Nail Whitening product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
Top 1
Top 2
Top 3
Top 4
Average Ratings
4
Total Reviews
1,107
This insight is based on the data from the best seller products. The top 5 of them are:
2 Pieces White Nail Pencil and Pencil Sharpener Set, 2 In1 Nail Whitening Pencils Under Nail French Fingernail Pencils with Cuticle Pusher and Handheld Pencil Sharpener for DIY Art Manicure Supplies
B08NG9HZNK
Eveline Cosmetics 3 In 1 Instantly Whiter Nail Whitener
B00F6BW1IC
3 Pieces White Nail Pencil 2-in-1 Nail Whitening Pencils French Nail Design Pencils with Cuticle Pusher for DIY Nail Design Manicure Supplies
B08B5WDS9P
6 Pieces White Nail Pencils 2-In-1 Nail Whitening Pencils with Cuticle Pusher for French Manicure Supplies
B088GTYH94
Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Nail Design Manicure with Cuticle Pusher
B08LKM8VTS

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the Nail Whitening category on Amazon has a relatively high customer satisfaction rating. With an average rating of 3.96 out of 5 and a total of 1107 reviews, it appears that many customers have had positive experiences with the product. However, it's important to note that there may be some room for improvement, as the rating is not quite at a perfect 5. It may be worth looking into the specific feedback provided by customers to see if there are any common issues or areas for improvement that could be addressed. Overall, my advice would be to continue to prioritize customer satisfaction and to actively seek out feedback from customers in order to make improvements and ensure that the product remains competitive in the Nail Whitening category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is good french manicure . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top user of the nail whitening product is the mother, followed by the friend and the client. This suggests that the product may be more popular among women who are likely to be mothers or have close friends who are interested in nail care. In terms of where the product is used, the purse seems to be the most popular location, followed by the drugstore and the garden. This suggests that the product is likely to be used on-the-go, and may be popular among women who are busy and need a quick and easy solution for nail whitening. The top usage of the product is to achieve a good French manicure and to sharpen the nails a bit more. This suggests that the product is likely to be popular among women who are interested in maintaining a polished and professional appearance. Overall, the data suggests that the target customer for this product is likely to be a busy, professional woman who is interested in maintaining a polished appearance. To appeal to this customer, the product should be marketed as a quick and easy solution for nail whitening that can be used on-the-go. Additionally, the product should be marketed as a way to achieve a professional-looking French manicure and to sharpen the nails for a polished appearance.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pencil, product, tip, pencil tip, lead. The most mentioned elements about pencil are break in half(8.59%), give out(3.68%).
The top 5 positive reviews are nail, pencil, polish, product, color. The most mentioned elements about nail are look good(19.42%), natural(0.97%).
Beauty & Personal Care > Foot, Hand & Nail Care > Nail Care > Nail Whitening
Cons
pencil29.45%
break in half8.59%
give out3.68%
crumble1.84%
dirty1.23%
slippery1.23%
product11.66%
tip6.13%
pencil tip4.91%
lead4.91%
Pros
nail19.42%
look good19.42%
natural0.97%
pencil16.50%
polish9.71%
product8.74%
color8.74%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of the Nail Whitening category are related to the pencil and tip of the product, with customers mentioning issues with the pencil tip, lead, and color. On the other hand, the top pro aspect mentioned is related to nail health, with customers appreciating the whitening effect on their nails. To improve product development and selection, it may be helpful to focus on addressing the issues customers have with the pencil and tip of the product. This could involve improving the design of the pencil and tip to make them more user-friendly and less prone to issues like breakage or difficulty applying the product. Additionally, it may be helpful to consider offering a wider range of colors or shades to appeal to a broader customer base. Overall, while there are some cons associated with the Nail Whitening category, there is also a clear pro aspect that customers appreciate. By focusing on addressing the cons and building on the pros, it may be possible to develop and select products that are more appealing to customers and better meet their needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
lip glow1

Based on the data provided, it seems that customers are primarily motivated to buy nail whitening products based on the product description. This suggests that customers are looking for specific information about the product, such as its ingredients, benefits, and how to use it. Other factors that may influence customer buying decisions include advertising attraction and brand reputation, but these are less important than the product description. Customers may be drawn to a particular product based on its advertising or the reputation of the brand, but ultimately they are more likely to make a purchase if the product description meets their needs and expectations. To optimize an Amazon listing for a nail whitening product, it is important to focus on creating a detailed and informative product description. This should include information about the product's ingredients, benefits, and how to use it. It may also be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Additionally, using high-quality images and optimizing the product title and keywords can help to improve visibility and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
work2
work
apple pencil1
pencil
appropriate sharpener1
appropriate sharpener
before pic1
before pic
color1
color
condition whiten back1
condition whiten back
cool multi colour tool1
cool multi colour tool
find1
find
hand more1
hand more
help french manicure easier1
help french manicure easier

Based on the information provided, it is unclear what the specific customer expectations are for nail whitening products. However, in general, customers who are interested in nail whitening products may be looking for a solution to discolored or yellowed nails, or they may be seeking a way to brighten and enhance the appearance of their nails. To meet these expectations, sellers of nail whitening products should prioritize product development that focuses on delivering effective and safe solutions for nail discoloration. This may involve using ingredients that are known to be effective at brightening and whitening nails, such as hydrogen peroxide or lemon juice. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their products, such as improved nail appearance and increased confidence. They may also want to consider offering promotions or discounts to encourage customers to try their products. Overall, the key to meeting customer expectations in the nail whitening category is to develop products that are effective, safe, and easy to use, and to promote these products in a way that highlights their benefits and encourages customers to try them.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

NopeJul. 2021
These simply do not work. They are white pencils, as in if you need to draw on black paper maybe they are ok. These are not for nails. Not wet or dry. I’ll keep looking for the Sally Hansen old standby pencils. Returned.
s r
Purchased
Although it was a very good price for the nail whitening pencils, I didn’t find the pencil themselves to be very effective they didn’t whiten as much as I had hoped
DebbieBuys
Purchased
Total WasteSept. 2020
I tried 2 of the pencils. They do not work AT ALL! I wet the pencil, wet my nails.....still no white goes on under my nails. I don't understand the positive reviews. I can't get them to work at all. Very disappointing.
E. D.
Purchased
The white wasn’t as white when it actually went under the nail, and made almost no effect on the color of the nail whatsoever.
To Make my nail tips look longer and whiter. The pencils are very hard to find.
cynthia m.
Purchased
Poor QualityJun. 2022
It does not last and it does not gone on smooth. It is more like a crayon. I tried serveral ways to put it on and neither of them work. The view are in error if they praise this item. I would not suggest this product.
HODGEPODGESPV
Purchased
Can't say I love it. It doesn't make that big an impact on me. I do like it a lot! With the length of the pencil, I think it will last me a fairly long time. It does the job for which it was purchased.
Date Lady
Purchased
Breaks when you try to use under nails. Stop, sharpen, try to use, and breaks again! Threw in garbage. Total waste of money.
David Beers
Purchased
Easy to use.Jul. 2021
Easy to use.
mary kellum
Purchased
Great product- I’ve used white pencils for years - these pencils are soft enough to actually work! Will order again .

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