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Multipurpose product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Multipurpose category has a total of 14,373 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as missing data or errors in the calculation of the average rating. Without knowing more about the specific product, it's difficult to draw any definitive conclusions about customer satisfaction. However, the fact that there are a large number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider reaching out to the seller or manufacturer to ask for more information about the average rating and any potential issues with the product. Overall, it's important to do your research and carefully consider all available information before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is desk, the most common behavior is stream so . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is being used by a diverse group of people for a variety of purposes. The top three users are friends, sons, and daughters, indicating that the product is popular among young people who are likely to use it for socializing and entertainment. The fact that streaming and gaming are the top two uses of the product further supports this idea. In terms of where the product is being used, the desk is the most common location, followed by the room and studio. This suggests that the product is being used primarily in home settings, possibly for personal use rather than in a professional or commercial context. Overall, the data suggests that the customer profile for this product is likely to be young people who are interested in socializing and entertainment, and who use the product primarily in home settings. To appeal to this demographic, the product could be marketed as a versatile and multipurpose tool that can be used for a variety of activities, including streaming, gaming, and socializing. Additionally, the product could be designed with features that are specifically tailored to the needs and preferences of young people, such as customizable lighting or sound effects.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mic, microphone, sound quality, sound, stand. The most mentioned elements about mic are do not work(1.96%), do not really pick up sound(1.61%).
The top 5 positive reviews are sound quality, sound, mic, microphone, quality. The most mentioned elements about sound quality are good(20.11%), fantastic(0.46%).
Musical Instruments > Recording Equipment > Microphones > Condenser Microphones > Multipurpose
do not work1.96%
do not really pick up sound1.61%
cut in and out0.45%
sound quality6.53%
sound quality24.28%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most common negative aspect mentioned across all three products (vacuum, tip, and mic) is related to sound quality and microphone performance. On the other hand, the most common positive aspect mentioned is sound quality for the mic and vacuum. This suggests that consumers place a high value on good sound quality, but are often disappointed with the microphone performance of these products. Therefore, product developers should focus on improving microphone technology to meet consumer expectations. Additionally, it is important to note that the category is multipurpose, which means that consumers may be looking for a product that can perform multiple functions. Therefore, product selection should focus on products that offer a range of features and capabilities to meet the needs of a diverse consumer base. Overall, the sentiment analysis suggests that there is room for improvement in the microphone and sound quality performance of these products. By addressing these issues, product developers can create products that better meet the needs and expectations of consumers in the multipurpose category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
sound quality6
good quality3

Based on the data provided, it seems that customers are primarily motivated to buy products in the Multipurpose category based on the product description. This makes sense, as customers want to know exactly what they are buying and what it can be used for. Additionally, the fact that the product is recommended by friends is also a significant factor, indicating that word-of-mouth marketing is still a powerful tool. Some possible reasons why product description is the top feature could be that customers want to ensure that the product meets their needs and expectations, and they want to know exactly what they are getting before making a purchase. Additionally, a clear and detailed product description can help build trust with the customer and increase the likelihood of a sale. To optimize Amazon listings for products in the Multipurpose category, it is important to focus on creating clear and detailed product descriptions that highlight the key features and benefits of the product. Additionally, including customer reviews and ratings can help build trust and credibility with potential buyers. Finally, leveraging social proof and word-of-mouth marketing by encouraging customers to recommend the product to their friends and family can also be an effective strategy.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
mute button48
mute button
physical mute button
dedicate mute button
describe mute button
different mute button
mic mute button23
mute button
mute button on mic
physical mute button
complete mute button
microphone mute
good microphone21
good microphone
good quality mic
good mic
solid mic
decent mic
good sound quality8
sound quality good
good audio quality
good sound quality
sound game quality good
cord longer7
cord longer
longer cord
last long5
last long
pop filter5
pop filter

Based on the customer feedback, it is clear that the most important feature for a multipurpose device is the mute button, with 48 mentions. This indicates that customers are looking for a device that allows them to easily mute their audio when needed, which is likely due to the increasing prevalence of remote work and online meetings. The mic mute button, with 23 mentions, is also important, as it allows users to mute their microphone specifically, which can be useful in situations where they need to cough or sneeze, for example. A good microphone, with 21 mentions, is also important, as it ensures that the user's voice is clear and easy to understand. Based on these customer expectations, sellers should prioritize the development of devices that have easy-to-use mute and mic mute buttons, as well as high-quality microphones. They should also consider marketing these features prominently, as they are clearly important to customers. Other factors that sellers may want to consider when developing and marketing their products include ease of use, compatibility with different devices and software, and durability. By focusing on these factors, sellers can create products that meet the needs of their customers and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

it broke 2 weeks after purchase. idk what I did to break it or if I was the one to even break it but it definitely broke, um.....BUT WHILE IT WAS WORKING IT DID GREAT AND THE QUALITY WAS NICE
It was purfict for my needs.
Karen Fiedler
I am an amateur musician and wanted a better quality microphone than the one on my Mac laptop. I use this to record on Garage Band and also for better quality voice on Zoom calls. It has a USB plug and no additional software to start, just plug and play! Highly recommend for better sound if you are doing any music on your computer such as music lessons, recording. Good quality for the price.
Thomas Fisher
Simple setupJul. 2021
Bought this for my laptop as I do an online drawing every week. this way my face is not stuck up close to my laptop when I speak. I can stand back a distance and still be heard.
Good sound and shockingly better than the Snowball.
Steve M.
Unfortunately, it rests at my right hand, and when I reach for my mouse I smack it off the table, geez. It looks like a studio type microphone, very sensitive too, it has a mini-knob that allows you to manually adjust it to either OFF down all the way, which is nice, then to tweek it back up at will with out having to hunt for the tray icon where the mic level is adjusted, very SNAZZY. Sure, it isn't actual studio quality audio, but if you expect that from a $40 microphone you should have your head examined, right?
The clarity in sound for the price both in recording and over discord is amazing. Easy to setup and install and used frequently for gaming purposes. Currently own two of these.
Works really well at picking up a true sound.
The Gain is very sensitive but easy to adjust... i recomend this product
Awesome mic!Oct. 2020
I got this mic for my husbands birthday because he loves to sing. This is such a great mic for the price and he was able to connect it to his Mac without any issues. You can’t beat the size and quality!

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