Naan product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Atoria's Family Bakery Garlic Naan Bread, 8-Packs of 2 flatbreads (16 sheets)
Stonefire Naan Sandwich Rounds, 12.7 Ounce
Original Tandoori Naan, Original (6 pack)
365 by Whole Foods Market, Naan Tandoori Original, 12 Ounce
Mini Naan Flatbreads, Ancient Grain (Pack Of 3) 12 Flatbreads Total.

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Naan product in question has a relatively high customer satisfaction rating of 4.36 out of 5, based on 272 reviews. This suggests that customers are generally pleased with the quality and taste of the Naan. However, it's important to note that this data only represents a small sample of customers who have purchased and reviewed the product on Amazon. It's possible that there are other customers who have had negative experiences with the product but have not left a review. If you are considering purchasing this Naan product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying. Additionally, you may want to consider trying the product for yourself to see if it meets your own personal standards and preferences. Overall, based on the data provided, it seems that this Naan product has a relatively high level of customer satisfaction. However, as with any product, it's important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is freezer, the most common behavior is cook a pizza . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Naan product is primarily associated with family-oriented usage. The top three users mentioned are "family" with 4 mentions, followed by "kid" and "son" with 2 mentions each. This suggests that the product is likely to be popular among households with children, where it could be enjoyed by the whole family. In terms of usage, the top three places to use the Naan product are the freezer with 9 mentions, followed by the oven with 5 mentions, and the microwave with 4 mentions. This indicates that customers prefer to store the Naan in the freezer for convenience and then cook it either in the oven or microwave when needed. Furthermore, the top two usages of the Naan product are to cook a pizza and for lunch, both with 4 mentions each. This suggests that customers often utilize Naan as a versatile base for making pizzas, as well as for enjoying it as a part of their lunchtime meals. Based on this analysis, it can be inferred that the target customer profile for the Naan product is families with children who value convenience and versatility in their meals. To cater to this customer segment, it would be beneficial to emphasize the family-friendly nature of the product in marketing campaigns. Additionally, highlighting the ease of storage in the freezer and the various cooking options, such as using it as a pizza base or for lunchtime meals, could further attract this target audience. Considering the popularity of Naan among families, it might also be worth exploring additional flavors or variations that could appeal to children and provide more options for family meals. This could include introducing mini Naan for kids or offering different toppings or fillings for pizzas made with Naan. Overall, by understanding the user preferences, usage patterns, and customer profile, businesses can tailor their marketing strategies and product offerings to better meet the needs and desires of their target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bread, naan, naan bread, pack, garlic version. The most mentioned elements about bread are must microwave for 30 second to soften(14.29%), spoil quickly after open(14.29%).
The top 5 positive reviews are flavor, bread, naan, texture, naan bread. The most mentioned elements about flavor are good(17.65%), like like(2.94%).
must microwave for 30 second to soften14.29%
spoil quickly after open14.29%
naan bread14.29%
garlic version14.29%
like like2.94%
naan bread14.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category in question is Naan. The top con aspect mentioned most frequently is bread, accounting for 28.57% of the mentions. Additionally, the top five cons of the vacuum are bread, naan, naan bread, pack, and garlic version. On the other hand, the top pro aspect mentioned most is flavor, accounting for 23.53% of the mentions. From this data, we can conclude that the main drawback associated with Naan is its bread-like texture, which is mentioned as a con multiple times. This suggests that consumers may have certain expectations regarding the texture of Naan, and it may not always meet those expectations. Additionally, the mention of the pack and garlic version as cons implies that packaging and flavor variations may also be areas for improvement. On the positive side, the most frequently mentioned pro aspect is flavor, indicating that Naan is generally appreciated for its taste. This suggests that the flavor profile of Naan is a strong selling point and should be maintained or enhanced in product development. Based on these findings, it would be beneficial for product development to focus on improving the texture of Naan to better align with consumer expectations. Additionally, exploring different packaging options and potentially introducing new flavors, such as garlic, could help attract a wider range of consumers. In terms of product selection, it would be wise to prioritize Naan products that excel in flavor while also considering those that address the texture concerns. By offering a variety of flavors and textures, consumers can have more options to choose from based on their preferences. Overall, the sentiment analysis suggests that Naan has potential for improvement in terms of texture, packaging, and flavor variations. By addressing these aspects, product developers can enhance the overall consumer experience and increase the appeal of Naan in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it seems that customers are motivated to buy Naan based on two main factors: brand reputation and recommendations from friends. This suggests that customers are looking for a product that they can trust and that has been recommended by people they know and trust. Given that brand reputation is the top factor, it is important for the product description to highlight the brand's history, quality, and any other factors that make it stand out from competitors. Additionally, including customer reviews and testimonials can help build trust and credibility with potential buyers. To optimize the Amazon listing, it would be beneficial to focus on building a strong brand presence and reputation through social media and other marketing channels. Additionally, leveraging influencer marketing and customer referrals can help increase recommendations from friends and build a loyal customer base. Finally, regularly updating the product description and including high-quality images can help improve the overall shopping experience for customers and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
packaging recycle2
packaging recycle
accurately show packaging1
accurately show packaging
less pricey1
less expensive
lower price1
price less
more update1
one-size only pack1
small multi-pack
resealable bag1
packaging resealable
sell in store1
sell locally

Analysis of Customer Expectations for Naan Category: Based on the customer feedback, there are a few key expectations that sellers in the Naan category should consider: 1. Discount: Customers have mentioned the desire for discounts twice. This indicates that price sensitivity is a significant factor for them. Offering occasional discounts or promotions can attract more customers and encourage repeat purchases. Sellers should consider implementing a pricing strategy that balances profitability with customer affordability. 2. Packaging Recycle: The mention of packaging recycling twice suggests that customers are concerned about the environmental impact of packaging waste. To meet these expectations, sellers should prioritize eco-friendly packaging options. Using recyclable or biodegradable materials can help reduce the environmental footprint and resonate with environmentally conscious customers. 3. Accurate Packaging Representation: Customers have expressed the need for accurate representation of packaging. This implies that they want to see the actual product packaging before making a purchase. Sellers should ensure that product images and descriptions accurately depict the packaging to avoid any discrepancies or disappointments upon delivery. Suggestions for Product Development Prioritization: 1. Eco-friendly Packaging: Given the emphasis on packaging recycling, sellers should prioritize developing sustainable packaging solutions. This could involve exploring options like compostable or reusable packaging materials. By addressing this expectation, sellers can attract environmentally conscious customers and differentiate themselves from competitors. 2. Quality and Taste: While not explicitly mentioned, it is crucial for sellers to prioritize the quality and taste of their Naan products. Customers expect delicious and authentic Naan, so investing in high-quality ingredients and maintaining consistent taste will help build a loyal customer base. Marketing Promotion Factors: 1. Discounted Offers: To meet the expectation of discounts, sellers should consider running promotional campaigns that offer discounts on Naan products. This can be done through limited-time offers, bundle deals, or loyalty programs. Promoting these discounts through various marketing channels will help attract price-sensitive customers. 2. Environmental Consciousness: Highlighting the eco-friendly packaging options and the seller's commitment to sustainability can be an effective marketing strategy. Emphasize the use of recyclable materials and the reduction of carbon footprint in promotional materials and social media campaigns. This will resonate with customers who prioritize environmental responsibility. 3. Accurate Packaging Representation: To address the expectation of accurate packaging representation, sellers should ensure that product images and descriptions on their websites or online marketplaces are up-to-date and accurately reflect the actual packaging. This will help build trust with customers and minimize the chances of dissatisfaction upon delivery. By considering these customer expectations and implementing the suggested strategies, sellers in the Naan category can enhance their product development prioritization and effectively promote their offerings to meet customer demands.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Spirit Eyes
Although I really do love these Stonefire Naan Flat Breads sadly this was not a good order for me. I now realize I paid far toooooooo much for this package of 18 Mini Flatbreads - I was at my local Costco several days after receiving this order and I over paid by almost $20.00 !!! Yikes ...that is quite the mark up. Secondly, the package I received was expired at the end of Feb. 2021. Since I received these in March 2021 they were already well past the sell by date. Fortunately I carefully inspected each & every flatbread in the package & I immediately froze them ...... not the way I had hoped to use these flatbreads but at least I did not completely lose out on a very over priced product. So my fellow Amazon shoppers "Buyer Beware".
DeliciousMar. 2022
I made chicken salad sandwiches with them, delicious
Salem Maaliki
Good buyJan. 2021
Dexlin B.
Got these for my husband who has apparently been eating it regardless of mold, which is gross, but I guess I didn't marry a quitter
Marc Nuar
I was a bit worried that these would arrive tasting stale or old, but they were great. My local grocery has been out of stock of these for a month, so I took a shot at ordering them online. They were just as good as from the store.
Mark rankin
Delicious!Apr. 2021
Perfect single serving size and wonderfully soft and fluffy.
MoldMay 2022
Mold and broken in pieces. I had high hopes for them but they were not edible.
Marian Colon
I received a mold infested package!! Don’t buy!!
Bette Sachire
I love Naan! You can heat them. They make great personal pizzas!
This the second time we ordered Stonefire Mini Naan, excellent and taste cold or warm. Enjoy them greatly. Both times, I purchased them through Salty Pelican Mercantile Store / Amazon. Very pleased with their service and speed in getting us the Mini Naans. Will buy again and again through Salty Pelican Mercantile Store.

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