Multivitamins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Men's 40+ Multivitamin Liposomal with Hormonal Support by MaryRuth's | Enhanced Absorption | Immune Support, Reproductive Health, Increase Energy Supplement for Men | Sugar Free | 15.22oz
SmartyPants Multivitamin for Men 50+: Omega-3 DHA, Zinc for Immunity, Vitamins D3, C, B6, B12, Vitamin A for Eyes, Folate, Selenium, One Per Day, 30 Capsules, 30 Day Supply
New Chapter Women's, Every Woman's One Daily 40+, Fermented with Probiotics + Vitamin D3 + B Vitamins + Organic Non-GMO Ingredients - ct Multivitamin, 48 Count (Pack of 1)
Zarbee's Complete Kids Multivitamin Gummies + Immune Support, Children Vitamins Gummy With Vitamin A, C, D3, E, B6, B12, Folic Acid & Total B-complex, 70 Count
NOW Supplements, L-Theanine 200 mg with Inositol, Stress Management*, 60 Veg Capsules

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Multivitamin product in question has a high level of customer satisfaction. With an average rating of 4.45 out of 5 and a total of 9940 reviews, it suggests that a significant number of customers have purchased and used the product, and the majority of them have been satisfied with their purchase. As a language model, I cannot provide specific advice on the product itself, but generally speaking, it is always a good idea to read through the reviews carefully to get a sense of what customers are saying about the product. This can help you make an informed decision about whether or not the product is right for you. Additionally, it is important to keep in mind that individual experiences may vary, and what works well for one person may not work as well for another. It is always a good idea to consult with a healthcare professional before starting any new supplement regimen.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is take vitamin . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Multivitamin product is primarily used by parents for their children, with "kid" being the most mentioned user. This suggests that the target audience for this product is likely parents who are concerned about their children's health and wellbeing. The fact that "school" is the most mentioned place to use the product also supports this idea, as parents may be looking to supplement their children's diets to ensure they are getting all the necessary nutrients for optimal performance in school. The second most mentioned place to use the product is "house," which could indicate that parents are also using the product for themselves or other family members. The top two usages of the product, taking vitamins and sleep, suggest that customers are looking for a product that can help improve their overall health and wellbeing. This could be due to a variety of factors, such as a desire to boost their immune system or improve their energy levels. Based on this data, it would be beneficial for the company to focus their marketing efforts on parents who are concerned about their children's health and wellbeing. They could also consider targeting adults who are looking to improve their own health and wellbeing. In terms of product development, the company could consider creating a version of the product that is specifically designed for children, with a more appealing flavor or packaging. They could also consider adding additional ingredients that are known to improve cognitive function or energy levels, which could be particularly appealing to parents who are looking to improve their children's performance in school.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, flavor, pill, gummies, texture. The most mentioned elements about taste are bad(23.99%), solid(1.21%).
The top 5 positive reviews are taste, product, flavor, vitamin, gummies. The most mentioned elements about taste are good(26.88%), tasty(0.63%).
not bad at0.27%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it is clear that taste is the most frequently mentioned con aspect for multivitamins, accounting for 31.77% of the mentions. The top five cons mentioned are taste, flavor, pill, gummies, and texture. On the other hand, taste is also the top pro aspect mentioned, accounting for 29.57% of the mentions. This suggests that taste is a significant factor influencing people's perception of multivitamins. While taste is mentioned as both a pro and a con, it appears that the negative aspects related to taste outweigh the positive ones. This indicates that there is room for improvement in terms of taste when it comes to multivitamin products. To address the cons mentioned, product development and selection should focus on improving the taste and flavor of multivitamins. This could involve exploring different formulations, ingredients, or delivery methods that enhance the overall taste experience. Additionally, considering alternative options to traditional pills, such as gummies or other formats, may help improve the overall appeal of multivitamins. Furthermore, it is important to take into account the other cons mentioned, such as texture and the preference for gummies. Texture plays a role in the overall experience of consuming multivitamins, so efforts should be made to ensure a pleasant texture. Additionally, offering a variety of options, including gummies, can cater to different consumer preferences and potentially increase satisfaction. In conclusion, while taste is both a pro and a con aspect for multivitamins, the negative aspects related to taste dominate the conversation. To improve product development and selection, it is crucial to focus on enhancing the taste, flavor, and texture of multivitamins. Offering alternative formats, such as gummies, can also be beneficial. By addressing these concerns, multivitamin products can better meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy this multivitamin product due to recommendations from friends. This indicates that word-of-mouth marketing plays a significant role in influencing their purchasing decisions. The product description is the second most influential factor, with a considerable percentage of customers mentioning it as a reason for their purchase. This suggests that the way the product is presented and described plays a crucial role in attracting buyers. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Since the product description is the top feature influencing customers, it is essential to ensure that it is informative, engaging, and highlights the key benefits of the multivitamin. Use persuasive language, emphasize the unique selling points, and provide clear details about the ingredients, dosage, and potential health benefits. 2. Include customer testimonials: Since recommendations from friends are a significant motivator, consider including customer testimonials in the product description. Positive reviews and testimonials can help build trust and credibility, further encouraging potential buyers to make a purchase. 3. Highlight brand reputation: Although brand reputation is mentioned less frequently, it still holds some influence over customers. If the multivitamin brand has a strong reputation, make sure to highlight it in the product description. Mention any certifications, awards, or endorsements that can help build trust and credibility. 4. Utilize social proof: Leverage the power of social proof by including statistics or data that demonstrate the popularity and effectiveness of the product. For example, mention the number of satisfied customers, positive ratings, or any clinical studies supporting the product's claims. 5. Optimize for search: Ensure that the product listing is optimized for relevant keywords related to multivitamins. Conduct thorough keyword research to identify the most commonly used search terms and incorporate them naturally into the product title, description, and bullet points. By implementing these suggestions, you can improve the product's visibility, credibility, and appeal to potential buyers, ultimately increasing sales and customer satisfaction.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle8
big bottle
bottle big
bottle small
large bottle
do not taste bad5
taste good
flavor good
flavor taste
good vitamin5
good vitamin
100 % organic4
completely organic

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to multivitamins is that they work effectively. This is mentioned 10 times, indicating that customers are looking for products that will actually provide them with the benefits they are seeking. The second most important factor is the size of the bottle, which is mentioned 8 times. This suggests that customers are looking for value for money and convenience, and prefer larger bottles that will last longer. The third most important factor is that the product is good, which is mentioned 7 times. This is a somewhat vague term, but it likely refers to factors such as quality, purity, and effectiveness. Based on these customer expectations, sellers of multivitamins should prioritize product development that focuses on creating effective products that provide clear benefits to customers. They should also consider offering larger bottle sizes to appeal to customers who are looking for value and convenience. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their products, as this is the most important factor for customers. They should also emphasize the value and convenience of larger bottle sizes, and highlight any quality or purity certifications that their products have received. Additionally, they could consider offering promotions or discounts for customers who purchase larger bottle sizes, to encourage them to try the product and potentially become repeat customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I think Mary Ruth's is a great company with great products but I have to take this multivitamin like a shot and swallow it as fast as possible. Initially it tastes good but then the flavor changes and tastes fishy. Update: I have gotten used to the taste after taking it for a few days. I don't taste the aftertaste s much now and it isn't too bad if you drink it really fast and don't let it sit in your mouth at all.
The price -Feb. 2022
It did not de- stress it was like eating a piece of candy instead
Not sure why some of the reviews are saying that this multivitamin taste bad, this multivitamin is one of Mary Ruth best tasting vitamin I love the flavor of the vanilla peach, some people just don't have good taste buds
Great taste!Jan. 2022
I’ve never been a huge fan of taking multivitamins. I’m sure no one is, but they have a tendency to make me feel sick and the flavor/smell is usually pretty off putting. I saw this and was very interested! It definitely seemed like a much better to mix in with some water and enjoy. Upon opening the container, the liquid is thick. I placed it on a spoon and tried it without mixing into water. The flavor is awesome but very sweet. I would say it’s very heavy on the peach flavor. I didn’t really notice any vanilla. The next day I mixed in with some water and it was amazing! It cut down a lot of the sweetness and made it much easier to take. I’ve been taking the liquid multivitamin this way for the last few mornings and am loving it. The bottle is a decent size and will last awhile if taken daily. Big fan of the product!
Taste very good too
Relaxes youJun. 2020
Relaxes my mind and prepares me to sleep. I can only take 1 instead of 2 because I find them to be strong. Unable to take everyday it slows my brain function down and feel groggy. But one every 2 days or so works fine especially on nights after work I am having trouble winding down
Expired!Jan. 2023
Was sent a bottle that was expiring the same month. NO way! Returned same day.
My daughter has never been a fan of taking a multivitamin, I have tried so many with no success. Recently she started losing a lot of hair, when I brushed it..the brush would be full of hair. This really concerned me, she has DS and is nonverbal, so every ailment is a guessing game. After a normal CBC, I went on mission to find a multivitamin that I could get her to take. She actually warmed up to this one pretty quickly and soon after her hair stopped falling out! She is totally on board with taking it now, which makes me so happy! It has only been a couple of weeks but so far I am a big fan!!
I ordered the vanilla peach before I read all the reviews. Once I did read the reviews I was like, I will just give it a try. First time I took it I gagged 3 times. I felt like I could taste it all day. Just to see if it was just me or if the reviews had an impact, I called my son in to taste and tell me what flavor it was. I tried not to give him any inclination that it was gross. When he tried it he said it was disgusting. He said the after taste is even worse. I don’t know if it’s just that flavor or not. I plan to order a different flavor one more time but through the Mary Ruth’s website since Amazon doesn’t allow you to return this item. We shall see…
I started with one gummy but gradually increased to 3, 1/2 hour before bed and now I sleep well.

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