Nail Glue product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
14,501
This insight is based on the data from the best seller products. The top 5 of them are:
Kiss Powerflex-Brush-on Glue, BGL506 0.17 Ounce (3)
B0886JXHNS
KISS Powerflex Glue - 3 Pack
B0BNNTJG56
Nailene Ultra Quick Nail Glue, 0.10 oz – Durable, Easy to Apply False Nail Glue – Repairs Natural Nails – Quick-Drying Nail Adhesive Lasts Up to 7 Days – Nail Care Essential
B09P34B5MF
15 PCS Nail Glue for Acrylic Nails,Nail Tip Glue Professional Nail Glue False Nail Tips Glue for Broken Nails Adhesive Super Bond for Press on Nails Glues Adhesive for Fake Nails Tips Glues
B08SQWY8JB
KDS Nail Glue for Professional Fake Nail Art & Design 10pcs Nail Tip Extension Glue
B07KY47GY9

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Nail Glue product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.4 out of 5. Additionally, the product has received a significant number of reviews, with a total of 14,501. This suggests that the product is popular among customers and has been purchased and used by a large number of people. Given the high customer satisfaction rating and the large number of reviews, it appears that the Nail Glue product is a good choice for those in need of a reliable and effective nail glue. However, it is important to note that individual experiences may vary, and it is always a good idea to read through a variety of reviews before making a purchase. In terms of advice, it may be helpful to look for reviews that specifically address any concerns or issues that you may have with the product. Additionally, it may be a good idea to consider purchasing from a seller with a good reputation and a history of positive customer feedback. Overall, the data suggests that the Nail Glue product on Amazon is a popular and well-regarded choice among customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is morning, the most common location is salon, the most common behavior is press on nail . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the nail glue product are daughters, friends, and mothers. This suggests that the product is popular among women of different age groups, and it may be used for various occasions such as family gatherings, social events, or personal use. The top places to use the product are salons, purses, and houses, which indicates that the product is versatile and can be used both professionally and personally. The fact that it is frequently used in salons suggests that it is a high-quality product that can be trusted by professionals. The top usage of the product is for press-on nails, followed by showering. This suggests that the product is easy to use and can withstand water exposure, which is important for maintaining the longevity of the press-on nails. Based on this data, it is likely that the customer profile for this product is women who are interested in maintaining their appearance and enjoy using press-on nails. They may be busy and on-the-go, as evidenced by the frequent use of purses and the ability to use the product in the shower. They may also be interested in professional-grade products, as indicated by the frequent use in salons. To appeal to this customer profile, the product could be marketed as a high-quality, versatile product that is easy to use and can withstand water exposure. It could also be marketed as a time-saving solution for busy women who want to maintain their appearance without spending a lot of time at the salon.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are glue, nail, product, nail glue, bottle. The most mentioned elements about glue are do not work(6.14%), dry too quickly(5.80%).
The top 5 positive reviews are glue, nail, nail glue, adhesion, brush. The most mentioned elements about glue are solid(12.35%), dry fast(4.78%).
Cons
glue43.96%
do not work6.14%
dry too quickly5.80%
bad5.53%
not strong4.44%
do not last more than a month4.44%
nail23.34%
product3.69%
nail glue3.41%
bottle2.94%
Pros
glue33.47%
solid12.35%
dry fast4.78%
good3.52%
hold up well2.31%
not difficult to apply2.10%
nail9.72%
nail glue8.57%
adhesion6.36%
brush5.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Nail Glue is glue itself, accounting for 43.96% of the mentions. Additionally, the top five cons mentioned for nail glue are glue, nail, product, nail glue, and bottle. On the other hand, the top pro aspect mentioned most is also glue, accounting for 33.47% of the mentions. From this data, we can conclude that glue is both a pro and a con aspect of nail glue. It is mentioned frequently in both positive and negative contexts. This suggests that while glue is an essential component of nail glue, it may also be a source of concern for some users. To improve product development and selection in this category, it would be beneficial to address the cons associated with glue. This could involve finding ways to enhance the adhesive properties of the glue, ensuring it provides a strong and long-lasting bond. Additionally, addressing concerns related to the nail, product, and bottle could involve improving the overall user experience, such as designing more user-friendly packaging or addressing any issues with the application process. Furthermore, it would be valuable to gather more specific feedback from users to understand their concerns in greater detail. This could be done through surveys, reviews, or engaging with customers directly to gain insights into their experiences and preferences. By actively listening to customer feedback and addressing their concerns, product developers can create a nail glue that meets the needs and expectations of users, ultimately leading to a more positive sentiment surrounding the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others201
glue7
strong6
last a long time4
brush2

Based on the data provided, it seems that customers are primarily motivated to buy nail glue based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, application process, and effectiveness. Price and advertising attraction are also mentioned, but to a lesser extent. This suggests that while customers may be influenced by these factors, they are not the primary drivers of purchase decisions in this category. To optimize an Amazon listing for nail glue, it would be important to focus on creating a detailed and informative product description. This could include information about the product's ingredients, how to use it, and what benefits it provides. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help build trust with potential buyers. Finally, it may be worth experimenting with different pricing strategies and advertising tactics to see what resonates most with customers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long44
last long
last longer
last long on nail17
nail last long
nail stay long
hold kiss nail 10 day to two week
long lasting nail
nail adhere longer
longer lasting16
last longer
big bottle12
big bottle
bottle big
small bottle
glue hold11
glue hold
glue add longevity
glue bond good
glue hold up good
glue keep foundation firmly attach
good nail glue11
glue keep nail on long than couple day
good decent nail glue
good nail glue
good than typical nail glue
nail glue
do not compromise glue9
good glue
glue work
more control over glue
reliable glue
glue8
glue good
strong glue
glue work
high quality glue
resilient glue
long last8
long last
last long last
longer8
longer

Analysis of Customer Expectations for Nail Glue: Based on the customer feedback, it is evident that longevity is a key expectation for customers when it comes to nail glue. The phrases "last long" and "longer lasting" were mentioned frequently, indicating that customers desire a nail glue that provides durability and maintains its effectiveness over time. Additionally, the mention of "last long on nail" suggests that customers specifically want a product that adheres well to the nail surface and doesn't chip or peel off easily. Considering these customer expectations, sellers in the nail glue category should prioritize product development and marketing promotion factors accordingly. Here are some suggestions: 1. Focus on longevity: Invest in research and development to create a nail glue formula that offers extended durability. Customers want a product that can withstand daily activities without losing its adhesive properties. Emphasize the longevity aspect in product descriptions and marketing materials to attract customers who prioritize this feature. 2. Nail surface adhesion: Develop a nail glue that provides excellent adhesion to the nail surface. Customers want a product that stays in place and doesn't require frequent reapplication. Highlight the product's ability to adhere firmly to the nail in marketing campaigns to capture the attention of customers seeking a reliable and long-lasting solution. 3. Quality packaging: Ensure that the nail glue is packaged in a way that preserves its effectiveness over time. Customers may expect the product to remain usable for an extended period, so consider packaging options that prevent premature drying or degradation. Communicate the packaging's ability to maintain the product's quality and longevity to instill confidence in potential buyers. 4. User-friendly application: Simplify the application process to make it convenient for customers. Consider developing a nail glue with an easy-to-use applicator or packaging that facilitates precise and mess-free application. Customers appreciate products that are hassle-free and provide a seamless experience. 5. Customer education: Educate customers about the proper usage and storage of the nail glue to maximize its longevity. Provide clear instructions on how to apply the glue effectively and maintain its quality over time. This can be done through informative blog posts, video tutorials, or FAQs on your website or social media platforms. By prioritizing these factors in product development and marketing efforts, sellers can align their offerings with customer expectations for nail glue. This approach will help attract and retain customers who value longevity and durability in their nail adhesive products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

abioli
Purchased
Hard glueMar. 2020
Glue was hard as rock. Apparently old. Not satisfied with the purchase. Put in for replacement again hard glue. Zero stars, I want my money back, very disappointed.
Skyfiredancer
Purchased
This was the very first set of full glue on yourself nails that I had ever tried. I've done my time in the nail chair (about 20 years worth) and I've even done my own acrylics, which is messy, time consuming and a pain in the butt.......and let me say that I FREAKING loves these new nails that are on the market. They are miles and miles beyond the old Lee Press on Nails. First it was so easy to figure out what I had to do - because duh? so many years in the nail chair - the nail prep was 2nd nature to me. Then glueing the nail down and having the little tab to help hold the nail and position it was beyond easy. I had a full set of nails on my hands within 10 minutes - start to finish - and they lasted 2 weeks. The only problems I had is I wish they had included more of some of the nail sizes, like size 0. My thumbs have always been the bane of my existence because I have what some people have called thumbs that look like big toes, my nail bed is very short in one direction and very wide in the direction that is next to the other fingers. So I can only use a size 0 nail. This set only came with 2 size 0, so that means no love for me as far as getting 2 sets of nails out of this box.
twilight5173
Purchased
Five StarsApr. 2018
LOVE LOVE THESE NAILS. PLEASE ALWAYS HAVE THESE.
These are very professional looking and comfortably fit my nails. Today is day 5 for me and they are on very sturdy and strong. I normally purchase Markatt brand on here but wanted something I didn’t have to polish. I have some tips that will probably help with them not coming off soon. 1. I purchase Kiss Maximum Speed Nail Glue and use that glue not the enclosed glue. 2. Make sure your hands are washed, dried,and natural nails buffed to remove any excess oils. (Buffers are $1) 3. Clean/push up cuticle area 4. I prefer to use a primer before nail glue, I think it helps nails hold better.. I use Mia Secret I get on here. 5. I only do my nails at night before bed- this allows 6-7 hours for the glue to dry under nail before I do anything else. Do not submerge hands in water (doing dishes) /shower 6-7 hours after you first do your hands. This step is critical for them not popping off. You can wash them after restroom only-palm up. My nails stay sturdy and last about 2 weeks or more. If one pop off occasionally I glue and put the same one back on. I just keep glue in my purse but this rarely happens. Use fresh nail glue for every new set you do. Did my review help? I brought my nails at CVS.
Florida
Purchased
I had a coworker tell me about these nails. I never once assumed she wore press ons. I immediately went on amazon and purchased a set (alter ego) they have a pink nail bed. RS. I applied and it took me about 15 min once I had the correct sizes. I've attached pictures so you can see. Now, I'm just curious how long they will last.
DO NOT BUY THIS ITEM! French tips came discolored as if they were exposed to some type of dark dye. Would never wear them. Seller sent me a replacement box and they were discolored as well! Very disappointed.
Very professional looking. Purchased this box for my daughter and there was enough to do my nails as well! I will be buying again!!
lynny
Purchased
Five StarsJun. 2018
I like this product now,only one came off and I glued it back on.Can last for over a week.
Karen C.
Purchased
Literally wore these for 2 weeks looked amazing the whole 2 weeks. But the kicker is they comes off clean, like you never had them on. 😁
Danny
Purchased
Like just a little too pink for me

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