Multiminerals product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
2 Pack - Plant Derived Minerals - 32 fl oz
OmniBlue Ocean Minerals | 100 Percent Certified, Pure and Naturally Harvested Ocean Electrolytes as Naturally Occurring Macro & Trace Minerals | No Additives or Alterations 2 oz
Natural Factors Whole Earth & Sea from, Women's 50+ Multivitamin & Mineral, Vegan, 120 Tablets
Genius Electrolytes Powder Drink Mix, Orange Fizz, 30 Servings - Natural Hydration Booster & Endurance Supplement with Potassium, Magnesium & Zinc - Sugar Free & No Artificial Sweeteners or Dyes
Hi-Lyte Electrolyte Replacement Tablets for Rapid Rehydration | Alleviates Cramps & Gentle on Stomach | Magnesium, Potassium, Sodium & Zinc + | 100 Capsules

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Multiminerals category on Amazon is 4.51, which indicates a relatively high level of customer satisfaction. With a total of 7914 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally satisfied with the Multiminerals products available on Amazon. This could be due to the quality, effectiveness, and value for money of these products. It's also worth noting that the large number of reviews indicates a considerable level of interest and engagement from customers in this category. Based on this information, my advice would be to continue offering a wide range of high-quality Multiminerals products on Amazon. It's important to maintain the high level of customer satisfaction by ensuring that the products meet or exceed customer expectations. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Regularly monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction. By consistently delivering excellent products and providing exceptional customer service, you can continue to build a positive reputation in the Multiminerals category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Multiminerals product is most commonly used by individuals who prioritize their health and fitness. The top three users mentioned are the husband, family, and friend, which suggests that this product is likely used by individuals who are health-conscious and may be interested in sharing their healthy habits with loved ones. The top three places to use the product are the gym, school, and house, which further supports the idea that this product is used by individuals who prioritize their health and fitness. The gym and school are both places where people go to improve their physical health, while the house is likely where individuals take the product as part of their daily routine. The top two usages of the product are to workout and keep the immune system functioning properly, which suggests that individuals who use this product are interested in maintaining their physical health and preventing illness. Based on this data, it is likely that the customer profile for this product is health-conscious individuals who prioritize their physical health and fitness. They may be interested in sharing their healthy habits with loved ones and are likely to use the product as part of their daily routine, particularly when working out or to support their immune system. To better target this customer profile, it may be helpful to market the product as a way to support physical health and fitness, and to emphasize its benefits for the immune system. Additionally, highlighting the product's convenience and ease of use may appeal to individuals who prioritize their health but have busy lifestyles.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pill, product, capsule, taste, bottle. The most mentioned elements about pill are big(7.47%), strong smell(1.15%).
The top 5 positive reviews are product, taste, capsule, pill, flavor. The most mentioned elements about product are good quality(3.44%), easy to swallow(1.61%).
strong smell1.15%
hard to swallow0.57%
hard to swallow due to size0.57%
good quality3.44%
easy to swallow1.61%
taste good1.29%
easy to take0.65%
do not upset my stomach0.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Multiminerals category has both positive and negative aspects. The top pro aspect mentioned most is the product itself, which suggests that consumers generally find the product to be effective. However, the top con aspect mentioned most is the pill, which indicates that consumers may have difficulty swallowing or digesting the pills. Other common cons mentioned include issues with the product, capsule, taste, and bottle. These negative aspects may be contributing to a less positive overall sentiment towards the Multiminerals category. To improve the product and selection, it may be helpful to address the common cons mentioned by consumers. For example, developing a more easily digestible pill or improving the taste of the product could help to increase overall satisfaction. Additionally, providing clear information about the benefits of the product and how it differs from other Multiminerals products on the market could help to differentiate the product and increase consumer interest.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy this Multiminerals product based on recommendations from friends and the product description. Brand reputation is a less significant factor in their decision-making process. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the ingredients, dosage, and potential benefits of the product. Customers want to know exactly what they are buying and how it will benefit them. To optimize their Amazon listing, the seller should focus on creating a detailed and informative product description that highlights the key features and benefits of the product. They could also consider including customer reviews and testimonials to further build trust and credibility with potential buyers. Additionally, they could encourage satisfied customers to leave reviews and share their experiences with friends and family to increase the likelihood of recommendations.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
boost immune system12
boost immune system
boost immunity
build immune system
build immunity
build up immunity
other flavor6
other flavor
another flavor
in other flavor
100mg pill
200 mg per capsule
400mg version
capsule 400mg
read 75mg
more vanilla flavor4
more flavor
large pill3
small pill
pill small swallow
1mg per pill3
200mg dose with pill half size
dosage per capsule
milligram per capsule high
allergy alleviate product3
clear up allergy
help allergies
help with allergy
heart healthy

Analysis of Customer Expectations for Multiminerals Category: Based on the customer feedback, there are three key expectations that stand out for the Multiminerals category: boosting the immune system, offering other flavors, and ensuring the product actually works. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Boosting the immune system: With 12 mentions, it is evident that customers are seeking Multiminerals products that can enhance their immune system. To address this expectation, sellers should focus on developing products that contain essential minerals known for their immune-boosting properties, such as zinc, selenium, and vitamin C. Emphasize these ingredients in product descriptions and highlight their benefits for immune health. 2. Offering other flavors: Customers have expressed a desire for variety, with 6 mentions of wanting different flavors. To cater to this expectation, sellers should consider expanding their product range to include a wider selection of flavors. Conduct market research or surveys to identify popular flavor preferences among the target audience and develop products accordingly. Promote the availability of various flavors in marketing materials to attract customers seeking diversity. 3. Ensuring the product works: Customers have mentioned the importance of the Multiminerals product actually working, with 6 mentions. To address this expectation, sellers should prioritize product development by focusing on quality and efficacy. Invest in research and development to create formulations that are backed by scientific evidence and have proven results. Conduct clinical trials or gather testimonials from satisfied customers to demonstrate the effectiveness of the product. Incorporate this information into marketing campaigns to build trust and credibility. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Prioritize immune-boosting minerals: Develop products that contain minerals known for their immune-boosting properties, such as zinc, selenium, and vitamin C. Highlight these ingredients and their benefits in product descriptions and marketing materials. 2. Expand flavor options: Offer a variety of flavors to cater to different customer preferences. Conduct market research or surveys to identify popular flavors and develop products accordingly. 3. Ensure product efficacy: Invest in research and development to create high-quality formulations that have proven results. Conduct clinical trials or gather testimonials to demonstrate the effectiveness of the product. 4. Communicate benefits clearly: Clearly communicate the immune-boosting benefits of the Multiminerals product in marketing materials. Highlight the specific minerals and their role in supporting immune health. 5. Build trust and credibility: Incorporate scientific evidence, clinical trials, and customer testimonials into marketing campaigns to build trust and credibility. Provide transparent information about the product's efficacy and quality. By addressing these customer expectations and implementing the suggested strategies, sellers can enhance their product development prioritization and effectively promote their Multiminerals products in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Excellent, calms nervousness and appetite
this is a highly effective, potent product with ideal delivery for absorption. Go slowly in building to the maximum dosage, as they are detox side effects from building too fast!
Five StarsFeb. 2018
Good product.
No luck!Feb. 2020
Didn't do anything for Me. glad I only tried the 2oz one, so I didn't waste as much money.
Three StarsJun. 2018
Great product, but one bottle was open and leaking when it came to my house.
I love that it’s natural, Miralax was what we had been using and I feel the side effects may be toxic. My daughter has Hirschsprung’s and this is the best product we’ve ever used to keep her regular. It’s literally a miracle product, we were considering surgery...but now we can wait and see!
I was taking the NOW brand but this is better by Longevity. It cost twice as much but it's worth it.
Mike Garvey
Great product.
Bad tasteJan. 2020
Horrible taste
The minerals work and you should feel some joint pain relief within 2 - 4 weeks of regular consumption. I do not like taking them on an empty stomach but you can. Taste? Bitter (see title)...Flavor? You are drinking MINERALS for pluck's sake so do not expect milk and honey...but they WORK! They are very concentrated minerals so I prefer taking them with a meal for better absorption. Give them a try. I believe that these are much better and more concentrated than over-the-counter like-products.

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2024 VOC AI Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies