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Mouthwashes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Airgoesin Upgraded Tonsil Stone Removing Tool with LED Light Pick, Pink, 5 Tips + Throat Nose Nasal Water Pumping Bottle Empty 20ml Oral Care Clean
Hello Kids Wild Strawberry Natural Flavor Anticavity Fluoride Rinse - Vegan, Alcohol Free, and SLS Free Mouthwash for Children Age 2 and Up - 16 Ounce (Pack of 3)
Listerine Zero Alcohol Mouthwash, Oral Rinse Kills up to 99% of Bad Breath Germs, Limited Edition Grapefruit Rose Flavor, 500 mL
Hello Natural Watermelon Flavor Kids Fluoride Free Toothpaste and Mouthwash, Vegan, Alcohol Free, SLS Free, Gluten Free, 4.2 Ounce Toothpaste Tubes (Pack of 2), 16 Fl Oz Mouthwash Bottle
Teethaid Mouthwash, Teethaid Mouthwash Whitening Toothpaste Foam 2023, Calculus Removal, Teeth Whitening, Eliminating Bad Breath (4PCS)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Mouthwash product in question has a high level of customer satisfaction. With an average rating of 4.51 out of 5 and a total of 806 reviews, it suggests that many customers have had positive experiences with the product. If you are considering purchasing this Mouthwash product, it is likely that you will be satisfied with your purchase. However, it is always important to read through the reviews carefully to ensure that the product meets your specific needs and preferences. Additionally, it is worth noting that while the product has a high rating, it may not be the best fit for everyone. It is important to consider factors such as ingredients, price, and personal preferences when making a purchasing decision. Overall, the data suggests that this Mouthwash product is a good choice for those looking for a high-quality mouthwash. However, it is important to do your own research and consider your individual needs before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is brush their teeth . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the mouthwash product are kids, followed by sons and daughters. This suggests that the product is popular among families and individuals with children. The high number of mentions for kids indicates that parents are likely the primary purchasers and users of the mouthwash for their children's oral hygiene. In terms of usage, the top two activities associated with the product are brushing teeth and brushing or. This implies that the mouthwash is primarily used as a supplementary step in oral care routines, reinforcing the importance of maintaining good dental hygiene. When it comes to the places where the product is used, the bathroom is mentioned most frequently, followed by the dentist and other facilities. This suggests that the mouthwash is commonly used at home, indicating convenience and ease of use for daily oral care. The mentions of dentists and facilities may indicate that the product is also recommended or used in professional dental settings. Based on this analysis, the customer profile for this mouthwash product seems to be families with children, particularly parents who prioritize their children's oral health. The product's popularity among kids suggests that it may have appealing flavors or features that make it more enjoyable for younger users. Additionally, the convenience of using the mouthwash in the bathroom aligns with busy family lifestyles. To further cater to this customer profile, the company could consider expanding their range of flavors to make the product even more appealing to children. They could also focus on marketing campaigns that highlight the product's effectiveness in maintaining good oral hygiene for kids. Collaborating with dentists or dental professionals to promote the product's benefits could also help establish trust and credibility among potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, mouthwash, top, lid, cap. The most mentioned elements about bottle are hard to drink out of(7.69%), leak(5.13%).
The top 5 positive reviews are flavor, taste, mouthwash, taste of, toothpaste. The most mentioned elements about flavor are good(12.50%), like like(10.53%).
hard to drink out of7.69%
child proof2.56%
design in the bad possible way2.56%
quiet difficult to open2.56%
like like10.53%
child friendly0.66%
taste of6.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of mouthwashes is the bottle, which is mentioned by 17.95% of users. Additionally, the top 5 cons of mouthwashes include the bottle, mouthwash, top, lid, and cap. On the other hand, the top pro aspect mentioned most is flavor, which is mentioned by 28.29% of users. The top 5 cons of the tip include flavor, taste, mouthwash, taste of, and toothpaste. Overall, it appears that users are generally satisfied with the flavor of mouthwashes, but they have some issues with the packaging. Therefore, product development and selection should focus on improving the bottle design to make it more user-friendly and convenient. For example, manufacturers could consider using a different type of cap or lid that is easier to open and close. Additionally, they could explore different materials for the bottle that are more durable and less likely to leak or break. In terms of product selection, consumers should look for mouthwashes that have a good flavor and are easy to use. They should also consider the bottle design and look for products that have a user-friendly packaging. By taking these factors into account, consumers can find a mouthwash that meets their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
alcohol free1
chemical stuff in it1
fluoride free1
not have all the artificial1

Based on the data provided, it seems that customers primarily buy mouthwashes in this category for three main reasons: recommendations from friends, product descriptions, and brand reputation. Among these factors, the product description appears to be the top motivator, with 31.58% of customers mentioning it. The importance of product descriptions can be attributed to their ability to provide detailed information about the mouthwash, including its features, benefits, and ingredients. A well-crafted product description can effectively communicate the value proposition of the mouthwash, addressing specific customer needs and concerns. It helps customers understand what sets the product apart from others in the market and how it can benefit them. Based on this data, optimizing the Amazon listing for mouthwashes should focus on enhancing the product description. Here are some suggestions: 1. Highlight key features: Clearly outline the unique features and benefits of the mouthwash, such as its effectiveness in fighting bad breath, preventing cavities, or promoting gum health. Use bullet points or subheadings to make the information easily scannable. 2. Use persuasive language: Craft compelling and persuasive product descriptions that engage customers and create a sense of urgency to purchase. Emphasize the positive impact the mouthwash can have on oral hygiene and overall well-being. 3. Include customer testimonials: Incorporate customer reviews and testimonials that highlight positive experiences with the mouthwash. This can help build trust and credibility, reinforcing the product's effectiveness. 4. Provide detailed information: Ensure the product description includes comprehensive details about the mouthwash, such as its ingredients, usage instructions, and any certifications or awards it has received. This helps customers make informed decisions. 5. Optimize for search: Use relevant keywords in the product description to improve search visibility. Research popular search terms related to mouthwashes and incorporate them naturally into the text. By optimizing the product description based on these suggestions, sellers can effectively communicate the value of their mouthwash, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fluoride free3
fluoride-free version
fluoride in
clean mouth2
mouth clean
mint flavor
other flavor2
another flavor
other flavor
do not stain1
do not cause staining
10 year young1
4 last1
accessible for1
accessible for
actual pump1

Based on the customer expectations mentioned, it seems that there is a growing demand for fluoride-free mouthwashes that provide a clean mouth and do not stain teeth. This suggests that customers are becoming more conscious of the ingredients in their oral care products and are looking for alternatives to traditional fluoride-based mouthwashes. To meet these expectations, sellers should prioritize product development that focuses on creating fluoride-free mouthwashes that effectively clean the mouth and do not cause staining. This could involve using natural ingredients such as essential oils or herbal extracts that have antibacterial properties and can freshen breath without the use of harsh chemicals. In terms of marketing promotion factors, sellers should highlight the benefits of using fluoride-free mouthwashes, such as reducing the risk of fluoride toxicity and avoiding potential staining. They could also emphasize the use of natural ingredients and appeal to customers who are looking for more eco-friendly and sustainable oral care options. Overall, it is important for sellers to listen to customer expectations and adapt their product development and marketing strategies accordingly. By prioritizing fluoride-free, clean, and non-staining mouthwashes, they can meet the needs of a growing segment of customers who are looking for more natural and effective oral care products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

patrica byrne
Good valueOct. 2019
Good value and hard to find in stores
Your little superhero won't be disappointed with the taste of this mouthwash.
Great flavorDec. 2019
My son hates to brush his teeth but no longer a problem since started using this. He even asks to brush his teeth so i can let him use it.
4.75 year old boy loves this stuff. Easy for him to operate and use on his own. We never had problems with him trying to swallow it. If anything he spits it out too quick. He's getting better with practice. It's great because even with bed time brushing he still had dragon breath in the mornings. He uses this with brushing before bed and his breath is much better in the morning. He usually does a quick rinse the moment he gets up anyway.
J. Beardsley
The ability to easily squeeze the amount needed into the top is worth it
smart shopper
Three StarsNov. 2015
my four year old finds this too strong to use.
Great!Jun. 2019
My 6 year old loves using this mouthwash. The superheroes help make it fun!
Great rinseDec. 2020
My dentist mentioned fluoride and peroxide rinse like this one is effective with clearing away germs and bacteria and viruses (like COVID-19) - when you swish for at least 1 minute. This one tastes nice.
ListerineOct. 2019
Do you know how hard it is to find this mouthwash flavor in my area? Too hard. The time and money it takes me to travel to find it, I spend $1 more and I can get it shipped to me. Mouthwash works, kids love it, parent approved, whats not to like? Only thing i have a gripe with is more for the manufacturer, that top to squeeze the liquid out of does not always work. At one point, i had to saw off the top so the kids could get to the rest of the mouthwash.
Did the jobNov. 2019
Kids love it and they use it on a regular

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