Nail Art & Polish product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 20
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
44,979
This insight is based on the data from the best seller products. The top 5 of them are:
Beetles 12 Pcs Macaroon Gel Nail Polish Kit - Hot Pink Red Neon Green Yellow Gel Polish Set Soak Off LED Nail Lamp Nail Gel Kit Nail Art Salon Manicure Kit Gifts for Women Mom Girlfriend
B07WLP16QT
ILNP Smitten - Lavender Ultra Metallic Nail Polish
B0BN2LL9V4
Beetles Rosie Rosewood Color Gel Nail Polish 15ml Gel Nail Soak Off U V LED Nail Lamp Gel Polish Nail Art Manicure Salon DIY Home 0.5Oz
B08J42CT93
Beetles 20 Pcs Gel Nail Polish Kit, Modern Muse Collection Soak off Nail Lamp Nude Gray Pink Blue Glitter Gel Polish Starter Kit with Glossy & Matte Top Gel Base Coat Valentine's Day Gifts for Women
B083SM56BR
Beetles Gel Nail Kit Soft Gel Nail Tips Kit, 2 In 1 Nail Glue Gel and Base Gel with 500Pcs Coffin Nails and Innovative UV LED Lamp Easy DIY Nails Art Fast Nail Extension Set Gelly Tips Acrylic Nail Kit
B08L7MNSDD

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Nail Art & Polish product on Amazon has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and a total of 44,979 reviews, it suggests that customers are generally happy with the product. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some reviews may be biased or fake, so it's important to read through a variety of reviews before making a purchase decision. If you're considering purchasing a Nail Art & Polish product on Amazon, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, consider the reputation of the seller and the return policy before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is salon, the most common behavior is her nail . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target audience for this product is primarily women who are interested in nail art and polish. The top three users mentioned are daughter, friend, and mother, which suggests that this product may be popular among women of different age groups. Additionally, the top two usages of the product are for personal use on her nails and as a gift to give, indicating that this product may be popular for both personal and gift-giving purposes. The top three places to use this product are salon, house, and nail studio, which suggests that this product may be popular among women who enjoy getting their nails done professionally as well as those who prefer to do their own nails at home. This information could be useful for marketing the product to both professional salons and individual consumers. Based on this data, it may be beneficial to target women who are interested in beauty and self-care, as well as those who enjoy giving gifts to others. Additionally, marketing efforts could be focused on promoting the convenience and versatility of the product, as it can be used both at home and in professional settings. Overall, the data suggests that the target audience for this product is primarily women who are interested in nail art and polish, and who value convenience and versatility in their beauty products. By targeting this audience and highlighting the product's unique features and benefits, it may be possible to increase sales and grow the customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, polish, color, nail, product. The most mentioned elements about bottle are small(8.88%), leak(0.63%).
The top 5 positive reviews are color, polish, product, nail, nail polish. The most mentioned elements about color are good(19.04%), look good(8.82%).
Cons
bottle11.43%
small8.88%
leak0.63%
sticky with residue0.23%
leak from the top of the bottle0.22%
big0.18%
polish10.50%
color8.12%
nail7.63%
product6.72%
Pros
color41.37%
good19.04%
look good8.82%
pretty3.34%
vibrant2.09%
gorgeous0.95%
polish7.11%
product4.09%
nail3.29%
nail polish2.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about nail art and polish products is the bottle, which was mentioned as a con by 11.43% of respondents. Other common cons include polish, color, nail, and product. On the other hand, the most commonly mentioned pro aspect is color, which was mentioned by 41.37% of respondents. Overall, it seems that consumers are generally satisfied with the color options available in nail art and polish products, but have some concerns about the packaging and quality of the products themselves. To address these concerns, product developers may want to focus on improving the design and functionality of the bottles, as well as ensuring that the polish, color, and overall quality of the products meet consumer expectations. In addition, it may be helpful to conduct further research to better understand the specific concerns and preferences of consumers in this category. This could involve gathering feedback through surveys, focus groups, or other methods, as well as analyzing trends and data related to consumer behavior and preferences in the nail art and polish market. By taking a customer-centric approach to product development and selection, companies can better meet the needs and expectations of their target audience and build a loyal customer base over time.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others286
color30
like7
picture6
last a long time6

Based on the data provided, it seems that customers are primarily motivated to buy nail art and polish products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and ingredients. Other factors that may influence customer buying decisions include advertising attraction and price, although these are mentioned less frequently than product description. This suggests that while advertising and price may be important, they are not the primary drivers of customer behavior in this category. To optimize Amazon listings for nail art and polish products, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. This may include information about the ingredients, application process, and long-lasting effects of the product. Additionally, sellers should consider using high-quality images and videos to showcase the product in action and provide a more immersive shopping experience for customers. By focusing on these key elements, sellers can increase the likelihood of attracting and converting customers in this highly competitive category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long106
last long
last longer
last forever
last on long
longer last
big bottle77
bottle big
big bottle
bottle large
large bottle
big size bottle
4 last40
last
longer lasting37
last longer
last longer… month
longer lasting
big32
big
big size
big bottles🤞
big size big
large
long last31
long last
last long last
long last way
good28
good
color27
color
last long on nail20
nail last long
nail stay long
nail last longer
nail set last long
answer to long lasting gel nail
base coat top coat18
base coat good
base coat top coat
base top coat
base and coat
base coat top coat new formula

Based on the customer expectations mentioned, it seems that customers in the Nail Art & Polish category are looking for products that last long, come in big bottles, and can be used for at least 4 applications. To meet these expectations, sellers in this category should prioritize product development that focuses on creating long-lasting nail polish formulas that come in larger bottles. Additionally, they should consider offering products that are specifically marketed as being able to provide at least 4 applications, as this seems to be an important factor for customers. In terms of marketing promotion factors, sellers should highlight the long-lasting and big bottle features of their products in their advertising and product descriptions. They should also emphasize the value of their products by highlighting the fact that they can be used for multiple applications, which can save customers money in the long run. Overall, by focusing on these customer expectations and incorporating them into their product development and marketing strategies, sellers in the Nail Art & Polish category can better meet the needs and desires of their customers, which can lead to increased sales and customer loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Nick
Purchased
All nails lifted.
Jackeline
Purchased
BuenoMay 2022
Excelente producto
Sammie J
Purchased
Wow, I didn't think it was that easy to use and come out so nice! I read the instructions how to do (instructions on the product photos helped a lot) and Voila! my nails are perfect and I didn't even have to cure them after the top coat! I don't have to worry about my pretty colored nails in shower, cooking, and other chores! Love this so much! I bought same brand glitter gel nail colors and they are awesome too. Love this brand! One of the photos is the items I bought together. (I'm a first time gel nail user)
Cris-in-FL
Purchased
Need sunlightOct. 2021
In direct light/sunlight this shade is amazing, holographic indeed. The rest of time - nice but just ok.
The packaging was amazing, so I was very disappointed when it did not glide on like the video showed. Buy it if you want the entire nail to be gold. Not if you wanted a topcoat with some gold glitter.
Bee
Purchased
The rose gold in Juliette is everything. My pedicure was so easy and sparkly. Gonna match my mani as well
Jamie
Purchased
PrettyDec. 2021
Love it :-) Doesn’t show as easily when it chips off too
This is something I will try using on top of the nail dip that I have been using. The dips dry so quickly that I have little time to create any kind of design with the system, but are much stronger and more durable. This gel system allows me plenty of time to create different designs and create art on my nails. Therefore, I am going to use the dip for durability and use the gel on top of that to create my design. I think it will work great.
Ashlyn
Purchased
LoveNov. 2022
Love this color

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