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Mousses product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for mousses on Amazon is quite high at 4.47 out of 5. Additionally, there are a significant number of reviews, with 6875 total reviews indicating that this is a popular product category. This high rating and large number of reviews suggest that customers are generally satisfied with the mousses available on Amazon. However, it's important to note that there may be some variation in quality and effectiveness between different products within this category. If you're looking to purchase a mousse on Amazon, it's a good idea to read through reviews carefully to get a sense of which products are most highly recommended by other customers. Additionally, you may want to consider factors such as your hair type and styling needs when selecting a mousse to ensure that you choose a product that will work well for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is salon, the most common behavior is curl . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the mousse product are the daughter, friend, and wife, with the daughter being mentioned the most frequently (90 mentions). This suggests that the mousse is popular among younger individuals, possibly teenagers or young adults, who are looking to style their hair. The top three places where this product is commonly used are the salon, bathroom, and drugstore. The salon being mentioned the most (22 mentions) indicates that professional hairstylists may recommend or use this mousse on their clients. The bathroom and drugstore mentions suggest that individuals also use this product for personal styling at home or when purchasing it for regular use. In terms of usage, the top two purposes for using this mousse are to curl the hair (60 mentions) and to use it during showers (49 mentions). This implies that the mousse is effective in creating and maintaining curls, making it a popular choice for those seeking curly hairstyles. The mentions of using it during showers might indicate that some individuals use it as a styling aid while their hair is wet. Based on this analysis, the customer profile for this mousse product seems to be younger individuals, particularly daughters, who are interested in styling their hair. They may seek professional advice from salons or purchase the product for personal use at home. The popularity of curling suggests that customers are looking for products that help them achieve and maintain curly hairstyles. To further cater to this customer profile, the brand could consider marketing the mousse as a versatile product suitable for both professional and personal use. They could highlight its effectiveness in creating and maintaining curls, as well as its convenience for use in various settings, such as at home or in a salon. Additionally, they could explore partnerships with salons or hairstylists to increase brand visibility and credibility among their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, mousse, nozzle, bottle. The most mentioned elements about product are sticky(1.30%), defect(0.98%).
The top 5 positive reviews are product, mousse, smell, curl, scent. The most mentioned elements about product are light(2.68%), make my hair feel and look good(1.78%).
do nothing to help manage the frizz with my wavy hair0.65%
irritate my scalp0.65%
smell so bad0.65%
make my hair feel and look good1.78%
add a lot of volume1.11%
do not weigh down my good hair1.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Mousses is the product itself, accounting for 31.92% of the mentions. Other cons include issues related to smell, mousse consistency, nozzle functionality, and bottle design. On the other hand, the top pro aspect mentioned most is also the product itself, accounting for 32.89% of the mentions. Considering the cons, it appears that customers have concerns about the overall quality and effectiveness of the product. Smell-related issues might indicate that some mousses have an unpleasant or overpowering scent. The mention of mousse consistency suggests that some users may have experienced difficulties in achieving the desired texture or hold. Problems with the nozzle and bottle could imply issues with the packaging or dispensing mechanism. On the positive side, the fact that the product itself is mentioned as the top pro aspect indicates that there are positive attributes to mousses in general. However, without further details, it is difficult to determine the specific reasons behind this positive sentiment. Based on these findings, it is recommended that product development and selection focus on addressing the mentioned cons. Improving the overall quality and effectiveness of the mousses, ensuring pleasant scents, and refining the mousse consistency could enhance customer satisfaction. Additionally, attention should be given to the design and functionality of the nozzle and bottle to provide a better user experience. It is important to note that these conclusions are based solely on the provided data, and further analysis or customer feedback might be necessary to gain a more comprehensive understanding of the category and its potential improvements.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
anti frizz1

Based on the data provided, it seems that customers are primarily motivated to buy mousses based on the product description. This suggests that customers rely heavily on the information provided about the product to make their purchasing decisions. The product description is the top feature mentioned, indicating its importance in attracting customers. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, mousses may have specific characteristics or benefits that customers are looking for, and the product description effectively communicates these features. It could highlight the mousse's hold, volume, texture, or other qualities that customers find appealing. To optimize an Amazon listing based on this data, it is crucial to focus on improving the product description. Here are some suggestions: 1. Highlight key features: Ensure that the product description clearly and concisely communicates the unique selling points of the mousse. Use bullet points or bold text to draw attention to important features. 2. Use descriptive language: Use vivid and engaging language to describe the mousse's benefits and how it can enhance the customer's hair. This will help customers visualize the results they can expect. 3. Include customer testimonials: Incorporate positive reviews or testimonials from satisfied customers in the product description. This can build trust and credibility, as customers often value recommendations from others. 4. Provide usage instructions: Include clear instructions on how to use the mousse effectively. This can help customers understand how to achieve the desired results and increase their confidence in the product. 5. Optimize keywords: Research and include relevant keywords in the product description to improve its visibility in search results. This will help potential customers find the mousse more easily. By implementing these suggestions, you can enhance the product description and increase its effectiveness in attracting customers to purchase the mousse.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle9
bottle big
large bottle
big bottle
bottle large
giant bottle
control frizz7
frizz control
good frizz control
hair product help frizz control
help with frizz out
more control of frizz
achieve volume5
add volume
more volume
volume for
large size5
large size
big size
hold curl
tame curl
never discontinue
do not discontinue
extra hold3
more hold
extra volume3
more volume
last long3
last long

Based on the customer feedback, it is clear that the top three expectations for mousse products are a big bottle, frizz control, and volume enhancement. Customers seem to be looking for a product that can provide them with a long-lasting solution to their hair problems. To prioritize product development, sellers should focus on creating a mousse that can deliver on these three expectations. They should consider creating a larger bottle size to meet the demand for a product that lasts longer. Additionally, they should focus on developing a formula that can effectively control frizz and provide volume to the hair. In terms of marketing promotion factors, sellers should highlight the benefits of their mousse products in their marketing campaigns. They should emphasize the long-lasting effects of their products, as well as the frizz control and volume enhancement benefits. They should also consider offering promotions or discounts to encourage customers to try their products. Overall, by prioritizing product development and marketing promotion factors based on customer expectations, sellers can create a successful mousse product that meets the needs of their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Root pump!Dec. 2021
Love the lift it gives my thin hair
Please read purchase @ return instructions carefully. I had an allergic reaction to this product & find that it is not returnable so I’m out the purchase coat.
The product itself is great. The can however is too wide and/or the spray button too hard to push. I have average sized hands for a woman and I have to use two hands to spray it. I won’t buy the 16oz can again.
Great ProductApr. 2021
Love this product. Great for shorter hair.
Product arrived damaged.
No thanksJun. 2021
Normally I use this brand of hairspray & love it so I thought I'd try it since humidity is now on the rise. But this mousse left my hair limp & clumps of residue on my flat iron which never happens with the kms product I normally use. It's weird because it didn't leave my hands sticky after working it through, must be something that protects the hair from moisture? The one plus I'll give this product is the sprayer aspect that helps with even coverage.
Piper Boswell
It's ok. I was using another brand and thought that I would try this after reading the positive reviews. It works well, but is huge and I wish that it wasn't aerosol.
Good productDec. 2021
I like this product and have used it for a while. I had previously gotten a smaller size and this large bottle is hard for me to hold and spray. I’ll get this again just the smaller easier to hold canister.
Utterly AmazingSept. 2022
Product was received damaged but I glued the cap back on. I have flat, thin hair. I sprayed a little of this on my scalp and the results were amazing. More body, shine.a lot of compliments. I did not expect this.
Purchased from my hairdresser. I thought she was using this product on my hair. But after using it at home I realized it was not. I can't tell any root lift. My hair does seem a bit thicker which is nice since I have fine hair. I gave 1 star for lift not thickening.

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