Mustard product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
French's Classic Yellow Mustard, 14 oz (Pack of 16)
Amazon Brand - Happy Belly Ground Mustard, 2.75 Ounces
Amazon Brand - Wickedly Prime Mustard, Garlic Aioli, 11.75 Ounce (Pack of 6)
French's Classic Yellow Mustard Packets, 200 count - One 200 Count Individual Yellow Mustard Packets, Perfect Single-Serve Size for Delivery and Takeout Orders
Heinz Organic Yellow Mustard (20 oz Bottles, Pack of 6)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Mustard product in question has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 2916 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this particular product, but generally speaking, it is important for businesses to continue to prioritize customer satisfaction in order to maintain a positive reputation and attract new customers. This can be achieved through consistently high-quality products, excellent customer service, and a willingness to listen to and address customer feedback. Additionally, businesses should consider ways to differentiate themselves from competitors in order to stand out in a crowded marketplace.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is sandwich . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this product the most are likely to be individuals who prioritize family and close relationships, as evidenced by the high number of mentions of "family," "husband," and "friend." Additionally, the fact that "gift give" is one of the top usage categories suggests that these customers may also value giving thoughtful gifts to loved ones. In terms of where this product is used, it appears that customers tend to use it most frequently in grocery stores and in France, which could indicate that they are health-conscious and/or enjoy cooking and experimenting with new flavors. The fact that "pantry" is also mentioned suggests that these customers may be interested in keeping a well-stocked kitchen. Finally, the fact that "sandwich" is the top usage category suggests that these customers may be looking for a condiment that can add flavor and depth to their sandwiches. This could indicate that they are busy individuals who prioritize convenience and ease of use. Based on this analysis, it may be beneficial for the company to focus their marketing efforts on individuals who prioritize family and close relationships, as well as those who are health-conscious and enjoy cooking. Additionally, they may want to highlight the convenience and versatility of the product, particularly in relation to sandwiches. Finally, they may want to consider expanding their distribution to other countries beyond France, as this could help them reach a wider audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, mustard, jar, bottle, cap. The most mentioned elements about lid are hard to get off(6.40%), hard to open(4.80%).
The top 5 positive reviews are flavor, taste, mustard, texture, packet. The most mentioned elements about flavor are good(12.61%), like like(3.52%).
hard to get off6.40%
hard to open4.80%
chore to get out0.80%
crack about to split into piece0.80%
like like3.52%
balance well0.88%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the lid is the most significant con aspect of the mustard category, with a percentage of 16.80%. Additionally, the top 5 cons of mustard include the lid, jar, bottle, cap, and packet. On the other hand, the top pro aspect of mustard is its flavor, with a percentage of 24.93%. However, the top 5 cons of the taste are flavor, taste, mustard, texture, and packet. Overall, the sentiment analysis suggests that while mustard is appreciated for its flavor, there are several issues with the packaging that need to be addressed. The lid, jar, bottle, cap, and packet are all mentioned as cons, indicating that there may be room for improvement in these areas. To address these issues, product development could focus on improving the packaging of mustard products. For example, manufacturers could consider using more user-friendly packaging, such as squeeze bottles or resealable containers. Additionally, they could explore ways to enhance the flavor and texture of mustard products to further improve their appeal to consumers. In terms of product selection, consumers may want to consider trying different brands or types of mustard to find one that meets their needs. They may also want to look for products with packaging that is easy to use and store. By doing so, they can ensure that they are getting the best possible experience from their mustard products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
cool crock1
heavy reusable1
jar are good to store1
large big mouth lid1

Based on the data provided, it seems that customers are primarily motivated to buy this mustard product due to its product description, brand reputation, and advertising attraction. However, the product description appears to be the top feature influencing their purchasing decision. There could be several reasons why the product description is the most influential factor. Firstly, a well-written and detailed product description helps customers understand the unique features, benefits, and uses of the mustard. It provides them with the necessary information to make an informed decision. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is comprehensive, highlighting the key features, ingredients, and any unique selling points. Use persuasive language to engage customers and clearly communicate the value proposition. 2. Focus on brand reputation: Leverage the positive brand reputation by including customer reviews, ratings, and testimonials in the listing. This helps build trust and credibility among potential buyers. 3. Improve advertising attraction: Invest in eye-catching visuals, such as high-quality product images and videos, to make the listing visually appealing. Additionally, consider running targeted advertising campaigns to increase visibility and attract more potential customers. 4. Highlight competitive advantages: Identify what sets the mustard product apart from competitors and emphasize those unique selling points in the product description. This can help differentiate the product and attract customers who are looking for specific features or benefits. Remember, optimizing an Amazon listing is an ongoing process. Continuously monitor customer feedback, analyze competitors, and adapt the listing accordingly to stay ahead in the market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date3
long expiration date
expiration date
large size3
large size
back to
less garlic2
more garlic
more dill2
more dill
more dill flavor
100 % organic1
4 last1
actual pump1

Based on the customer expectations mentioned, it seems that customers are looking for mustard products that have a longer shelf life, come in larger sizes, and have a distinct taste that can be used as a condiment or in cooking. To meet these expectations, sellers should prioritize product development that focuses on creating mustard products that have a longer shelf life. This can be achieved by using preservatives or packaging that helps to extend the product's shelf life. Additionally, sellers should consider offering larger sizes of their mustard products to meet the demand for customers who want to buy in bulk or use the product frequently. In terms of marketing promotion factors, sellers should focus on highlighting the unique taste and versatility of their mustard products. This can be done through social media campaigns, recipe ideas, and collaborations with food bloggers or influencers. Additionally, sellers should consider offering promotions or discounts for customers who purchase larger sizes or multiple products at once. Overall, by prioritizing product development that meets customer expectations and focusing on marketing strategies that highlight the unique qualities of their mustard products, sellers can increase customer satisfaction and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I used to import in from France years ago before it stocked was in local stores.
Trevor F.
If you need to get the good stuff to the people and those people don't number more than 40, then this is the mustard for you. Classic flavor and thicck enough for good spreadin'.
I'm 60 years old and my mom had this in our kitchen in the 1970's. In the 80's, maybe the early 90's, I was able to buy it at TJ Maxx but then not, so I didn't have it around for all of these years. Gosh, it tastes just like I remembered and was so pleased. It's my favorite mustard by far. I mostly use it for sandwiches, but I also like it for making German Rouladen. It just sits right on my counter so I think to use it often. Mustard does not need refrigeration. I'm just extremely careful not to contaminate it with my utensil. One thing...they have changed the red lid. It is VERY hard to get on and off, as it fits down into the jar quite far and has a big "hump" in it, to make it secure. If you have an old jar, you might want to save an old lid to use with the jar. I understand why they use the current certainly means you will get an untampered product. However, it is virtually impossible for me to get it on and off SO, I took my kitchen shears to the bottom ridge of the plastic and cut a "v" in it. Now, there's some play in it and I can get it off and on with ease. (The first time I got the lid off some of the mustard went flying out...THAT's how much force I had to use to get the lid out of the jar.)
Four StarsMar. 2017
For me French is yellow mustard is the only muster. Please don't get me started on horseradish
Perfect for sandwich bags.
Donna Gibbons
Just what we wanted
I use these for camping trips and they are very handy for that. Taste is the same as any other package form of yellow mustard. I could go for packets with more contents as I use a lot of mustard, but these are very convenient to pack and have for camping.
MustardAug. 2022
It tastes like yellow mustard... weird...
Four StarsDec. 2017
TastyOct. 2019
Taste like mustard

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