good quality oil5
engine oil top notch
good oil
do good as regular oil
oil perform good
full synthetic oil4
full synthetic oil
oil last long4
oil help car last longer
oil last
oil last long
oil last longer
package product good4
package good
good package in box
package product good
tell 100 percent synthetic
synthetic blend
3 quart3
5 quart
5 quart jug
6 quart

Based on the customer expectations mentioned, it is clear that customers are looking for high-quality motor oils that can help their vehicles perform well for a long time. The fact that "help" was mentioned nine times suggests that customers are looking for motor oils that can do more than just lubricate their engines. They want motor oils that can help improve fuel efficiency, reduce emissions, and extend the life of their engines. The fact that "100k mile" was mentioned six times suggests that customers are looking for motor oils that can help their engines last for a long time. They want motor oils that can help prevent wear and tear, reduce friction, and protect their engines from damage. The fact that "good quality oil" was mentioned five times suggests that customers are looking for motor oils that are of high quality. They want motor oils that are made from high-quality ingredients, are free from contaminants, and are designed to meet the needs of their specific vehicles. Based on these customer expectations, sellers of motor oils should prioritize product development that focuses on creating high-quality motor oils that can help improve fuel efficiency, reduce emissions, and extend the life of engines. They should also focus on developing motor oils that are specifically designed to meet the needs of different types of vehicles, such as high-performance vehicles, trucks, and SUVs. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their motor oils, such as improved fuel efficiency, reduced emissions, and extended engine life. They should also focus on educating customers about the importance of using high-quality motor oils and how they can help protect their engines from damage. Additionally, sellers should consider offering promotions and discounts to encourage customers to try their products and build brand loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Each weight of oil has a best brand. Fortunately Castrol with titanium is the best 5w20 oil on the market so if your car takes 5w20 you know what to do so do it. Fortunately titanium is now added to the Castrol Edge black bottle. Here is the test. Look and see the first 5w20 oil on the list. Need I say more? Castrol 5w20 kind of gives me a stiffy in my long johns. It will you too!!!! Spoil that engine and it might spoil you right on back Son. 1. 5W30 Pennzoil Ultra, API SM = 115,612 psi I have not been able to find this oil with the latest API SN certification. The bottle says, "No leading synthetic oil provides better wear protection". For once, a product's hype turns out to be true. zinc = 806 ppm phos = 812 ppm moly = 66 ppm 2. 10W30 Lucas Racing Only = 106,505 psi zinc = 2642 ppm phos = 3489 ppm moly = 1764 ppm NOTE: This oil is suitable for short term racing use only, and is not suitable for street use. 3. 5W30 Mobil 1, API SN = 105,875 psi zinc = 801 ppm phos = 842 ppm moly = 112 ppm 4. 0W30 Amsoil Signature Series 25,000 miles, API SN = 105,008 psi zinc = 824 ppm phos = 960 ppm moly = 161 ppm ******* 10% below number 1 = 104,051 psi ******** 5. 10W30 Valvoline NSL (Not Street Legal) Conventional Racing Oil = 103,846 psi zinc = 1669 ppm phos = 1518 ppm moly = 784 ppm NOTE: This oil is suitable for short term racing use only, and is not suitable for street use. 6. 5W50 Motorcraft, API SN = 103,517 psi zinc = 606 ppm phos = 742 ppm moly = 28 ppm 7. 10W30 Valvoline VR1 Conventional Racing Oil (silver bottle) = 103,505 psi zinc = 1472 ppm phos = 1544 ppm moly = 3 ppm 8. 10W30 Valvoline VR1 Synthetic Racing Oil, API SL (black bottle) = 101,139 psi zinc = 1180 ppm phos = 1112 ppm moly = 162 ppm 9. 5W30 Chevron Supreme conventional, API SN = 100,011 psi This one only costs $4.29 per quart. zinc = TBD phos = TBD moly = TBD 10. 5W20 Castrol Edge with Titanium, API SN = 99,983 psi zinc = TBD phos = TBD moly = TBD titanium = TBD 11. 20W50 Castrol GTX conventional, API SN = 96,514 psi zinc = 610 ppm phos = 754 ppm moly = 94 ppm 12. 30 wt Red Line Race Oil = 96,470 psi zinc = 2207 ppm phos = 2052 ppm moly = 1235 ppm NOTE: This oil is suitable for short term racing use only, and is not suitable for street use. 13. 0W20 Mobil 1 Advanced Fuel Economy, API SN = 96,364 psi zinc = TBD phos = TBD moly = TBD 14. 5W30 Quaker State Ultimate Durability, API SN = 95,920 psi zinc = 877 ppm phos = 921 ppm moly = 72 ppm 15. 5W30 Castrol Edge with Titanium, API SN = 95,717 psi zinc = 818 ppm phos = 883 ppm moly = 90 ppm titanium = 44 ppm 16. 10W30 Joe Gibbs XP3 Racing Oil = 95,543 psi zinc = 743 ppm phos = 802 ppm moly = 1125 ppm NOTE: This oil is suitable for short term racing use only, and is not suitable for street use. 17. 5W20 Castrol GTX conventional, API SN = 95,543 psi zinc = TBD phos = TBD moly = TBD NOTE: Oil numbers 16 and 17 were tested weeks apart, but due to the similarities in their wear scar sizes, their averages ended up the same. 18. 5W30 Castrol GTX conventional, API SN = 95,392 psi zinc = TBD phos = TBD moly = TBD 19. 10W30 Amsoil Z-Rod Oil = 95,360 psi zinc = 1431 ppm phos = 1441 ppm moly = 52 ppm 20. 5W30 Valvoline SynPower, API SN = 94,942 psi zinc = 969 ppm phos = 761 ppm moly = 0 ppm 21. 5W30 Valvoline Premium Conventional, API SN = 94,744 psi zinc = TBD phos = TBD moly = TBD 22. 5W20 Mobil 1, API SN = 94,663 psi zinc = TBD phos = TBD moly = TBD 23. 5W20 Valvoline SynPower, API SN = 94,460 psi zinc = TBD phos = TBD moly = TBD ******** 20% below number 1 = 92,490 psi ******** 24. 5W30 Lucas conventional, API SN = 92,073 psi zinc = TBD phos = TBD moly = TBD 25. 5W30 O'Reilly (house brand) conventional, API SN = 91,433 psi This one only costs $3.99 per quart. zinc = TBD phos = TBD moly = TBD 26. 5W30 Red Line, API SN = 91,028 psi zinc = TBD phos = TBD moly = TBD 27. 5W20 Royal Purple API SN = 90,434 psi zinc = TBD phos = TBD moly = TBD 28. 5W20 Valvoline Premium Conventional, API SN = 90,144 psi zinc = TBD phos = TBD moly = TBD
Just in timeOct. 2021
Perfect for an oil change!!! Price is right... Worth the $$$
This is it.Oct. 2018
Valvoline is American owned and operated and has been the only oil I use in my shop. It simply can't be beaten. It's the best and the price is just right.
P. Seow
I tried to make an informed purchase by looking at the different oil manufacture websites for a breakdown of what's in their products. However, all I got were buzzwords like "High Performance", "SynPower", "Full Synthetic", and for this product, "Edge with Syntec Powered Technology" And when I find their product data sheet, they labeled their additives as "proprietary." This kind of secrecy reminded me of how food companies used the word "spices" in their ingredient list. Then I read reviews from other car owners and all I got were anecdotal experiences, such as "my car is performing better" or "It's amazing. I believe 100% in this product!" Despite the lack of concrete information, I went ahead and purchased this product, and then I paid an oil analysis laboratory to get some hard facts. Not surprisingly, "Syntec" is no where to be found in the oil. To save you some Googling, I included a brief explanation in the additives break-down below (units are in ppm and the values in parentheses are universal averages for 5W-20 oils): Calcium [detergent/anti-corrosion]: 668 (1903) Magnesium [detergent/anti-corrosion]: 1413 (71) Phosphorus [anti-wear]: 705 (647) Zinc [anti-wear]: 818 (756) Molybdenum [anti-wear]: 72 (73) Boron [anti-wear]: 65 (82) The most interesting thing about Castrol Edge with Syntec is the reliance on magnesium as the main detergent/anti-corrosion agent. This is typically seen in oils designed for diesel vehicles. The other interesting thing to note is the above average zinc count. Zinc is known to degrade catalytic converter performance, and since I live in California, this is a problematic issue due to the state's strict emission regulations. The other important characteristic of engine oils is Total Base Number (TBN). This value indicates the amount of anti-corrosion (acid neutralizers) additives are in the oil. It is an important indicator of the service life of the oil. The TBN for my unused oil sample is 10.7, which is above average. It is important to note that TBN does not decline at a constant rate, and the rate of decline is different for each oil type and rating, as well as driving habits and conditions. With this is mind, I went ahead and performed an used engine oil analysis at 8,510 miles and the sample came back with a TBN of 4.0. Oil change is usually recommended when the value is 3 or less. The lab recommended that I can shoot for an oil change at 10,500 miles. I'll post an analysis of that oil change when the car reaches that threshold. Last, but not least, is the physical characteristics of the oil. And this is where the synthetic nature of this oil gives it an advantage over conventional oils. Synthetic oils maintain their viscosity ratings longer and more consistently than conventional oils. My unused oil measured 8.50 centistokes (cSt) at 100°C and it was reduced to 8.41 cSt after 8,510 miles. Both values were well within the viscosity rating of 20. In conclusion, based on the oil analysis and the performance of my engine with this oil, I give Castrol Edge with Syntec 4 stars. It will get another star if my next oil change at around 10,500 miles shows good results. I hope my review provided you some of the data you need to make an informed purchase. Please remember that my review is based on two samples and a lot more are needed to make a conclusive observation. **Update: 7/30/2014** The lab result for the oil change done at 10,500 miles shows really good results. In fact, the TBN is higher (at 5.5) Because of this, it is recommended that I can shoot for an oil change at 12,000 miles. **Update: 4/26/2015** Looks like the marketing department is at it again. They figured that they could drop the byline, "with Syntec Powered Technology" and just call it "Edge" (¬_¬)
Use it exclusively in all engines. Great oil good price. Fast delivery
Five StarsMar. 2017
great value
Brandon Orser
Good ProductDec. 2018
Arrived as expected and without issue.
Haven't had a problem until now. I had my oil thin out enough to blow by my rear main while towing, I actually lost about a quart and a half in the span of an hour. Switching to a thicker viscosity gave me the same results. I would guess I just got a bad batch maybe? (2002 F-350 V10)
Ted Johns
As expectedJan. 2020
As expected... it’s oil, what can I say?
BuenosMay 2021

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