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Multimedia Surfaces product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Multimedia Surfaces category on Amazon has a high level of customer satisfaction. With an average rating of 4.58 out of 5 and a total of 169 reviews, it appears that customers are generally pleased with the product. However, it's important to note that there may be some variation in customer experiences, and it's always a good idea to read through a variety of reviews before making a purchase decision. Additionally, it's worth considering the specific needs and use case for the product to ensure that it will meet your individual requirements. Overall, if you're in the market for a multimedia surface product, this one appears to be a solid choice based on the high level of customer satisfaction. Just be sure to do your research and read through reviews before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is pocket, the most common behavior is watercolor painting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw some conclusions about the customer profile and their preferences for the product in the Multimedia Surfaces category. Firstly, it is evident that the product is being used and appreciated by various family members, with mentions from the wife, daughter, and husband. This suggests that the product appeals to a wide range of users within a household, making it a versatile choice. Secondly, the top three places where customers prefer to use this product are the pocket, craft table, and studio. The pocket being the most mentioned location indicates that portability and convenience are important factors for customers. The craft table and studio mentions suggest that the product is popular among artists and individuals engaged in creative activities. Lastly, the most frequently mentioned usage of the product is watercolor painting, followed by gift giving. This indicates that the product is well-suited for artistic endeavors, particularly watercolor painting. Additionally, the mention of gift giving suggests that customers find the product suitable for creating personalized and thoughtful presents. Based on these findings, it is recommended to target a diverse customer base, including individuals interested in art and creative pursuits. Marketing efforts should emphasize the product's portability and convenience, highlighting its suitability for on-the-go use. Collaborating with artists or influencers in the watercolor painting community could also help promote the product effectively. Furthermore, considering the popularity of the product for gift giving, it would be beneficial to explore partnerships with gift shops or online platforms that cater to personalized and unique gift items. This could expand the product's reach and attract customers who value creativity and customization. Overall, understanding the customer profile and their preferences allows for targeted marketing strategies and product improvements, ensuring the product's success in the Multimedia Surfaces category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paper, color, section, finish, iphone 13 case. The most mentioned elements about paper are flimsy feel(13.33%), do not feel it is good for watercolor(6.67%).
The top 5 positive reviews are paper, case, sheet, glass mat, key. The most mentioned elements about paper are good quality(7.14%), durable(4.76%).
flimsy feel13.33%
do not feel it is good for watercolor6.67%
easily rip6.67%
iphone 13 case6.67%
good quality7.14%
thick enough4.76%
accept all medium without tear or pilling2.38%
glass mat2.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that paper is the most frequently mentioned con aspect in the category of Multimedia Surfaces, accounting for 26.67% of the mentions. Additionally, the top 5 cons of vacuum include paper, color, section, finish, and iPhone 13 case. On the other hand, the top 1 pro aspect mentioned most is paper, accounting for 30.95% of the mentions. The top 5 cons of the tip are paper, case, sheet, glass mat, and key. Based on this information, it appears that paper is both a pro and a con aspect in this category. It is important to note that without further context, it is difficult to determine the exact nature of these pros and cons. However, it seems that paper is a significant factor to consider when evaluating multimedia surfaces. To improve product development and selection in this category, it would be beneficial to address the concerns related to paper. This could involve exploring alternative materials or improving the quality and durability of paper used in multimedia surfaces. Additionally, it would be helpful to understand the specific issues related to color, section, finish, iPhone 13 case, case, sheet, glass mat, and key, as these were also mentioned as cons. Overall, a sentiment analysis conclusion based on the given data suggests that there are both positive and negative aspects associated with multimedia surfaces in the category mentioned. Further research and analysis would be necessary to gain a deeper understanding of the specific pros and cons and to make informed decisions regarding product development and selection.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
magnetic surface1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Multimedia Surfaces category based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, especially when it comes to surfaces that will be used for multimedia purposes. Some reasons why product description is the top feature could include the need for specific dimensions or materials, the desire for a certain level of durability or texture, or the need for a surface that is compatible with certain types of media equipment. To optimize Amazon listings for products in this category, it would be important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This could include providing information about the dimensions, materials, and compatibility with different types of media equipment. Additionally, it may be helpful to include high-quality images or videos that showcase the product in use, as well as customer reviews that provide social proof of the product's quality and effectiveness. Finally, pricing should be competitive and clearly displayed, but not necessarily the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more carry
good magnet1
magnet strong
heavy wash1
heavy wash
large size1
large size
less pricey1
less expensive
like plexiglas1
like plexiglas
paper sturdy1
paper resilient
paper thicker1
thicker paper
thin resistant1
thin resistant

Analysis of Customer Expectations for Multimedia Surfaces: Based on the customer mentions, it seems that customers have specific expectations for the category of Multimedia Surfaces. Let's break down each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Carry: Customers expect Multimedia Surfaces to be portable and easy to carry. This suggests that sellers should prioritize developing lightweight and compact designs that are convenient for customers to transport. Marketing promotion factors could include highlighting the portability of the product, emphasizing its ease of use on the go, and showcasing any additional features that enhance mobility. 2. Good Magnet: Customers expect Multimedia Surfaces to have a strong magnetic surface. This implies that sellers should focus on developing products with high-quality magnetic properties. Prioritizing the use of strong magnets and ensuring that the surface is capable of securely holding items will enhance customer satisfaction. In terms of marketing promotion, sellers can emphasize the strength of the magnet, showcase its ability to hold various objects, and highlight any unique features related to the magnetic surface. 3. Heavy Wash: Customers expect Multimedia Surfaces to withstand heavy washing. This indicates that sellers should prioritize developing products that are durable and can withstand frequent cleaning. Using materials that are resistant to water damage and easy to clean would be beneficial. In terms of marketing promotion, sellers can emphasize the product's ability to withstand heavy washing, highlight any special cleaning features, and provide instructions on how to properly maintain and clean the surface. Overall, sellers should prioritize product development by focusing on portability, magnetic strength, and durability. By meeting these customer expectations, sellers can enhance customer satisfaction and differentiate their products in the market. In terms of marketing promotion, highlighting these key features, demonstrating their benefits, and providing clear instructions on product maintenance will help attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love Goldens
PerfectOct. 2022
Exactly what I needed to repair my mom’s miniature green house.
 Great size and construction. However, the magnet needs to be stronger for the cost of of the mat. I'm not sure if mine is defective but it will not hold Thinlit dies while standing up on it's side
AeughJan. 2020
Its big
Wendi Friesen
I just spent a few hours on a large project, mixed media. Alcohol ink markers are fine. But the section I just painted with acrylic paint is now lumpy and and stretched. My hours of work on the markers is now ruined.
Five StarsOct. 2017
Product was as described.
Can't go wrongSept. 2016
Just as described. Judy like the paper in those blue Canson sketchbooks.
Ezi Underwood
PaperApr. 2021
I use this paper to make my own art journals. It's the best mixed-media paper out there. It's smooth. It has great tooth. I use liquid adhesive and acrylic paint, spray dyes with stencils, and even watercolour paints. The paper accepts all media without tearing or pilling.
Five StarsOct. 2016
Thank you
Thank you too everybody who wrote a review about this paper. Before I purchased it I read many of the reviews. If you're going to apply anything wet or water-based media to this paper in a large scale or possibly even small scale I would definitely think twice. I'm going to try to upload some pictures that show extreme warping of the paper. Would that being said, if the paper is also quite resilient and does not pill a pulp. This was pretty surprising given the amount of warping displayed in my pictures. I do not think that the warping I've experienced is recoverable to any degree and I've even tried steaming out the warping to try to get the paper to be flat again. I do not think that a warped piece of artwork can be sold unfortunately. This was a great experiment for the price of the paper in my opinion and also a great deal on paper at this pound. In my opinion I don't think it's worth the risk or time investment as a professional artist.

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