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Mouthwash product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
ACT Kids Anticavity Fluoride Rinse Groovy Grape 16.9 fl. oz. Accurate Dosing Cup, Alcohol Free
Biotene Gentle Oral Rinse Mouthwash for Dry Mouth, Breath Freshener and Dry Mouth Symptom Relief, Gentle Mint - 33.8 fl oz
Listerine Freshburst Antiseptic Mouthwash for Bad Breath, Kills 99% of Germs That Cause Bad Breath & Fight Plaque & Gingivitis, ADA Accepted Mouthwash, Spearmint, 500 mL
Listerine Smart Rinse Anticavity Fluoride Mouthwash, Pink Lemonade, 16.9 Fl. Oz (Pack of 6)
TheraBreath Healthy Gums Periodontist Formulated 24-Hour Oral Rinse, Clean Mint, 3 Ounce (Pack of 6)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for mouthwash products on Amazon is quite high at 4.69 out of 5. This indicates a generally positive level of customer satisfaction. Additionally, with a total of 14,833 reviews, it suggests that there is a significant number of customers who have purchased and reviewed mouthwash products on the platform. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally satisfied with the mouthwash products available on Amazon. This level of satisfaction could be attributed to various factors such as product effectiveness, taste, packaging, and overall customer experience. Based on this information, my advice would be to continue providing high-quality mouthwash products that meet customer expectations. It would also be beneficial to encourage customers to leave reviews, as positive feedback can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that the mouthwash category on Amazon is performing well in terms of customer satisfaction. By maintaining product quality and actively engaging with customers, sellers can continue to thrive in this competitive market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is dentist office, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this mouthwash product are children, followed by husbands and sons. This suggests that the product may be marketed towards families with young children, as they are the most frequent users. In terms of usage, the product is most commonly used for travel and brushing teeth, indicating that it may be marketed as a convenient and effective way to maintain oral hygiene while on-the-go. The top three places where the product is used are the dentist office, grocery store, and car. This suggests that the product may be marketed towards busy individuals who are looking for a quick and easy way to freshen their breath and maintain oral hygiene throughout the day. Based on this data, some suggestions for the customer profile might include families with young children, busy professionals, and individuals who prioritize oral hygiene while on-the-go. The product may also be marketed towards individuals who are health-conscious and looking for a convenient way to maintain their oral health.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, product, mouthwash, taste, flavor. The most mentioned elements about bottle are small(3.08%), big(1.63%).
The top 5 positive reviews are flavor, taste, mouthwash, product, mouth wash. The most mentioned elements about flavor are good(11.13%), like like(4.23%).
do not last long1.09%
like like4.23%
not too strong0.47%
mouth wash3.29%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of mouthwash is the bottle, accounting for 13.04% of the mentions. Additionally, the top five cons mentioned for mouthwash are the bottle, product, mouthwash itself, taste, and flavor. On the other hand, the top pro aspect mentioned is flavor, accounting for 20.86% of the mentions. From this information, we can conclude that the bottle design and functionality are significant pain points for consumers when it comes to mouthwash. It appears that users have concerns about the product itself, including its taste and flavor. However, it's worth noting that flavor is also mentioned as a positive aspect, indicating that a good-tasting mouthwash is appreciated by consumers. To improve product development and selection in this category, it would be beneficial to address the issues related to the bottle. Consider designing a more user-friendly and convenient bottle that is easy to handle and dispense the mouthwash effectively. Additionally, it may be worth exploring ways to enhance the taste and flavor of the mouthwash to ensure a more pleasant experience for users. By focusing on these areas, you can potentially address the cons mentioned by consumers and capitalize on the positive aspect of flavor. This could lead to a more satisfying and desirable mouthwash product that meets the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
fluoride free3
ada approve2
2 pack1

Based on the data provided, it seems that the primary motivation for customers to buy mouthwash is through recommendations from friends. This suggests that word-of-mouth marketing is a powerful tool in this category. Additionally, product descriptions are also a significant factor in customer decision-making, with over 24% of mentions citing this as a reason for purchase. This indicates that customers are looking for detailed information about the product before making a purchase. To optimize Amazon listings for mouthwash products, it is important to focus on creating detailed and informative product descriptions that highlight the benefits of the product. This can include information about the ingredients, the flavor, and any additional features that set the product apart from competitors. Additionally, leveraging social proof through customer reviews and ratings can help to build trust and credibility with potential buyers. Finally, encouraging satisfied customers to leave reviews and share their experiences with friends and family can help to drive word-of-mouth marketing and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle14
big bottle
bottle big
bottle large
large bottle size
small bottle
clean mouth9
clean mouth perfectly
mild mouth wash
mouth rinse
mouth wash disinfected mouth
last long8
last long
last awhile
last twice long
large size7
large size
big size
know sooner6
leg strong6
flavor strong5
strong flavor
flavor strong
mild flavor
strong flavor kick

Based on the customer feedback, it is clear that the most important expectation for mouthwash is a big bottle size. This suggests that customers are looking for value for money and convenience, as they want to purchase a product that will last them for a longer period of time. Therefore, sellers should prioritize developing larger bottle sizes for their mouthwash products. The second most mentioned expectation is help, which implies that customers are looking for a mouthwash that provides effective oral care benefits. This could include freshening breath, preventing cavities, and reducing plaque buildup. Therefore, sellers should focus on developing mouthwash products that offer these benefits and clearly communicate them in their marketing promotions. The third most mentioned expectation is a clean mouth, which suggests that customers are looking for a mouthwash that leaves their mouth feeling fresh and clean. This could include a refreshing taste, a cooling sensation, and a reduction in bad breath. Therefore, sellers should prioritize developing mouthwash products that provide these benefits and highlight them in their marketing promotions. In terms of product development prioritization, sellers should focus on developing mouthwash products that offer a big bottle size, effective oral care benefits, and a refreshing taste. These are the most important customer expectations and should be the primary focus of product development efforts. In terms of marketing promotion factors, sellers should highlight the big bottle size, effective oral care benefits, and refreshing taste in their marketing campaigns. They should also consider offering promotions and discounts to incentivize customers to try their mouthwash products. Additionally, they should leverage social media and influencer marketing to reach a wider audience and build brand awareness.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My son hates mint, cinnamon, bubble gum, berry and most fruit flavors, which leaves few options. He will use this one - hooray!
Dalia torres
Tastes awesome
Kid approvedJun. 2022
My son actually begged my for this mouth wash and was shocked he liked it. The bubble gum is my oldest favorite but the grape is my youngest. What I like most is that it's adding additional cleaning without the burning sensation other mouth wash give off. My kiddos have no issues what so ever!
Good price. Good flavor and great protection for teeth
I have been using ACT adult versions for years and thought I'd give this a try since I love grape flavored things. The children's one doesn't taste minty at all and I am not sure if it is as effective for adults? I don't think this will help your breath in any way, if that was an issue.
Myson loved the grape flavor. He says the cap is kinda weird and he'd rather use regular cap. But i personally think this one is gret for measuring, more economical use. So it's fine.
If we are talking about the mouthwash and not the back support in the pictures for, groovy grape flavor is good price is higher than adults for really no reason other than the fact that the adult mouthwash is only mint and spearmint flavors and for some reason adult dont want tasty things 🙄/s . But no real true reason for the company tonup charge and it is about time I HAVE OPTIONS AS AN ADULT! I PAY TAXES AND WORK AND DECIDE WHAT TO BUY FOR THOSE IN MY CARE! I DESERVE OPTIONS AND IN BULK TWIN PACKS AT LEAST. rant over. ALSO they could make a design where you squeeze and a top little cup fills with the right amount needed.
Grape?Aug. 2021
I am a grown adult but use fluoride every day because my dentist recommended it… I like the children’s flavors because they seem to taste less harsh than the mint flavors which sometimes seem strong…I’ve always liked the watermelon and bubble gum flavors and This grapes sounded good but it tastes terrible… It almost has a burn to it it’s so artificial and strong… I won’t even be able to use it so I’m gonna have to get another flavor cause I know you can’t return things like this…make this mistake again!
GreatFeb. 2021
Daughter likes the taste and the squirt cup at the top!
Being an adult, this mouthwash is not just for kids. I like the subtle grape flavor. I use it for the fluoride. It also measures the amount very easily. You squeeze the bottle to the fill line, then pour it in the cap. You are not wasting and pouring an excessive amount. I love it.

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