Multi-Stylers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
VANESSA PRO Flat Iron Hair Straightener, 100% Pure Titanium Flat Iron for One Pass to Achieve a Sleek Look, Curls Beautifully & Straightens Well - 2 inches
5 in 1 Curling Wand Set - BESTOPE PRO Interchangeable Wand Curling Iron, 0.35-1.25 Inch Hair Wand Curler for Different Size Curls and Waves, Instant Heat Up Hair Curler for Women and Girls
InStyler Max Prime Wet To Dry 1.25" White 2-Way Professional Tourmaline Ceramic Rotating Iron with Ionic Bristles - Dry, Straighten, Style & Curl Hair - Four Heat Settings - Automatic Shut Off
Conair 3-in-1 straight waves specialty styler
Revamp Progloss Airstyle 6-in-1 Hot Air Multi Styler – Hair Dryer Brush for Wet or Dry Hair Styling – Ceramic Barrel Infused with Progloss Oils for Frizz-Free Shine – Auto-Off & 9’ Swivel Cord

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Multi-Stylers category on Amazon is 4.2, with a total of 4720 reviews. This indicates that customers generally have a positive level of satisfaction with these products. A 4.2 average rating suggests that the majority of customers are satisfied with their purchases, as it is above the average rating of 3. However, it's important to note that there may still be some room for improvement, as perfection is difficult to achieve. Considering the high number of reviews, it appears that there is a significant demand for Multi-Stylers on Amazon. This could be due to the versatility and convenience these products offer in terms of styling hair in different ways. Based on this information, my advice would be to continue focusing on maintaining a high level of customer satisfaction. This can be achieved by consistently delivering quality products, addressing any customer concerns or issues promptly, and actively seeking feedback to improve the product offerings. Additionally, it would be beneficial to analyze the reviews in more detail to identify any common themes or areas for improvement. This could help in refining the product features, addressing any shortcomings, and staying ahead of the competition. Overall, the data suggests that the Multi-Stylers category on Amazon is performing well in terms of customer satisfaction. By continuing to prioritize customer needs and striving for excellence, the potential for success in this category can be further enhanced.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, a Multi-Styler, is primarily used by three key users: the daughter, wife, and friend. The daughter is mentioned the most, indicating that she might be the primary user or the one who benefits the most from the product. The wife and friend also show significant mentions, suggesting that they are regular users as well. In terms of usage locations, the top three places where the Multi-Styler is used are the salon, bathroom, and bathroom counter. This implies that the product is versatile and can be used both professionally and at home. The high number of mentions for the bathroom and bathroom counter suggests that it is a convenient tool for personal grooming routines. The top two usages of the Multi-Styler are for travel and curling. The high number of mentions for travel indicates that the product is portable and suitable for on-the-go styling needs. Additionally, the significant number of mentions for curling suggests that the Multi-Styler is effective in creating various curling styles, making it a popular choice among users. Based on this analysis, the customer profile for the Multi-Styler can be described as someone who values convenience, versatility, and the ability to create different curling styles. They are likely to be individuals who prioritize their personal grooming routines and may have a preference for professional-looking hairstyles. They may also be frequent travelers who require a portable styling tool. To cater to this customer profile, it would be beneficial to highlight the Multi-Styler's portability, versatility, and its ability to create different curling styles in marketing campaigns. Additionally, offering tutorials or tips on how to achieve various hairstyles using the Multi-Styler could further engage and attract potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are flat iron, product, plate, straightener, iron. The most mentioned elements about flat iron are heat up in less than one minute(1.74%), can not be use(1.16%).
The top 5 positive reviews are flat iron, product, straightener, iron, plate. The most mentioned elements about flat iron are get my hair straight(3.24%), heat in less than 5 second(2.06%).
flat iron8.14%
heat up in less than one minute1.74%
can not be use1.16%
use one time and it have not work0.87%
bad temperature increment0.29%
break on me after have them for only 1 month0.29%
flat iron9.57%
get my hair straight3.24%
heat in less than 5 second2.06%
easy to handle1.47%
look really sleek1.33%
do not get very hot0.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect across both flat irons and vacuums is the "flat iron" itself. This suggests that there may be some issues or concerns related to the performance or functionality of flat irons in general. Additionally, the terms "product," "plate," "straightener," and "iron" are consistently mentioned as cons for both flat irons and vacuums, indicating that these aspects are not well-received by users. On the positive side, the top pro aspect mentioned most is also the "flat iron," suggesting that despite the cons, there are still some positive aspects to using flat irons within the Multi-Stylers category. Based on this analysis, it is clear that there is room for improvement in the development and selection of products within the Multi-Stylers category. Manufacturers should focus on addressing the mentioned cons, such as improving the performance of flat irons, enhancing the quality of the product, and addressing any issues related to the plate, straightener, and iron components. To further improve product development and selection, it would be beneficial to gather more specific feedback from users regarding their concerns and preferences. This could be done through surveys, customer reviews, or engaging with users directly to understand their needs and expectations. By incorporating this feedback into the development process, manufacturers can create products that better meet the requirements of consumers and provide a more positive user experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
220 voltage1
basic design1
bright color1

Based on the data provided, it seems that customers are primarily motivated to buy multi-stylers based on the product description. This makes sense, as multi-stylers are a versatile product that can be used for a variety of styling needs, and customers want to ensure that they are getting a product that meets their specific needs. Some reasons why the product description is the top feature could include the fact that it provides detailed information about the product's features and capabilities, as well as any potential limitations or drawbacks. Additionally, a well-written product description can help to build trust with customers and make them feel more confident in their purchase decision. In terms of Amazon listing optimization, it may be helpful to focus on improving the product description to make it more informative and engaging. This could include using bullet points to highlight key features, including high-quality images and videos to showcase the product in action, and incorporating customer reviews and testimonials to provide social proof. Additionally, it may be worth experimenting with different pricing strategies or offering promotions to see if this has an impact on customer behavior.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long6
last long
control temp2
control temp
large plate2
large plate
option for big plate
lock close2
lock close
longer cord2
longer cord
temperature indicator2
temperature indicator

Based on the information provided, it is unclear what the specific customer expectations are for the Multi-Stylers category. However, as a general analysis, customers who are interested in Multi-Stylers are likely looking for a versatile hair styling tool that can create multiple looks with ease and convenience. To meet these expectations, sellers should prioritize product development that focuses on creating Multi-Stylers that are easy to use, have multiple heat settings, and come with interchangeable attachments for different styling options. Additionally, sellers should consider incorporating features such as automatic shut-off and temperature control to ensure safety and prevent damage to hair. In terms of marketing promotion factors, sellers should focus on highlighting the versatility and convenience of Multi-Stylers. This can be done through social media campaigns, influencer partnerships, and product demonstrations. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try out Multi-Stylers and leave reviews to help build brand credibility and trust.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This straightener is a life saver.!!! I have thick and puffy hair and I’ve always struggled to find a straightener that would do its job right ,until I bought this one ,my hair STAYS straight for the whole day I’m amazed ! I’m in love, also you can curl your hair its a 2 in 1. And its heats up in less than a minute. They sent it to you very well packaged inside a box. If your hair like mines you should definitely buy this straightener !
melanie cook
Pills hair when curling it ! Doesn’t get as hot as it says very disappointed in it !
The straightener works great! My daughters have super curly hair and this gets their hair super straight! Great value and great product!
Felicia Harty
Pros: Lightweight Swivel cord, long Quick heat!! (Super quick) Easy interface Locking option Free brush! Cons: Due to the shape, it rolls easily BUT it's great for volume and the plates aren't all the way to the edge. Just a heads up in case you put on anything possibly flamable. Brush was squished in, but didn't hinder use. I think this is a great value. I have a babyliss nano, but am giving this as a present. With how quickly it heats and it's non tug plates, I think it's a great bargain for the price.
Decent buyJun. 2020
Great digital adjustment control. Locks and power button are alittle cheap and can easily break if forced. Overall happy with it because it straightens and curls, so it does the job and is pretty cheap compared to others.
This straightener has this awesome rotating temperature controland the bottom of the barrel that clicks as you turn it and shows temp on the lcd display. Really professional looking and the rose gold color is beautiful- bought this because I use straighteners to curl my hair and this one has the round shape making that easier. It also comes with a huge paddle brush- bonus!
Best 2 in 1Jan. 2020
Purchased for my daughter for Christmas. She absolutely loves it! Such soft curls that last all day long!
Very good product highly recommend it's worth the price 😊
I was doing homework on straighteners and hard to believe this one is under $100 with all the features. The heat control is an easy rotation in the handle, and the lock feature is so handy. I have wavy frizzy hair that usually needs to be pressed on 3x with a Chi. With this it only took 1 to 2x max. My hair didn't get stuck in the sides either. I definitely recommend for quality and price.
M Wedgwood
Omg! The curls with this are amazing! I bought this at the recommendation of a friend who has tough to straighten hair like mine but never did I imagine I would also get two tools in one that work so great! I threw away my curling iron...legit buy this and do not look back!

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