Nail Strengthening product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 28
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sally Hansen Advanced Hard as Nails, clear, 0.45 Fluid Ounce

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Nail Strengthening product on Amazon has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 12,312 reviews, it is clear that many customers have found this product to be effective in strengthening their nails. If you are considering purchasing a Nail Strengthening product, it is important to read through the reviews carefully to ensure that the product will meet your specific needs. Additionally, it may be helpful to consult with a dermatologist or nail technician to determine the best course of action for strengthening your nails. Overall, it seems that the Nail Strengthening product on Amazon is a popular and effective choice for many customers. With proper research and consultation, you can make an informed decision about whether this product is right for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is every other day, the most common location is salon, the most common behavior is help build nail strength . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the nail strengthening product are your friend, mother, and wife. Your friend has been mentioned the most, followed by your mother and then your wife. This suggests that these individuals are the primary users and advocates of the product. When it comes to the top three places where the product is used, the salon takes the lead with the highest number of mentions, followed by the nail studio and then the house. This indicates that professional settings like salons and nail studios are popular locations for using the product, but it is also commonly used at home. In terms of usage, the most prominent benefit of the product is its ability to help build nail strength, as it has been mentioned the most. Additionally, many users mention using it as a base coat, which suggests that it serves as a foundation for other nail products. Based on this analysis, it can be inferred that the customer profile for this nail strengthening product consists of individuals who are likely to be socially connected, as friends and family members are the top users. They are also conscious about their nail health and are willing to invest in professional services like salons and nail studios. However, they also value convenience and prefer using the product at home. To cater to this customer profile, it would be beneficial to focus on marketing strategies that emphasize the product's effectiveness in building nail strength and its versatility as a base coat. Collaborating with salons and nail studios to promote the product could also be a valuable approach. Additionally, offering home-use kits or convenient packaging options could further appeal to this customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, nail, polish, color, bottle. The most mentioned elements about product are peel right off after three day of use(1.60%), thick(1.48%).
The top 5 positive reviews are product, nail, color, polish, gel. The most mentioned elements about product are help me smooth my nail(3.41%), easy to use(1.19%).
peel right off after three day of use1.60%
peel off1.26%
do nothing for my nail0.68%
help me smooth my nail3.41%
easy to use1.19%
dry well0.87%
good quality0.79%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most for the Nail Strengthening category is related to the product itself, with both the top 1 and top 5 cons mentioning the product. On the other hand, the top pro aspect mentioned most is also related to the product. The specific cons mentioned include issues with the nail polish color, bottle, and gel, which suggests that customers may be looking for improvements in these areas. Additionally, the mention of the tip as a con suggests that customers may be experiencing issues with the application process. To improve product development and selection, it may be helpful to focus on addressing these specific cons. For example, offering a wider range of colors or improving the bottle design could help to address some of the concerns mentioned. Additionally, providing more guidance on how to properly apply the product could help to address issues with the tip. Overall, it appears that there is room for improvement in the Nail Strengthening category, but there is also potential for success given the high percentage of customers mentioning the product as a pro aspect. By addressing the specific concerns mentioned and continuing to focus on product development and selection, it may be possible to improve customer satisfaction and drive growth in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy nail strengthening products based on the product description, recommendations from friends, and brand reputation. The fact that product description is the top feature suggests that customers are looking for detailed information about the product, including its ingredients, benefits, and how to use it. This information helps customers make informed decisions about whether the product is right for them and can also help build trust in the brand. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the benefits of their nail strengthening products. They should also encourage customers to leave reviews and recommendations, as these can be powerful motivators for potential buyers. Additionally, sellers should work to build a strong brand reputation by providing high-quality products and excellent customer service.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
'before picture12
before picture
before after pic
before after photo
before after picture
improve hair nail12
strengthen nail
nail grow strong
nail nicely grow out
nail strong and healthy look
strengthen natural nail
do own nail10
help nail
grow natural nail
grow out natural nail
improve nail
hair nail strong10
strong nail
make nail strong
nail hard strong
nail naturally strong
nail strong
last long10
last long
last longer
last awhile
grow faster
continue grow
help nails grow9
grow nail
grow nail long
grow nail longer strong
help nail grow
keep grow nails

Based on the customer expectations mentioned, it seems that customers are primarily looking for a nail strengthening product that will improve the appearance and health of their nails. They are also interested in seeing visible results, as evidenced by the frequent mention of "before pictures" and the desire to improve the look of their hair and nails. To meet these expectations, sellers should prioritize product development that focuses on delivering visible results quickly. This could include ingredients that are known to strengthen nails, such as biotin or keratin, as well as marketing that emphasizes the before-and-after transformation that customers can expect to see. In terms of marketing promotion factors, sellers should consider highlighting the benefits of their product in a way that resonates with customers. This could include emphasizing the convenience of using the product, such as a quick-drying formula or easy application process, as well as the long-term benefits of using the product regularly. Overall, the key to success in this category will be delivering a product that meets customer expectations for visible results and improved nail health, while also providing a convenient and easy-to-use solution that fits into their busy lifestyles.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Love itMay 2022
Seems to be as advertised, my soft, splitting nails are improved
I bought Sheriously Strong thinking it was a plum color from the pictured thumbnail, but it’s more a light brown.
Nice color just not what I expected. It looks like it has red in it from the Amazon photos. It's more like hot chocolate.
Color is pretty but chips within a day or two.
GoodJul. 2020
Good nail polish! Easy to apply, easy to remove!
Michelle Cox
Color "Seriously Strong" is EXCELLENT - perfect brown with enough plum to keep it from looking poopy lol. Neutral but bold. Consistency is ok - first coat is streaky but the second gives pretty even coverage. Doesn't pill up or get gummy. Brush is ok. Doesn't win any prizes for dry time or hardness - I let it cure for 2 hours while watching the new Justice League and when I started moving around it got imprints. Needs a good topcoat.
The best!Apr. 2017
Best nail strengthner
*Dislike* The product appeared to just be thrown into the box and was missing the original packaging.
Stronger nails
Once this starts to chip and peel away, it peels layers off your actual nail as well making it thin and damaged. Does the opposite of what is advertised.

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