Nail Forms product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
2023/01/17
No Image
Average Ratings
4.2
Total Reviews
1,333
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Nail Forms product in the Amazon BSR category has a relatively high customer satisfaction rating. With an average rating of 4.22 out of 5 and a total of 1333 reviews, it suggests that many customers have had a positive experience with this product. However, it's important to note that there may be some room for improvement, as there are likely some customers who have left negative reviews. It would be helpful to analyze the feedback provided in these reviews to identify any common issues or areas for improvement. Overall, my advice would be to continue to focus on providing high-quality Nail Forms products and excellent customer service to maintain and improve customer satisfaction. Additionally, it may be helpful to actively seek out customer feedback and use it to make informed decisions about product improvements and updates.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is flat nail bed, the most common behavior is acrylic nail application . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Nail Forms product are daughters, followed by wives and friends. This suggests that the product may be popular among younger girls and women who are interested in nail care and beauty. The top three places to use the product are a flat nail bed, nail studio, and salon, which indicates that the product is likely used by both professionals and individuals who are interested in DIY nail care. The top two uses of the product are for acrylic nail application and to have long nails, which suggests that the product is popular among those who want to enhance the appearance of their nails. Based on this data, it is likely that the customer profile for this product is women and girls who are interested in nail care and beauty, and who may be looking for a way to enhance the appearance of their nails. They may be interested in using the product at home or in a professional setting, and may be looking for a way to achieve longer or more polished nails. To better target this customer profile, it may be helpful to focus marketing efforts on social media platforms that are popular among younger women, such as Instagram and TikTok. Additionally, offering tutorials or how-to guides on using the product for DIY nail care may be a useful way to engage with potential customers and build brand awareness.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glue, nail, form, tip, adhesive. The most mentioned elements about glue are do not work(2.73%), slimy(1.82%).
The top 5 positive reviews are nail, product, tip, shape, form. The most mentioned elements about nail are solid(4.32%), look good(4.32%).
Cons
glue10.91%
do not work2.73%
slimy1.82%
bad0.91%
bomb0.91%
dry too quickly0.91%
nail10.00%
form6.36%
tip6.36%
adhesive3.64%
Pros
nail12.97%
solid4.32%
look good4.32%
flexible1.08%
good1.08%
can be easily paint or dip0.54%
product7.57%
tip7.57%
shape7.03%
form3.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Nail Forms is glue, accounting for 10.91% of the mentions. Additionally, the top five cons of using a vacuum in this context are glue, nail, form, tip, and adhesive. On the other hand, the top pro aspect mentioned most is nail, accounting for 12.97% of the mentions. However, the top five cons of using the tip are nail, product, tip, shape, and form. Based on this information, it appears that glue is a significant concern for users of Nail Forms, as it is mentioned as a con aspect in both the top 1 and top 5 lists. This suggests that there may be issues with the adhesive properties of the glue used in Nail Forms. Additionally, the mention of nail as a pro aspect indicates that users appreciate the functionality or effectiveness of the nail component in this category. To improve product development and selection in Nail Forms, it would be beneficial to address the concerns related to glue. Manufacturers could focus on developing a stronger adhesive that provides better bonding and longevity. Additionally, it may be worth investigating the issues mentioned with the tip, such as its shape and form, to ensure that it meets user expectations. Overall, the sentiment analysis suggests that while Nail Forms have some positive aspects, such as the nail component, there are areas for improvement, particularly regarding the glue and tip. By addressing these concerns, manufacturers can enhance the overall user experience and satisfaction with Nail Forms.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
cruelty free vegan label1
description1
look small enough to fit my finger1
strong1

Based on the data provided, it seems that customers are primarily motivated to buy Nail Forms based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and how to use it. Price is also a factor, but it appears to be less important than the product description. Advertising attraction is the least mentioned factor, which suggests that customers are not swayed by flashy ads or marketing gimmicks. To optimize an Amazon listing for Nail Forms, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the size and shape of the forms, and how they can be used to create different nail shapes and styles. It may also be helpful to include customer reviews and photos to give potential buyers a better idea of what to expect from the product. Additionally, pricing should be competitive and in line with other similar products in the category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
4 last2
last
last long2
last long
longer lasting2
last longer
more sticky2
stickier
Adhesion could be better1
good adhesion
acrylic on form1
acrylic on form
adhere good1
adhere
are not narrow1
are not narrow
brush1
brush good
clip to hold nail1
nail clip

Analysis of Customer Expectations for Nail Forms: Based on the provided information, it seems that customers have a strong emphasis on durability and longevity when it comes to nail forms. The repeated mentions of "last" and "longer lasting" indicate that customers expect these products to be durable and able to withstand regular use over an extended period. This suggests that customers are looking for high-quality nail forms that offer good value for their money. Suggestions for Product Development Prioritization: 1. Focus on Durability: Given the emphasis on longevity, sellers should prioritize developing nail forms that are made from durable materials. This could involve researching and testing different materials to find ones that are resistant to wear and tear, ensuring that the product can withstand repeated use. 2. Quality Control: Implementing strict quality control measures during the manufacturing process is crucial. Sellers should prioritize ensuring that each nail form meets high-quality standards before it reaches the customers. This will help build trust and loyalty among customers who value long-lasting products. 3. User-Friendly Design: Consider product development with a focus on user experience. Nail forms that are easy to use and provide a comfortable fit will likely be more appealing to customers. Sellers should prioritize designs that are intuitive and offer a seamless application process. Suggestions for Marketing Promotion Factors: 1. Highlight Durability: In marketing campaigns, emphasize the durability and longevity of the nail forms. Use language that communicates the product's ability to withstand regular use without losing its shape or quality. This will resonate with customers who prioritize long-lasting products. 2. Customer Testimonials: Encourage satisfied customers to share their positive experiences with the nail forms. Testimonials can be featured in marketing materials, on social media platforms, or on the seller's website. This will help build trust and credibility among potential customers. 3. Educational Content: Create informative content that educates customers about the benefits of using nail forms and how to properly care for them. This can be in the form of blog posts, videos, or tutorials. By providing valuable information, sellers can position themselves as experts in the field and attract customers who value knowledge and guidance. By prioritizing durability in product development and incorporating these marketing strategies, sellers can meet and exceed customer expectations for nail forms.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

I really enjoy these tips. They are nice quality, very clear, and they shape perfectly Into almond or stiletto with minimal filing. They do not have a glue well, so if that is important to you, please bear that in mind. For me, however, that is not a problem I prefer them without oftentimes. I like the box alot. It closes very securely and keeps them safe. It also takes up less space than other tip boxes. I also really appreciate that about it. Some people have said that it's hard to open. And it can seem that way, if you aren't aware of the way to open it properly. You need to get under the little tab ( if you want to protect your fingernails, I suggest using something strong like a cuticle pusher, and the tab easily pops right up! It's also easy to close. They do mention in the listing that a couple nails may fall off the form and go.to the bottom of the container during shipping. So not sure why people are saying they are upset by that. I don't think that's a big deal either. I do like the way the tips are still on the form. They take uo less space and are easier to size that way, and to keep organized. In my opinion. Product listing and dimensions are accurate. However I wouldn't say these are "short"...I would say they lean more medium/long..but since the measuring in the listing is accurate, that's not a big deal to me either. Short, medium, long etc are all subjective so I can't hold that against anyone. I am always happy with melody susie in my experience. I own 4 of their nail drills and this was not any different. You can tell the product is of good quality and they care about what they do. Highly recommend.
Marisa
Purchased
So-SoNov. 2022
I was pretty bummed with this product. It is very thick and hard to apply. It does not apply evenly. I ended up with gel ripples. UV light is not powerful enough even though it only does one finger at a time. Even after 90 seconds, gel was still sticky. Peeled off easily. End up having to use regular nail tip glue to get tips to stay on.
Gel Nail Polish Set 15ML Soak off Nail Gel Polish 8 Colors - the bottles are very beautiful and I really like the modern look of them. They included paper buttons for the top but I used my own 3D bottons as I feel the paper buttons just do not look clean and can be a bit sloppy. The polishes are a perfect thickness and you get nice coverage with only two coats. With this polish you need a UV/LED lamp to cure this polish.
I love how easy these are to put on! They look great and if you can’t make it to the salon, highly recommend these nails. I am very happy with them and will be purchasing more in different colors!!!
Alan Monroe
Purchased
Love loveFeb. 2022
Stayed on two weeks. Apply before bed for best results
These are such a joke. I normally use regular nail glue for press on nails but was in a hurry and just needed these on for an event. I followed the directions exactly. The bottom doesn’t lay flush with the cuticle so they look incredibly fake. Then as soon as I got dressed 4 of them popped off. If you have young girls that want to play dress up these would work but I need to be able to get some jeans on without all my nails coming off 5 min after applying. For the price they should last atleast one day. Total waste of money.
Maria
Purchased
So easy to use and they do last the full week. The best part is the extra nails provided. If I’m a little tough on my hands and one pops off… there are replacements!
Jamee J
Purchased
Salon WorthySept. 2022
Great for press-on nails. I wore them for more than a week and looked like I had them done at a salon.
adurbin
Purchased
These popped off quicker than the press on nails of my childhood. Disappointed!
Jorge
Purchased
Buen precioApr. 2022
Excelente producto

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